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E-coaching bij e-commerce (Indie Group op DMF11)
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DMF 2011 Optimising with e- coaching your webshop www.indiegroup.be
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Transcript of E-coaching bij e-commerce (Indie Group op DMF11)
DMF 2011
Optimising
with e-coachingyour webshop
www.indiegroup.be
Cis ScherpereelE-COACH
Indie Group
websites | e-commerce | e-coaching
What is e-coaching?Step by step follow up.- Reports- Advice- Brainstorm sessions- Workshops
1 goal: sell more with less effort
THE PLAN
What is e-coaching?
TECHNOLOGY E-COACHING
Why e-coaching?Difficulties before startup
- It takes longer than I thought (23%)- I simply do not have the time (20%)
Difficulties after launch- Attracting visitors to the store (43%)- It’s hard to make a marketing plan (26%)
Source: trendbox
Bron: iPerceptions – Retail/E-commerce industry Report Q2, oktober 2009
Intentions of the visitor vs. task completion
Task completion is decreasing from “Learn” to“Buy” Optimising the conversions = increasing task completion.
Optimising conversions
Reduce drop outs
E-commerce = 360°
BUSINESSPLAN
E-commerce = 360°
BUSINESSPLAN
E-commerce = 360°
BUSINESSPLAN
BUSINESSPLAN
E-commerce = 360°
SEO / SEA
PROMOTIONS
CRM
SOCIAL SHOPPING
EMAIL MARKETING
ANALYTICS
THEPLAN
Workshops
PRODUCT PRESENTATION
AUTOMATISATIE
The e-commerce flywheel
E-COACHING
TECHNOLOGY
E-commerce becomes interesting whenthere is a will to
optimise continuously.
THE PLAN
Some cases…
www.vinomundo.be
Some cases…
Beergiftsbelgium.be
