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Transcript of E-commerce
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Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin
Organizational Culture
Chapter ThirteenChapter Thirteen
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13-2
Re-aligning Dell’s Organizational Culture
Dell’s “winning” culture, which emphasized cost efficiency and competitiveness, has become more of a liability as the market moves toward a preference for style and innovation.
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13-3
Organizational Culture Defined
The basic pattern of shared values and assumptions governing the way employees within an organization think about and act on problems and opportunities.
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13-4
Elements of Organizational Culture
Visible
• Unconscious, taken-for-granted perceptions or beliefs
• Mental models of ideals
Shared assumptionsShared assumptions
• Conscious beliefs• Evaluate what is good or bad, right or
wrong
Shared valuesShared values
ArtifactsArtifactsArtifactsArtifacts
• Stories/legends• Rituals/ceremonies• Organizational language• Physical structures/décor
• Stories/legends• Rituals/ceremonies• Organizational language• Physical structures/décor
Invisible(below the surface)
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13-5
Meaning of Cultural Content
Cultural content refers to the relative ordering of values.
Example: Dell -- efficiency and competitiveness
An organization emphasizes only a handful of values out of dozens or hundreds of values that exist.
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13-6
Organizational Culture Profile
Org Culture Dimensions Dimension Characteristics
Innovation Experimenting, opportunity seeking, risk taking, few rules, low cautiousness
Stability Predictability, security, rule-oriented
Respect for people Fairness, tolerance
Outcome orientation
Action oriented, high expectations, results oriented
Attention to detail Precise, analytic
Team orientation Collaboration, people-oriented
Aggressiveness
Competitive, low emphasis on social responsibility
Source: O’Reilly et al (1991)
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13-7
Organizational Subcultures
Located throughout the organization
Can enhance or oppose (countercultures) firm’s dominant culture
Two functions of countercultures: provide surveillance and critique, ethics source of emerging values
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Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin
Artifacts of Organizational
Culture
Organizational CultureOrganizational Culture
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13-9
Mayo Clinic Deciphers its Culture
To decipher its culture and identify ways to reinforce it at the two newer sites, the Mayo Clinic retained an anthropologist who shadowed employees, joined physicians on patient visits, and posed as a patient to observe what happens in waiting rooms.
Courtesy of the Mayo Clinic
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13-10
Artifacts: Stories and Legends
Social prescriptions of desired (undesired) behavior
Provides a realistic human side to expectations
Most effective stories and legends: Describe real people Assumed to be true Known throughout the organization Are prescriptive
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13-11
Artifacts: Rituals and Ceremonies
Rituals programmed routines (eg., how visitors are greeted)
Ceremonies planned activities for an audience (eg., award ceremonies)
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13-12
Artifacts: Organizational Language
Words used to address people, describe customers, etc.
Leaders use phrases and special vocabulary as cultural symbols eg. Referring to “clients” rather than “customers”
Language also found in subcultures eg. Whirlpool’s “PowerPoint culture”
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13-13
Artifacts: Physical Structures/Symbols
Building structure -- may shape and reflect culture
Office design conveys cultural meaning Furniture, office size, wall hangings
Courtesy of Microsoft Corp.
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Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin
Organizational Culture and
Organizational Performance
Organizational CultureOrganizational Culture
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13-15
Benefits of Strong Corporate Cultures
StrongOrganizational
Culture
SocialSocialControlControl
ImprovesImprovesSense-MakingSense-Making
SocialSocialGlueGlue
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13-16
Contingencies of Org Culture & Performance
Strong organizational cultures do not always result in higher organizational performance because:
1. Culture content might be misaligned with the organization’s environment.
2. Strong cultures may focus on mental models that could be limiting
3. Strong cultures suppress dissenting values from subcultures.
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13-17
Adaptive Organizational Cultures
External focus -- firm’s success depends on continuous change
Focus on processes more than goals
Employees assume responsibility for org performance They seek out opportunities
Proactive and responsive
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13-18
Strengthening Organizational Culture
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13-19
Attraction-Selection-Attrition Theory
Organizations attract, select, and retain people with values and personality characteristics consistent with the organization’s character, resulting in a more homogeneous organization and a stronger culture
Attraction -- applicants self-select and weed out companies based on compatible values
Selection -- Applicants selected based on values congruent with organization’s culture
Attrition -- Employee quite or are forced out when their values oppose company values
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13-20
Whole Foods Spreads its Culture
When expanding operations, Whole Foods Market maintains its culture through a ‘yoghurt culture’ strategy. This is a socialization process in which current employees who carry the grocer’s unique culture are transferred to new stores so recently-hired employees learn and embrace that culture more quickly.
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13-21
Organizational Socialization Defined
The process by which individuals learn the values, expected behaviors, and social knowledge necessary to assume their roles in the organization.
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13-22
Socialization: Learning & Adjustment
Learning Process Newcomers make sense of the organization’s
physical, social, and strategic/cultural dynamics
Adjustment Process Newcomers need to adapt to their new work
environment— New work roles— New team norms— New corporate cultural values
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13-23
Stages of Socialization
Role Role ManagementManagement
Role Role ManagementManagement
• Insider
• Changing roles and behavior
• Resolving conflicts
• Insider
• Changing roles and behavior
• Resolving conflicts
EncounterEncounterStageStage
EncounterEncounterStageStage
• Newcomer
• Testingexpectations
• Newcomer
• Testingexpectations
Pre-EmploymentPre-EmploymentStageStage
Pre-EmploymentPre-EmploymentStageStage
• Outsider
• Gathering information
• Forming psychological contract
• Outsider
• Gathering information
• Forming psychological contract
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Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin
Merging Organizational
Cultures
Organizational CultureOrganizational Culture
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13-25
Bicultural Audit
Part of due diligence in merger
Minimizes risk of cultural collision by diagnosing companies before merger
Three steps in bicultural audit:1. Examine artifacts
2. Analyze data for cultural conflict/compatibility
3. Identify strategies and action plans to bridge cultures
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13-26
Merging Organizational Cultures
AssimilationAssimilation
DeculturationDeculturation
Acquired company embraces acquiring firm’s cultural values
Acquiring firm imposes its culture on unwilling acquired firm
IntegrationIntegrationCultures combined into a new composite culture
SeparationSeparationMerging companies remain separate with their own culture
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Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin
Organizational Culture
Chapter ThirteenChapter Thirteen