­­­­­2011­Spring­ConferenCee n d - T o - e n d ­ r e l i a b i l i T y

M I SS I O N C R IT I C A L FAC I L IT I E S

June 12-15, 2011 Hilton Orlando Bonnet Creek Orlando, FL

www.7x24exchange.org

REGISTER BEFORE MAY 13TH FOR A CHANCE TO WIN 65” 3D LED SAMSUNG HDTV

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WHAT IS7X24EXCHANGE? The 7x24 Exchange is the leading knowledgeexchange for those who design, build,operate and maintain mission criticalenterprise information infrastructures. Weare a not-for-profit organization seeking topromote dialog among industryprofessionals to address the manychallenges facing owners and operators ofthese facilities. In addition to the everpresent challenge of maintaining andimproving end-to-end reliability; addressingthe challenges of energy efficiency andsustainability and the potential for increasedregulatory oversight have become a majorfocus of our membership. The organization was founded on theassumption that professionals involved withdata center uptime and operational issuesoften work in isolation when dealing withstrategic, technical, budgetary, regulatory,and career issues. This often results inexpensive, time consuming, and, sometimes,painful trial and error efforts. 7x24Exchange members work together toadvance the state-of-the-art by sharing bestpractices, lessons learned, and evolvingstrategies to address the challenges ofinfrastructure reliability and industry leadingenergy efficiency. Armed with thisinformation members are enabled toproactively communicate, to technical peers,non-technical team members, clients andcorporate management, the solutionsnecessary to drive operational efficiency andprotect their companies’ informationlifelines.

THE GOAL OF

7X24EXCHANGECONFERENCESThe field of mission critical operationscontinues to evolve. Before its founding in1989 as the Uninterruptible Uptime UsersGroup, learning how to deal with reliabilityand operational issues largely resulted fromindividual trial and error. Continuing thisrandom rate of reliability improvementincreasingly restricts the potentialproductivity of the large and rapidly growinginvestments in computer andcommunication infrastructure. Adding to thechallenge has been the rapid growth inenergy demand and the ever increasing costof energy. With 7x24 operations now morecommon, how much higher will availabilityrequirements be in five years? How muchwill these facilities cost to operate? How willenvironmental and regulatory concernsimpact operations? How can cost effective,reliable responses be assured? Addressing,and, hopefully, answering these and relatedstrategic questions, 7x24 Exchangeconferences provide stimulating discussionforums. Collectively, we know much aboutthe future options and alternatives available.With the 7x24 Exchange, that knowledge canbe shared. All program elements aim toincrease the reliability and availability of anenterprise’s information infrastructure bypresenting case studies, new ideas,techniques, equipment and tools. Opendialogue between attendees and presentersis encouraged throughout. Further, byinvolving the many specialists from end-users to service providers to equipmentmanufacturers in both formal and informalsessions, the experience is rewarding andenjoyable for all. This conference is designedfor anyone involved with 7x24 infrastructures– IT, data center, disaster recovery andnetwork/telecommunication managers;computer technologists; facility or buildingmanagers, supervisors and engineers.Vendors, consultants, or anyone concernedwith uninterrupted access to criticalinformation also will find the conference ofvalue. Attendees and their organizationsbenefit from the conference becauseproactive plans and cooperation fromdiverse corporate functions are needed toimprove reliability. By promoting a dialogueand clarifying the synergies amongfunctions, past conferences have enabled

teams of attendees from a givenorganization to better communicate thecritical importance of a proactive approachto continuous uptime. Attendees are alsoable to participate in breakout sessions andnetwork with other professionals in similarcompanies/industries with like problems.Conference attendees benefit in three ways:professional development and advancement;increased recognition of their function’simportance; and exposure to new ideas,contacts and resources. CEU credits arealso available. First-time attendees often discover thatmany companies face similar, if notidentical, technical and organizationalchallenges in their quest for higheravailability levels. 7x24 Exchangeconferences provide insights into what isbeing planned and executed by others tomitigate or eliminate downtime risks.Recommended changes can then bejustified, both on their practical merits andin the context of business cases that havebeen successful elsewhere.

WHATIS ATUTORIALSESSION? 7x24 Exchange has been offering tutorialssessions for many years. These tutorials aredesigned to deliver value to a broad range ofparticipants. Whether your need is advancedtraining on a specific topic of the day or arefresher course on fundamental concepts,there is a tutorial that will meet your need.Almost all of the 7x24 Exchange generalsession presentations are geared towardsthose with an advanced understanding of theconcepts that will be presented. Thetutorials are intended to complement theMonday through Wednesday general sessionpresentations and help each attendeedeepen their level of comprehension.

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SUNDAY 2011 SPRING CONFERENCE

JUNE 1210:30 A.M. – 9:00 P.M.Registration

8:00 A.M. – 5:00 P.M. DOE Data Center Energy Practitioner(DCEP)Training and Certificate ExamThe Department of Energy, in collaborationwith the 7x24 Exchange, is proud to host aDCEP Generalist training workshop andcertification exam program in conjunctionwith 7x24 Spring Conference. The DOE SaveEnergy Now program has partnered with theindustry to develop a process leading topractitioners qualified to evaluate the energystatus and efficiency opportunities in datacenters. The DCEP Program is driven by thefact that significant knowledge, training andskills are required to perform accurateenergy assessments. Target groups forparticipating included employees of propertymanagement companies, engineeringconsulting firms, service companies, datacenter end users, energy agencies, colleges,and utility company representatives.

Important!As a special benefit to attendees, the 7x24Exchange has agreed to waive the $700dollar training and testing fee for allregistered conference attendees however,the DOE has established minimumexperience and educational criteria thatmust be met to participate in the workshop.All attendees must complete a qualificationform and be pre-approved prior to the event.Additional information including theProgram Description, Training Agenda, andQualification Criteria can be found at:http://www.7x24exchange.org/spring11/schedule.htm and at the DOE DCEP websitehttp://www1.eere.energy.gov/industry/datacenters/dc_cep.html.

Please note that space will be limited andqualified attendees will be selected on afirst come, first serve basis. We encourageyou to REGISTER EARLY! Please make sureto check the DCEP Training box on yourconference registration form to receiveyour DCEP program qualificationapplication.

Presenter:Magnus K. Herrlin, Ph.D., CEMLead DCEPANCIS Incorporated

Associate Presenter:David SchirmacherChief Strategy OfficerFieldView Solutions andVice President7x24 Exchange International

6:00 P.M. – 9:00 P.M.Welcome ReceptionSPONSORED In Part By:

Join us for a buffet reception with open baraccompanied by soft music. This is anexcellent opportunity to dialogue withconference presenters, meet new people,network, welcome first time attendees,renew old acquaintances, and meet theboard members.

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MONDAY 2011 SPRING CONFERENCE

JUNE 137:00 A.M.Registration & BreakfastCheck in, pick up your name badge,conference materials and enjoy a hot buffetbreakfast.

8:00 A.M.Welcome and Opening RemarksBob Cassiliano, 7x24 Exchange chairman,will open the conference, provide anoverview, review meeting logistics andaddress general housekeeping items.

8:30 A.M.CONFERENCE KEYNOTE“Green Gold Rush — A Vision for EnergyIndependence, Jobs, and National Wealth”The creation of a green economy is anincreasingly promising solution to multiple

challenges. Sustainable business and energyindependence are keys to our economicrevitalization, according to Kennedy. Americacan boost its own infrastructure by poweringindustry with plentiful and domesticrenewable resources. A sophisticated, well-crafted energy policy will help sharpenAmerican competitiveness while reducingenergy costs and our national debt.Intelligent energy policy is also the nationalfulcrum for US foreign policy and nationalsecurity. From green jobs and technologiesto weaning our reliance on carbon energy,

Kennedy offers a bold visionto restore US economicmight, safeguard ourenvironment, and reestablishAmerica’s role as anexemplary nation.

Robert F. Kennedy, Jr.Visionary, EnvironmentalBusiness Leader and Advocate

9:30 A.M.Refreshment Break

10:00 A.M. eBay — Data Center Goes GoldIn May 2010, eBay officially opened its newestdata center in South Jordan, Utah, namedTopaz after the state stone of Utah. Thefacility was a green field developmentfocusing on the design principles of reliability,maintainability, sustainability, and efficiency.As a result of the design and constructionefforts, the facility achieved a LEED Goldrating in October of 2010.

Michael LewisDirector Mission Critical EngineeringeBay

R. Stephen Spinazzola, PEVice PresidentRTKL Associates Inc.

11:00 A.M.NASA — The Influence of Solar Flaresand Solar Storms: Why We Should CareAbout Space WeatherThe Sun produces solar storms in the form ofintense radiation and fast moving material.These storms can interact with the Earth tocreate electric currents in our atmosphere.The study of space weather developed topredict solar storms and understand theirimpact on our technology. The world’s electrical grids—thatfundamental technology enabling modernsociety—are vulnerable to these currents.While most days the sun’s impacts areminimal, large solar storms have thepotential to have a devastating impact onmission critical systems. This talk willpresent an overview of Space Weather tohelp your business begin to prepare forworst-case scenarios.

C. Alex Young, Ph.D.Solar Astrophysicist at NASA’s Goddard SpaceFlight Center with ADNET Systems Inc. and the SOHO/STEREO science team

12:00 P.M.Lunch and Networking

12:00 P.M.End-User Interactive Exchange LuncheonDesigned to encourage in-depth discussionand debate on the latest challenges in datacenter planning, design and operation,topics will include: trends in infrastructuredesign resiliency, energy efficient design andoperational practices, capacity planning andmanagement, and the day-to-day challengesin managing data center operations. Themoderator will guide the discussion with theuse of PowerPoint slides and handouts;however, the real star of this session will beyou, the end user! Bring your appetites, but

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more importantly, be ready to engage yourpeers for an exciting interactive discussionon the latest challenges of our industry.Don’t forget those business cards as this willbe a great opportunity to meet your peers inthe industry!

David SchirmacherChief Strategy Officer, FieldView Solutions and Vice President, 7x24 Exchange International

1:30 P.M.Green Grid — Economic andEnvironmental Value in Business ComputingThe Green Grid is becoming the globalauthority on resource efficient data centersand business computing environments, andhas developed a number of resources thathelp to quantify the business value ofefficient ICT equipment. This session willinclude materials from The Green Grid’srecent technical and business projects,including business case studies frommember companies, new tools like TheGreen Grid Data Center Maturity Model, andthe international importance newsustainability metrics such as Water UsageEffectiveness (WUE) and Carbon UsageEffectiveness (CUE).

Mark A. MonroeExecutive DirectorThe Green Grid

2:30 P.M.Create Your Own Sundae Break

3:00 P.M. — CONCURRENTBREAKOUT SESSIONSBreakout A: Data Center Cabling —Transitioning From Copper to FiberThis short course is intended to help datacenter and network managers understandthe value proposition of an all-optical data

center. Topics that will be discussed includelooking at basic data center networkinfrastructure design and hardware needs.The course was developed with the TIA-942,Telecommunications Infrastructure Standardfor Data Centers in mind, but will alsoaddress the fact that many data centersreally have not used this standard inpractice. Networking standards such asIEEE 802.3, Fibre Channel, iSCSI andInfiniBand will be reviewed along with theirapplicability to certain aspects of the datacenter. Technology roadmaps and datacenter networking trends will be included aswell as how to handle transitioning fromlower to higher data rates within your datacenter. When it makes sense to implementfiber optics and what types of transceiversand cabling should be used for differentscenarios will be presented. Othertechnologies such as Fibre Channel overEthernet, RDMA (InfiniBand) over ConvergedEthernet, IO virtualization and howvirtualization and network consolidation willaffect data rates will also be discussed.Detailed cost analysis of fiber versus copperin the data center will be presentedconsidering not only equipment andinfrastructure cost, but potential staff, portand cabling density, power and coolingcosts. Also included will be analysis ofwhether it matters what vertical market adata center supports – for example, does afinancial sector data center have differentrequirements than a higher-education datacenter? Several real-world case studies willbe presented.

Lisa A. HuffChief Technology AnalystDataCenterStocks.com

Breakout B: Minimizing CommonDowntime Risks in Critical FacilitiesPresentation will define and substantiate themost common downtime causes for datacenter facilities systems — by specific typesof human error. Data center owners will beprovided strategies to minimize these risks,drawing on best practices from other critical

industries as well as from the those at themost successful data center operations.

David BostonPresidentDavid Boston Consulting

Breakout C: Upgrading a DC Capacity in a Live EnvironmentThe goal of the presentation is to showattendees the steps required to upgrade anexisting DC from 200W/SF to close to400W/SF while in operation without affectingthe customer.Michael Chartier will cover the technicalaspect of the presentation from the sitesurvey to the final drawings and sitesupervision while Mr. Heimann will cover theoperation side of the presentation on what isto be expected and what to do to preventissues and avoiding shut-down of any server.The presentation will include photographsand work sequences and will show that it ispossible to work in a live environmentwithout having to shutdown a single server.

Michel ChartierPresidentKelvin Emtech

4:10 P.M Vendor Knowledge ExchangePlatinum and Gold partners of the CorporateLeadership Program will presentinformational sessions on various productsand services.

Presentations will be given by:

ABB, Active Power, CAT, Cummins, Cyberex, Data Aire,Eaton, PDI, S&C Electric,Schneider Electric, SIEMENS,Syska Hennessy

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TUESDAY 2011 SPRING CONFERENCE

JUNE 147:00 A.M.Breakfast & Registration

8:30 A.M.Opening RemarksBob Cassiliano will review day onehighlights, recognize the conferenceCorporate Leadership Program sponsorsand give a 7x24 Exchange update.

9:00 A.M.Yahoo — Right Place. Right Way. RightCost: Evolving Efficiency in Data FactoryDesign & OperationsDuring this session, Scott will be presenting5 “small plate” topics involving Yahoo!’smost recent activities in the areas of datacenter design, construction and operations,including:1. “We love NY, and other strategic places”

— How strategic site selection and highlyefficient data factory design &construction saves us money. Can it dothe same for you?

2. “It’s Not the Peak, It’s the Slope” —Defining and tuning the PUE curve

3. “Separating the “Pre” from “Construction”— Making pre-construction activitiesmore pre-emptive in order to save moretime and money.

4. “Is your UPS battery as good as youriPhones?” — Battery technology hasadvanced greatly along with the newesthigh efficiency electric cars and mobiledevices. Are our UPS systems getting thesame love?

5. “Yahoo’s Flex Tier Data Center Design” —Outside and between the Uptime Instituteboxes. Introducing Yahoo’s nextgeneration design.

Scott NoteboomVice President, OperationsYahoo!

10:00 A.M.Refreshment Break

10:30 A.M.Uptime — Data Center Issues: Past,Present, and PhutureAre the issues of the future really different?Or are they variations of the same oldstories? Will those who do not learn fromthe past be forced to relive it, or is historyeven relevant? This presentation sharessummary research of industry leaders aboutwhere the industry has been, and builds onthat foundation to discuss present andfuture issues.

W. Pitt Turner IV, PEExecutive DirectorUptime Institute, LLC

11:30 A.M. DOE Data Center Energy Practitioner(DCEP) Program: June 2011 ProgressReportThe data center industry and DOE havepartnered to develop a certificate processleading to energy practitioners qualified toevaluate the energy status and efficiencyopportunities in data centers. The keyobjective is to raise the standards of thoseinvolved in energy assessments toaccelerate energy savings in the dynamicand energy-intensive marketplace of datacenters. The practitioners are trained toprovide a consistent approach throughsystem-level energy assessments. They havedocumented knowledge and skills includingproficiency in the use of the DC Pro SoftwareTool Suite. Target groups for participating inthe program include data center personnel(in-house expertise) and consultingprofessionals (for-fee consulting). After anumber of pilot training events in 2010 and2011, the program will be offered world-widein 2011. This presentation provides a brief

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overview and progress report on the DCEPprogram.

Magnus K. Herrlin, Ph.D., CEMLead DCEPANCIS Incorporated

12:00 P.M.Lunch and Networking

1:30 P.M. UPS — Open Heart Surgery on theWorld’s First Tier IV Data CenterThe United Parcel Service Windward DataCenter near Atlanta is recognized by TheUptime Institute as the first Tier IV datacenter. Completed in 1995, it featuresSystem + System power and coolinginfrastructure. In 2010, United Parcel Servicerecognized the need to replace its criticalpower infrastructure and add continuouscooling, with no downtime for the criticalcomputing load. Team members from UnitedParcel Service, Syska Hennessy Group, andHolder Construction discuss the challengesencountered and overcome in performingopen heart surgery on the World’s First TierIV Data Center.

Moderator:Christopher M. Johnston, PECritical Facilities Chief EngineerSyska Hennessy Group

Panelists:Miguel FloresData Center Facilities ManagerUnited Parcel Service, Inc.

C. Benjamin SwansonManaging Director Mission Critical FacilitiesUnited Parcel Service, Inc.

Tony TeVaultVice President, MEP ServicesHolder Construction Company

Christopher MannSenior AssociateSyska Hennessy Group

2:30 P.M.Refreshment Break

3:00 P.M. — CONCURRENTBREAKOUT SESSIONSBreakout A: Stop Sacrificing HighEfficiency for ReliabilityPredictable. Expected. Certain. These areboring terms to the laymen, but to datacenter operators who oversee missioncritical data and tasked with 24x7 uptime,these words are crucial. All data centers,large or small, require continuous powerthat is typically provided with a combinationof an uninterruptible power supply (UPS) anda diesel generator. In the past, UPS systems have beendependent on big banks of lead acidbatteries for bridging to backup powergeneration. But due to the chemical makeupof batteries, reliability comes into question.For example, it’s challenging to capture anaccurate, real time snapshot of the healthand status of the UPS battery system. With efforts being made by design/buildfirms to make data centers greener,alternative UPS technologies are availablewith higher energy efficiencies and are morereliable than conventional battery systems.In particular, UPS systems that utilizeflywheel energy storage can operate athigher efficiencies meaning lessconsumption from the grid meaning lessfossil fuel production, ultimately leading todisplacement of CO2 emissions.

Martin OlsenVice PresidentActive Power

Breakout B: Case Study – EradicatingHuman Error: Lessons Learned from theUS Nuclear NavyHuman error continues to be cited as aleading cause of data center downtime. Thegoal of eradicating this blight from the datacenter can be advanced by studying the USNuclear Navy. In fact, the similaritiesbetween a mission critical data center and amission critical nuclear propulsion plant arestriking and many. This presentation willdemonstrate the operational methodologiesutilized by the US Nuclear Navy to reducehuman error drawing comparison to amodern day data center every step of theway.

Domenic AlcaroVice President, Enterprise SalesSchneider Electric

Breakout C: Data Center Efficiency withHigher AmbientIn a typical data center, 40-60% of the totalpower is consumed by the cooling system. Inaddition, cooling system efficiency has a firstorder effect on the useful lifespan of thedata center. This study will show that onecould reduce the total cost of ownership andmaximize data center lifespan by optimizingthe data center cooling budget and serverpower increase while ensuring noperformance loss at increased ambientconditions. This is accomplished by basingcontrol and optimization of the coolingsystem on real-time, server-level thermalperformance data. This data is generated bynew thermal instrumentation that isembedded in servers at no additional BOMcosts and without the need for externalsensors.

Charles RegoChief Data Center ArchitectIntel Corporation

Sherman IkemotoGeneral ManagerFuture Facilities

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This is just a sampling of the attractions at Sea World Orlando, 7x24 guests will be ableto visit whichever attractions or shows they choose. At closing time 7x24 attendees willmeet at a designated area for the bus trip back to the resort.

This event has been made possible thanks to the following partners:

MITSUBISHI ELECTRIC

UPS Division

4:00 P.M.University of Chicago — What’s Oldis New Again: Integrating a High-DensityData Center into a Historic BuildingRepresentatives from the University ofChicago, Gilbane and AEI will provide aninside look at the challenges of integrating ahigh-density data center into an existinghistoric building — all while the buildingremained fully operational. The University’snew 6,400-square-foot data center project isslated for Tier II classification with thepotential to upgrade to Tier III. The existing infrastructure to the historicalfacility required intricate renovation to meetthe data center’s intense powerrequirements and necessary cooling load.The center also included extensive site workand tie-ins to the University’s power supplyand chilled water lines to ensure optimaloperation.

Raymond ParpartAssistant Director, Data Center OperationsUniversity of Chicago

Kyle MerrilProject ExecutiveGilbane

Ronald JohanningLead EngineerAffiliated Engineers, Inc.

6:00 P.M. An Evening at Sea World OrlandoJoin 7x24 Exchange and conference attendees as we venture off property to Sea WorldOrlando. Attendees and guests will be treated to cocktails, an indoor buffet dinner,musical entertainment and a visit from some live animals. Once dinner is complete,attendees will have the opportunity to enjoy Sea World’s many attractions which include:

Penguin Encounter ~ The PenguinEncounter is largest and mosttechnically advanced exhibit of itskind in the world, is home tohundreds of penguins and alcids.

Kraken ~ Orlando’s only floorlessroller coaster — is themed after amassive, mythological underwaterbeast unleashed from the depthsof the sea.

Journey to Atlantis® ~ Plunge into the middle of afierce battle between good and evil for the lost cityof Atlantis.Manta ~ Fly face-down, in a horizontal position,underneath the belly of a coaster train shaped as agiant manta.Shamu Rocks ~ A rock n’ roll concert ofunprecedented proportions combiningimprovisational movements of killer whales withmusic remixed by some of the hottest rock stars inthe industry.

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WEDNESDAY 2011 SPRING CONFERENCE

JUNE 157:00 A.M. Breakfast

8:30 A.M.Opening RemarksBob Cassiliano will review highlights fromday two and address housekeeping items ofinterest.

8:45 A.M.Wells Fargo — End User’s Perspectiveon Successfully Navigating Data CenterEmerging Trends This presentation offers an end-user’sperspective on emerging trends in thedesign and operations of an organizationsmost critical facilities. From the likely long-term impact of cloud computing,virtualization, higher cabinet densities,modular designs, capital costs,sustainability, this session offers insight onthese trends and how to successfullynavigate through the competing challenges.

Bob CashnerSVP — Corporate Properties GroupWells Fargo Bank

9:45 A.M.Refreshment Break

10:15 A.M.Pros & Cons of Modular Data CentersOver the past four years, we have all seenthe rise of modular and containerized datacenter solutions throughout the industry.These solutions are presented in a host ofdeliverables. Some of them are

comprehensive, such as turnkey modularbuilding solutions; while some areinfrastructure or IT adjuncts to traditionally-constructed facilities. No one will deny thatmodular and containerized solutions nowhave a prominent place in both productplacement and utilization.What we don’t have is an honest andunbiased opinion about implementing thesesystems. This presentation will present thepros and cons of three areas in thisbusiness: The Manufacturer’s BusinessMotivation; How Do You Measure Success?and Adaptation and Deployment.

William P. Mazzetti, PEVice President, Engineering & Chief EngineerRosendin Electric

11:15 A.M.The Evolution of Modern Data CentersThis presentation will review the fastest-growing new trend in data centertechnology: Modular Data Centers.Attendees will learn the direction the datacenter market is taking, explore how toreduce infrastructure costs and deploymenttime, discover how a modular data centermay meet your financial needs and physicalconstraints, hear about real-world datacenter business challenges and solutionsand experience the look and feel of amodular data center first-hand.

Tim CortesChief Technology OfficerPower Distribution, Inc.

Dave MullhollandVP, Marketing ServicesPower Distribution, Inc.

12:15 P.M.Conference Adjourns

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VENDOR/CONSULTANT POLICIES & PROCEDURES

Information Tables All vendors and consultants are encouraged to participate in 7x24Exchange. However, the group is primarily driven by user interest. Tablesare provided at the conference for the distribution of product literature,educational material and other useful information at no cost. Displaysigns are not permitted on literature tables. Overt selling at 7x24Exchange meetings and the use of 7x24 Exchange membership lists fordirect selling are prohibited.

Hospitality SuitesHospitality suites/demo rooms are permitted on Monday, June 13thbetween the hours of 6:30PM and 10:30PM. All hospitality suite hostsmust be a Silver partner of the 7x24 Exchange Corporate LeadershipProgram (CLP). In order to be recognized by 7x24 Exchange vendors mustcomplete a suite registration form.

As always, hosting a hospitality suite gives vendors direct access to theconference attendees and provides the opportunity to promote productsand services in an enjoyable relaxed environment. If you are interested inhosting a suite on Monday, June 13th please contact Brandon Dolci at646-486-3818 x108.

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2011 SPRINGCONFERENCEREGISTRAT IONTWO QUICK

STEPS TORE G I S T R AT I O N :

1. Conference RegistrationComplete a Conference Registration Form for eachparticipant on-line or mail or fax a copy of the ConferenceRegistration Form on next page to:

7x24 Exchange322 Eighth Avenue, Suite 501New York, NY 10001Phone: 646-486-3818Fax: 212-645-1147www.7x24exchange.org

To guarantee early bird rate, registrations must be received by May 13th.

2. Hotel ReservationsTo take advantage of 7x24 Exchange’s special rates at theHilton Orlando Bonnet Creek you can visit the conferencewebsite at www.7x24exchange.org to make an onlinereservation, or call Hilton Reservations directly at 1-800-HILTONS (445-8667) and ask for the 7x24 ExchangeConference room rate of $159/night for a single or doubleplus tax. Please refer to Group Code ZEXC when calling.

Please Note: Room reservations are available on a firstcome, space-available basis. Space permitting, this blockwill be available until May 20, 2011. Register for theconference and make your hotel reservations early, as thisblock will likely sell out. Previous 7x24 Exchangeconference room blocks have sold out. 7x24 Exchange isnot responsible for matching rates or finding additionalrooms once this block is sold out. 7x24 Exchange makesevery effort to reserve the appropriate number of roomnights for attendees. In the event of a sellout 7x24Exchange will recommend nearby accommodations.

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VENDOR/CONSULTANT POLICIES & PROCEDURES

Information Tables All vendors and consultants are encouraged to participate in 7x24Exchange. However, the group is primarily driven by user interest. Tablesare provided at the conference for the distribution of product literature,educational material and other useful information at no cost. Displaysigns are not permitted on literature tables. Overt selling at 7x24Exchange meetings and the use of 7x24 Exchange membership lists fordirect selling are prohibited.

Hospitality SuitesHospitality suites/demo rooms are permitted on Monday, June 13thbetween the hours of 6:30PM and 10:30PM. All hospitality suite hostsmust be a Silver partner of the 7x24 Exchange Corporate LeadershipProgram (CLP). In order to be recognized by 7x24 Exchange vendors mustcomplete a suite registration form.

As always, hosting a hospitality suite gives vendors direct access to theconference attendees and provides the opportunity to promote productsand services in an enjoyable relaxed environment. If you are interested inhosting a suite on Monday, June 13th please contact Brandon Dolci at646-486-3818 x108.

2011 Spring Conference Registration Form:Please print or type clearly

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DO YOU PLAN TO ATTEND?

SUNDAY 8:00 A.M. – 5:00 P.M.DCEP Training n Yes n No

SUNDAY 6:00 P.M. – 9:00 P.M.Sunday Evening’s Buffet Reception n Yes n No

If yes, do you plan to bring a guest? n Yes n No

Name of guest:A guest is a spouse/significant other, friend or an adult child (18 and over) who isnot in an industry related occupation. Co-workers or associates in the industry maynot use the guest registration category and are required to submit a separateregistration form. Guests are invited to attend the Welcome Reception, MondayMorning Keynote, Hospitality Suites, the Vendor Sponsored Event and WednesdayMorning Breakfast.

MONDAY 3:00 P.M. – 3:50 P.M.Breakout A: Data Center Cabling n Yes n No

Breakout B: Minimizing Common Downtime Risks n Yes n No

Breakout C: Upgrading in Live Environment n Yes n No

TUESDAY 3:00 P.M. – 3:50 P.M.Breakout A: Stop Sacrificing Efficiency for Reliability n Yes n No

Breakout B: Eradicating Human Error n Yes n No

Breakout C: Efficiency with Higher Ambient n Yes n No

Vendor Sponsored Evening n Yes n No

Do you plan to bring a guest? n Yes n No

Name of guest:

Other comments, suggestions:

Do you wish to receive membership information? n Yes n No

n Check here if this is your first time attending a 7x24 ExchangeConference

n If yes, how did you hear about 7x24 Exchange?

The conference registration fee covers conference sessions and activities, handoutmaterials, Sunday’s reception, lunches and breakfasts on Monday, Tuesday andWednesday. Participants are responsible for all other expenses, including guestmeals, transportation and hotel accommodations. The dress code is businesscasual. Cancellations received by May 20th will be refunded, less a $150 handlingfee. There will be no refunds after May 20th. However, substitutions of companyparticipants may be made at any time.

Name:

(Informal Name/nickname for badge)

Position/Title

Company

Address

City State Zip

Phone Fax

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CONFERENCE FEES:Early Bird Discount After

END USERS through May 13th May 13thMember: $1,200 $1,400Non-member: $1,400 $1,700CONSULTANTS / VENDORSMember: $1,500 $1,800Non-member: $1,800 $2,100

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2011 SPRINGCONFERENCEREGISTRAT IONFORM:Please print or type clearly

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PAIDWILKES-BARRE, PAPERMIT NO. 413

2011 Spring Conference CorporateLeadership Program Partners (at press time)

MEDIAPARTNERS

GOLDPARTNERS

PLATINUMPARTNERS

DIRECTORSAND OFFICERSChairman of the Board ROBERT J. CASSILIANOBusiness Information Services, Inc.

PresidentWILLIAM LEEDECKEVanguard

Vice PresidentDAVID SCHIRMACHERFieldView Solutions

Director JULI IERULLICaterpillar

DirectorCYRUS IZZO, P.E.Syska Hennessy

Administrative DirectorKATHLEEN A. DOLCI(646) 486-3818 x103

Membership & EducationTARA OEHLMANN, ED.M.(646) 486-3818 x104

ConferencesBRANDON A. DOLCI, CMP(646) 486-3818 x108

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