Electronic Marketing

The Short History of E-Business

The Internet was created only 30 years agoElectronic mail was introduced in 1972 In the mid-eighties, desktop operating systems (PCs)

surfaced and the modern day Internet began to take shape

In 1990, the first World Wide Web software was developed by Tim Berners-Lee

In the early ‘90s commercial dial-up services were introduced

04/08/2023

The Short History of E-Business

2004 Joel Reedy and Shauna Schullo

In 1992, the real e-business economy beganBy 1993, over 100 countries had an online presenceWithin the year, commercial users outnumbered

academic users for the first timeBy the mid-nineties, e-commerce became attractive to

business In 1997, virtually every major company, organization,

government and news service had a presence on the Web

The Short History of E-Business

Vertical companies such as Amazon.com took the next step and actually started performing business on the Web

Some would call the first wave of e-business “brochureware”

In the next wave, supply chain issues started to be addressed

How are B2B Firms Taking to the Web?

Common objectives, performance metrics, and work cultures are changing

A transition to e-business has a much better environment for success

E-business is driving nearly 30% of all business partners and value chain interactions among large organizations

Exponential growth is expected as the e-business model extends to all areas of the marketplace

How are B2B Firms Taking to the Web?

E-business grew at a steady pace of less than 25% annually among pioneers

The number of organizations using e-business is nearly doubling each year

Compared to the growth of e-commerce, e-business is being implemented at a far faster rate

B2B will encompass about $5 trillion in economic activity in 2005

Only half the companies surveyed by META Group perceived e-business to have a significant impact on their industries to date

What Might E-B2B Bring the American Economy?

Experts forecast that in the e-commerce sector e-business-to-business will dominate e-business-to-consumer revenues by approximately 90% in the year 2003

The total world wide value of goods and services purchased by business through e-commerce solutions will reach 5.8 trillion by 2006, with e-marketplaces capturing the largest share of the market

Conversion from Traditional Business Practices to an E-Business Proposition

The notion that e-business is the same as e-commerce is not holding true

Both feature online communications and performanceE-business is the business portion of e-commerce It is growing more complex to organize Its confusing terminologies and unfounded expectations

are hindering proper e-business and e-marketing implementation

Conversion from Traditional Business Practices to an E-Business Proposition

E-commerce Deals with using the Internet, digital communications, and

IT applications to enable the buying/selling processE-business

Involves the continuous optimization of an organization’s value proposition and value-chain positions through the adoption of digital technology and the use of the Internet as the primary communications medium

Conversion from Traditional Business Practices to an E-Business Proposition

There are two approaches to making the transition to e-business

Take an evolutionary approach Use new technology to enhance your current business

modelTake a transformational approach

Reconfigure your business and value propositions with the technology to reconfigure and reinvent your business