E-Commerce - Tips To Handle A Large Number of Products

Contents1. Introduction2. Sourcing Products3. Clutter Free4. Categories5. Fast To Reach6. Search Bar7. SEO8. Shipping9. Handling Out Of Stock Products10.Hire Dedicated Resources

Introduction● Large number of products in e-commerce site is always a pain area for merchants /

owners.● As your online store grows in size and volume, managing it efficiently becomes one

of your biggest challenges.To begin with, you need to manage a large inventory, add products almost on a daily

basis and make sure the end customers have a delightful experience at your store.To work smoothly and concentrate on your marketing activities you need dedicated

resources to manage the website on daily basis.You might need:

Developers - For making changes in the website (if required)Designers - For creating graphics, updating product images, etc.

Sourcing ProductsWhen you have a large number of products, you will source them from different

manufacturers. This is where quality of the products becomes crucial to your brand image and future

growth. Make sure every product undergoes quality check before it is being listed on the store.

The products should also go through a physical inspection before being shipped to the customer.

Clutter FreeThe moment a potential customer is on your store he/she should be sure of what

you are selling. Though you have large number of products always keep your index pages clutter

free as this helps in brand building. No shopper wants to visit a store that is cluttered and confusing.

CategoriesIt is one of the most essential things in managing an ecommerce store with

large number of products. You have to neatly group all the products into categories and sub-categories.

For example if you are selling men’s clothing, shirts can be a separate category and have sub-categories such as formal shirts and casual shirts.

This not only helps you in arranging these products but also makes it easy for the customers.

Fast To Reach● Any product on your store should be maximum three clicks away from the home

page.● This helps in improving your SEO score and also keeps the customers engaged with

your store. The categorization of the products should be logical and this should make it easy for a customer to find what he/she is looking for.

Search BarAny store with large number of products must have a robust search function. There are

two things that would help boost your sales. Firstly you can use the auto-completion feature where you suggest the different

products when the customer starts searching for something he/she wants. Secondly you must have a mechanism to handle typos and misspellings and suggest

the correct spelling to the user.

SEOFor stores with large number of products online visibility becomes vital for success. A large volume of traffic would come via the search engines and you should focus on

optimizing every product page and index pages with the right set of keywords and key phrases.

Every page should have property, Title, Meta Description and keyword rich content that helps in attracting the search engine crawlers.

ShippingCustomers should have no confusions regarding the pricing and shipping of the

products and these should be clearly mentioned on your product pages. Also mention any discounts and bundled offers as these often act as a hook for

the potential customers.

Handling Out of Stock ProductsThis is one area where many stores flounder. You should never have a ‘not found’ page

displayed to the customers as it spoils your brand image. Rather pin text such as ‘out of stock’ or ‘coming soon’ on the product page. Also you

can have a ‘Notify Me’ option which shall notify the customers when the product is back in stock.

Hire Dedicated ResourcesHiring dedicated resources to manage your e-commerce platform will help save time, effort and resources. ValueCoders provides expert and remote dedicated resources for understanding your e-commerce platform and managing it completely. An E-commerce platform requires a detailed and planned approach for it to showcase the products effectively. With dedicated developers from ValueCoders, you can ensure that your e-commerce site is mobile responsive as well as search friendly.

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