INNOVATIVE MANAGEMENT STRATEGIES IN GLOBAL CONTEXT

PAPER TITLE: E-COMMERCE AS A MODEL FOR GLOBAL

COMPETITION

E-commerce as a model for Global Competition

ASFIYA PARWEEN sudhirki

z

Introduction

Electronic commerce, commonly known as (electronic marketing) e-commerce , consists of the

buying and selling of products or services over electronic systems such as internet and other

computer networks.

E-commerce is more than just buying and selling products online.

Instead, it encompasses the entire online processes of developing, Marketing, Selling, Delivering,

and paying for products and services purchased by internet worked, global market places of

customers, with support of world wide network of business partners.

Almost every modern business uses the IT. Electronic commerce covers all type of business

transaction.

When commercial activities are carried out with the help of internet the process is termed as e-

commerce. E commerce has become more popular today because of commercial service which are

easily accessible and available on the internet. E commerce over the internet is predicted to grow at

on ever increasing rate over the next few years.

Classification of e-commerce

Based on the awoke criteria, e-commerce are classified as:

Business-to-Business(B2 B)e-commerce

Business-to-consumer(B2C)e-commerce

Consumer-to-business(C2B)e-commerce

Consumer-to-consumer(C2C)e-commerce

BUSINESS TO BUSINESS

It is the largest form of today’s commerce

In this form the buyer’s and seller’s are both business entities and does not include

individual consumer

e.g.: bell, general electric

BUSINESS TO CONSUMER

In this e-commerce type, business and consumers and involved

Business sell to public typically through catalogs utilizing shopping cart software

In business to consumer e-commerce, business must develop attractive electronic market

place to entice and sale products and services to the consumer. Examples: amazan.com,

sukar, yahoo

CONSUMER TO BUSINESS

It enables buyers to name there own price, often binding, for a specific goods for services

generating demand.

A consumer posts his projects with a set budget online and with outs; companies review the

customers ‘requirements’ and bids out the project.

Then the customer will review the bids and select the company that will complete the project.

E.g.; stock market

CONSUMER TO CONSUMER

It facilitates to online transaction of goods or service between two people.

However there is not visible intermediary involved, but the parties can carry out the transaction

without the platform which is provided by the online market such as e-bay, owners.com

Examples: Advertisement of personal service over the internet

ADVANTAGE OF E-COMMERCE

Over come geographical limitation

Lower the costs

Locate the product quicker

Provide comparison shopping's

Provide abundant information

Time saving

DISADANTAGE OF E-COMMERCE

Waiting for a shipment of drive in the mail

Shipping charges

Lack of confidence in personal information

Ease of fraudulent retailers and site

Lose the traditional shopping experience

Lack of taxes

E-COMMERCE AS A BUSINESS MODELS

E-Shops: This is web marketing of a company or a

shop.It is helpful for promote its goods and

servicesLower price, wider choice, better information

and convenience of selecting , buying and delivery.

Commercial websites are B2C Eg.: Books, Flowers, air tickets etc.

E-ProcurementE-Auction

E-mail: Email is a collection of e-shops where a common payment method applies and all e shops are under a common umbrella or a brand name.Expectation of visiting one shop on the email will lead to visits to neighbouring shops.Advertising and possibly fee on transactions

Ex: IBM with world avenue

Third party Market place: This is an Emerging Model that is suitable for

those companies.Additional features like:

Branding,payment,logistics,ordering, and ultimately a secure transactions.

Eg:B2C is to provide a common marketing around a special event.

Revenue can be generated on the basis of one off membership fee, service fee, transaction fee or percentage on transaction value.

Virtual Communities: It is important for Marketing, facilitate the

development of customer loyalty and encourage customer feedback.

The revenue come form the membership fee and advertising.

Function to enhance the attractiveness of existing and development of new services.

It enhance the attractiveness and opportunities for new services of several of the other business models.

Amazon.com(e-books), apparelex.com and indconnect.com(Garments)

Value chain service provider:Specialise on specific functions such as

electronic payments or logistic. Banks:-e banking, Net banking etcA fee or percentage based scheme is the

basis of revenues.Value Chain Integrators Vci:Revenue comes from the consultancy fee or

transaction fee.

WHY USE E-COMMERCE

Low entry cost

Reduces transaction costs

Access to the global market

Secure market share

Future of e-commerce in India

According to business world estimated near about sixty thousand new jobs will be created for

the internet world alone in the next two years.

E -commerce transaction are expected to cross the rs.5.k cross mile stone in 2013-14 a jump of

around 500% from 2009-10 figure of rs.1000 crore

E-bay said that consumer were trading goods worth almost 3 crore rupee everyday, across the

India

Collaboration Plat forms: They provide a set of tool and an information environment for collaboration between enterprises .This is focus on specific functions- colloborative design and engineering, providing project support.

Eg: design, work flow and document management

Top online shopping in India

EBay Flip kart Letsbuy.com Homeshop18 Yebhi.com

CONCLUSION

So we can conclude that………..

“E-commerce is an evolution ”

We as customer and interest users are responsible to keep our e-commerce healthy

and safe so that e-business can be more reliable in the future

Due to the e-commerce there are various several positive and negative opportunity

e-commerce had brought on in couple of past years. Globalization is the important

impact of the e-commerce as it result of online communication and transition beside

some of difficulties came due to the e-commerce is very convent due easiest way to

make transition of goods and services, it also help to save time and money.

Bibliography

E-Business - Roadmap for Success, by Ravi  Kalakota and Marcia Robinson, Addison-Wesley Publishing Company, Inc,. 1999

Bagby, J. W. 2003. Cyberlaw Handbook for E-Commerce (Cyperlaw Handbook for E Commerce). South-Western Educational Publishing.

Cook, S. 2008. The contribution revolution: Letting volunteers build your business. Harvard Business Review (October): 60-69.

Feeny, D. 2001. Making business sense of the e-opportunity. MIT Sloan Management Review (Winter): 41-51.

References

www.google.com www.wikipedia.org www.howstuffworks.com www.webopedia.com

Thank You