Personalization & Relevance as main success factors of curated shopping

Linh Nguyen, Kisura

Evolution in ecommerce

Customer is King

Focus on products

Rise of eCommerce • Digitalization of

products • Creation of price/ info

transparency

User-centric eCommerce • Analysis of user profile

& behavior • Increased service

orientation

Curated shopping • Customers with

personal needs in focus • Personal customer care

& service

Curated shopping is the next evolution in

eCommerce with the potential to

sustainably shape the whole online

shopping industry.

2003 - 2007

2007 - 2011

since 2011

Women as sole target group

The social effect Inspiration & guidance Convenience matters

Service & Guidance missing onlineGerman female fashion Industry worth over EUR

30bn

73%27%

Online Offline

….if shopping is all about CONVENIENCE

today?

Lack of Service & guidance

missing online

Information overload online

Mission

Kisura‘s mission is to provide customers with

access to relevant products through guided

inspiration online.

Innovative concept

Register online and create fashion profile

Collect valuable customer data

We choose the outfits at our customers’ convenience

High loyalty through personal customer

service

Discover individual looks at

home

Above-average shopping basket

Customer happiness to confirm successAverage shopping basket in

EUR

Zalando ASOS Kisura

120

80

62 >50% Customer

retention rate

Orders per customer p.a.

2014 2015

4,97

2,77+80%

Result in maximized customer lifetime value

Thank you for your attention!

E: linh@kisura.de W: https://kisura.de