E-Learning An Expanded View Presented by Toni L. Crouch, CAE Director Education Technology Services...
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Transcript of E-Learning An Expanded View Presented by Toni L. Crouch, CAE Director Education Technology Services...
E-Learning An Expanded View
Presented byToni L. Crouch, CAE
Director Education Technology ServicesDelCor Technology Solutions, Inc.
Steve Worth, PresidentPlexus Consulting Group
e
e-Learning: Getting Started
Toni L. Crouch, CAEDirector Education Technology Services
DelCor Technology Solutions, Inc.
Agenda
e-Learning Development Process• Planning• Implementing
Educational Design Options
Questions & Answers
e-Learning Development Process
Develop your strategy
Evaluate your program
Establish your team
Do your research
Create your program
Market your program
Select your technology
PLANNINGIMPLEMENTING
Planning: Establish the Team
Information Technology/Systems Education Membership Executive Office Chapters Marketing Consultants Other….
Planning: Do Your Research
Member survey• Computer/software capabilities• Technology comfort level• Access (time and location)• Topics of Interest• Prior experience• Price tolerance
Planning: Do Your Research
Review current environment• Strategic plan• Business and training goals• Industry research• Current product and services mix
Explore resources• Organizations• Publications• Websites
Options to Consider Web-based vs. Web-enhanced Synchronous vs. Asynchronous Live vs. Archived Instructor/Facilitator Led vs. Independent LMS vs. AMS e-Learning vs. F2F vs. Blended Learning
Planning: Develop Your Strategy
Planning: Select Your Technology
Partnership begins with the Request for Proposal (RFP)
RFP should focus on outcomes NOT laundry list of technology features
Stipulate requirements vs. wish list
Allow enough time for solutions
Identify key decision factors
RPFs should state the problem and let the vendors provide their solution
Components of RFP or BRD• Description of learner population• Delivery technology (web, CD, intranet, ASP)• End-user computers and comfort• Description of content• Estimate of seat time• Desire/need for audio, video, other media• Sample source of content• Budget parameters
Planning: Select Your Technology
Get information about the vendors• Age, location, and size of company
• Financial information (P & L)
• Awards, honors, publications and achievements
• Samples/demos of their previous work
• Client list and references (for similar projects for similar associations)
Planning: Select Your Technology
Educational Design Options
Solely web 24/7/365 Short Functional
Element of F2F Geographical
logistics Interactive Someone’s got
to be somewhere at sometime
Web-based vs. Web-enhanced
Educational Design Options
Bound by time Interactive capability Audience size
limitations
Whenever Customizable No limit on audience
size—it’s always one
Synchronous vs. Asynchronous
Educational Design Options
Can be interactive Can be collaborative Must be synchronous Instructor/facilitator Not edited Audience limited
Only past interactions revisited
Can be asynchronous Instructor/facilitator Can be edited and
enhanced Unlimited audience
Live vs. Archived
Educational Design Options
Interactive Someone available to
guide the learning process
Instructor/facilitator skills essential success factor
Interactions online only
Relies on computer to track all progress
Instruction Designer skills essential success factor
Customizable
Instructor Led vs. Independent
Educational Design Options
Monitors & reports learner progress and accomplishments
Essential for certifi-cation & licensure CEUs
Necessary for external learner motivation
Monitors member’s activities
Gathers marketing information
Helps identify successful audiences
Tracks internal motivation patterns
LMS vs. AMS
Educational Design Options
e-Learning Exists only on
web Anytime,
anywhere Easily
updated Always the
same for everyone
F2F Exists only in
person Requires travel
and time out of office
Interactive Each session is
unique
Blended Learning
Web and in-person elements
Reduces time away from office
Extends the learning experience
Allows for reflection and sharing
Toni L. Crouch, CAEDirector Education Technology Services
DelCor Technology Solutions8380 Colesville RoadSuite 550Silver Spring, MD 20910301-585-4222 ext [email protected]
Associations
1. BOMA – Building Owners and Managers Association
2. AANS – American Association of Neurological Surgeons
3. NSBA – National School Boards Association
Building Owners and Managers Association
(BOMA)
Reaching a wide audience of members and potential members
BOMA - Challenge
Develop a cost-effective continuing education program.
Reach a wide audience of members and nonmembers.
Seek new ways of leveraging existing programs.
Build professional competencies.
BOMA - Solution To develop an electronic seminar program
to deliver topical and relevant information over the Internet using high-quality and instructional design.
BOMA’s e-Seminars are interactive, user-friendly and available 24/7/365 to meet the continuing education needs of BOMA members and industry professionals.
BOMA - Steps
1. Partnership between INet & BOMA Calgary
2. Approval process
3. Testing
4. Global marketing
5. The e-Seminar
BOMA – Unintended Consequences
Found no age bias within its user audience.
There was a smooth process in creating the E-Seminar program.
The high demand for the program gave rise to challenges in regulatory approvals.
The program also strengthened BOMA’s case for building partnerships for the
future development of an industry portal.
BOMA - Results
The association is now a credible player in the e-commerce field.
By linking multiple valuable resources, the educational experience of the program has
been enhanced.
AANS - Challenge
To develop a cyber museum that:
Illustrates the history of neurology
Provides information on the science and technology behind the field
Supplies the tools for effective research in the field of neurology.
AANS - Process Materials were collected to be included in
the cyber museum as “exhibit halls.”
Electronic versions of hard-copy brochures and information were created and uploaded to the museum.
“Featured Exhibits” were developed to
publicize special events or attractions in
the museum.
AANS - Results Awarded “Best of the Web” by
Encyclopedia Britannica for its rich knowledge and information.
5-10% increase in usage.
Close to 2,000 hits in the best month.
Tremendous amount of saved money and time.
National School Boards Association
(NSBA)
Strengthening ties between partnering local and national
associations
NSBA
NSBA – The Opportunity To help educators ensure that the
technology investment made in their district ultimately improves student performance.
The distance-learning requirements for school board members and association staff members are very diverse.
NSBA opportunity to position itself as a leader in promoting electronic education.
NSBA – The Solution To deliver leading edge distance learning
programs to NSBA’s network of state associations.
To integrate technology efforts by providing practical advice and guidance using an interactive web-based training
format.
NSBA - Process
1. Conducted market research & needs assessment: focus groups, phone, online surveys.
2. Developed request for proposal (RFP).
3. Solicited bids from online learning providers and selected Blackboard.com.
4. Developed pilot course for a technically savvy, glitch-tolerant ‘test’ audience.
5. Sold to key national audiences as a board development tool.
6. Outreach, outreach, outreach.
NSBA – Process, cont’d…
NSBA – Unintended Consequences
The technology and methodology taken from the program can be applied to a much broader scope of association-wide training activities.
NSBA - Results Every online class is filled.
Waiting list of students on stand-by.
Increasing non-dues revenue.
Program is reaching a wide audience of K-12 non-members interested in the association, and also helps associations to leverage one another’s strengths and
ideas.