e-Marketing

Lecture 9

Monday 20 April 2009

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The Plan

Assignment 2 e-Marketing News Napster Case Study

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Portfolio

1. An analysis of 3 websites using the criteria developed in Assignment 1.

2. A rationale for your choice of websites3. A design brief and plan for a website for a

business idea, which could either come from the Innovation and Ideas Generation or Double Project units

4. A bibliography of articles and on-line sources used to monitor developments in Internet technology

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1. Analysis of 3 websites

Each analysis should include the following elements:A completed criteria for the websiteA report analysing the website

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Report

URL for the website Analysis of the strengths and weaknesses

of website based on your criteria (50%). The analysis should be based on an analysis of how well the website meets the goals of the business.

Suggestions for improving website (50%) No more than 2 sides of A4.

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2. Rationale for choice of websites

Should explain why you have chosen the 3 websites.

No more than 1 side of A4.

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3. Design brief and plan for a website for a business idea

Explanation of your business idea (10%) Explanation of design principles upon which

your website will be designed (20%) Description of design elements website will

include (25%) Explanation of how website will meet the

goals of your business idea (25%) Plan detailing the design stages need for

your website (20%). This can be presented as either a diagram or in writing.

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4. Bibliography

Should provide evidence of independent monitoring of developments within world of website design and e-Marketing.

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Useful websites

www.emarketer.com www.useit.com www.uie.com ww.w3.org/WAI/ www.usableweb.com/ www.webdesign.about.com/ www.pantos.org/atw/usable.html

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e-Marketing News

#amazonfail (2009)

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e-Marketing News

e-Commerce Exposition 2 June 2009 Google University

e-commerce North (2009)

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Warmer

In groups brainstorm everything you know about napster.

Think about: History Value proposition Strategy Customers Distribution Competition Risk factors

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Tasks Task 1: Answer the following questions:

Use Marketing Mix to review different aspects of napster’s marketing strategy

Evaluate napster’s value proposition (log on if necessary)

What would be your recommendations for napster’s marketing team. Use marketing mix.

Task 2: Use your criteria to evaluate www.napster.co.uk Compare with others in your group E-mail to Lee (20 April 2009) Write report (26 April 2009, 12:00)

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References:

Chaffey, D. (2007) E-Business and E-Commerce Management. 3rd ed, Pearson Education.

#amazonfail (2009) [online] http://ncac.org/images/ncacimages/amazonfail.png [accessed 17 April 2009].

e-commerce North (2009) [online] www.ecommercenorth.co.uk [accessed 16 April 2009].