Bottlenecks in E-Tailing

Intro - State some no.s / charts.. showing growth in recent past years… recent fundings (http://trak.in/india-startup-funding-investment-2015/). Move towards E-Tailing.

Explain in short different E-tailing models.

DEFINITION of 'Electronic Retailing - E-tailing'

The sale of goods and services through the Internet. Electronic retailing, or e-tailing, can include business-to-business and business-to-consumer sales. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising.

Electronic retailing (e-tailing) is a buzzword for any business-to-consumer (B2C) transactions that take place over the Internet. Simply put, e-tailing is the sale of goods online. Companies like Amazon and Dell created the online retail industry by putting the entire customer experience - from browsing products to placing orders to paying for purchases - on the Internet. The success of these and other companies encouraged more traditional retailers to create an online presence to augment their brick-and-mortar outlets.

Electronic retailing may also be referred to as Internet retailing.

Talk about key drivers for growth. Discuss what could be the possible bottlenecks to this growth.

Define scope of article as limited to discussing a few important possible bottlenecks

Infrastructural Problems:Supply Chain InfrastructureLogistics network.. Same Day, Next Day Delivery( Ref. Assocham report )Discuss whether SDD and NDD will actually become feasible options, does there exist the infra to cater to hyperlocal delivery model (like Kirana Now by Amazon?)( Incude expert comments - Alvis? )Also, is this problem big enough to stop e-retail growth?

Internet PenetrationInternet is the backbone of e-commerce. Unfortunately, internet penetration in India is so far dismally low at 0.5 per cent of the population against 50 per cent in Singapore. Similarly, penetration of personal computer (PC) in India is as low as 3.5 per thousand of population compared to 6 per thousand in China and 500 per thousand in US. Internet is still accessible through PCs with the help of telephone lines.Given the penetration of telephone only 2.1 per cent of population, e-commerce remains far away from the common man. It is difficult for e-commerce to reach to 1,000 million population spread over 37 million households in 6, 04,374 odd villages and 5,000 towns and cities. Besides, both cost of PCs and internet access in India are quite high.(Source: http://www.yourarticlelibrary.com/business/7-challenges-faced-by-e-commerce-in-india-explained/41228/)

2. RegulationFDI etc.

3.