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Sheet2ProductAngry birds downloadedDown load musicDown load caller tunesipad /tabletsSmartphonespotential30000003000000300000030000003000000P(innovation index)0.090.120.010.030.04Q(imitation index)0.250.030.130.040.56201100000201227000036000030000900001200002013577125686304635611807922997122014911708.89453125979826.50819584101013.25330209272164.11003648558794.4805171220151258314.558625631242041.52259658142692.684346825363898.107099619911080.70638082820161597698.59396831474831.11412435188933.487707913455771.4637392731349896.6370381720171910610.302572541680345.04570126240058.685512505547559.4766812111831694.9812364620182182105.306959451860878.39686202296368.506966106639037.4530413112277889.8240125420192404443.525184582018770.65706536358126.575152115729982.9093531982613819.8831022820202577375.433730612156326.9482712425544.062937728820177.7378074262817689.4044726520212706183.492594342275760.06384839498762.214678521909410.2948975682920871.4931839720222798887.093443592379150.81941996577833.918078999997477.3700536682967179.8174299520232863894.94824082468423.6594567662705.3333169031084185.995703952986670.8562869820242908626.950412732545334.37647994753198.9110999761169355.065350582994635.1781813320252938998.034423162611467.01171584848999.4077790781252816.732419272997848.6987607420262959428.599402272668237.38112861949644.6702881681334417.569543072999138.6155928520272973085.705726632716901.109606521054522.947397791414019.475239762999655.3077336320282982176.200843222758564.493348121162878.226400021491500.32230742999862.1009150720292988209.818571832794196.908307181273824.563559161566754.34937792999944.8368163520302992206.89622592824643.82293561386369.587041441639692.303654412999977.93415852Model FollowedAngry birds downloadedDown load musicFort and WoodlockFort Woodlock : Pure innovative models assume that cumulative sales exhibit an exponential curve shape and that adoptions are based on individuals' exposure to external information sources such as marketing expenditures in mass media, rather than on word-of-mouth or other imitative effectsThe imitative model of Fisher and Pry (1971) contains the notion that a new product replaces an older type of product, and that the rate of adoption of the new product is dependent on the percentage of the old product still in useDown load caller tunesipad /tabletsSmartphones
Sheet2201100000201227000036000030000900001200002013577125686304635611807922997122014911708.89453125979826.50819584101013.25330209272164.11003648558794.4805171220151258314.558625631242041.52259658142692.684346825363898.107099619911080.70638082820161597698.59396831474831.11412435188933.487707913455771.4637392731349896.6370381720171910610.302572541680345.04570126240058.685512505547559.4766812111831694.9812364620182182105.306959451860878.39686202296368.506966106639037.4530413112277889.8240125420192404443.525184582018770.65706536358126.575152115729982.9093531982613819.8831022820202577375.433730612156326.9482712425544.062937728820177.7378074262817689.4044726520212706183.492594342275760.06384839498762.214678521909410.2948975682920871.4931839720222798887.093443592379150.81941996577833.918078999997477.3700536682967179.8174299520232863894.94824082468423.6594567662705.3333169031084185.995703952986670.8562869820242908626.950412732545334.37647994753198.9110999761169355.065350582994635.1781813320252938998.034423162611467.01171584848999.4077790781252816.732419272997848.6987607420262959428.599402272668237.38112861949644.6702881681334417.569543072999138.6155928520272973085.705726632716901.109606521054522.947397791414019.475239762999655.3077336320282982176.200843222758564.493348121162878.226400021491500.32230742999862.1009150720292988209.818571832794196.908307181273824.563559161566754.34937792999944.8368163520302992206.89622592824643.82293561386369.587041441639692.303654412999977.93415852
YEARAngry birds downloadedDown load musicDown load caller tunesipad /tabletsSmartphones
Sheet3YEARAngry birds downloadedDown load musicDown load caller tunesipad /tabletsSmartphones201100000201227000036000030000900001200002013577125686304635611807922997122014911708.89453125979826.50819584101013.25330209272164.11003648558794.4805171220151258314.558625631242041.52259658142692.684346825363898.107099619911080.70638082820161597698.59396831474831.11412435188933.487707913455771.4637392731349896.6370381720171910610.302572541680345.04570126240058.685512505547559.4766812111831694.9812364620182182105.306959451860878.39686202296368.506966106639037.4530413112277889.8240125420192404443.525184582018770.65706536358126.575152115729982.9093531982613819.8831022820202577375.433730612156326.9482712425544.062937728820177.7378074262817689.4044726520212706183.492594342275760.06384839498762.214678521909410.2948975682920871.4931839720222798887.093443592379150.81941996577833.918078999997477.3700536682967179.8174299520232863894.94824082468423.6594567662705.3333169031084185.995703952986670.8562869820242908626.950412732545334.37647994753198.9110999761169355.065350582994635.1781813320252938998.034423162611467.01171584848999.4077790781252816.732419272997848.6987607420262959428.599402272668237.38112861949644.6702881681334417.569543072999138.6155928520272973085.705726632716901.109606521054522.947397791414019.475239762999655.3077336320282982176.200843222758564.493348121162878.226400021491500.32230742999862.1009150720292988209.818571832794196.908307181273824.563559161566754.34937792999944.8368163520302992206.89622592824643.82293561386369.587041441639692.303654412999977.93415852
Sheet3
YEARAngry birds downloadedDown load musicDown load caller tunesipad /tabletsSmartphones