E-mail Trends 2014
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Transcript of E-mail Trends 2014
Pinterest.com/exacttarget
ExactTarget.com/blog
93% of US online
consumers and email
subscribers and receive
at least on permission-
based email each day.Channel Preference Survey, ExactTarget
66% of US consumers
have made a purchase
as a result of an offer
received by email.Channel Preference Survey, ExactTarget
49% of consumers want
a seamless shopping
experience across all
channels.Accenture
Moments
Matter
MobileMoments
Over 48% of all opened
emails are opened via a
mobile device.
Litmus
63% of US consumers
say they delete emails
immediately if they are
not optimized for mobile.
Return Path
Responsive
Mobile-Aware
Desktop Centric
Only 12% of the top 160
retailers used responsive
email design.
10% used mobile-aware
design.
78% used largely
desktop-centric designs.
NOPINCHING
• Contrast – carefully consider your
color choices to ensure the text and
images stand out properly against
the background.
• Avoid reversing out small text on a
dark background.
• Text Size – 13px for body copy. No
pinching = 15-16px (depending on
font) and preview it on your mobile
device.
• Imagery – Images help tell your
brand’s story, so consider taking
the time to choose artful shots that
complement your message.
• Layout – One-column layout works
best for mobile. If you have a multi-
column layout, plan how elements
shift or stack.
SocialMoment
The savviest brands will
begin to build small highly
engaged communities
where they can learn more
about what their audiences
want need and desire.WeAreSocial
PersonalizedMoment
41% of consumers buy
more from retailers who
send personalized
emails based on past
buying behaviors. Return Path
12-25% increase in sales
if the transactional
message includes
personalized product
recommendations. ExactTarget
Created 60,000
animated, jangling name
bracelets – one for each
unique name in their
email database.
Generated 3x revenue
versus an email
promoting the same
collection a week earlier.
EGOnomics
What you will see with rapid
data and social sharing is the
death of the average and the
era of you.
Businesses will be able to truly
serve the individual.Ginni Rometty – CEO, IBM
Data EqualsRelevance
We must move from numbers
keeping score to numbers that
drive better actions.
David Walmsley
Head of Multichannel
Marks & Spencer
Pinterest.com/exacttarget
ExactTarget.com/blog