E-komercijas tendences, Antons Sapriko, Scandiweb

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eCommerce Trends Antons Sapriko Scandiweb.com www.scandiweb.com

Transcript of E-komercijas tendences, Antons Sapriko, Scandiweb

Page 1: E-komercijas tendences, Antons Sapriko, Scandiweb

www.scandiweb.com

eCommerce Trends

Antons SaprikoScandiweb.com

Page 2: E-komercijas tendences, Antons Sapriko, Scandiweb

www.scandiweb.com

Premise of the Presentation

• Can share experience in eComm since 2005 • Can share what from our solutions for “big”

brands (The New York Times, Thomson Reuters, L'Oreal) is really working

• Trends in major eComm conferences in US

Page 3: E-komercijas tendences, Antons Sapriko, Scandiweb

What it will be about

• On-line shop VS eCommerce Ecosystem• Content strategy• A bit of Sci-Fi and “Big Brother”

• Affordable for a small-medium Latvian eCommerce business

www.scandiweb.com

Page 4: E-komercijas tendences, Antons Sapriko, Scandiweb

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eCommerce Ecosystem - I

• What is a major paradigm shift that is comparable to moving from bricks-and-mortar to an on-line store?

Page 5: E-komercijas tendences, Antons Sapriko, Scandiweb

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eCommerce Ecosystem – II

• Our customers’ on-line sales originated in e-Store decreased from 100% to 90-30%

• Annual budget for inside store enhancements dropped by 20-100%

• Conversion rates increased for up to 100% for new businesses and 10-40% for established ones

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Page 7: E-komercijas tendences, Antons Sapriko, Scandiweb

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eCommerce Ecosystem – III

• Active management of a portfolio of turnover originating sources

• Managing an array of tools with a CRM as a “brain” and array of 3rd parties as “hands”– Data driven personalized actions

On-line store becomes just a checkout to capture payments + sourcing data on user behavior

Page 8: E-komercijas tendences, Antons Sapriko, Scandiweb

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eCommerce Ecosystem – IV

• Sources:– e-mail– networks (Pintrst, Fb, Tw, Inst)– mobile apps / push notifications (WIP)– referrals / social referrals– marketplaces– …

Integration / Content management expenses

Page 9: E-komercijas tendences, Antons Sapriko, Scandiweb

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eCommerce Ecosystem – V

• An array of tools– CRM (!) – B2C minded ORO CRM– external data providers– behavior analytics, LTV projections– Automated e-mail marketing – dynamic pricing tools (internal / external)– personalization scripts– PIM– conversion scripts e.g. bounce back fighters– …

Page 10: E-komercijas tendences, Antons Sapriko, Scandiweb

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Content Strategy I

• Product VS Augmented Product

Page 11: E-komercijas tendences, Antons Sapriko, Scandiweb

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Content Strategy - II

WHAT HAPPENED BEFORE “THE PRODUCT”- who invented it, why- ingredients- fair trade promise- research and science behind it, tests- awards and references

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Content Strategy - III

PRESENTATION LAYER– photo gallery– 360 degrees widget– inspiration gallery– product video– description – specification data sheet– video tutorials and how-to / tips and tricks

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Content Strategy - IV

SERVICE– help and support line– delivery options– package options and gift wrap– free returns– payment options including credit

Page 14: E-komercijas tendences, Antons Sapriko, Scandiweb

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Content Strategy - V

SOCIETY– reviews and ratings – who bought it? Likes, Instagram feed, Pins, Tweets

about it - society around the product

FUN / CREDIBILITY – celebrity featuring– press about it

Page 15: E-komercijas tendences, Antons Sapriko, Scandiweb

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Sci-Fi and Big Brother

• When is the best time to offer you XYZ?• What is the location that is best to send you a special offer? • How to track your mood to push some article or sale? • When we should never bother you?• Based on your locations, can I offer you something relevant? • Can I tell are you M or F right after you download my eComm

app• Mobile app API to track voice, device movement, location

• Big Brother – Know Your Client before they opened your store

Page 16: E-komercijas tendences, Antons Sapriko, Scandiweb

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Summary

• CRM + other 3rd parties = Data Driven Actions– Automation of 1:1 experiences

• Portfolio of sales sources• Rich Product-Service offering – offer a Story • Sci-Fi... future is here...


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