E-commerce for lunch · extensions 2017 Magento’s History of Innovation Magento 2.0 2015 2018...

E-commerce for lunchNovember 14, 2019

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Magento Order Management

Magento Marketplace

Magento 2.1

Magento Business Intelligence

Magento B2B

Core bundled extensions

2017

Magento’s History of Innovation

Magento 2.02015

2018

Magento 2.3

Magento CommerceCloud

AdobeAcquisition

Magento 2.2

Magento Commerce 2 is your key to future Magento/Adobe development

2016

2019

Multi-source inventory

Magento Shipping

PWA Studio

Page Builder GA (2.3.1)

Amazon Sales & Google Ad Channels


Key Magento 1 Pain Points

Grow sales faster

Smarter, faster

operations

Outstanding performance at scale

Delivering better shopping experiences

• Large number of customizations and extensions to deliver sophisticated experiences, and their impact to TCO

• Lack of unified mobile & desktop experiences

• Slowing pace of innovation for Magento 1

• Lacking native conversion-optimization capabilities

• Manual or IT-dependent processes to expand into and service greenfield and global markets

• Manual processes when implementing campaigns, site and prices changes

• Significant developer / IT dependencies for daily operations

• Longer, more expensive ongoing development cycles

• Nonintuitive admin user experience

• Ensuring optimization across separate hosting and commerce relationships

• Aging codebase and architecture


Page Builder: Intuitive content creation, management, and preview

How Magento 2 Helps Deliver Better Shopping Experiences

Content Staging & Preview: Strategic view of site changes with advance scheduling

Area of Impact

Site editing

Magento 1:What you have now

Limited WYSIWYG, more HTML dependent

Magento Commerce 2: Native capability

Page Builder (full page layout, drag & drop, visual widgets)

Themes Older themes, may also need separate mobile sites

Modern responsive themes

Advanced mobile experiences Discontinued mobile apps, limited functionality

Progressive Web Applications Studio and Support

Managing site updates and campaigns

Manual changes with no advanced scheduling; no top-down view of campaigns

Content Staging and Preview


How Magento 2 Helps Grow Sales Faster

* Additional subscription and/or usage fees apply

Magento B2B: Native, fully integrated capabilities to drive new growth

Area of Impact

B2B


B2B capabilities only available with extensions or customization


Unified, wholly integrated B2B capabilities

Checkout optimization Customizations needed to optimize checkout

Instant Purchase, 2-step checkout, and PayPal In-Context

Marketing 3rd party extensions Integrated dotdigital(formerly dotmailer) bundled extension*


How Magento 2 Helps You Operate Smarter & Faster

Magento 2 admin: Configurable, intuitive control center that speeds up work and reduces errors. Touchscreen

friendly.

Area of Impact

Administration experience


Older, dated standardized admin


Redesigned, customizable, and touch-enabled admin

Site updates & campaign creation

Limited WYSIWYG, more HTML dependent

Page Builder (full page layout, drag & drop, visual widgets)

Site change management Manual changes with no advanced scheduling; no top-down view of campaigns

Content Staging and Preview

Hosting infrastructure Self-managed or outsourced to 3rd party

Magento-optimized cloud infrastructure

Inventory management Limited single source inventory out of the box

Multi-source inventory management

Code architecture and maintenance

Older generation code and architecture

Modernized, developer-friendly code based around architecture best practices with automated testing


How Magento 2 Delivers Outstanding Performance at Scale

Code architecture: Database scalability improvements along with many other technology improvements help drive

superior performance at scale

Area of Impact Magento 1:What you have now


Code architecture Aging frameworks and technologies

Modern technology and architectures across many areas:- Promotion rules- Search- Catalog Performance- Database scalability- Asynchronous addition to cart- Admin users and panel- Data and Catalog pages- Checkout rendering

High availability cloud infrastructure capable of high performance

Multiple vendors with varying contracts, support, features, and service levels.

Depends on your hosting provider and SLAs

Exceptional, optimized performance that includes:- PCI compliance- Performance monitoring and

tooling applications- CDN- DDoS protection and Web

application firewall- Onboarding and tech support- Peak volume allowances


Promotion Rules: Pre-processing mechanism enables thousands of rules in the system and hundreds actively applied with minimal performance impact

Search: Elasticsearch provides higher throughput with almost no dependency between search volume and response time

Catalog Performance: Menu caching and optimized catalog rendering

Admin Users: Support for 25+ concurrent admin users

Asynchronous addition of products to cart: Removes the dependency of a page re-load when a customer adds an item to the cart

Customer Data and Catalog Landing Page:Product and category content pages are cached quickly using Varnish. Private customer data loaded in background

Checkout: Completely rendered on client side and reduced to a two-steps. Asynchronously loaded as customer fills in details

Admin Panel: Improves data load performance by rendering admin grids on client side. Features inline editing capability allowing for faster operations

Outstandingperformance

Database scalability: Database improvements that offer superior scalability capabilities

Magento Commerce 2 – Code architectureMany modern code improvements drive site speed and performance


Magento Commerce

ProjectDevOps

Performance Monitoring

Infrastructure Performance & Security

Technical Onboarding &Customer Success Management

24x7 Application &Infrastructure Support

APPLICATION MANAGEMENT& TOOLING

INFRASTRUCTURE& OPERATIONS

SUPPORT

APPLICATION

ECE-Tools

Platform

Magento Commerce Cloud Infrastructure

One less thing to provision or manage:Magento Commerce provides:

§ Optimized cloud infrastructure

§ Best-in-class performance and tools

§ Built-in cloud security

§ PCI compliant environment

§ 99.99% SLA across the entire stack

§ Single support contact

§ Single contract


Average Magento Commerce 2 Outcomes

Growth in revenue/sales

Growth in conversion

Growth in average order value


vs. Magento Commerce 2

What sacrifices would you make by going with Magento Open Source?

Support

NO direct tech support, Customer Success Manager, or cloud onboarding specialist

NO protection against 3rd party claims for patent or copyright infringement on Magento’s core code (indemnification)

Capabilities

MISSING many out-of-the-box capabilities overall

NO Page Builder

NO Content Staging, Preview & Scheduling

NO native B2B capabilities

NO Drag & Drop Visual Merchandising

NO Automated Upsell/Cross-sell, Advanced Segmentation

NO MBI Essentials

Future roadmap features

Open Source may not receive future features included with Magento Commerce

Core code and cloud infrastructure

NO certified Magento-optimized cloud infrastructure

LIMITED database scalability

Security

NO PCI compliant infrastructure

Supporting Your Move to Magento Commerce 2


You Have Support For Your Migration

Relationship-based Resources

• Customer Success Manager

• Magento Technical Support

• Your Solution Partner

• Magento Professional Services

Online Resources / Tools

• Online Developer Migration Guide

• Magento U

• Magento Data Migration tool

https://u.magento.com/

https://github.com/magento/data-migration-tool/blob/2.3/README.md

E-commerce for lunch · extensions 2017 Magento’s History of Innovation Magento 2.0 2015 2018...

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