E-commerce Berlin Expo 2017 - Diversify your Sales Channels - Avoid dependency
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Transcript of E-commerce Berlin Expo 2017 - Diversify your Sales Channels - Avoid dependency
Diversify your sales channels - avoid dependency
Thomas FichtProject Manager idealo Direktkauf@FichtThomas
ECOMMERCESUCCESS FACTORS
1online shop
1 2trafficonline
shop
1 2 3traffic optimize online
shop
1 2 3 4optimize sales
channels trafficonline
shop
SALESCHANNEL
MARKETPLACES
„„
marketplaces bring together supply and demand.
b2c vs. b2b
3.
1.
4.
2. open vs. closed
direct buy vs. auction vs. insertion
neutral vs. operated by merchant
- reach - product range- service
- cost - no curated catalogue - branding- operated by merchant
- merchant relationship- reach - no app - operated by merchant
- reach- product range - neutral
- cost - no curated catalogue - complex offer setup
- merchant relationship - neutral
- reach - no app - search
ALTERNATIVESALES
CHANNEL
est. 2000
650+ employees
based in berlin
15 million users/month
330 million offers
1.5 billion EUR generated
request from merchants trust from customers
42% more orders
4 million apps
15 million monthly users
special ecommerce expo berlin offer:
2% CPO**) Get a CPO of 2% until 31st of May. The special CPO offer is valid for all merchants which will go online with their full inventory until 24th of February. Please send an email with your shop URL: [email protected]
Photo Credentials
- Adobe Stock: #932478080 - Adobe Stock: #122883195- Adobe Stock: #84399493- Adobe Stock: #121400541- Adobe Stock: #38477671- Adobe Stock: #96102964- Adobe Stock: #73427661- Fotolia: #653302238- Fotolia: #65752638- Fotolia: #84796636