Jefferson Franco

E-commerce day Review

E- mail marketing

The e- mail is free allowing access of all the people who wants to acquire one, furthermore everyone needs one. Gmail, Yahoo and Outlook are the largest companies in the world supplying e- mails. They cover 80 % of the market. 90% of the population between 18 and 72 years old send and receive emails. Within this scope for every dollar spent on advertising via e- mail, 40 dollars of profit is obtained. Many experts say that e- mail is dead which is false, only it is evolving. To be successful advertising by e- mail it should be segmented by gender, preferences, consumer behavior.

Tactics of e- mail marketing

create relevant content contact’s segment customize messages delivering value relevance equals profitability

Branding

The goal of e- commerce is breaking distances. Local must climb overall but stay local.

In the field of online shopping a man looks 16 options of a product before buying while a woman does 36 times before making a decision.

Every year 235 billion transactions are made via mobile phone

The objective of content marketing is to attract and retain consumers.

A company must know how to differentiate and innovate.

Advertising must be a part of the entertainment.

You cannot persist in things that are not working.