• Overview

• Business Planning

• Benchmarks

• Ideas

• Operations

• Marketing

• Sales

• Channel Sales

• Franchise Model

• Critical Success Factors

• Multiple service offerings in house and client based

• True E-Commerce anyone, anywhere, anytime and anything

• Localization of products and services

• Outsourcing of work as per project nature

• Cost includes payroll and overheads only

• Multiple investors in multiple project portfolios

• Online marketing and Social Media Marketing

• Distributed teams as per expertise

• Minimization of costs

• High profit margins

• $ 1.25 Trillion by 2013

• Online users 3.5 billion by 2013

• Ranking countries – US

– UK

– Japan

• 20% growth annually

• Profit margins from 40% to 100% as per project

• E-retailing increases by 62%

• US alone will spend $327 Billion by 2016

• Top 5 E-Commerce products – Books / Clothing / Video games / Electronics / Music

• Mobile apps and support for E-Commerce

• Social Media based E-Commerce

• Group buying

• E-Coupons, deals and promotions

• Map based reality for shopping

• Niche mass marketing

• Re-targeting online users

• The mom and pop savvy UI designs

• 3rd Party E-Commerce solution providers

• Re-marketing

• Digital payments

• Verification and re-verification

• E-Education

• 300% growth in 2011

• Buyer based economy thriving for E-Commerce

• 70% increase in shipments

• Cash on delivery transactions

• Less online payments

• Massive online co-branding campaigns

• $370 Million online transactions 2011

• Prepaid payments as means of 65% transactions

• Top sites – Souq.com / sukar.com / MarkaVIP.com / Namshi.com

• High pull for investors seeking diversity

• Love for daily deals

• Online E-Commerce with offline support

• Trendyol.com • Shopzilla, Bizrate, Telnnic • nPario • YemekSepeti.com • CashU • Neoteny Labs • Ikoo • Visa • Hummingbird Ventures • Lebanon Growth Capital Fund • Aramex • MumzWorld.com • Aramex • MarkaVIP • Vinelab • The Online Project • Sync Media • Cobone

• Citruss TV • Network International • MBC • Etohum • Gate2play • Maysalward • Ubanquity Systems Ltd • Google • Living Social • Arabnet • Hi-Media • Souq.com • Anghami • Wamda • The Entertainer

• Time to first dollar

• Operational break even

• Profit margin

• Optimal spent

• ROI

• Conversion ratios

• Traffic amount

• Re-visits

• Unique new visitors

• Loyalty ratio

• Referrals

• Social media fans

• Deals availed

• B2C – Alibaba, TradeKey, Others

• B2B – Online sales of products

• Channel – Affiliates, partners, agents, alliance, distributors, VARs

• Franchise – Re-selling service through chain stores

• Mobile App – Interactive channel through smart phones

• Portal Model – Dynamic content with user sign up for services

• Client Project – Fulfilling client requirements as per offerings

• Time to first dollar

• Operational break even

• Complete break even

• ROI

• Initial investment

• Operational expenses

• HR Management

• Complete feasibility

• Branding and positioning

CEO

Sales / BD Manager

Assistant Manager

Executives

Marketing Manager

Assistant Manager

Executives

IT Manager

Team Leads

Developers

Creative

GD

UI Expert

HR Others

Anis Hassaan Zuberi (Expected)

• Memberships

• Subscriptions

• Commission on sales

• In house products

• Online services

• Advertising

• Ad-words

• Affiliate revenue model

• Micro payments

• Sponsorships

• CSR – Social model

• Support earnings

• Monetization in house projects (Eg. Farmville)

• Own Industry

• Competitors

• New trends

• Enhancing current offerings

• Customer satisfaction

• Polls and surveys

• Pricing strategy

• New services

• Seasonal trends

• Holidays and vacations

• Festival and events

• Localized targeting

• Product – What to sell?

• Price – How to sell in?

• Place – Where to sell?

• Promotion – How to communicate selling?

• Service – What to provide in sales and after sales?

• US, UK, Canada, Middle East, Australia, Africa and ROW

• Time zone differential

• Language

• Cultural barrier

• International competition

• Legal issues

• Pricing

• Payment gateways

• Support timings

• Virtual management

• Coordination

• Local competition

• Locking project

• Requirements gathering

• Proposal writing

• Design approvals

• Development

• Timelines

• Cost estimation

• Revisions

• Delivery

• After Sales support

• Delighting the customers

• Offer free of costs additions

• Brand

• UI / Interface

• Easy navigation

• SDLC

• Alpha testing

• Beta testing

• Public Launch and Live version

• Member Area

• Admin Area

• Initial freemium model

• Basic premium services

• Corporate premium services

• Monetization with projects

• Customer engagement

• Training

• Orientation

• Packages

• Remuneration

• Management

• Monitoring

• Evaluation

• Payment handling

• CRM System

• Sales forecasting

• Closing sales

• Lead Management and Distribution

• After sales support

• Regions

• Levels

• Sales targets

• Commission Model

• Roles and Responsibilities

• Terms and conditions

• Co-branding and promotions

• Special packages

• Exit strategy

• Marketing the Channel program

• Should account for 50% sales

• The Industry Practices

• Roles and Responsibilities

• Discounting Model

• Terms and conditions

• Co-branding and promotions

• Special packages

• Exit strategy

• Marketing the Franchise program

• Technical support

• Training

• Tools and kits

• Centralized franchise authority

• Should have same sales as in-house

• Online – Lead

– SEO

– PPC

– Online re-targeting

– Email

– Newsletters

– SMS

– Social Media

– Publicity

• Offline – Marketing collaterals

– BTL activities

– Direct marketing

– Events and exhibitions

• R&D

• Pricing Strategy

• Package Design

• Marketing Communication Channels

• Sales Support Materials

• Advertising

• Brand Creation / Awareness / Value

• Creative Coordination

• Social media

• Offline Marketing Activities

• Online chat

• Email

• Calls

• Fax

• E-Ticket

• FAQs

• Knowledge base

• After sales support

• Resource planning

• Hiring

• Management

• Training

• Motivation

• Turnover

• Exit strategy

• Team building activities

• Service Level Agreements

• Loyalty

• Monitoring

• Proactive feedbacks

• Red alerts for consumer (Back-end)

• Expectations vs. delivery

• Refund cases

• Warranties

• Claims

• Disputes

• Office Management

• Server Management

• Security

• Foreground

• Background

• System generated reports

• Individual reports

• Monitoring reports

• Revenue reports

• Profitability reports

• Top Management engagement

• Investment

• SEO

• SEM

• Top Ranking Keywords

• Content Writing

• Email Marketing

• Proper Branding

• Blogs

• E Broachers

• Special offers

• Tele Marketing

• Lead Generations

• Advertisement

• 11+ Years of experience

• 6+ Years of Adjunct Faculty

• MBA MIS and Marketing

• Proven track record

• Specialty – Digital Marketing

– E-Commerce

– Mobile Apps

– Channel Marketing and Partnerships

• Contacts and business circles

• Team management

• Complete digital exposure

• Creativity

• ROI based planning

• Running a personal venture of Buyon.pk