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Discreteness

Efficiency

Transparency

Endorsement

Traffic

Private shopping club

Exclusive members

Sales at up 70%

off

Time sensitive & limited stock

> 150 brand partners

History of time

Protected areas: hotels, airports

Shopping areas: high street, depart. stores

New urban areas: malls

Problems? What’s next?

E-commerce in India

# a numbers game

consumers

infrastructure

What Indians do online (2008)

CAGR = 114%

E-mail, 53%

Chat, 7%

Info, 24%

Entertain, 9%

E-commerce, 7%

Estimated 72m internet users by 2008

Population by income (2008)Top internet user countries (2008)

Country Population (m)

Estimated users (m)

% of population

Growth 2000-2008

% of world users

China 1,330 298 22% 1,244% 18.7%

USA 304 227 75% 138% 14.2%

Japan 127 94 74% 99,7% 5.9%

India 1,150 72 6.2% 1,520% 5.1%

Brazil 197 68 34% 1,250% 4.2%

Germany 82 55 67% 130% 3.5%

UK 60 43 72% 184% 2.7%

France 62 40 66% 380% 2.6%

in m people (except ‘other’ in bn)

0.3

1.8

97.9

Indian consumers

Fashion conscious

Disposable income

Early e-com adapters

Motivation: deal & access

Time constrained

Brands

Great Nationals

Boost of Internationals

Bureaucracy

Political execution: VAT

“The Brits introduced...”

Infrastructure

Logistics

Gateways & COD

Leapfrogged into services

Consumer

Spectrum of education

Trust

Demanding but deals

Eco-system

Mentorships

Finance

E-Commerce experience

Dirk van Quaquebeke, CEO

twitter.com/VQIndextwitter.com/brandmile#brandmile #CAS11facebook.com/brandmile

www.brandmile.com/invite/dirk

careers@brandmile.com

Become a member & join the team

THANK YOU