E-commerce Livemocha - 2010

Social Language Learning Online!!!Social Language Learning Online!!!


• Improvement where you least expect it• Other Cultures will open up• Employment prospects• Travel and leisure• Exciting learning methods

The Benefits and Opportunities The Benefits and Opportunities that come from learning that come from learning another language.another language.


• One-on-one teaching

• Go at your own pace

• Pick your own teacher

• Have fun while you’re learning

• Meet people around the world

Why should you learn Why should you learn language online ?language online ?

Online Language Online Language LearningLearning


Worldwide LanguagesWorldwide Languages

Features:

•30+ Languages

•4.8 million users

•200+ countries


Basic CoursesBasic Courses

FREEFREE Courses: Courses:•Beginner LV 101

•Beginner LV 102

•Intermediate LV 201

•Intermediate LV 202


Additional CoursesAdditional Courses

Livemocha Plus:Livemocha Plus:•Premium Features•Expert Tutor Revies•Grammar Guides•Content Downloads•$9.95 to $39.95

Travel Crash Course:Travel Crash Course:•Get Ready for The World•Quickly learn how to converse•Tips from Native Speakers•$9.95 for 90-day subscription


Special CoursesSpecial Courses

TOEFL Preparation:TOEFL Preparation:•10-minutes a day•Innovative•Community-Supported•Higher TOEFL scores

Active English Active English •Speak with Confidence•4-Month Package or Monthly Subscription•$19.95 to $79.95•Powered by


Learn & PracticeLearn & Practice

Social Language Learning:Social Language Learning:

• Boost your grammar and vocabulary with fun

• Lessons develop Reading, Listening, Speaking and Writing

• Community keep the lessons FRESH !!


ShareShare

Help other people to learn your native language.Help other people to learn your native language.


ConnectConnect


Member ProfileMember Profile


Value PropositionValue Proposition

Fun and Easy Community Effective


Revenue ModelRevenue Model

Product and Service Revenue Model


Revenue ModelRevenue Model

Pay Per Click

Pay Per Impression

Advertising Revenue Model


Revenue Model Revenue Model (Future)(Future)

• Tutor’s Member FeeTransaction Revenue Model

Subscription Revenue Model

• Additional Services (Group Recommendation)


Market OpportunityMarket Opportunity



Over 375 millions



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Members

Time (Month)

1M

2M

3M

4M

5M

350k (Apr,08)

1M (Sep,08)

2M (Mar,09)

3M (Jun,09)

4M (Nov,09)

4.8 M (Dec,09)


• Quality of learning media

• Service Expense

• Variety of instruction

• Social network

Competitive Competitive Environment Environment What to Look for When What to Look for When Choosing an Online English Choosing an Online English Learning Website ?Learning Website ?


Indirect Competitors Indirect Competitors

60 millions members350 millions users

6 millions visitors 100 millions accounts


Direct CompetitorDirect Competitorss

Sources: learn-english-review.toptenreviews.com


Direct CompetitorsDirect Competitors


Competitive Competitive Environment Environment

Sources: learn-english-review.toptenreviews.com


Competitive Competitive Environment Environment


Competitive Advantage Competitive Advantage


Market StrategyMarket Strategy


Increase Number of Increase Number of UsersUsersWord of Mouth Marketing


Increase Number of Increase Number of UsersUsers

Linkage with Social Network


Increase Number of Increase Number of UsersUsers

Virtual Marketing


Maintain Active UsersMaintain Active Users

Motivation System


Global Community

Marketing StrategyMarketing Strategy


Krishnan Seshadrinathan

VP Engineering, and Chief Brewer

Clint Schmidt

VP Marketing & Products

Ammy Errett Partner,

Maveron Howard

Hartenbaum Partner, August

Capital

Raghav Kher CEO,

SeventyMM Lisa Sharpies

CEO,AllRecipies.com

Board of Directors

Advisors

Management TeamManagement Team

Dr. Paul Aoki

Dr. Carol A.Chapelle

Dr. Geri Gay

Jeff Dossert

David Rinn

Mr. Shirish Nadkarni Chief Executive Officer and Chief Roaster


Course Level SuggestionCourse Level Suggestion


Search Engine Search Engine OptimizationOptimization


Product DifferentiationProduct Differentiation


Blog & CRMBlog & CRM


Promotion CampaignPromotion Campaign


Brand ImageBrand Image


Thank Thank YouYou

E-commerce Livemocha - 2010

Education

Transcript of E-commerce Livemocha - 2010