E Commerce A Mgmt Prespective
2
References Castells, M. (2000). Materials for an exploratory study of the network society. British Journal of Sociology, 51(20), 5–24. Katza, R. (2003). Managing technological innovation in business organizations. In L. V. Shavinina (Ed.), The International handbook on innovation (pp. 680–694). Oxford: Elsevier. Swan, J., Scarbrough, H., & Robertson, M. (2003). Linking knowledge networking and innovation processes: a conceptual model. In L. V. Shavinina (Ed.), The international handbook on innovation (pp. 775–789). Oxford: Elsevier. Andrew Burnett Paisley Business School, University of Paisley, Paisley PA1 2BE, UK E-mail address: [email protected] doi:10.1016/j.ijinfomgt.2004.02.002 Electronic Commerce: A Managerial Perspective 2004 (International Edition) Efraim Turban, David King, Jae K. Lee and Dennis Viehland; Pearson Education International, Upper Saddle River, New Jersey, November 2003, 3rd Edition, 714 pp, ISBN: 0-13-123015-8, d36.99 Electronic Commerce: A Managerial Perspective is a widely known and adopted text throughout the world which, now in its third edition, continues to provide a substantial and detailed exploration of electronic commerce. Beginning with an introduction to e-commerce and e-marketplaces, the text explores how e-commerce is managed and conducted in a clear and informative manner. The edition used in this review was a special international edition which is published for the benefit of students outside the United States and Canada. As with the previous editions of the text, the chapters are clearly and logically structured. Each chapter contains several case studies of varied organisations to illustrate concepts and provide a context within which to explore relevant issues. Examples include Marks & Spencer, Raffles Hotel, Safeway Stores and Proctor & Gamble. Each chapter concludes with a ‘Managerial Issues’ section which serves to emphasise key points to the text’s target audience. In addition, each chapter contains extensive ‘Discussion Questions’, ‘Internet Exercises’ as well as ‘Team Assignments and Role Playing’. Particularly useful for those students wishing to explore topics in more detail is the extensive list of references at the end of each chapter. Each new edition of the text has been expanded to include new and evolving developments in the field as well as increasing the supplementary materials. The text comprises 17 chapters that are divided into six main parts, namely: Introduction to E-Commerce and E-Marketplaces’; ‘Internet Consumer Retailing’; ‘Business-to-Business E-Commerce’; ‘Other EC Models and Applications’; ‘EC Support Services’ and ‘EC Strategy and Implementation’. An additional chapter ‘Building E- Commerce Applications and Infrastructure’ four technology appendices, a research appendix and ARTICLE IN PRESS Reviews / International Journal of Information Management 24 (2004) 277–280 279
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References
Castells, M. (2000). Materials for an exploratory study of the network society. British Journal of Sociology, 51(20),
5–24.
Katza, R. (2003). Managing technological innovation in business organizations. In L. V. Shavinina (Ed.), The
International handbook on innovation (pp. 680–694). Oxford: Elsevier.
Swan, J., Scarbrough, H., & Robertson, M. (2003). Linking knowledge networking and innovation processes: a
conceptual model. In L. V. Shavinina (Ed.), The international handbook on innovation (pp. 775–789). Oxford:
Elsevier.
Andrew BurnettPaisley Business School,
University of Paisley, Paisley PA1 2BE, UKE-mail address: [email protected]
doi:10.1016/j.ijinfomgt.2004.02.002
Electronic Commerce: A Managerial Perspective 2004 (International Edition)
Efraim Turban, David King, Jae K. Lee and Dennis Viehland; Pearson Education International,Upper Saddle River, New Jersey, November 2003, 3rd Edition, 714 pp, ISBN: 0-13-123015-8, d36.99
Electronic Commerce: A Managerial Perspective is a widely known and adopted textthroughout the world which, now in its third edition, continues to provide a substantial anddetailed exploration of electronic commerce. Beginning with an introduction to e-commerceand e-marketplaces, the text explores how e-commerce is managed and conducted in a clear andinformative manner. The edition used in this review was a special international edition which ispublished for the benefit of students outside the United States and Canada.As with the previous editions of the text, the chapters are clearly and logically structured. Each
chapter contains several case studies of varied organisations to illustrate concepts and provide acontext within which to explore relevant issues. Examples include Marks & Spencer, RafflesHotel, Safeway Stores and Proctor & Gamble. Each chapter concludes with a ‘Managerial Issues’section which serves to emphasise key points to the text’s target audience. In addition, eachchapter contains extensive ‘Discussion Questions’, ‘Internet Exercises’ as well as ‘TeamAssignments and Role Playing’. Particularly useful for those students wishing to explore topicsin more detail is the extensive list of references at the end of each chapter.Each new edition of the text has been expanded to include new and evolving developments in
the field as well as increasing the supplementary materials. The text comprises 17 chapters that aredivided into six main parts, namely: Introduction to E-Commerce and E-Marketplaces’; ‘InternetConsumer Retailing’; ‘Business-to-Business E-Commerce’; ‘Other EC Models and Applications’;‘EC Support Services’ and ‘EC Strategy and Implementation’. An additional chapter ‘Building E-Commerce Applications and Infrastructure’ four technology appendices, a research appendix and
ARTICLE IN PRESS
Reviews / International Journal of Information Management 24 (2004) 277–280 279
tutorials are available as online supplements (www.prenhall.com/turban). New to the third editionincludes a chapter on ‘Launching a Successful Online Business’, new tutorials and exercises, aswell as new coverage on a wide range of areas such as m-commerce, e-government, e-commerceservices and security. The diagrams and figures as with previous editions illustrate concepts in aclear and informative manner.This text provides an invaluable resource for a range of audiences that include managers and
professionals working within different business functions, as well as both undergraduate andpostgraduate students. Technical issues are covered in a clear and comprehensive manner in suchas way as not to confuse the core readership. The text can be used in a manner such that it canprovide an introduction and overview for Level 1 and 2 undergraduate students, as well as moredetailed accounts and exploration for Degree and Honours students. Having taught e-commercerelated modules to students from Level 2 to Honours students, I have found previous editions ofthis text to be invaluable to students throughout their studies and have no doubt that this newedition will continue in the same manner.Despite there being a vast array of e-commerce related books on the market, Electronic
Commerce: A Managerial Perspective will continue to be a key text for business and managementstudents, as well as professionals studying the area with there being few other texts to rival it forcompleteness, clarity, and online resources.
Mark StansfieldSchool of Computing,
University of Paisley, Paisley PA1 2BE, UK
E-mail address: [email protected]
doi:10.1016/j.ijinfomgt.2004.02.003
ARTICLE IN PRESS
Reviews / International Journal of Information Management 24 (2004) 277–280280
