eMarketing eMarketing Is Still MarketingIs Still Marketing

Presented by: Josee HaPresented by: Josee HaBusiness Consultant, VistraBusiness Consultant, Vistra

Founder, Direct Sources Group LtdFounder, Direct Sources Group Ltd

Date: 28 May 2011

eMarketing – eMarketing – Who’s Responsible?Who’s Responsible?

I.T.?I.T.?

Management?Management?Marketing?Marketing?

C.E.O.?C.E.O.?

C.I.O.?C.I.O.?

How, What, Why How, What, Why Determines WhoDetermines Who

I.T.I.T.

MarketingMarketingC.E.O.C.E.O.

Why Use eMarketing?• 24/724/7

• GlobalGlobal

• Word-Of-MouthWord-Of-Mouth

• Viral EffectViral Effect

• InteractiveInteractive

• InvolvementInvolvement

Forms of eMarketingForms of eMarketing• WebsiteWebsite

• Search Engine, Banner Advertising, PSearch Engine, Banner Advertising, PPC, PPAPC, PPA

• eDM – Email MarketingeDM – Email Marketing

• Mobile MarketingMobile Marketing

• Social Media – Web 2.0 e.g. FacebooSocial Media – Web 2.0 e.g. Facebook, YouTube, LinkedIn, Twitterk, YouTube, LinkedIn, Twitter

Goals of eMarketingGoals of eMarketing• Increase Sales, Market ShareIncrease Sales, Market Share

• Increase AwarenessIncrease Awareness

• Create Market, Educate ConsumersCreate Market, Educate Consumers

• Brand Building, Corporate ImageBrand Building, Corporate Image

• Maintain Customer Relationship & Maintain Customer Relationship & LoyaltyLoyalty

• Obtain Market InformationObtain Market Information

Maximize The Effect Of Maximize The Effect Of eMarketingeMarketing

• Align With Marketing GoalAlign With Marketing Goal

• Interact, Engage & InvolveInteract, Engage & Involve

• Interesting & CreativeInteresting & Creative

• Build Relationship, Not SellingBuild Relationship, Not Selling

• Consistent Brand ImageConsistent Brand Image

• Integrate With Offline Media e.g. PR, Integrate With Offline Media e.g. PR, Advertising, Print Ad., Events…Advertising, Print Ad., Events…

See The Bigger PictureSee The Bigger PictureGoalGoal

TargetTarget

MessageMessage

ExecutionExecution

Media Media

Thank You!Thank You!