ecommerce

Electronic commerce, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services...

E-commerce vs. E-businessE-commerce involvesDigitally enabled commercial transactions between organizations and individuals.Digitally enabled transactions include all transactions mediated by digital technologyCommercial transactions involve the exchange of value across organizational or individual boundaries in return for products or services

Introduction to e-commerce - G53DDB*

Introduction to e-commerce - G53DDB

E-commerce vs. E-businessE-business involvesDigital enablement of transactions and processes within a firm, involving information systems under the control of the firmE-business does not involve commercial transactions across organizational boundaries where value is exchanged Introduction to e-commerce - G53DDB*

Introduction to e-commerce - G53DDB

Features of e-commerce

7 features of e-commerce UbiquityGlobal ReachUniversal StandardsRichnessInteractivityInformation DensityPersonalization/Customization

UbiquityAvailable everywhereBuilt into other devicesHidden, but still there

Why is ubiquity good?

Global Reache-commerce technologies enable a business to easily reach across geographic boundaries.

Its really easy to understand how this feature can benefit business and consumers.

Universal Standardse-commerce is made possible through hardware (Internet) and software/content (World Wide Web)

The Internet In its infancy, the architects developed standards that are now globally recognized (TCP/IP)The World Wide Web Standards are becoming #1 priority (XML, HTML, etc.)

RichnessAdvertising and branding are an important part of commerce.e-commerce can deliver video, audio, animation, etc. much better than other technologies (billboards, signs, etc.)However, its about as rich as television technology.Comparison: Airplanes enable global reach, but how about Richness?

Information DensityThe e-commerce technologyreduces information costsraises the quality of information

How does the technology reduce costs?

How does it raise quality. Consider the old way to share information, i.e., paper, mail, voice communication, etc.

InteractivityConsumer/user can interact with the content.Here is where Web technology kicks TVs ass!TV is a passive activityEngaging consumer/user is a powerful feature.

Personalization/CustomizationIt seems like a contradiction that e-commerce has more opportunities for personalization then, umm, going to a store and buying an item face-to-face with a cleck.

How can e-commerce permit or enhance personalization and customization.

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