e-marketing and e-commerce found dead side by side! "e" is the main suspect!
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Transcript of e-marketing and e-commerce found dead side by side! "e" is the main suspect!
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e-Marketing and e-Commerce found dead side by side. “e” is the main suspect!
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Changing Consumption PatternsChanging Consumer ExpectationsAIDA doesn’t live here anymoreData connecting the dots
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96% of UK Shoppers have researched online before buying in-store
65% of UK Shoppers have researched in-store before buying online
43% of UK Shoppers have researched mobile while in-store shopping
ChangingConsumption Patterns
Source: Emarketer Multichannel Retail Report, August 2012,
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Varying Purchasing Behavior
Source: Tradedoubler – Mobile Consumers & You 2012
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Multitude of 3d Party Touchpoints
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Changing Consumer Expectations
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AIDA doesn’t live here anymore
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AIDA doesn’t live here anymore!
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Who said Social is not for Customer Service?
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Data connecting the dots
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Single Product View & Central Management
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Single Product View & Central Management
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Single Product View & Central Management
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