E-commerce Content Marketing for Search
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E-Commerce Content Marketing for Search Ross Hudgens, Founder, Siege Media @RossHudgens http://siegemedia.com
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Presentation from Searchfest 2013. Strategies include how to better market content for e-commerce websites, people to follow, and more. Follow me on Twitter: http://www.twitter.com/rosshudgens
Transcript of E-commerce Content Marketing for Search
E-Commerce Content Marketing for Search Ross Hudgens, Founder, Siege Media
@RossHudgens http://siegemedia.com
FIRST: RESTUCTURE YOUR THOUGHT PROCESS.
@ROSSHUDGENS
SO, THINK “GREAT DIGITAL EXPERIENCES”, NOT LINKS.
HELPFUL PRODUCT
PAGES
EXPANSIVE EDUCATION PORTALS
REPLIES TO BRAND MENTIONS, NOT JUST TWITTER ACCT. MENTIONS
GREAT DESIGN
RESPONSIVE DESIGN
RD Bookmarklet: http://responsive.victorcoulon.fr/
ONLINECUSTOMER
SERVICE THAT GIVES A
S%!*
CREATIVE PRODUCTS DISCOVERED ONLINE
AMAZING USABILITY
A MEMORABLE BRAND YOU
CAN ENGAGE WITH ONLINE
A BIG & VISIBLE DIGITAL SALE
20,000+ Citations Received Online!
REMARKABLE POST-CONVERSION E-MAIL MESSAGES
SECOND: ACTIVELYPURSUENEW VERTICALKNOWLEDGE.
IF THE 2005 SEO VERSION OF YOU IS STILL AROUND THE OFFICE TODAY, THEY SHOULD BE FIRED.
UNFOLLOW (MOST) SEOS.
STOP READING
(MOST) SEO BLOGS.
WE’RE NOT THE BEST AT
THIS. YET.
READGREATBLOGS:
FOLLOWGREAT
PEOPLE:
FOLLOWGREAT
BRANDS:
http://www.distilled.net/blog/seo/building-a-t-shaped-skill-set/
THIRD: ACCELERATE YOURMARKETING.
TOPSY FOR GUEST POST OPPORTUNITIES
@ROSSHUDGENS
Topsy.com/Links – Bookmarklet: http://siege.cm/seomarklets
TAKE ADVANTAGE OF PEOPLE SHARING YOUR SITE
IMPROVE ORGANIC CTR WITH PPC BEST
PRACTICES
CAPITALIZED META
DESCRIPITONS
MAIN KEYWORD TWICE IN
DESCRIPTION
IMPROVE ORGANIC CTR WITH PPC BEST
PRACTICES
“REGISTERED” TRADEMARK
WHOIS Bookmarklet For Contact Finding
Get The Code: http://siege.cm/seomarklets
TextExpander
http://siegemedia.com/text-expander
DESIGN/DEVELOPMENT
COMMUNITY GUEST POSTS
ADD VALUE WHEN
PITCHING BY GIVING SEO
ADVICE
Could Use Rel=Author…
Easy Way To Improve
Signal:Noise Ratio!
CREATE GMAIL FILTERS FOR HARO
@ROSSHUDGENS
Brand Image Search Using TinEyeBRAND IMAGE SEARCH USING TINEYE
@ROSSHUDGENS
GOOGLE REVERSE IMAGE SEARCH
@ROSSHUDGENS
http://www.google.com/blogsearch
GOOGLE BLOG SEARCH FOR TARGETED, FRESH GIVEAWAY OPPORTUNITIES
COMPETITOR GIVEAWAY MONITORING
http://www.google.com/blogsearch
allinurl:/tag/BRAND/
@ROSSHUDGENS
PROTIP:CREATE GOOGLE
ALERTS FOR THESE QUERIES
MONITOR BRAND
MENTIONS ON
GOOGLE +
http://downtownecommerce.com/blog/search-engine-marketing/ecommerce-link-building-using-forums
/
FORUM LINK BUILDING
SEER SEO TOOLBOX
http://www.seerinteractive.com/seo-toolbox/
LINKS FROM THIS PRESENTATION:rosshudgens.com/ecom/
