e Choupal Group 2 (a)

8/14/2019 e Choupal Group 2 (a)

1/20

NAME REG.NO.

Tanmay Gangwar 091202064

Abhilash G 091202084

Shanawaz Thota 091202115

Pratham Hegde 091202073

.Anamika P Kanoi 091202047

GROUPROUP2


2/20


3/20

- .In the year 2000 e choupal was introduced

It was an initiative taken by the ITC group

It eliminated the middlemen and gave justice.to farmers for their produce

It used digital technology to spread

knowledge among the farmers

IntroductionIntroduction


4/20

Choupal is an initiative of(ITC Limited a large multi

)business conglomerate in Indiato link directly with rural

farmers for procurement ofagricultural produce like

, , .soybeans wheat coffee

eChoupal was conceived to tackle thechallenges posed by the unique features

,of Indian agriculture characterized by,fragmented farms weak infrastructure and

the involvement of numerousintermediaries


5/20

-e choupal was born in 2000 with determination to,capture more of the soybean crop which it turns

into oil to sell in India and into animal feed to.export

,ITC then had to buy from the traders or marketswith little quality control and high transaction.costs

-The idea of the e choupals allowed the company to.buy more directly from farmers

-e choupals allow farmers to check prices the night

,before and then decide whether they want to sell.directly to the company the next day


6/20

. .Q 1 Discuss the business benefits of e-choupalinitiative


7/20

Increase in turnover because of the.Sanchalak`s activities

(Increase in the quality of the produce soya

)bean as a result of various amenities.provided by ITC

It paved way for the to sell various other,sundries such as gas lanterns soya bean oil

etc

Business benefitsBusiness benefits


8/20

Low cost incurred in logistics management as a

result of involvement of sanchalaks and

.samyojaks

.Leverages public image and corporate citizenship

Competitive pricing due to full control over the.produce

Direct buying reduced the chance of the produce.being adulterated with impurities

It helped in gaining information from the direct

( )source experience of the farmers which was anadded advantage for the company


9/20

. .Q 2 What are the changes that are brought in thesupply chain through e-choupal?


10/20

Elimination of middlemen

Web technology brought price discovery to thevillage level

Farmers could schedule their buying and

selling

Introduction of selling outside the mandi

Changes in the supply chainChanges in the supply chain


11/20

One stop shop:selling the goods at ITC processing facility.


12/20

Adoption of ITC hubs


13/20

Role of sanchalak: Control samples for quality comparison.

Best material price for best quality beans

Role of samyojaks :The commission agents (CA) are entitled with the

new name as samyojak.They comprised major responsibilities like

i) Setting up the e choupals. ii) Facilitating ITCs purchasing transactions

iii) Helping with ITCs selling transaction.


14/20

. . -3 Identify the Key Components of ITC. -3 Identify the Key Components of ITC eehoupal implementation that lead to itshoupal implementation that lead to itssuccessuccess


15/20

Weather Page

e choupal weather page communicates accurate.information of a regional weather By this farmer

.gets a localized forecast

This knowledge made a lot of difference in timingof various farm operation such as applications of

& .herbicides fertilizers

It also provide information of proper time of.harvesting

e choupal gets its localized weather forecast form.Meteorological Department

ey Componentsey Components


16/20

BEST PRACTICE PAGE

This page provides information about what other

&farmer with similar land crop volume is doing orwhat kind of method they are using for their.cultivation in other part of the country

This knowledge help farmers to understand the gap

& .between their method other farmer s method .It also helps farmer to prepare soil before sowing It

.also tells how to space the seeds


17/20

MARKET INFORMATION

This page provide link to

World demand World production Mandi trading volume

Mandi price list


18/20

&Q A Forum

Here panel of experts answers various different

.questions of farmers on different issue

The question from all of currently operating echoupal were stored in central database so farmer

in other location would be able to access

& .information use it

NEWS PAGE

.News on government decision on subsidies

.Changes in minimum support price


19/20

. .Q 4 Identify key strategic intentions of the

.initiative


20/20

To improve its revenue standing in its( )International Business Division IBD which was

lagging behind compared to other divisions of

.ITC

To educate the farmers on different methods of& .harvesting selling their agriculture goods

To overcome the unfair trade practices in Indianagriculture sector which was affecting both( ) & ( ).farmer seller ITC buyer

The main intention was providing farmers with

various tools which will make them realize thatselling directly to ITC is better than selling.their harvest to mandi

e Choupal Group 2 (a)

Documents

Transcript of e Choupal Group 2 (a)