E-learning Challenges with the focus on target users

What do we do

• Users are individuals

• Do not customize the user, customize the system for your user

• Content differs

• Flexibility is required, but simplicity is a must

• Flexible (platform) is good – as long as no instructions are required

• Not the form, but execution matters

• E-learning is not the answer, it is the question

• People do not like changes, IT departments fight changes

• Only go for significantly better

• Security matters, but too much security is toxic

• Why so strict?

• Little things

Challenges

Challenges - FUII

Functionality

Intuitiveness

Involvement

Usability

• Less is better

• Does it have to be there?

• Why?

• For whom?

• How often?

• Do they use it?

• If it is there

• It has to work!

• It has to be a part of the use-case/routine on that particular screen

• It has to be obvious

• It should not need an explanation

Functionality

Functionality

Sign in / Dashboard

Functionality, the little things

• One click or less

• Knowing is the key

• Know the user

• Know the use-case

• Know the routine

• Do not customize the user, customize the system for your user

• So you did, but

• Did you actually ask them?

• Do you track and measure?

• Do you adjust with users for users?

Usability

Usability

Sign in / Dashboard - Tutor

Usability, the little things

• People do not read instructions

• People do not read instructions

• People do not read instructions

• How do you pass the information?

• We have 137 pages-long PDF manual

• We have an extensive knowledge-base with 8356 articles

• We have a great FAQ with all 20 topics and 15 subtopics each

• We have a video library with tutorials

• There is a simple hint message for each object

• KISS (by Kelly Johnson, 1910–1990, aircraft engineer) = "Keep it simple, stupid"

Intuitiveness

Intuitiveness

Intuitiveness, the little things

• People do not like changes, IT departments fight changes

• Only go for significantly better

• The customer is not your customer

• End-users are your customers

• Love your customers

• Design and create for your customers

• Do not push what you already have as the best for them

• Create the best for them

• Small motivations and rewards are good, Gamification helps

• Create something that people can like or they will not study

Involvement

Involvement

Involvement, the little things

Summary: Challenges - FUII

Functionality

Intuitiveness

Involvement

Usability

Essentials only

People do not…

Love the users

One click or less

Michal Zwingermichal@zwinger.cz

cz.linkedin.com/in/michalzwinger

www.studium20.cz

www.levebee.com

www.legentas.com

www.numericum.com