e Marketing

E-MarketingUnit 01 - 1Mark Quiz Questions1.Common methods of _________access include dial-up, landline broadband (over coaxial cable, fiber optic or copper wires), Wi-Fi, satellite and technology 3G cell phones. a. Shop b. Internet

c. Telephone d. Radio 2.Companies that use __________ marketing can also save money because of a reduced need for a sales force. a. Internet

b. Direct c. Viral d. Personal 3.Consumers can access the _______ and learn about products, as well as purchase them, at any hour, any day. a. Shops b. Malls

c. Internet

d. Multiplex 4.E marketing is the process of growing and promoting an organization using _________ media. a. Print b. Online

c. TV d. Radio 5.E marketing, also referred to as online marketing or internet marketing, is marketing that uses the ___________. a. Internet b. Transporters c. Shops d. Trucks 6.Effectively, __________ marketing makes business hours 24 hours per day, 7 days per week for every week of the year. a. Telephone b. Internet

c. TV

d. Radio 7.Facebook, Orkut and MySpace often brand themselves as __________ network services rather than simply as Web page hosts. a. physical b. psychological c. telephone

d. social 8.In recent years many VoIP systems have become as easy to use and as convenient as a normal_________. a. radio b. television c. telephone

d. mobile 9.In the music industry, many consumers have begun buying and downloading music files (e.g. MP3s) over the __________ instead of simply buying CDs. a. Internet

b. Counter c. Rack d. Pavement

10.Internet shopping is the process consumers go through to purchase products or services over the __________. a. Malls b. Internet

c. Shops d. Stores 11.Many consumers are hesitant to buy items over the _________ because they do not trust that their personal information will remain private. a. Internet

b. Counter c. Racks d. Tables 12.Many existing radio and television broadcasters provide __________ 'feeds' of their live audio and video streams. a. Internet

b. Animal c. Vegetable d. Oil 13.Many individuals and some companies and groups use "Web logs" or________, which are largely used as easily-updatable online diaries.

a. Diaries b. Blogs c. Sites

d. Emails 14.Many use the __________ to access and download music, movies and other works for their enjoyment and relaxation. a. Internet

b. Telephone c. TV d. Radio 15.Mobile phones, data cards, handheld game consoles and cellular routers allow users to connect to the __________ from anywhere there is a cellular network supporting that device's technology. a. telephone b. television c. radio d. Internet

16.More and more banks are offering the ability to perform banking tasks _________. a. personally

b. easily c. online

d. ATM 17.Municipal wi-fi or __________access, wiMAX offering broader ranges than wi-fi are becoming more popular. a. world-wide b. city-wide

c. countrywide d. nationwide 18.One main area of leisure on the __________ is multiplayer gaming. a. radio b. TV c. Playground d. Internet

19.Over 6 million people use __________ or message boards as a means of communication and for the sharing of ideas. a. E mail

b. Blogs

c. Advertising d. Promotion 20.Search engine marketing for example, which is part of__________, continues to grow at tremendous rates. a. operations b. promotion c. e-marketing

d. advertising 21.Security concerns are of great importance and __________ companies have been working hard to create solutions. a. multinational b. local

c. online d. big 22.Small tablets, pocket PCs, smart phones, game machines, and even GPS devices are now capable of tapping into the __________ on the go. a. Web b. Telephone c. Mobile

d. TV 23.Technically e-Commerce is a part of _________. a. Marketing b. Finance c. Operations d. e-Business

24.The cost to acquire a customer is __________ with E marketing than with traditional marketing. a. lower b. higher c. same d. enormous 25.The Internet, then known as _________, was brought online in 1969 under a contract let by the renamed Advanced Research Projects Agency (ARPA). a. ARPANET

b. INTRANET c. EXTRANET d. EASYNET 26.The nature of the internet means businesses now have a truly _________ reach.

a. National b. Global

c. Local d. Municipal 27.The __________ is as essential of a business tool as the phone and FAX. a. Internet

b. TV c. Radio d. Typewriter 28.Voice over Internet Protocol, also called VoIP is the routing of voice conversations over the __________ or through any other IP-based network. a. Highway b. Railway c. Telephones d. Internet

29.VoIP can be free or cost much less than a normal ___________ call, especially over long distances. a. Telephone

b. Radio c. TV d. Personal 30.Wireless has grown rapidly in the past few years, and travelers search for the __________ "hot spots" where they can connect to the internet while they are away from the home or office. a. shopping b. gaming

c. Wi-Fi d. sports 31.__________ Business, or "e-Business", may be defined broadly as any business process that relies on an automated information system. a. Electrical b. Electronic

c. Engineering d. Emotional 32.___________ does not allow shoppers to touch, smell, taste or try-on tangible goods before making an online purchase. a. Shops b. Malls

c. Stores d. E marketing

33._____________ has had a large impact on several industries including music, banking, and book publishing. a. Advertising b. Promotion c. Distribution d. E marketing

Unit 01 2 Mark Quiz Questions1."Personalized" _____ ______are delivering tailored messages to an infinite number of target markets. a. web sites

b. shop sites c. store fronts d. delivery sites 2.As corporations strive to focus on ________ _________and become more flexible, they have reduced their ownership of raw materials sources and distribution channels. a. production planning b. operations planning c. marketing planning

d. core competencies

3.Compared to traditional media, such as print, radio and TV, Internet marketing can have a relatively ________ cost of entry. Choose one answer. a. high b. same c. similar d. low

4.E-business software solutions allow the integration of intra and inter firm ________ processes. a. production b. marketing c. sales d. business

5.Encryption is one of the main methods for dealing with privacy and security concerns on the__________. a. Radio b. Internet

c. Television d. Telephone 6.The immediacy of the Internet as a medium means that there's minimal __________ spend wasted on less than effective campaigns. a. operations b. production

c. advertising

d. distribution 7.The Internet creates the perfect environment for _________ marketing to targeted groups. a. industrial b. business c. consumer d. niche

8.The Internet is a worldwide, publicly accessible series of interconnected computer networks that transmit data by packet switching using the standard _________ Protocol (IP). a. International b. Individual c. Internet d. Institutional 9.The purpose of supply chain management is to improve trust and collaboration among ____________partners, thus improving inventory visibility and improving inventory velocity. a. supply chain b. company management c. distribution management d. marketing management 10.The __________ has brought many unique benefits to marketing, including low costs in distributing information and media to a global audience. a. Mobile

b. Television c. Radio d. Internet

11.The __________ nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing. a. exclusive b. interactive

c. individual d. unipolar 12.Whereas ________ marketing is largely about getting a brand's message out there, eMarketing facilitates conversations between companies and consumers. a. industrial b. traditional

c. consumer d. business 13._____ -_____ methods include search engine marketing, display advertising, email marketing, affiliate marketing, interactive advertising and viral marketing. a. InternationalMarketing b. Global-Marketing c. E -Marketing d. Direct-Marketing 14._________ _________management is a cross-functional approach to managing the movement of raw materials into an organization and the movement of finished goods out of the organization toward the end-consumer.

a. Supply chain b. Production Planning c. Inventory Distribution d. Operations Planning 15.__________ is a "network of networks" that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services, such as electronic mail, online chat, file transfer, etc. a. Telephone b. Satellite c. Television d. Internet

Unit 01 4 Mark Quiz Questions1.Each of the following is considered an important step for marketers in creating value in online information EXCEPT: a. Gathering b. Producing

c. Organizing d. Distributing 2.Each of these key features of the Internet was in use by the early 1970s EXCEPT: a. remote computer access b. multiple party chat sessions c. textbook sales d. file downloading

3.One early version of networking technology was: a. the electric typewriter b. the electric telegraph c. the assembly line d. the gasoline engine 4.The leading driver of Internet usage is: a. Email b. Ecommerce c. News sites d. Financial sites 5.The vast majority of the new information stored around the world is stored in what form? a. Film b. Magnetic

c. Optical d. Paper 6.When using networks, marketers must utilize a diverse mix of technology and what? a. Information downloading b. Information processing

c. Social interaction d. Social engineering

7.Which of the following is an example of a market that has moved from local to a national or global audience by going online: a. Banking b. Education c. Insurance d. All of the above

8.Which of the following is NOT an example of an Internet marketing tool? a. political website b. online product launch c. celebrity endorsement d. email poll of Major League Baseball fans 9.Which of the following is NOT an example of shared Internet resources: a. Grid computing b. Music file swapping c. Online restaurant reviews d. Instant messaging 10.With basic documents and anonymous users, the first generation of the Internet facilitated all of the following EXCEPT: a. Wide use b. Low cost c. Secure interactions d. Expansive exchanges

Unit 02 1 Mark Quiz Questions

1.A metric is nothing more than a standard measure to assess one's ___________ in a particular area. a. sales b. market c. production d. performance

2.A __________ model is the method of doing business by which a company can sustain itself -that is, generate revenue. a. marketing b. sales c. production d. business

3.A ___________ auction (also called procurement auction, e-auction, sourcing event, e-sourcing or eRA) is a tool used in industrial business-to-business procurement. a. forward b. reverse

c. street d. simple 4.An online community is a group of people that primarily interact via communication media such as ___________ than face to face.

a. telephone b. mobile c. internet

d. radio 5.Being on the Web means your business will be visible to a/an __________audience which introduces complexity for payment options (e.g., show prices in US dollars or local currency?), distribution channels, Web site design, and returns. a. domestic b. national c. local d. international

6.Being on the Web means your store will be open ____hours a day, 7 days a week. a. 8 b. 10 c. 24

d. 16 7.By committing the business ideas to paper, the ability to create and manage the ___________will improve. a. business

b. people c. finance d. production 8.By setting goals and objectives in the _____________ plan, you take the first step to be able to compare actual business results with anticipated goals. a. production b. labour c. business

d. financing 9.E-commerce is conducted at _________ speed. a. Internet

b. Lightning c. Sound d. Light 10.E-shopping is the process consumers go through to purchase products or services over the _____________. a. weekend b. market

c. computer d. Internet

11.ITC, one of India's leading private companies has initiated an __________ effort that places computers with Internet access in rural farming villages. a. e-Market b. e-Tailer c. e-Choupal

d. eBusiness 12.Metered Usage-measures and bills users based on actual __________ of a service. a. usage

b. advertisin g c. selling d. wastage 13.Some firms function as _____________(information intermediaries) assisting buyers and/or sellers understand a given market. a. intermediaries b. wholesalers c. retailers

d. infomediaries

14.The farmers also use the e-Choupal to order seed, fertilizer, and other products such as consumer goods from ITC or its partners, at prices lower than those available from village traders a. e-Tailer b. e-Choupal

c. e-Business d. e-Market 15.The Web allows greater opportunities for personalization of content, one-to-one marketing, and __________ self-service. a. worker b. customer

c. labour d. clerical 16.The__________ allows companies to distribute information at the speed of light and at almost zero cost, to reach customers with both reach and range, to introduce new and innovative business models, to reduce costs and generate savings, and many, many more differences. a. Telephone b. Internet

c. Radio d. Television 17.Third-party __________is a fixed-price online marketplace that allows sellers to survey their goods alongside other offerings. a. Marketplace

b. Retailer c. Wholesaler d. Customer

18.To acquire funding is the usual reason why a business needs a business & a _________ plan. a. strategic

b. simple c. serious d. production 19.Usually a __________ charges a fee or commission for each transaction it enables. a. distributor b. broker

c. retailer

d. Wholesaler 20.Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats analysis) and PEST analysis (_________________________analysis). a. Political, Environmental, Social, and Technological b. Psychological, Economic, Social, and Technological c. Political, Economic, Symbiotic, and Technological d. Political, Economic, Social, and Technological 21.Virtual Merchant-or___________ , is a retail merchant that operates solely over the web. a. retailer b. e-tailer

c. wholesale r d. distributor 22.What one needs are metrics that are ______________________________________or SMART objectives. a. Specific, Measurable, Actionable, Relevant, and Timely b. Specific, Marketable, Actionable, Relevant, and Timely c. Specific, Measurable, Actionable, Recent, and

Timely d. Specific, Measurable, Aggressive, Relevant, and Timely 23.__________ have been widely used throughout the world to set prices for such items as agricultural commodities, financial instruments, and unique items like fine art and antiquities. a. Auctions

b. Markets c. Distributors d. Wholesaler s 24.__________metrics are those for which you can get the data when you need it. a. "True" b. "Tested" c. "Temporary " d. "Timely"

25.___________ in your metrics are specific and targeted to the area you are measuring. a. "Standards" b. "Social" c. "Specific"

d. "Special" 26.___________in SMART simply means metrics don't measure things that are not important. a. "Relevant" b. "Recent"

c. "Royalty" d. "Rejection" 27.___________indicates that the metrics are easy-to-understand, and it is clear when you chart your performance over time which direction is "good" and which direction is "bad", so that you know when to take action. a. "Assessable" b. "Actionable"

c. "Aggressive" d. "Anti-Trust" 28.___________planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. a. Production b. Strategic

c. Marketing

d. HR 29._____________in metrics indicates that you can collect data that is accurate and complete. a. "Manageable" b. "Marketable" c. "Meaningful" d. "Measurable"

30.______________ Merchant is a mail-order business with a web-based catalog which combines mail, telephone and online ordering. a. Wholesale b. Web-Catalog

c. Retail d. Business

Unit 02 2 Mark Quiz Questions1.A prospective landlord, equipment supplier, or application service provider may want to see a viable ____________before entering into a business partnership with business owners. a. production plan b. business plan

c. sales plan

d. marketing plan 2.Brokers are__________; they bring buyers and sellers together and facilitate transactions. a. market-movers b. market-pushers c. market-mavens d. market-makers

3.Brokers play a frequent role in business-to-business (B2B), business-to-consumer (B2C), or _______________(C2C) markets. a. consumer-toconsumer b. customer-toconsumer c. consumer-to-customer d. customer-to-customer 4.Business models have taken greater importance recently as a form of intellectual property that can be protected with a patent as a number of business method patents relevant to ________________ have been granted. a. R&D b. e-commerce

c. discoveries d. inventions 5.The first, and biggest, difference in e-strategic planning is the need for the entrepreneur to recognize the different and unique capabilities of the __________and begin to think differently, and creatively, about the opportunities and problems the Internet presents. a. Customer

b. Supplier c. Internet

d. Buyer 6.The Internet also creates more __________ power for the customer, creates a more perfect information market to the customer's benefit, and makes it easier for competitors to invade a company's marketplace. a. balancing b. bureaucratic c. business d. bargaining

7.The Internet, and the ______________applications that the Internet makes possible, means that the every e-business must be totally focused on the customer. a. business-oriented b. profit-oriented c. sales-oriented d. customer-oriented

8.The _________ has popularized the auction model and broadened its applicability to a wide range of goods and services. a. web b. telephone c. mobile d. computer 9.___________ Broker--conducts auctions for sellers (individuals or merchants). a. Transaction

b. SearchAgent c. Auction d. Distributor 10.___________ Marketplace or virtual mall is a hosting service for online merchants that charges setup, monthly listing, and/or transaction fees & may also provide automated transaction and relationship marketing services. a. Real b. Internet c. Electronic d. Virtual

Unit 02 4 Mark Quiz Questions1.A personalized portal allows customization of the interface and content to the user whereas a __________ portal cultivates a well-defined user demographic. a. universal b. niche c. specialised d. userfriendly e. web 2.A ____________facilitates transactions between buyer and sellers by providing comprehensive information and ancillary services, without being involved in the actual exchange of goods or services between the parties. a. Metamarketer b. E-distributor c. E-wholesaler

d. Metamediary

e. E-tailer 3.Business has always been about "getting close to the customer" but that was in a world without the potential of personalization, ___________ marketing, data mining, concurrent reach and range, and customer relationship management. a. relationship b. world-wide c. internet d. electronic e. one-on-one

4.Click and Mortar refers to a traditional brick-and-mortar retail establishment with _________ storefront. a. web b. mortar c. computer d. monitor e. mobile 5.The web-advertising model works best when the volume of viewer traffic is __________ or highly specialized. a. large b. small c. diversified d. differing e. distinguished

6.The _________advertising model is an extension of the traditional media broadcast model wherein the broadcaster is a web site which provides content (usually, but not necessarily, for free) and services (like email, IM, blogs) mixed with advertising messages in the form of banner ads. a. internet b. e-commerce c. e-marketing d. internetcommerce e. web 7.___________ Broker provides a third-party payment mechanism for buyers and sellers to settle a transaction. a. SearchAgent b. Transaction

c. Fulfillment d. Exchange e. Value-added 8.___________ Marketing is a customer loyalty program that provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers. Data collected about users is sold for targeted advertising. a. Incentive

b. Loyalty c. Consumer d. Customer e. Internet

9.______________-Targeted Advertising - pioneered by Google, extends the precision of search advertising to the rest of the web by identifying the meaning of a web page and then automatically delivering relevant ads when a user visits that page. a. Customer b. Business c. Content

d. Supplier e. Internet 10.________________is a merchant that deals strictly in digital products and services and, in its purest form, conducts both sales and distribution over the web. a. E-Tailer b. E-wholesaler c. Bit Vendor d. TransactionBroker e. Infomediary

Unit 03 1 Mark Quiz Questions1.A strategy is a broad plan derived from environmental analysis that is designed to achieve ___________ objectives. a. company's

b. competitor's c. legal d. political 2.A tactic is one of many actions used to execute a ___________.

a. bond b. mistake c. blunder d. strategy

3.An analysis of the STEP involves _____________, Technological, Economic and Political factors. a. Selective b. Strategic c. Social

d. Service 4.By doing organisation's ___________analysis one can devise an e-Marketing strategy that can improve the organisation's bottom line. a. SPAT b. SBOT c. SWOT

d. SMOT 5.Declaring the __________is the planning stage when the organizational orientations and intentions are established thus providing a sense of direction. a. results

b. intention c. objective d. mission

6.E-Marketers generally start by analysing the current micro- and _________economic situation of the organisation. a. macro

b. socio c. mini d. mega 7.E-Marketing plan is a strategic document aimed at achieving marketing objectives via ______________medium. a. electronic

b. production c. traditional d. ultrasonic 8.Every good e-Marketing plan must be developed in line with the organisation's overall _____________plan. a. production b. marketing

c. advertising d. staffing 9.Examples of _________ environment elements are: pricing, suppliers, customers. a. social b. micro

c. political d. legal 10.In a recession, firms often shift to other activities to keep busy and the __________ opens new opportunities to do so. a. Televisio n b. Radio

c. Web d. Mobile 11.In order to measure the __________achieved through the marketing plan, we need to constantly monitor each stage of the plan. a. penetration b. performance

c. potential

d. publicity 12.Once we have chosen a segment, it becomes our __________market -- the group to whom we direct our marketing efforts. a. Domestic b. Export

c. Target d. Multinational 13.Plan of ________consists of a very detailed description of the procedures and means to implement the actions the company wants to take. a. Action b. Association c. Amalgamatio n d. Augmentatio n 14.Position is the distinctive ___________ you want consumers to have of your company. a. image

b. product c. brand d. shop

15.Premium products sell through __________locations. a. premium

b. market c. rural d. diversified 16.Price must match product positioning; if it is __________quality, we expect a high price, while low prices suggest low quality. a. medium

b. high c. low d. reasonabl e 17.Promotion includes everything from ___________and sales promotion through personal selling and public relations. a. distribution b. production c. advertising

d. procurement 18.Since the __________ environment is especially crucial to the Web, you should monitor that non-stop.

a. internal b. organisational c. competitive

d. production 19.SMART is an acronym and stands for "Specific", "___________", "Attainable", "Realistic" and "Timed". a. Marketing b. Medium c. Measurable

d. Management 20.Strengths and __________are internal issues of an organization, while the Opportunities and Threats come from the outside. a. Competition b. Weaknesses

c. Markets d. Strategies 21.Strengths and ___________are internal issues, meaning they are unique to the firm for whom the plan is being prepared. a.

Weaknesses

b. Opportunities c. Threats d. Competition 22.SWOT is an acronym which stands for Strengths, Weaknesses, ________ & Threats. a. Organisations b. Opportunities

c. Oppositions d. Orientations 23.The e-marketing plan is built exactly on the same principles as the classical _____________ plan. a. manufacturin g b. maintenance c. marketing

d. production 24.The key elements of a marketing strategy are the target market, position and ___. a. 4Ps.

b. 4Ms c. 4Qs d. 4Ds 25.The __________we plan to take must be clearly formulated, measurable, and the results must be monitored and evaluated. a. Company b. Organisatio n c. Action d. Product 26.When we speak of the _________environment, we are referring to all of the things happening in our world that may have an impact on business. a. political b. legal c. marketing

d. social 27._________in 4Ps is where people actually buy. a. Price

b. Promotion c. Place d. Product 28.__________ take on a special importance in the Web planning environment since they give us a measure of where we expect to be. a. Distribution b. Objectives

c. Advertising d. Selling 29.__________in 4Ps includes the physical attributes, such as colour, shape and design, as well as intangibles such as brand, reputation, customer service, warranties, return policies and support. a. Promotion b. Product

c. Place d. Price 30._____________analysis always refers to an industry as a whole, not to a specific firm. a. Environmental

b. Organisational c. Political d. Legal

Unit 03 2 Mark Quiz Questions1.By assessing organisation's strengths and weaknesses and looking at current opportunities and threats one can devise an e-Marketing strategy that can improve the organisation's ______________. a. survival b. bottom line

c. production d. image 2.E-Marketers must observe both internal and external factors when developing a/an ___________plan as trends in both micro and macro environment affect the organisation's ability to perform business. a. Promotion b. Production c. e-Marketing

d. Distribution 3.E-Marketers must observe both internal and external factors when developing an e-Marketing plan as trends in both micro and _________ environment affect the organisation's ability to perform business. a. social b. macro

c. political d. technological 4.E-Marketing plan represents a _______of organisation's overall marketing plan which supports the general business strategy. a. need b. sub-set

c. strategy d. result 5.Examples or ________-environment are: socioeconomic, political, demographic and legal factors. a. Micro b. Macro

c. National d. Market 6.Implementation and control consist of the series of ___________that must be performed in order to run the marketing plan in accordance to the objectives set by the marketer. a. advertisements b. activities c. strategies d. objectives 7.In order to produce a viable ___________solution, e-Marketers must first understand the current situation of the company and its environment, profile, segment the target the right market and then strategically position the products as to achieve optimal response with the target market.

a. eMarketing b. advertising c. promotion d. distribution 8.It is critical to gain the support of all __________of the organization for implementing the Marketing Plan, since the marketing plan is due to affect the organization from its grounds. a. members b. competitors c. associates d. stakeholders 9.The ______________planning is an essential organizational activity, considering the hostile and complex competitive business environment. a. Production b. Operational c. Marketing d. Environmental 10.___________ analysis consists of continuous scanning of the macro- and microenvironment. a. Marketing b. Competitor c. Organisational d. Strategic

Unit 03 4 Mark Quiz Questions1.A _________ plan would consist of details of responsibilities, costs, sales prognosis and budgeting issues. a. Marketing b. Organisational c. Sales d. Strategic 2.A __________and not diversified company would adopt less formal procedures, because the managers in these cases have more experience and functional knowledge than the subordinates, and they are able to achieve direct control upon most factors. a. large b. medium c. small

d. tiny 3.Before establishing the final strategy, several strategies are to be formulated, in order to cover the distance between what we want to achieve and what is possible to achieve, with the ___________at our disposal. a. finance b. resources c. management d. organisation 4.Canada's Post Office is now a private corporation and that has given it the freedom and incentive to explore online implications for delivery of information, the result of which is e-post, the world's first ________post office. a. Modern

b. Electronic

c. Automated d. Computerized 5.If we are proposing a Web-based operation to sell books, it would be nice to see how the firm has done selling books through ___________channels which should be descriptive and factual. a. internet b. telemarketing c. conventional

d. direct 6.In a company with __________ activity, it is less likely that top managers have functional information in a higher degree than the subordinate managers. a. concentrated b. focused c. simplified d. diversified

7.In order to produce a viable __________solution, e-Marketers must first understand the current situation of the company and its environment, profile, segment the target in the right market and then strategically position the products as to achieve optimal response with the target market. a. e-Marketing

b. e-Commerce c. financial d. profitable

8.On the Web, a strong __________is especially valuable, as brands are rich in meanings, usually positive ones & this means there is less need to build trust with visitors to our site -- they know who we are. a. promotion b. advertising c. brand d. distribution 9.Only 8% of line shoppers are considered aggressive price seekers. While there are bargain hunters out there, competing on the ________ __________is rarely a sustainable strategy, especially on the Web. a. lowest price b. highest quality c. efficient distribution d. effective advertising 10.Technology also makes it possible to create Web sites that track visitor behaviour and permit ongoing refinements so people stay longer, or whatever the goal may be. Those using such technologies can be more ___________to user trends. a. responsive

b. critical c. comfortable d. linked 11.Web sites reveal much of the strategy and activity of firms on the Web, and they make it easy to assess strategies which are open to the competitors. However, withholding information for this reason is ___________. a. advisable b. desirable c. counterproductive

d. profitable 12.__________on the Web might include using the Web site for catalogue information, presenting frequently-asked questions about your products or handling requests for sales calls or information. a. Planning b. Tactics c. Strategies d. Operations 13.__________technology is changing dramatically & so the impossible is becoming the feasible like -you can track customers in ways hitherto impossible. a. Production b. Computer c. Web d. Mobile 14._______________ strategies include careful execution of all necessary steps to achieve established objectives & it could refer re-launching of a website, promo campaigns for a new or rewritten site, monitoring website efficiency and many more. a. Planning b. Implementing

c. Projecting d. Control

Unit 04 - 1Mark Quiz Questions - Attempt 1Top of Form

1."Cyber __________" is registering, trafficking in, or using a domain name with bad-faith intent to profit from the goodwill of a trademark belonging to someone else.

a. Management b. Copying c. Squatting d. Promotion 2."Malware" is a combination of the words "_______" and "software". a. musical b. methodical c. malicious d. meaningful 3."Pretexting" technique is often used to trick a business firm into disclosing ________ information. a. customer b. competitor c. product d. distribution 4."__________ Spoofing" is a term used to describe fraudulent email activity in which the sender address and other parts of the email header are altered to appear as though the email originated from a different source. a. Web b. Internet c. E-mail d. Mobile 5."__________" gives authors, artists and others the right to exclude others from using their works.

a. Cartel b. Syndicate c. Copyright d. Oligopoly 6.A "Road _______" is a real-world variation of a Trojan Horse that uses physical media and relies on the curiosity of the victim. a. Grape b. Pineapple c. Apple d. Orange 7.A typical example application for "Web _________" is a web crawler that copies content from one or more existing websites in order to generate a scraper site. a. Scraping b. Site c. Blog d. Engine 8.A Web _____ is an object that is embedded in a web page or e-mail and is usually invisible to the user but allows checking that a user has viewed the page or e-mail. a. Bug b. Browser c. Application d. Site 9.A ________ is simply a website where daily, weekly, or monthly personal or corporate thoughts, ideas, and happenings can be published and shared with others. Choose one answer.

a. Blog b. Diary c. Site d. Banner 10.All __________data to and from the consumer must pass through the consumer's ISP. a. Mobile b. Telephone c. Internet d. Postal 11.Consumers obtain Internet access through an Internet _________Provider (ISP). a. Space b. Selection c. Symbol d. Service 12.Cookies have become perhaps the most widely-recognized _________risk on the internet, receiving a great deal of attention. a. piracy b. privacy c. marketing d. production 13.Email correspondence should be private and ___________. a. well-known

b. common c. familiar d. confidential 14.Internet ___________ consists of privacy over the media of the Internet, the ability to control what information one reveals about oneself over the Internet, and to control who can access that information. a. piracy b. reach c. marketing d. privacy 15.It is very important from both an ethical values based e business and legal B2B and B2C perspective to make sure that the written words and what is portrayed about a company are __________. a. manipulated b. factual c. false d. incorrect 16.Malware should not be confused with defective __________, that is, software which has a legitimate purpose but contains harmful bugs. a. hardware b. part c. component d. software 17.Many critics see "____________" as a symbol of deceptive practices of the capitalist society. a. production

b. finance c. marketing d. HR 18.Many programs and operating systems are set up to perform "Data ________"of usage which includes recording the times when the computer is in use, or which web sites are visited. a. Logging b. Control c. Transmission d. Warehouse 19.On the Internet, certain organizations employ tracking of people's web browsing resulting in "Browsing __________". a. Profiles b. Habit c. Process d. Data 20.People who defend "__________" consider it as a creative art based on illusions and symbols of communicating information about products and services to consumers. a. production b. finance c. marketing d. HR 21.Phishing is a technique of _________obtaining private information. a. legally b. fraudulently

c. pleasantly d. happily 22.Quid Pro ________ means "Something for something". a. Quo b. Buo c. Suo d. Muo 23.Search engine optimization can improve search engine _______ of the website. a. ranking b. working c. response d. speed 24.Security and privacy concerns along with e-business ________ issues will become more prevalent since it will become more difficult to figure out who you can trust online. a. political b. legal c. social d. environmental 25.Social engineering is a collection of techniques used to manipulate people into performing actions or divulging ___________information. a. manipulated b. confidential c. wrong

d. false 26.Spyware is computer __________that is installed surreptitiously on a personal computer to intercept or take partial control over the user's interaction with the computer, without the user's informed consent. a. hardware b. software c. part d. component 27.The "Trojan ______" can arrive as an email attachment promising anything from a "cool" or "sexy" screen saver & takes advantage of curiosity or greed to deliver malware. a. Man b. Cow c. Dog d. Horse 28.The Digital Millennium __________Act (DMCA) is a United States copyright law which implements two 1996 treaties. a. Copyright b. Copying c. Carriage d. Correspondence 29.The software ____________ refers to several practices when done without the permission of the copyright holder. a. piracy b. development c. privacy

d. marketing 30.__________measures are provided on several, if not all, social networking sites. a. Piracy b. Privacy c. Marketing d. Production


1."_________" is a type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad's link. a. Cookies b. Spoofing c. Squatting d. Click- fraud 2."__________ " is often used to trick a business into disclosing customer information, and is used by private investigators to obtain telephone records, utility records, banking records and other information directly from junior company service representatives. a. Phishing b. Spyware c. Pretexting d. Cookies 3.A number of countries have passed __________laws, which usually target any software that is surreptitiously installed to control a user's computer. a. monopoly

b. anti-spyware c. oligopoly d. copyright 4.Creating a copy and/or selling it is the act that some people refer to as "software _________" & is a copyright infringement. a. principle b. privacy c. piracy d. patent 5.Creating a copy of a software to serve as a backup is seen as a fundamental right of the software-buyer in most countries & is not a ________infringement. a. Patent b. Monopoly c. Cartel d. Copyright 6.In "__________", the phisher sends an email that appears to come from a legitimate business requesting "verification" of information and warning of some dire consequence if it is not done & this mail usually contains a link to a fraudulent web page that looks legitimate-with company logos and content-and has a form requesting everything from a home address to an ATM card's PIN. a. Phishing b. Pretexting c. Cookies d. Malware 7.In some countries the __________ laws may allow the selling of a software version modified for use by blind people, students (for non-educational product) or similar.

a. Copyright b. Patent c. Consumer d. Competition 8.People who defend the current practice of marketing and e-marketing argue that _____________ cannot be blamed as manipulation or distortion of the perception and autonomy of consumers. a. production b. marketing c. operations d. advertising 9.The basic principles of autonomy, dignity, integrity and vulnerability are the foundation for the protection of the human person in Marketing __________. a. Ethics b. Strategy c. Principles d. Concepts 10.The critics of __________ think that these deceptive techniques use ambiguity, conceal facts and make exaggerated psychological appeals to the unconscious dimensions of human experience. a. production b. marketing c. operations d. advertising

11.__________ includes computer viruses, worms, Trojan horses, spyware, dishonest adware, and other malicious and unwanted software. a. Phishing b. Pretexting c. Web-Bug d. Malware 12.___________ does not give its owners the right to sell or distribute, for example, libelous email messages, works that are obscene or invade another's rights of privacy. Choose one answer. a. Patent b. Copyright c. Monopoly d. Syndicate


1.A rapid increase in the use of Computer and ___________has given rise to new forms of crimes like publishing sexually explicit materials in electronic form, video voyeurism and breach of confidentiality and leakage of data by intermediary, e-commerce frauds like impersonation commonly known as Phishing, identity theft and offensive messages through communication services. a. Internet b. Mobile c. Modem d. Satellite 2.A typical example application for _________ is a web crawler that copies content from one or more existing websites in order to generate a scraper site & the result can range from fair use excerpts or reproduction of text and content, to plagiarized content. a. Cyber Squatting

b. Domain Squatting c. Web Scraping d. Web Spidering 3.A ______________agreement (also known as a "click through" agreement) is a common type of agreement (often used in connection with software licenses) which are mostly found on the Internet, as part of the installation process of many software packages, or in other circumstances where agreement is sought using electronic media. a. Shrink wrap b. Click wrap c. Digital Security d. Internet Security 4.An HTTP _________consists of a piece of information stored on a user's computer to add statefulness to web-browsing & these systems do not generally make the user explicitly aware of the storing of a cookie. a. Tag b. Cookie c. Protocol d. System 5.By changing certain properties of the e-mail, such as the From, Return-Path and Reply-To fields (which can be found in the message header), ill-intentioned users can make the e-mail appear to be from someone other than the actual sender & this is called____________________. a. Web Spidering b. Domain Squatting c. Cyber Squatting d. E-mail Spoofing

6.Governments and organizations may set up _______ websites - featuring controversial topics with the purpose of attracting and tracking unwary people, which constitutes a potential danger for individuals. a. stateful b. decrypted c. uncrypted d. honeypot 7.The term "_____________" is registering, trafficking in, or using a domain name with badfaith intent to profit from the goodwill of a trademark belonging to someone else & such parties usually ask for prices far greater than that at which they purchased it. a. Cyber Squatting b. Domain Squatting c. Web Scraping d. Web Spidering 8.The _________ __________ available on social networking sites like Orkut include the ability to block certain individuals from seeing your profile, the ability to choose your "friends," and the ability to limit who has access to your pictures and videos. a. banner ads b. privacy settings c. pop-up ads d. micro sites 9.__________ technique uses a rogue Interactive voice response (IVR) system to recreate a legitimate sounding copy of a bank or other institution's IVR system & the victim is prompted (typically via a phishing email) to call in to the "bank" (via a provided toll free number) and verify information. a. Trojan Horse b. Phone phishing

c. Road Apple d. Quid Pro Quo 10.___________ programs can collect various types of personal information, but can also interfere with user control of the computer in other ways, such as installing additional software, redirecting Web browser activity, or diverting advertising revenue to a third party. a. Web-bug b. Malware c. Spyware d. Pretexting


1.A big advantage is that Internet-based survey research may _________time for researchers. a. waste b. save c. lose d. misuse 2.A company collects primary research by gathering __________data. a. past b. secondary c. original d. historical 3.A data _______ is the main repository of an organization's historical data, its corporate memory. a. source b. system

c. centre d. warehouse 4.Accounting systems are a part of marketing information systems providing product __________ and profit information. a. sales b. mix c. promotion d. advertising 5.Another survey method that involves the _________ for data collection involves the email survey. a. Telephone b. Mobile c. Television d. Internet 6.Comparing stockholding records with orders received helps a company ascertain whether its __________are in line with current demand patterns. a. stocks b. sales c. profits d. revenues 7.E-commerce Market ___________ is a crucial part in building a successful ecommerce application and online storefront. a. Research b. Mechanism

c. Demand d. Program 8.Information __________ refers to the state of having too much information to make a decision or remain informed about a topic. a. system b. programme c. overload d. strategy 9.Market research also _______________ unnecessary expenses, making developers and web businesses anticipate industry trends. a. increases b. inflates c. reduces d. raises 10.Marketing researchers may find the Internet an especially rich domain for conducting ___________research. a. qualitative b. personal c. survey d. psychological 11.Marketing ______________is a proactive search for information. a. Management b. Research c. Logistics

d. Communications 12.New products and innovations are increasing at a __________rate than ever before, along with evolutions in customer preference and need. a. slower b. lagging c. moderate d. faster 13.One of the most important functions of ____________ Management is the setting up & management of the Marketing Information System. a. Personnel b. Marketing c. Purchase d. Operations 14.Paper surveys tend to be __________, even when using a relatively small sample and the costs of a traditional large-scale survey using mailed questionnaires can be enormous. a. economical b. cost-effective c. time-saving d. costly 15.Putting a survey up on the WWW is quite __________because of its low cost and simplicity. a. complicated b. common c. laborious d. cumbersome

16.Researchers in a variety of disciplines may find the Internet a/an _________ area for conducting survey research. a. fruitful b. avoidable c. complicated d. undesirable 17.The current challenges businesses face includes a ___________emphasis on creating customer value and improving customer service. a. reducing b. growing c. diminishing d. contracting 18.The ____________ records that are of immediate value to marketing decisions are: orders received, stockholdings and sales invoices. a. external b. outside c. internal d. extraneous 19.Usability testing of e-commerce shopping cart is an excellent way to receive _______. a. products b. complements c. payment d. feedback 20.________warehouses enhance end-user access to a wide variety of data.

a. Data b. Product c. Branch d. Factory 21.__________ management has been described as "a systematic process for capturing and communicating knowledge people can use." a. Knowledge b. Production c. Marketing d. Personnel 22.___________ Group consists of a group of educated people, in one room, discussing ebusiness topics structured with a moderator. a. Primary b. Secondary c. Focus d. Tertiary 23.___________ Information System includes Processes associated with collecting, analyzing, and reporting marketing research information. a. Marketing b. Production c. Purchase d. Personnel 24.___________ warehouses can be a significant enabler of commercial business applications, particularly customer relationship management (CRM) systems.

a. Factory b. Branch c. Data d. Product 25._____________ Research is a face-to-face method that allows developers to get personal with focus groups, digging deeper into important issues. a. Qualitative b. Quantitative c. Quantifiable d. Computable 26._____________ research is conducted to explore a problem to get some basic idea about the solution at the preliminary stages of research. a. Primary b. Exploratory c. Secondary d. Conclusive 27._________research is conducted on data published previously and usually by someone else. a. Secondary b. Primary c. Preliminary d. Qualitative 28.______________ ecommerce research is a method of gaining consumer product information and product perceptions. a. Quantitative

b. Qualitative c. Quantifiable d. Computable 29.______________ Market Research on the Internet encompasses a wide variety of information gathered for e-business planning and prospecting. a. E-commerce b. Primary c. Secondary d. Conclusive 30.________________ research is conducted to draw some conclusion about the problem. a. Exploratory b. Secondary c. Primary d. Conclusive


1.Advantages of __________ research include access to individuals in distant locations, the ability to reach difficult to contact participants, and the convenience of having automated data collection, which reduces researcher time and effort. a. qualitative b. on-line c. primary d. secondary 2.As the amount of available data grows, the problem of managing the information becomes more _________, which can lead to information overload or information fatigue.

a. efficient b. difficult c. elementary d. simple 3.In some ways, _________ management is more essential to company success than capital or labor, yet often it is the most overlooked. a. personnel b. finance c. product d. knowledge 4.Information ___________ is a term that describes the rapidly increasing amount of published information and the effects of this abundance of data. a. explosion b. implosion c. contraction d. concentration 5.Large amounts of historical information to dig through, a high rate of new information being added, contradictions in available information, and a low signal-to-noise ratio make it __________ to identify what information is relevant to the marketing decision. a. effortless b. efficient c. easy d. difficult 6.Many large b2b ecommerce services use research of __________ to predict the content, products and services buyers will find most attractive in near future markets.

a. trends b. production c. advertising d. promotion 7.One advantage of __________ survey research is that it takes advantage of the ability of the Internet to provide access to groups and individuals who would be difficult, if not impossible, to reach through other channels. a. mobile b. online c. telephonic d. secondary 8.There are two primary methods that are widely used to conduct __________ surveys at present; posting them on the WWW where they can be filled out and sent back to the researcher and emailing them to individuals to fill out and email back to the researcher. a. telephonic b. mobile c. electronic d. television 9.Web analytics especially refers to the use of data collected from a ______ _____to determine which aspects of the website work towards the business objectives. a. sales data b. data warehouse c. web site d. production data

10.__________ communities have flourished online, and hundreds of thousands of people regularly participate in discussions about almost every conceivable issue and interest. a. Virtual b. Real c. Racial d. Tribal 11.______ information provides input to marketing decisions including product improvements, price and packaging changes, copywriting, media buying, distribution, and so forth. a. Production b. Marketing c. Management d. Audit 12.___________ Test Markets are computer simulations of consumers, companies and the market environment. a. Real b. Mobile c. Product d. Virtual


1.A lot of company information often remains _____________ because it is compartmentalized, either in the form of an individual entrepreneur or in the functional departments of larger businesses. a. over-utilised

b. unmanageable c. burdensome d. under-utilised 2.An MIS (________ Information System) has four main constituent parts: the internal reporting systems, marketing research system, marketing intelligence system and marketing models. a. Media b. Management c. Marketing d. Material 3.As the cost of computer hardware and software continues to decrease, and the popularity of the Internet increases, more segments of society are using the Internet for ___________ and information. a. communication b. promotion c. publicity d. marketing 4.Even when a piece of market information seems easy to find on the internet, the ___________ of the source is a serious concern. a. reliability b. accessibility c. manageability d. reputation 5.Free ecommerce research found online is not always ___________but can be useful to track opinions, profiles and customer behavior. a. accessible

b. accurate c. elementary d. manageable 6.In ___________test marketing, the computer can show store shelves with the test brand & other brands displayed exactly as they would be in the real store & the advertisements, aisle displays, shelf tags, store specials, point of purchase ads, manufacturer's coupons, etc. are all displayed & made available on the computer. a. conceptual b. real c. virtual d. computerized 7.One ___________ of virtual communities as sites for research is that they offer a mechanism through which a researcher can gain access to people who share specific interests, attitudes, beliefs, and values regarding an issue, problem, or activity. a. difficulty b. disadvantage c. advantage d. complication 8.To gather reliable shopping cart services data it is ______________ to quiz targeted buyers instead of gathering data from friends and relatives. a. trivial b. important c. unimportant d. unnecessary

9.Today's ___________ business environment demands a new attitude and approach within organizations-actions must be anticipatory, adaptive, and based on a faster cycle of knowledge creation. a. volatile b. docile c. predictable d. facile

10.Until recently, creating and conducting an online survey was a time-consuming task requiring familiarity with web authoring programs, HTML code, and scripting programs whereas today, survey authoring __________ packages and online survey services make online survey research much easier and faster. a. system b. hardware c. software d. internet 11.When conducting __________ research, relatively little may be known about the characteristics of people in online communities, aside from some basic demographic variables, and even this information may be questionable. a. primary b. online c. qualitative d. secondary 12.___________ groups method of gathering ecommerce feedback is advantageous; results are immediate, accessible and reveal problems/bugs the e-commerce development team may have overlooked. a. Customer b. Management

c. Commerce d. Focus


1.All information sent over the __________ travels through several different computers before finally reaching its destination. a. radio b. telephone c. web d. television 2.A lack of __________ for the company may cause some customers to have privacy concerns. a. trust b. address c. understanding d. information 3.B2B is far and away the __________ sector of e-commerce. a. limited b. tiniest c. smallest d. largest 4.Business-to-business (B2B) e-commerce is __________ different from business-to-consumer (B2C) e-commerce. a. significantly b. slightly

c. trivially d. negligibly 5.Consumers want to find relevant information & products quickly & receive purchased goods as ___________ as possible. a. late b. quickly c. pleasantly d. smoothly 6.Ecommerce sites must work hard to build the impression of _________. a. success b. profitability c. trustworthiness d. importance 7.Especially with _________-cost items, buyer's regret is common. a. low b. high c. medium d. insignificant 8.Frequent viruses, reports of internet fraud, etc. have slowed down the rapid acceptance & popularity of ______________. a. tele-marketing b. e marketing c. direct-marketing

d. retail-marketing 9.Health, criminal, and other types of emergencies might indeed be handled better if the person in trouble has an access to the ___________. a. television b. radio c. internet d. telephone 10.In the __________ stage, the customer must choose between the alternative brands, products and services. a. recognition b. purchasing c. search d. evaluation 11.Internet has the ability to inexpensively store vast amounts of information at different ___________ locations. a. symbolic b. virtual c. diverse d. distinctive 12.Internet transactions result in __________ inventory control & fewer out of stock situations due to rapid inventory adjustments. a. tighter b. loose c. ineffective

d. improper 13.Low involvement purchases (e.g. buying a book, CD, cell phone, etc.) have very __________ evaluation processes. a. complex b. complicated c. simple d. thorough 14.More frequently purchased & low cost products are less suitable for ___________ based purchase. a. telephone b. internet c. television d. radio 15.Online ordering results in substantial order cycle time ___________ & increased customer satisfaction. a. complication b. increase c. reduction d. deterioration 16.Purchase is the stage of actually _______ the product/service. a. buying b. evaluating c. searching d. needing

17.Retailing online continues to be a __________ business. a. losing b. booming c. declining d. dwindling 18.The accessibility of rural areas to the ___________ is a test of the digital divide. a. Internet b. Radio c. Television d. Telephone 19.The buying process starts with ___________ __________. a. information search b. need recognition c. alternative evaluation d. purchase decision 20.The companies involved in B2B deliveries have a/an _________over those involved in B2C trading. a. disadvantage b. advantage c. problem d. complication 21.The internet B2B transactions in industrial inputs such as steel, chemicals, automobile components, etc. have been __________ successful.

a. least b. most c. moderately d. meagerly 22.The long awaited phenomenon of "_____________" of entertainment, computing and communications has arrived. a. convergence b. divergence c. separation d. disparity 23.The ______________ has eased the time & place constraints that are imposed by traditional retailing. a. mobile b. telephone c. internet d. e-mail 24.There is still an enduring fear that once we decide to make a purchase with one of the online companies, our information may no longer be __________. a. available b. stored c. safe d. retrievable 25.Where a purchase is "highly involving", the customer is likely to carry out __________ evaluation.

a. preventive b. extensive c. evasive d. superficial 26.With a very low investment, anyone can have a _____ ____ in Internet. a. retail shop b. post box c. web page d. wholesale shop 27.__________ goods need to be personally experienced to judge their quality. a. Tangible b. Intangible c. Search d. Experience 28._____________ of shopping is overtaking all other factors which affect the consumer's decision about where to shop. a. Convenience b. Economy c. Sequence d. Colourful 29._____________ Overload refers to the state of having too much information to make a decision or remain informed about a topic. a. Technology

b. Entertainment c. Communication d. Information 30._________________is only one of the many ways to communicate with the internet. a. PC b. Telephone c. Radio d. Television


1.Home & Work boundaries are _________ as the Internet access is available to many people both at office & at home. a. dissolving b. appearing c. differing d. continuing 2.Internet has made real what in the 1970's that visionary of the communications Marshall McLuhan (1911-1980) called the "__________ Village". a. International b. Global c. Rural d. Urban 3.It is a very widely shared view in many societies that being _________ is essential to one's career, to self-guided learning, to political participation, and to Internet usage. a. literate

b. rich c. powerful d. influential 4.Normally traditional products & services are information independent & the products & services which are information __________ are amenable for e marketing. a. trivial b. independent c. intensive d. autonomous 5.On the internet, ________ amounts of historical information to dig through, a high rate of new information being added, contradictions in available information, and a low signal-to-noise ratio make it difficult to identify what information is relevant to the decision. a. inadequate b. large c. inadmissible d. insufficient 6.The Digital __________ , or the digital split, is a social issue referring to the differing amount of information between those who have access to the Internet (especially broadband access) and those who do not have access. a. Environment b. World c. Revolution d. Divide 7.The Internet is also increasing the revenues for marketers by allowing them to ___________ their products or services & marketing communications for customers.

a. publicize b. promote c. advertise d. personalize 8.The special characteristic of the internet which helps the __________ initiatives is the availability of powerful & inexpensive means of searching, organising & disseminating information. a. satellite b. e commerce c. communication d. education 9.The _________ and other ICTs are somehow transforming society, improving our mutual understanding, eliminating power differentials, realizing a truly free and democratic society, and other benefits. a. Television b. Internet c. Mobile d. Telephone 10.Users of the ___________ (both business and consumer) are multiplying around the globe, and many companies are earning terrific profits in the process of serving those users. a. Telephones b. Mobiles c. Internet d. Television

11._________ devices like mobile phones, Palm Pilots, Lap Tops, etc. are becoming more important & effective for internet in most of the countries with poor telephone infrastructures. a. Wired b. Cable c. Wireless d. Satellite 12.__________ want to shop & pay bills any time of the day or night, 24/7, from any geographic location & receive deliveries when convenient for them. a. Suppliers b. Companies c. Customers d. Women


1.B2B _________is of interest to a wide variety of large and small businesses to streamline the supply chain, manufacturing, and procurement processes and automate corporate processes to deliver the right products and services to customers quickly and cost effectively. Choose one answer. a. SAP b. e-commerce c. CRM d. SCM 2.Every individual on the Internet has an Internet Protocol address to uniquely identify them & _____________ by a certification authority which is an independent and recognized entity help prevent someone from using a false Internet Protocol address to impersonate another website, company or individual. a. Affidavit

b. Testimonial c. Certificates d. Endorsement 3.Microsoft's investments in digital entertainment and the growing popularity of Internet-enabled telephony via voice over IP (VOIP) are also great examples of the arrival of ______________. a. dispersal b. divergence c. convergence d. deflection 4.One of the major things a customer should look for is buying from a secure site & to know if the site is secure, customers should make sure the web address starts with __________:// instead of http://. a. html b. www c. https d. url 5.One of the most exciting examples of such convergence is the phenomenal success of Apple's ___________ online music service which has sold billions of songs, legitimizing the online music business and revolutionizing the delivery of recorded music. a. iPhone b. iPod c. iTunes d. iRock 6.P3P (Privacy Protections Project) is a ___________ that is embedded into a website that allows for the computers of visitors to automatically read and understand the site's privacy policies.

a. code b. virus c. cookie d. trojan 7.The "50x15" initiative consists of ___________ support to empower 50 percent of the world's population with Internet access by 2015. a. Microsoft's b. Intel's c. Wipro's d. AMD's 8.The third party _____________ perform surveillance by tracking Internet users to each site they visit and reporting on the information they leave, such as their personal shopping preferences & these database collections can then be sold or transferred to other Internet companies, who will then have access to the personal consumer information. a. pretzels b. trojans c. hardtacks d. cookies 9.XML (_________Mark-up Language) provides a common format for the creation and transmission of data and has the potential to change the way in which organisations manage and transfer their business information. a. eXtraneous b. eXperimental c. eXtensible d. eXpunged

10.__________ e-commerce is a significant enabler in the move towards greater trading partner collaboration & E-commerce technologies have allowed even the smallest companies to improve the processes for interfacing with customers by which they are now able to develop services for individual clients rather than provide a standard service. a. B2C b. B2B c. C2B d. B2G


1.A new salesperson can use the CRM package to quickly learn about his ________ or their past history. a. competitors b. customers c. wholesalers d. retailers 2.A/An _________ product or service cannot be seen except by an image or description. a. Online b. Offline c. Shopping d. Tangible 3.As you are building your business, you can use differentiation to attract more _________. a. competitors b. customers c. distributors d. retailers

4.Atmospherics are the in-store ___________ created by brick-and-mortar retailers. a. aisles b. layout c. shelves d. ambiance 5.Differentiating on price is probably the most ___________ and easily understood method. a. uncommon b. difficult c. common d. complex 6.Differentiation means virtually the same thing as ___________ Advantage. a. Strategic b. Competitive c. Marketing d. Brand 7.eCRM is nothing but the electronic counter part of __________ Relationship Management. a. Competitor b. Cost c. Counter d. Customer 8.Home delivery of groceries and ___________ banking and securities trading are becoming increasingly popular in e marketing. a. Online

b. Offline c. Anytime d. Traditional 9.If customers like the __________ of a e marketing web site, they will view additional pages and ultimately become a paying customer. a. home-page b. videos c. images d. headlines 10.If you compete on price against competitors with __________ financial resources, you can price yourselves right into bankruptcy. a. small b. poor c. low d. high 11.In the past, personalized service and one-to-one relationships required the interaction of skilled __________. a. programmers b. personnel c. machines d. labour 12.In __________ Differentiation the e-marketing company can differentiate itself by providing a limitless assortment of products. a. Personnel

b. Focus c. Price d. Product 13.In___________ , customer service can be enhanced by 24 hour customer feedback through email & also the ability to respond more rapidly to customer concerns. a. hyper-markets b. stores c. shopping-malls d. e marketing 14.It is better to be creative with __________ differentiator by competing on something other than straight price. a. personnel b. focus c. price d. product 15.On the Internet, customers are drawn to brands they __________, an attraction that is enhanced by a positive company history. a. buy b. trust c. purchase d. see 16.Potential customers on the internet might normally expect a lower price because they perceive the e marketing firm as having __________overhead, etc. a. more

b. less c. medium d. nil 17.Products sold in the _________ don't need the expensive, colorful packaging for store display. a. malls b. internet c. shops d. stores 18.SFA (Sales Force Automation) is used for automating activities of ________ professionals. a. operational b. production c. sales d. service 19.The Internet has made __________ information widely available to suppliers, customers, and competitors. a. Pricing b. Product c. Distribution d. Advertising 20.The internet is used to forge one-to-one relationships with individual __________. a. workers b. customers

c. managers d. retailers 21.The Internet provides highly specialized personal services and "do it yourself" __________. a. Websites b. Markets c. Products d. Services 22.The Internet serves as a transaction and ___________ channel. a. dispenser b. wholesale c. vendor d. distribution 23.The Internet's interactivity _________ companies to respond more quickly to customer requests. a. debars b. prevents c. allows d. interrupts 24.The ___________ expands Companies' geographic range, business hours & also the assortment of products available. a. Mobile b. Internet c. Telephone

d. Radio 25.The ___________ is a location-free, time-free distribution and communication channel. a. Internet b. Merchandiser c. Vendor d. Wholesaler 26.Trust-building should be an integral part of a Web site's __________ strategy. a. communication b. production c. marketing d. operational 27.Unique ___________ Proposition means virtually the same thing as Differentiation. a. Market b. Brand c. Product d. Selling 28.__________ prices offered by e-marketing firms can evoke perceptions of lower quality, a less-stable business, etc. a. Cheaper b. Higher c. Costlier d. Prestige

29._____________ is the process of adding meaningful and valued differences to distinguish the product from the competition. a. Differentiation b. Positioning c. Targeting d. Acquisition 30.______________ in internet marketing sites include accessories, companion products, free upgrades, and coupons for future purchases. a. Freebies b. Freelunch c. Freepass d. Handout


1.In business terms, to differentiate means to create a benefit that customers perceive as being of ________ value to them than what they can get elsewhere. a. lesser b. insignificant c. lower d. greater 2.In E marketing, consumers might require products with more ___________ packaging & the products will be shipped from the distributor directly to the consumer and thus never appear on retailers' shelves. a. colorful b. attractive c. impressive

d. utilitarian 3.In E marketing, excellent customer __________ is a great opportunity for differentiation and another natural advantage for firms that already know what's important to their customers. a. communication b. service c. distribution d. knowledge 4.It's not enough for a marketer to be different--a potential __________ has to take note of the difference and must feel that the difference somehow fits their need better. a. wholesaler b. distributor c. customer d. retailer 5.Many examples of differentiated online offerings are based on the _________ costs in acquiring and retaining online customers which are then passed onto customers. a. lower b. higher c. enormous d. increased 6.The Internet allows companies to deliver their products and services through low-cost channels that automate the process and remove the expensive __________ element. a. appliance b. machine c. human

d. labour 7.The keys to differentiating online businesses are the creation of a distinctive and superior customer experience & the development of one-to-one relationships with __________. a. salesmen b. consumers c. retailers d. distributors 8.The real value added by the Internet is its ability to differentiate according to customer relationships & provide a unique __________ for each customer. a. product b. service c. offer d. experience 9._________ marketing offers a combination of products/services that the individual consumer needs at attractive prices & also supports one-to-one relationship building with each customer, critical for a company's long-term success. a. Direct b. Internet c. Traditional d. Tele 10._________ transaction & marketing costs in e marketing results in cost leadership advantage over offline companies & also cost reduction for the end user & higher levels of service. a. Lower b. Higher c. Greater

d. Larger 11.__________ Relationship reduces price differences between suppliers, reduces the importance of price competition and increases the importance of differentiation. a. Distributor b. Customer c. Retailer d. Wholesaler 12._____________ Branding happens when a company differentiates itself by creating a unique customer experience, increases customer loyalty & retention which produce referral business. a. Rational b. Emotional c. Experience d. Psychological


1.A typical CRM application __________ and co-ordinates multiple business functions such as sales, marketing, support/service, and the multiple channels of communication with the customer, such as, face-to-face, call center, and Web. a. concentrates b. integrates c. condenses d. compresses 2.Data ___________ is used to predict customer behavior, differentiate product and service offerings for individual customers which pave the way for fostering the one-to-one relationship. a. amalgamation b. consolidation

c. mining d. separation 3.Good "_____________" refers to Web sites which can be differentiated by providing visitors with a positive environment to visit, search, purchase, and so forth so that visitors get a site that easily downloads, portrays accurate information, clearly shows the products and services offered & is easily navigated. a. CRM b. Internet-marketing c. E-marketing d. Atmospherics 4.In the classic example of _____________claiming "No.2, We Try Harder", the point was to say something so shocking (it was by the standards of the day) that it cleared space in your brain and made you forget all about who was #1, and not to make some philosophical point about being "hungry" for business. a. Alamo b. Avis c. Hertz d. Europcar 5.Many options for __________ are available online for companies where their products are not appropriate for sale online such as high-value or complex products or FMCG brands sold through retailers & these companies can use online to add value to the brand or product through providing added value services or different types of experience. a. fortification b. consolidation c. differentiation d. distribution

6.Symantec which markets system maintenance & protection software is fostering the image of "_______________" for the computer industry. a. luxury b. ambulance c. speed d. reinforcement 7.The ________________ works as a distribution channel, a communication channel & a relationship channel & it is the channel through which it can reach customers, display a diversified assortment of offerings & differentiate itself. a. Mobile b. Radio c. Television d. Internet 8._____ _______ ______ includes applications like calendar and scheduling, contact and account management, sales forecasting, opportunity management, proposal generation and management, pricing, territory management, and expense reporting. a. Customer Relationship Management b. Sales Force Automation c. Customer Resources Management d. Cause Related Marketing 9._____________ is an independent non-profit organization best known for its Web Privacy Seal & it runs the world's largest privacy seal program, with more than 2,000 Web sites certified, including the major internet portals and leading brands such as IBM, Oracle Corporation, Intuit and eBay. a. TRUSTe b. Intel c. Symantec

d. Kaspersky 10.______________rents movies on DVD by mail allowing the customers to set up personal lists of the movies they want to rent & they can rent three or more DVD movies at one time-with no return deadlines or late return penalties. a. Torrentz b. iTunes c. Netflix d. Hertz


1.A market is _______________ when customers have equal access to information about products, prices and distribution (Price transparency). a. contradictory b. inefficient c. efficient d. ineffective 2.A product is a bundle of _________ that satisfies needs of organizations or consumers. a. problems b. benefits c. expenses d. wants 3.A URL (Uniform Resource Locator) is a __________ address.

a. Computer b. Laptop c. Web site d. Mobile 4.A web banner or banner ad is a form of advertising on the "___________". a. Kiosks b. Indoor Media c. Outdoor Media d. World Wide Web 5.All paid space on a Web site or in an email is considered __________ advertising. a. traditional b. offline c. online d. innovative 6.B2B auctions are an _____________ way to unload surplus inventory. a. unproductive b. ineffective c. effective d. unprofitable 7.Brand equity is the ___________ value of a brand, measured in money value. a. tangible b. intangible

c. non-durable d. digital 8.Business and consumer collaboration are possible on the ___________. a. Internet b. Telephone c. Television d. Mobile 9.Channel intermediaries include _________, who buy products from the manufacturer & resell them to retailers. a. mediators b. brokers c. agents d. wholesalers 10.Customer __________ is the net sum of all benefits after deducting all the costs. a. value b. handicap c. service d. solution 11.Disintermediation means eliminating traditional ______________. a. Retailers b. Managers c. Intermediaries d. Salesmen

12.Financing purchases is an important _________ function of intermediaries in consumer/business markets. a. hindering b. detaining c. facilitating d. prohibiting 13.In a ____________ distribution channel, there are no intermediaries & the manufacturer deals directly with the consumer. a. Direct b. Indirect c. Ancillary d. Secondary 14.In a/an __________ auction (also known as a forward auction), buyers compete to obtain a good or service. a. reverse b. converse c. ordinary d. negative 15.In the ___________ system, goods or services are exchanged for other products rather than cash. a. Bartering b. Merchandising c. Wholesale d. Retail

16.Media, music, software and other __________ products can be presented on the Web. a. non-durable b. intangible c. tangible d. digital 17.One of the major ___________ of the online mode of advertising is the magic of interactivity. a. disadvantages b. advantages c. deficiencies d. drawbacks 18.Online auctions utilize ___________ pricing. a. fixed b. negotiated c. restricted d. confirmed 19.Personalization refers to customization of products and services through the use of the ____________. a. Mobile b. Telephone c. Television d. Internet 20.The original 4Ps concept idea was developed to help marketers manage the four most important aspects of __________. a. e-marketing

b. marketing c. sales d. operations 21.The ___________ of the channel represents the number of intermediaries between supplier and consumer. a. breadth b. width c. length d. height 22.__________ chain management (SCM) refers to the coordination of the flow of material, information and finance. a. Sample b. Supply c. Simple d. Single 23.________ facilitate transactions between buyers and sellers without representing either party. a. Distributors b. Brokers c. Dealers d. Wholesalers 24.__________ is defined as the sum of all values that buyers exchange for the benefits of a good or service. a. Product b. Price

c. Promotion d. Place 25.___________ represent the buyer/seller & facilitate transactions between buyers and sellers but do not take title to the goods. a. Agents b. Brokers c. Financiers d. Distributors 26.___________ pricing (menu pricing) is when everyone pays the same price. a. Fixed b. Variable c. Volatile d. Unstable 27._____________ advertising can utilise media such as the Internet, interactive television, mobile devices (WAP and SMS), as well as kiosk-based terminals. a. Interactive b. Detached c. Impersonal d. Isolated 28._____________ channel is a group of interdependent firms that work together to transfer product and information from the supplier to the consumer. a. Distribution b. Communication c. Advertising

d. Promotion 29._____________ pricing is the strategy of offering different prices to different customers. a. Fixed b. Planned c. Restricted d. Dynamic 30._____________ segment pricing differs by geographic area. a. Psychographic b. Demographic c. Geographic d. Behavioural


1.A reverse auction (also called procurement auction, e-auction, sourcing event, e-sourcing or eRA) is a type of auction in which the role of the buyer and seller are reversed, with the primary objective to drive purchase prices __________. a. upward b. downward c. higher d. greater 2.Idris Mootee devised a "New 4Ps" model in 2001 to supplement the traditional marketing 4Psviz.__________ , Participation, Peer-to-Peer and Predictive Modeling. a. Production b. Personalization c. Promotion

d. Pricing 4.In an efficient market, one would expect to find lower prices, high price elasticity, frequent price change & smaller price changes which will result in _________ price dispersion between highest and lowest price for a product. a. narrow b. wide c. broad d. vast 4.Internet Domain Name-also called an IP address or domain name form a part of the ___________ strategy in e-marketing. a. Product b. Pricing c. Promotion d. Branding 5.P2P (Peer-to-Peer) is now being referred as ________ Computing and will likely to be the most disruptive force in the future of marketing. a. Social b. Cultural c. Psychological d. Psycho 6.Products such as ___________ engines are unique to the Internet while others simply use the Internet as a new distribution channel. a. Locomotive b. Diesel c. Search

d. Electrical 7.The Internet is taking us back to an era of ___________ pricing-varying prices for individual customers. a. Dynamic b. Fixed c. Established d. Firm 8.The _________ increases customer benefits in many ways since mass customization is possible & user personalization of the shopping experience can be achieved. a. Television b. Telephone c. Mobile d. Internet 9.Throughout history, prices were negotiated while ________ price policies are a modern (19th Century) idea which happened as a result of mass manufacturing and mass retailing. a. variable b. fixed c. modifiable d. dynamic 10.When a consumer purchases online, he must perform the search function himself & with an automated transaction, he could save money by performing some _________ functions himself. a. operational b. production c. communication

d. distribution 11.___________ products (flowers/wine) may be purchased online but must be delivered physically & the exact location of that shipment can be tracked using a Web-based interface. a. Non-digital b. Digital c. Intangible d. Non-durable 12.______________ marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV. a. Traditional b. Offline c. Online d. Integrated


1.A big problem for _________ retailers is the expense of delivering small quantities to homes and businesses & often the recipient is not there to receive the product with about 25% of deliveries require multiple delivery attempts & 30% of packages are left on doorsteps, with possibilities for theft. a. Digital b. Internet c. Traditional d. Online 2.Customer Co-Design or Customer ________ has been found to increase product success, like for example; "Amazon" & "E-Bay" regularly & routinely seeks customers' product reviews. a. promotion

b. interaction c. communication d. relations 3.Early examples of __________ of products and services through the use of the Internet include Dell on-line and Amazon.com, but this concept is further extended with emerging social media and advanced algorithms. a. segmented marketing b. mass marketing c. mass customization d. targeted marketing

4.In a reverse auction, a __________ contracts with a market maker to help make the necessary preparations to conduct the reverse auction which includes: finding new suppliers, training new and incumbent suppliers, organizing the auction, managing the auction event, and providing auction data to buyers to facilitate decision making. a. manufacturer b. producer c. seller d. buyer 5.Online intermediaries are often more _____________ than their brick-and-mortar counterparts since online storefront has no rent, maintenance, and staff for retail space & such marketing needs an inexpensive warehouse which is an acceptable storage location for goods sold online. a. expensive b. inefficient c. efficient d. complicated

6.Over the net, advertising & promotion is likely to have a _______________impact than an offline campaign since online advertising & promotion allows a greater & fresher brand recall, which may trigger an impulse buy. a. faster b. slower c. passive d. moderate 7.The "speed' of the net is an important factor, be it faster response from the customer or faster collection of data from the market & strategists can track __________ __________ in real time and can thus fine tune their online & offline marketing campaigns which is akin to feeling the pulse of the market & selling the right prescription to it. a. customer relations b. customer response c. product delivery d. product design 8.__________ retailers normally hold inventory and perform the pick, pack, and ship functions in response to a customer order through the internet or as an alternative, the retailer might outsource the pick, pack, and ship functions to a logistics provider such as GATI or Blue Dart. a. Online b. Digital c. Internet d. Traditional 9.__________ _________ _________ (EDI) is effective for establishing structural relationships among businesses with the goal to create an Internet based, open system so that suppliers and buyers can integrate their systems & the Extensible Markup Language (XML) is the probable technology for achieving the goal. a. Extended Destination Index b. Electronic Data Interchange

c. Electronic Data Innovation d. Electronic Digital Interchange 10.__________ __________ _____________ (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results & usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. a. Simplified Engine Optimization b. Selected Engine Optimization c. Seasoned Equity Offering d. Search Engine Optimization


1.A help desk or __________ centre is a place where all customer contact is directed. a. sales b. service c. call d. marketing 2.A site that is easy to navigate will be _________ valuable to the visitors. a. less b. indefinitely c. more d. insufficiently 3.Acknowledging the purchasing history of a customer and thanking them for the business when they return to the site can earn _____________. a. loyalty

b. profit c. complaints d. irritation 4.Data ___________ involves the extraction of hidden predictive information in large databases through statistical analysis. a. warehousing b. storing c. mining d. stocking 5.eCRM is the ___________ delivered or managed subset of CRM. a. electrically b. electronically c. mechanically d. environmentally 6.Every time a user accesses a ________ site, the visit is recorded in the Web server's log file. a. Web b. Micro c. Macro d. Banner 7.Gathering demographic and geographic information about your customers allows you to ______________ them for special attention. a. mark b. segment

c. mail d. fax 8.Generally, __________ customers expect immediate service, either by finding what they need on the web site themselves. a. business b. intermediate c. online d. end 9.If the customers are likely to have _________ dial-up connections, they will not be able to handle the more advanced features of some web creation systems. a. low-speed b. high-speed c. fas

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