E- crisecommunication in trade unions – case Chemical Workers Union
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Transcript of E- crisecommunication in trade unions – case Chemical Workers Union
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E- crisecommunication
in trade unions – case Chemical Workers Union
Ari MyllyviitajärjestösihteeriKemianliitto ry.
[email protected] 3039 282
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Situation and working environment
• strike situation, where results migth come very quikly and the data change all the time (it matter of minutes when and how to react)
• firms, which were in strike or going to be ”next ones”, needed to be informed all the time
• to get information should not be dependent to where you are
• you can follow the prosess – all have the same information
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Technical readiness – strike in ”basic chemistry sector”
• E-mail – every shop steward has a e-mail address anfd acsess to internet; at work, at home or both – we also used Hotmail-service, because one employer
did not allow entering to the shop stewards room
• good page creation tools – quick updating possibility (FrontPage, Dreamweaver, FTP)
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Readiness?• using internet was a ???? decision – we needed a
fast way to inform our members and specially our shop stewards – Lakko-Reaktio (Strike-News)
• internet-service´s task was also to fullfill media´s intrest– we didn´t use so much fax or telephone to share information or pressreleases
• we have developed our website for long time as a action tool, not only as a information sharing tool
• Examples: Frontpage | Strike-News | www-news | PDF-format | Links | In different languages
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Frontpage of union website during stike
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Helmikuun 17.www-uutiset - sopimusasiat esille
Maaliskuun 16.www-uutiset - hallitus / lakkopäätös
Maaliskuun 23.www-uutiset - hallitus / lakon lopetus
Sivu-uudistukset, niin Kemialiiton kuin SAK:n sivuilla:2000/2001 vuoden vaihde
1999/2000 vuoden vaihde
Hits on unions website
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Strike-News – frame of the information
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Unionswww-news
- list of e-mailaddresses- direct links- response possibility
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Important papers (guides) in PDF-format
Also in swedish
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Basics about strike in swedish and english
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Trade union and internet
Trade unions working model
Tradional, ”social security model”, you pay you get service
Activate, tool for action
Building a netcommunity, ”online”, e-zine
Principle of interface
Static frontpage Dynamic frontpage
Dynamic and interactive
How it look like in the internet
Common netservice
Individual netservice, own e-mail
Netcommunity, users are also content creators
Final task Sharing information, there is one and only truth
Different kind of services, tool for action
Tool for community, interactiv
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Limits
• negotions situation, something must hide?
• different kind of browsers – remember click ”Reload”
• To give response or other opinions (or facts) to negotiators did´t work – no ”connection” from meeting room? Not interactive?
• everyone has not connection open all the time – are we using SMS-technic in the future? (and WAP/GPRS –technics)!
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ICEM – Our international union