E marketing (e flowerist) new business idea
description
Transcript of E marketing (e flowerist) new business idea
Group Members :Ashwini Pathak ( 64)Shruti Pillai ( 67)Rajesh Purohit ( 69)Siby Varghese (97)Bharat Bhushan (98)Krishna Yagnik ( 120)
• Phenomenal growth
•High adoption of online and mobile technologies in India are reasons for such growth
•The internet usage has almost tripled over the last 3 years
•There are more than 100 million internet users and 800 million mobile connections in the country.
E -Marketing
SocialMedia(68.8%) & EmailMarketing(53.1%)
A high number of Indian marketers(62%) feel that the Email and SMS marketing programs are effective in meeting planned goals.
Flower Industry
Booming Sector (CAGR 30 %)
All Season
Indian Express
About our business
Established- 3 months agoPartners/foundersEmployees
-Full time workers-Part time wage workers (depending on the project size)
Location- Kandivili (iraniwadi)-350 sq feet Rent-11000p.m
Why E marketing for flower decorators? Reach new markets without breaking
our marketing budget
Email newsletters- quick spread
Highlight and new designs in flower decoration can be easily portrayed
Congratulatory messages for clients celebrating weddings and other events
Segmentation
Geographic :- Borivali – Kandivali
Demographic :- middle income group upper middle income group high income group
Targeting
Banquets Wedding plannerEvent management companies DecoratorsCaterersVideographersClubs
Positioning
Attractive And Detailed Website Exclusive Flowers For All OccasionPersonalized and customized
serviceTimely service
DifferentiationOur membership programme No membership fee for
enrollment. Win bonus point on anniversary
and birthdayGet attractive discounts on every
purchase Win 15 points on every Rs1000
spent Redeem gifts on completion of
500 points
Web page
Registration
Member
Accessible
Process To Become Member
www.fabdecoratorsk2b.com
www.fabdecoratorsk2b.com
Process for Order Placement
Selection of Product
Customer Detail
Meeting with the client
Advance payment
Final Payment Option by Credit card/ cheque/part payment
www.fabdecoratorsk2b.com
Product /Services
Flowers, Decorative items
Decoration of Banquet halls
Product /Services
Baby showers
Ganpati mandals
Product /Services
Decorating CarsBalloon Decorations
for birthday partiesDecoration of
Showrooms
Place
Kandivali –Borivli
Office loction- Kandivali iraniwadi
Price
Price range-Birthday party- Starting from 1999 (acc. To order)-Wedding decorations- 69999 onwards (acc to order)-Car decoration- 2999 onwards-Baby shower-3999 onwards
PromotionE MAILS ( Database )
WORD OF MOUTH PUBLICITY
FACEBOOK ( Kandivali and borivali page)
BLOGS
MOBILE APP
SWOT AnalysisSTRENGTHS:Quality GoodsCustomer SatisfactionCompletion of Work on TimeExcellent WorkforceInnovative IdeasSmall Area of OperationValue Added Services
WEAKNESS:Small Area of OperationHigh CompetitionNo Established ReputationLimited Flexibility in PricesCompetitors can offer similar productsHigh Transportation Cost
OPPORTUNITIES:Wedding PlannerExpand Area of OperationTie up with Wedding Planners
THREATS:Wedding PlannersOther Competitors in the same Business LineNew CompetitorsLow Entry BarriersLimited Start up Cost
Source Of Revenue
•Service utilizer’s
• Advertisement on our web page
Our expenses
• Procurement of flowers - Dadar
• Tie-up with banquet halls
• Internet expenses-portal-addvertisments
Advantages of our business to CustomerTime saving
Ease
Personalized changes
Quick service
Offers availableRegular customer booking online-
15% offSuggestion to friend online - 10%
extra discountBulk orders above 50000 offer of
almost Rs.1500-Rs2000 discounts Members -10% flat discount of any
servicesOther complimentary
offers
CompetitorsLocal players (Direct competitors):Jay decorators (goregoan –w)Ace decorators (kandivali –w)Amol decorators (kandivili-w)AMG decorators (malad-w)Aniruddha arvind joshi (borivali-w) Confidente event managers (kandivili- e)Snap infinite entertainments (borivali –w)
{Advantage only we have a web site}
Big players (indirect competition)
-National Decorators (mumbai,pune,surat)
-Decorators Pvt ltd. (mumbai)-R.D florist(santacruz)-Nirmal flowers (vile parle)
How do we tackle our competitors?
You should know your competitionDon’t worry about your competition Collaborate -don’t competeSet yourself apart from the
competitionPolicy- hug your competitors
(learn)
Our ethics
To Include an Unsubscribe Link in Every Email
To provide what we promiseTo take up projects within our
capacity To not cheat our customers in
any way
Future plans
To cater to more customers and widen our target area of work
A bigger set up all togetherTo have the complete package of
wedding planners not only decorators
To become huge in every senseTo be the best at what we do
Thank you!!