APPLICATION OF MOBILE TECHNOLOGIES IN ELECTRONIC

COMMERCE

Katarzyna Skibicka

Contents

What is Electronic Commerce?What is Mobile Commerce?What are Mobile Technologies?• Laptops and PDAs• Mobile telephony devices• Mobile networking devices• Identification technologies

SummarySources

What is Electronic Commerce?

Electronic Commerce

e-commerce, eCommerceBuying and selling of products or services over electronic systems (eg. Internet)Virtual items- access to premium content on a websitePhysical items- objects requiring transportation

Electronic Commerce

Sales aspect of e-businessConsists of the exchange of dataFacilitates financing and payment aspects of the business transactionsConsumer level- World Wide WebInstitutional level- exchange financial data

Electronic Commerce

E-tailers – online retailers e-tail – online retail B2B – business-to-businessB2C – business-to-consumer

Electronic Commerce usesInternet marketingOnline transaction processingSupply chain managementElectronic data interchangeElectronic funds transferInventory management systemsAutomated data collection systems

Advertising of flightsBook the ticket online without going out of homeAvailability of tickets on certain date and hourInterchange data with companyPay for the ticket online (eg. By credit card)Company updates the data, increases pricesCompany collects data of customers and flights

Business ApplicationsEmailInstant messagingNewsgroupsOnline shopping and order trackingOnline bankingOnline office suitesDomestic and international payment systemsShopping cart softwareTele-conferencing

What is Mobile Commerce?

Mobile Commerce

M-Commerce, mCommerce, U-Commerce”Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-controlled networks with the help of an electronic device.”Page 33, Tiwari, R. and Buse, S. (2007): The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector, Hamburg: Hamburg University Press

Mobile Commerce

Branch of e-commerceUsers interact with service providers through a mobile and wireless networkUsers use mobile devices for information retrieval and processing transactions

Classification of M-Commerce Services and Applications

Based on functionality:Directory- oriented• Provides information to mobile users

(only read request to directory)• Eg. location, content, user dependent,

being localized and personalized, specific for every mobile user

Classification of M-Commerce Services and Applications

Based on functionality:Transaction- oriented• Conducts transactions between the

service provider and mobile users (read and write request to directory)

Mobile CommerceProducts and services:

Mobile ticketing• Booking, cancelling- tickets sent to

mobile phones, to laptops• Bus tickets, flight tickets, train tickets

Mobile vouchers, coupons and loyalty cards• Virtual tokens sent to mobile phones• Location based services

Mobile Commerce

Products and services:Location- based services• Location used for MCommerce transactions• Eg. of services: local maps, local offers, local

weather

Information services• Services delivered to mobile phone users• Eg. of services: news services, stock data,

sports results, traffic data and information

Mobile CommerceProducts and services:

Mobile banking• Using mobile phones or mobile

equipment to access account information and make transactions

Mobile purchase• Online shopping, browsing, ordering

Mobile marketing and advertising• Sending advertising messages