ADVERTISING

SPECIAL PROJECTS

WRITING/NEWSLETTER LAYOUT

TABLE TENTS

WORKING MARKETING PLAN

BrittneyBrittneyE-folio

RutherfordRutherford

2010 KILDEE ST. AMES, IA 50014 | 515-460-5164 | BRITTYL@IASTATE.EDU

You can just go toschool…

For me it was just a matter of

sheer convenience. As I looked

at the other apartments, having

to pay separate utilities and being

far away from campus didn’t

seem worth it…I like the fact that

everything goes on my u-bill.

They’re nice apartments. They’re

furnished. They’re wonderful.

I love them!

For me it was just a matter of

sheer convenience. As I looked

at the other apartments, having

to pay separate utilities and being

far away from campus didn’t

seem worth it…I like the fact that

everything goes on my u-bill.

They’re nice apartments. They’re

furnished. They’re wonderful.

I love them!

Rene

e•

Seni

or•

Ag E

duca

tion

or you can have a realcollege experience…LIVE ON CAMPUS!

(515) 294-2900 • housing@iastate.edu • www.housing.iastate.edu

2008-09 Advertising Concept and Campaign

This advertising campaign was developed by myself and Kari Hancock, the former marketing coordinator. She and I developed this concept from an idea I drew on a piece of paper to a photo shoot on campus. These photos were used as ads, posters and table tents throughout the year. We worked with the hall directors, conference staff and admissions staff to fi nd students who would be good candidates for this project.

or you can have a real COLLEGE experience…LIVE ON CAMPUS!

You can just go to school…

I was asked to be Oak-Elm

Hall’s president this year,

which I thought would be a

nice leadership role to have,

especially considering what

I want to do in the future.

Besides, I had such a great time

last year. I didn’t know why

I‘d want to live anywhere else.

I was asked to be Oak-Elm

Hall’s president this year,

which I thought would be a

nice leadership role to have,

especially considering what

I want to do in the future.

Besides, I had such a great time

last year. I didn’t know why

I‘d want to live anywhere else.

BRIT

TANY

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PHOM

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ADU

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AMIL

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(515) 294-2900 • housing@iastate.edu • www.housing.iastate.edu

Cy Ride Bus Boards • ISU DiningAbove is a sampling of the 2009-11 ISU Dining bus board campaign. I worked closely with my student designer in developing the message and design. The goal with these was to be very direct.

Cy Ride Bus Boards • Department of ResidenceThis is a sampling of the DOR bus board campaign for 2009-11. I wanted the viewer to get a feeling that they could live on campus, or “picture” themselves in this situation.

““Stay HealthyStay HealthyCy says,Cy says,

Cover your cough!Cover your cough!Cover your nose and mouth with a tissue (or your elbow) when you cough or sneeze.

Wash your Wash your hands!hands!

Use soap and water and wash often...especially after you cough

or sneeze! Hand sanitizers are also effective.

Exercise!Exercise!Don’t be afraid to try new things, it can excite you about working out all over again!

Eat Healthy!Eat Healthy!And eat regularly! A piece of fruit between meals is a good snack!

Head Home!Head Home!If you are sick and live on

campus or in the Greek community, it’s best to stay

away from other people or head home. Don’t go to work or

classes if you’re sick!

and prevent the spread of H1N1!”and prevent the spread of H1N1!”

For all your health needs, visit the Thielen Student Health Center at www.health.iastate.edu

Get enough rest!Get enough rest!Eight to nine hours is ideal. If you can’t do that, try napping!

Stay Healthy PosterThe Cy poster is an example not only of creative design, but of doing what it takes to get the job done. I was asked to make this happen during move in which led to me actually being Cy. I worked with a fantastic photographer who allowed me to successfully direct the photo shoot from inside the costume. The poster has been well received by the campus community and has garnered some regional and national exposure.

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9/9/09—SUCCESS STARTS HERE.9/9/09—SUCCESS STARTS HERE.Take MAP-Works!Take MAP-Works!

Your personalized MAP-Works assessment will provide strategies on how you can be more successful in your fi rst year at Iowa State. MAP-Works will be available on 9/9/09! Take it by logging into Access Plus! Watch for more information in your hall.WWW.HOUSING.IASTATE.EDU

Enjoy a FREEFREE 21 oz Freshens® smoothie at West Side Market

or the MU Market & Café!

OFFER VALID 9/9/09 - 12/18/09

MAP Works My role in the MAP Works assessment has been to design and coordinate the advertising pieces. This project has given me the opportunity to work closely with other departments on campus. It’s also an example of using mailers, table tents, posters and bulletin boards to communicate a message.

East Side MarketThe East Side Market was also part of the east campus dining renovations. This convenience store opened in January and has snacks, beverages, Godfather’s Pizza and a made-to-order deli. It is located in the MWL Commons.

East Campus Dining Renovations

Seasons Marketplace A key piece of ISU Dining’s east campus dining renovations will be complete this fall with the opening of Seasons Marketplace. This renovated facility is the former Maple-Willow-Larch Dining Center and it is located in the MWL Commons. “It’s been an exciting year watching as MWL evolved into Seasons and planning for its opening in August,” said ISU Dining Director Nancy Levandowski. “With six different stations, this dining center will give your student variety, freshness and value at every meal. Seasons Marketplace will also equalize dining opportunities on the east side of campus.” Six specialty stations are positioned throughout the dining room and include Italian dishes, international stir-fry, specialty-smoked meats, deli sandwiches, a salad bar, a bakery and much more. Seasons will also feature Simply H2O. Simply H2O is a beverage station that offers water infused with natural fruits such as lemons and berries. If you visit Seasons, you might notice something different. Due to student input, Seasons will be ISU Dining’s fi rst trayless facility! This is a sustainable step toward savings in electricity and water usage. Other sustainable initiatives include a pulper and food waste from Seasons will be sent to Iowa State’s composting facility. When you come to campus in the fall, be sure and visit us at Seasons!

Above is the stone-hearth pizza oven in the Italian venue, Olive Branch

Cocoa Bean features a homey kitchen atmosphere and will serve fresh-baked desserts, breakfast items and more. An addition includes a new entrance,

more windows and added seating.

East Campus renovations also include the renovation of the Oak-Elm Dining Center. Oak-Elm will be closed this fall and will re-open in August 2010. Students living in Oak-Elm can walk across the street to the new Seasons Marketplace, they can visit Linden Dining Center located across the courtyard or they can dine at any ISU Dining location. The renovation will keep the community atmosphere intact and will include a coffee house! Watch for more updates on this renovation in upcoming issues of Living With Us.

Oak-Elm Dining Closed

Summer 2009 • Issue 13 • Family NewsletterThis is a page from the Family Newsletter discussing the Seasons Marketplace renovation.

wire•lessis coming soon!

In 1961, the convenience of technology entered student rooms in the form of private telephone lines. The director of residence at the time was J.C. Schilletter and in his book “The First 100 Years of Residential Housing at Iowa State University” he wrote: “Room phones were installed and were in use at the beginning of the academic year, 1961. As with so many innovations, it was only a short time until room phones were taken for granted and the students wondered how they ever got along without them.” The same rings true today for cell phone use. In 2007, the Department of Residence administered a survey to fi nd out how often students are using the telephone lines in their rooms. Fifty-eight percent of residence-hall students had a phone in their room. Of that 58%, nearly two-thirds (62.3%) indicated that they never use the phone. When students were

From Phone Lines to No Lines

Summer Living

asked if they had a cell phone, 96% responded that they did and 71.3% of those students indicated that they always use their cell phone to make calls. We want to provide a home for our students that aids them in their academic success and makes their lives as convenient as possible. “As student use of cell phones went to almost 100% and subsequent demand for telephone land lines plummeted, the Department of Residence and Inter-Residence Hall Association saw an opportunity to reallocate a portion of student room fees to install an increasingly relevant service – high speed wireless Internet for all residence halls!” said Pete Englin, Department of Residence Director. Throughout the next school year, wireless access will be installed in residence halls. As wireless internet is activated in each hall, phone lines will be turned off. Savings from land lines is being used to fund the wireless

project. Any student wishing to have their land-line activated will be able to do so for a fee. Emergency phones will be located on each fl oor and each Community Advisor will have a land line. For more information on access, please visit www.housing.iastate.edu. Click on Facilities & Services and then click on Residential Computing.

Is your student staying in Ames for the summer? We offer low continuing student

rates in Frederiksen Court Apartments, SUV Apartments and Buchanan Hall. Buchanan

suites range from $710 to $888 and Frederiksen Court ranges from $574 to $884 for the entire

summer! SUV Apartments are available at their already low monthly-rental rate.

or you can have a real COLLEGE experience…LIVE ON CAMPUS!(515) 294-2900 • housing@iastate.edu • www.housing.iastate.edu

I like living on campus because

you meet a whole lot of people.

There’s always something

to do socially. People are really

nice—always open to doing

things with you. It’s a five-

minute walk to class. And

for sporting events, I’m right

there—it’s a lot of fun.

I like living on campus because

you meet a whole lot of people.

There’s always something

to do socially. People are really

nice—always open to doing

things with you. It’s a five-

minute walk to class. And

for sporting events, I’m right

there—it’s a lot of fun.

JOHN•

JUNior•

PSYCHOLOGY

If your student hasn’t found a home for fall, consider staying on campus! Our contracts are academically-friendly meaning your student is released from the contract if he or she studies abroad, graduates, gets an internship or leaves

ISU. Plus, we offer both nine and 12-month contracts so you’re not stuck paying rent in the

summer if your student isn’t in Ames.

Fall Living

Visit www.housing.iastate.edu for more information.

Spring 2009 • Issue 12 • Family NewsletterThis page talks about various Department of Residence initiatives. It also incorporates the photos of students “living” on campus.

You’re packing up your entire dorm room into your two-door ’03 Eclipse. Ok, the lamp won’t fi t, neither will the fan. And, you really don’t need that huge box of Easy Mac, or the blue sweater your aunt Jane gave you for Christmas (it’s kind of ugly). Toss it. That’s a common thought when students are moving out. You just got done with fi nals and you’re in a hurry to enjoy the summer. We get it! That’s why we’re making move-out easier and helping people along the way with the reCYcle program. Instead of throwing those items away, donate them! The Department of Residence will be offering collection points in each hall for gently used clothing and household items. Then,

we’ll donate them to Goodwill and the Salvation Army. We’ll also be collecting your non-perishable food items for donation to local food pantries. The reCYcle program was started last spring and happens at the end of each semester. Food was collected in December, and students received a thank-you letter from the local Mid-Iowa Community Action food pantry. Pat yourselves on the back for a job well done! Families in Ames truly appreciate your generosity and support.

reCYcle Your Stuff During Move-Out

DOR staff load donated items during move-out ‘08 and take them to Good Will.

Notes & News AboutISSUE 9SPRING 2009

This newsletter is published by the Department of Residence and ISU Dining. If you have any questions or comments, please contact Brittney Rutherford at 515-294-6243 or brittyl@iastate.edu.

LivingDining

and

On Campus!

Out

1. Unplug items you aren’t using. Real quick and easy… if it’s not in use, unplug it. If this seems like a lot of crawling around furniture, try #2.

2. Use a power strip. Plug multiple electronics into a power strip and then turn everything off with the fl ip of a switch. This works great for desks (computer, speakers, lamp, printer) and entertainment areas (TV, PS3, DVD, etc.). Make sure you are using the power strip correctly. Do not plug one power strip into another.

3. Reduce your electronic items. If you have an item that’s plugged in and you don’t even use it, why have it at all?

It costs $3 each year to have your cell phone charger plugged in all the time. Doesn’t seem like much, right? What if your whole house does it? All 25,312 students enrolled at ISU? The whole city? Costs and energy use start to add up fast!—Information compiled from the LiveGreen! website—www.livegreen.iastate.edu

Phantom Energy Take a quick look around your

room. How many things are plugged in? Some things (like your fridge!) you use 24/7. Other things like

computers, lamps, cell phone charges, coffee makers, etc., you only use a few hours a day. Even though you aren’t using these items, they’re still plugged in…and still using energy! It’s called “phantom energy.” Some studies suggest that phantom energy

can account for as much as fi ve percent of a home’s annual energy cost. That’s just one house! Imagine your entire

hall or apartment community!

WWW.HOUSING.IASTATE.EDU

Spring 2009 • Issue 9 • DOR & Dining Student NewsDue to feedback I received from IRHA, I decided to combine the DOR and ISU Dining student newsletter for the spring 2009 issue. Students were concerned with wasting paper and felt that the two publications combined could achieve the same effectiveness.

Chinese New YearSpecial Event

Jan. 26!

MenuEgg RollsCrab RangoonsSpring RollsEgg Drop SoupTien-Suan-Ku-Lao-JouPai-FanTilapiaChickenVeggie Lo MeinDesserts and more!

Join us for dinner in the dining centers

to celebrate the Chinese New Year!

According to the Chinese Zodiac, the year of 2009 is the Year of the Ox.

Spring 2009 •ISU Dining Special EventISU Dining hosts numerous special events throughout the year. This is an example of a table tent for the Chinese New Year special event. Special events are also advertised with posters, Facebook, Twitter and the ISU Dining website. Table tents are printed with black ink on colored paper. This is a cost-effective way to print these items and get our message across.

Tuesday 4/21 Movie on the Courtyard at 8 p.m. Richardson court between Oak-Elm and Linden--Co-sponsored by the Oak-Elm Hall Council

Wednesday 4/22 Justin Kredible (comedy magician) at 8 p.m. in the MU Great Hall Grandma Mojo’s Moonshine Revival at 10 p.m. M-Shop, $1 admission charge Both events co-sponsored by Student Union Board

Thursday 4/23 Capture the Flag on Central Campus at 7 p.m.

Friday 4/24 CYron Chef 11:30 a.m. to 1:30 p.m. on the north lawn outside the MU Free Friday Flicks at 6:30 and 9 p.m. The Spirit in Design 101

Saturday 4/25Kickball Tournament on the MWL Intramural FieldsLook for sign-up info on irha.iastate.eduFREEMAN SPRING CONCERT at 4 p.m.Forker Parking LotCo-Sponsored by the Freeman Alumni Committee

Events ResidenceHall WeekApril 20-24

Sponsored by IRHA

FreemanSpring

concertApril 24

FeaturingThe Sloe KidsTempest Rose

The Dig AngeesThe Anytime

All the Right Movesand

Every Avenue

Date: Saturday, April 24Time: 4 p.m.Place: Forker Parking Lot

irha.iastate.edu

For more information about Residence Hall Week, check out

FREEMAN SPRING CONCERTAll Ages Show • FREE

www.freemanhall.net

Spring 2009 • Residence Hall Week One spring, IRHA came to me and asked about table tents. We worked out a system where I help them out with their table tents and getting the message about Residence Hall Week out to the students.

1. Unplug items you aren’t using. Real quick and easy… if it’s not in use, unplug it. If this seems like a lot of crawling around furniture, try #2.

2. Use a power strip. Plug multiple electronics into a power strip and then turn everything off with the fl ip of a switch. This works great for desks (computer, speakers, lamp, printer) and entertainment areas (TV, PS3, DVD, etc.). Make sure you are using the power strip correctly. Do not plug one power strip into another.

3. Reduce your electronic items. If you have an item that’s plugged in and you don’t even use it, why have it at all?

It costs $3 each year to have your cell phone charger plugged in all the time.

Doesn’t seem like much, right? What if your whole house does it? All 25,312 students

enrolled at ISU? The whole city? Costs and energy use start to add up fast!

Take a quick look around your room. How many things are plugged in? Some things (like your fridge!)

you use 24/7.

Other things like computers, lamps, cell phone charges, coffee makers, etc.,

you only use a few hours a day.

Even though you aren’t using these items, they’re still plugged in…

and still using energy! It’s called “phantom energy.”

Some studies suggest that phantom energy can account for as much as

fi ve percent of a home’s annual energy cost.

That’s just one house! Imagine your entire hall or apartment community!

Phantom Energy

How much does it cost

to leave that plugged in

all the time?

Appliances(Annual energy costs) 12-cup coffee maker—$18 12 cu. ft refrigerator—$22 3 cu. ft refrigerator—$10 20-inch box fan—$17 (4 mos., 10-hr. day) Clock radio—$4 Cell phone charger—$3 Electronics(Annual energy costs) Personal computer (PC plus monitor) Monitor, PC always on—$165 Monitor off nights, weekends—$105 Monitor, PC off nights, weekends—$60

Black & white laser printer always on —$123 Off nights, weekends—$38

Color laser printer always on—$246 Off nights, weekends—$114

Copier always on—$400 Off nights, weekends—$145

Get rid of those phantoms!

The information on this table tent was compiled from

www.livegreen.iastate.edu and is brought to you by the

Department of Residence...enjoy!

Spring 2009 • Sustainability TipsThis table tent is purely educational. I used tips from the Live Green website and visually played with a meter. It’s a way to get students to start thinking about behavior modifi cation when it comes to saving energy. We can give them energy-saving devices such as light bulbs and low-fl ow shower heads. But, if they don’t modify their behavior along with those items, the maximum amount of energy won’t be saved. I believe people who have all of the facts can make an informed decision.

Marketing PlansOver the past three years, I have been involved in carrying out the various elements of marketing plans. I have helped with development, research, focus groups, creative components and new ideas. I have met with all dining entities and worked with them to meet the marketing and fi nancial goals set forth in their plans. The Department of Residence has one overall marketing plan with smaller ones developed throughout the year for programs such as MAP Works and recontracting. While my former boss was on maternity leave, I was the lead in carrying out these plans.

The example shown in my e-folio is the Seasons Marketplace grand opening plan. This is part of the overall opening plan for the dining center. Instead of showing it fi nished, I decided to show you the working document so you can see some of the processes I go through in development.

In the past, we have taken out several thousand dollars worth of newspaper ads for grand opening events such as these. We had a limited budget to work with for this event. So instead of putting money into large newspaper ads, we scaled that back a bit and purchased 2100 t-shirts for $5000. That same $5000 would have bought us about three full-page ads. The ads would have ended up in the recycle bin with the rest of yesterday’s news. Now, I have 24/7 advertising walking around campus--in class, at the rec, eating in the dining center, studying--to me, that was a better use of our money and it made our students happy.

These pictures show students and the t-shirts that we handed out. Photography is another important component in marketing and communications. You want to be able to show people what you have done.