A PRESENTATION ON E-COMMERCE

Submitted by : Kratika Ojha

WHAT IS E-COMMERCE ?

Introduction

o Amazon.com Inc. is an American international multibillion dollar electronic commerce company.

o It’s founder is Jeff Bezos.o It’s headquarter situated in Seattle, Washington, United States.o Amazon is incorporated the company in July 1994 and the site

went online as Amazon.com in 1995.o Amazon.com is an World’s largest e-shopping company.

What is the Mission of Amazon…

Shopping departments of amazono Bookso Movies & TV Showso Mobiles & Accessorieso Cameras& Photographyo Portable Media Playerso Personal Care Applianceso Toys & Baby Products o Watcheso Fashion Jewellery

Marketing & Promotional strategy

Amazon.com bases its marketing strategy on 6 pillars:o It freely proffers products & serviceso It uses a customer-friendly interfaceo It scales easily from small to largeo It exploits its affiliate’s products and resourceso It uses existing communication systemso It utilizes universal behavior & mentalities

Strategies:

o Pay per click advertising o Continual website improvementso Streamlined ordering processo Partnerships & web serviceso The customer’s opiniono Email marketingo Customer services

SWOT Analysis o Strength

» cost leadership strategy» superior quality services and products» strategic acquisition

o Weakness» only online presence » selling at zero margins» negative publicity

o Opportunity » Online Payment System» Release More Its Own Brand Products And

Services» Increase Services And Products Portfolio

Through Acquisition.» Open More Online System Stores In Other

Countries» Physical Presence

o Threats » Online Security» Lawsuits» Legislation Against Tax Avoidance

Advantages o Affordable priceso Provide convenienceo Varietyo Fewer trapso Discreet shopping

Disadvantages

o Do not physically seen the items o Wait for the items to arrived o Chances of mishandling while shippingo Shipping chargeso Online security

Bibliography o amazon.ino amazon.como Wikipedia.como Strategicmanagement.in