E diplomacy 16 Social Media for Public Diplomacy and engagement

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social media for public diplomacy and to engage target audiences Social media is a conversational, interactive medium through which individuals and states can connect to huge audiences. St Kitts and Nevis can use social media tools for targeted campaigns and initiatives of relevance for its diplomacy. This session will focus on basic approaches for developing social media campaigns

Transcript of E diplomacy 16 Social Media for Public Diplomacy and engagement

Page 1: E diplomacy 16   Social Media for Public Diplomacy and engagement

social media for public diplomacy

and to engage target audiences

Social media is a conversational, interactive medium through which individuals and states can connect to huge audiences. St Kitts and Nevis can use social media tools for targeted campaigns and initiatives of relevance for its

diplomacy. This session will focus on basic approaches for developing social media

campaigns

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Agenda11.10 Who or what are KN priority audiences? Discussion

11.15 Engaging audiences through social media - introduction

Presentation & Questions

11.20 Engaging audiences through blogging• What can blogs achieve?• How could KN use blogs?• What could you blog about?• Tips for blogging 

Presentation +ExamplesSuggestionsDiscussionPresentation

11.35 Engaging audiences in Twitter• What can Twitter achieve?• How could KN use Twitter?• Experiment with a tweet• Tips for blogging

Presentation +ExamplesSuggestionsPracticalPresentation

11.50 Engaging audiences in Facebook• What can Facebook achieve?• How could KN use Facebook?• Tips for Facebook

Presentation +ExamplesDiscussionPresentation

12.00 Engaging audiences with images• What can image sites achieve?• How could KN use image sites?• Tips for image sites

Presentation +ExamplesDiscussionPresentation

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Audiences and stakeholders

How would you describe the key audiences and stakeholders for St Kitts & Nevis eDiplomacy?

– Other Caribbean MFA? Other national missions and MFA – which ones?

– For Trade & Tourism?– For Policy influence?– Other?

Rank them according to order of importance

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PD, social media & communication

Topics of importance to Sweden’s foreign policy are diffused through embassy social media platforms.

E.G Midwives4All campaign is supported through local social media efforts of many embassies, using content with local relevance

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Blogs

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Blogging - discussion How could KN use blogs? Who would be the audience and what could you blog

about? Tips for blogging 

– Contribute often, short items more frequently, rather than long items less frequently. Give people a reason to come back, and they will come back.

– Avoid the magisterial style - to invite people into a conversation, use a more conversational tone.

– Respond to your audience: from comments you get a sense of why your audience visits your community and ideas for how to proceed in the future.

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Twitter

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Key functions Twitter supports Easily point to and share digital materials on the web

Inform key stakeholders on your activities

Monitor what people are saying about K&N and important issues

Link with people working on the same issues

Supporting a network/community and share knowledge

Getting instant feedback about issues common to your network/community

Reporting from events & engaging with remote participants

Promoting promote articles, blog posts, new publications and content from your website(s)

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How to use Twitter Register a free account at http://twitter.com

Set up your profile( location, picture, link to more) Start following other users and build your network

– Research and follow the most common #tags (hashtags) in your area

– Introduce new #tags sparingly Ask questions and share the things you are doing as

well as useful links– @[twittername] (speak to someone and your mutual

followers)– D [twittername] (DM = speak directly to one person)

Re-post valuable links – RT (retweet)

Lists help make sense of the flood

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Twitter - discussion How could K&N use Twitter? Who would be the audience and what could you tweet

about? Let’s experiment: write a tweet (less than 140 char.)

about:– The progress of Zika virus– The Panama papers– In reply to UK ambassador writing on the museums– An event in K&N that will interest investors and/or holiday

makers– An event or paper that will interest your Caribbean

colleagues– Other?

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Facebook

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Facebook - discussion How could KN use Facebook for eDiplomacy? Who would be the audience and what could you blog

about? Tips for Facebook : think of yourself or your team as a cross

between a party host and a wise uncle or auntie!– Look for people you know e.g. in your personal and

professional networks and invite to connect– Introduce them to each other, compliment them on their

ideas, content, jokes, photos– Post content that will appeal to your audiences and

connections:• FB is essentially now a photo sharing site• Content has currency – people like to share (it increases

endorphins!)• Dispense comments and wise advice: be helpful and answer

questions– Comment on your friends’ updates and content

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Open Space

Questions and comments

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social media for public diplomacy

and to engage target audiences

Social media is a conversational, interactive medium through which individuals and states can connect to huge audiences. St Kitts and Nevis can use social media tools for targeted campaigns and initiatives of relevance for its

diplomacy. This session will focus on basic approaches for developing social media

campaigns