E-Business: Vision and Strategy An enterprise-wide portal for the University of Minnesota Robert B....
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Transcript of E-Business: Vision and Strategy An enterprise-wide portal for the University of Minnesota Robert B....
E-Business: Vision and Strategy
An enterprise-wide portal for the University of
Minnesota
Robert B. KvavikAssociate Vice President
Web Master Meeting
E-Business: Vision and Strategy
Questions to be addressed
• Why are portals relevant to universities?• Where do portals fit in our overall
technology plan?• What are the challenges, benefits, risks,
and outcomes?• Where, why, and how should we begin?
E-Business: Vision and Strategy
What is driving change?
• Rising customer expectations and demand for customer access and control
• Demand for simplicity and transparency in an increasingly complex environment
• Elimination of procedural controls/simplification of processes
• Dynamics of a new labor force (high expectations, unwillingness to be on trailing edge)
E-Business: Vision and Strategy
Portals are first and foremost about improving service to ensure enduring relationships with clients.
They give each user a unique, personal and
preferred perspective of the university.
E-Business: Vision and Strategy
Portals are about community building, and especially the development and nurturing
of learning communities
E-Business: Vision and Strategy
Portals afford us the opportunity to transform key business processes through
the use of Internet technologies to improve
service to customers
E-Business: Vision and Strategy
How can I use portals and e-business?
• Distribute content information and communications:– Web searching, news, reference tools, digitized
library materials, e-mail and chat groups
• Education and training:– Technology enhanced learning (TEL), video
streaming, course delivery to distant locations
E-Business: Vision and Strategy
How do I use them?
• Provide staff and student services via the Web
• Create a common portal which provides referrals and dynamic links to other ISPs
• Pulls it together as a one-stop service
E-Business: Vision and Strategy
How do I use them?• Convenient: linked transactions,
automation, and self-help• Customized: meets individual
service needs• Markets: selling and buying of
goods and services
E-Business: Vision and Strategy
How do I use them?• Global reach: markets for
distance education• Build and manage relationships:
promotes brand awareness and loyalty
• Redefine business relationships• Manage risk and compliance
E-Business: Vision and Strategy
Work Learning Fun Community More...
Mail 50 new messages FFN 3 document to approve
EGMS Proposals in progress
WebCT
Financial status of your budgets
rats study
cats study
smash atoms
supplies salaries equipment
$12,000$1,000 $54,000
($200)
$123
$40,000
$1,500,234$40,000
$40,000
Rats and Atoms assignments: 12 of 15 complete
NIH Rat Study #3 Waiting for RSPP signoffNSF Atom Abuse Pending agency approval
Faculty Portal
E-Business: Vision and Strategy
'Click' here for Address File for the list
'Click' here for Registration Summary
'Click' here for policy on student records privacy
'Click' here to send e-mail to student
'Click' here to save report to your desktop
Deanna OlsenJonathan OlsenMatthew OlsenTimothyOlsenPamela OlsenJanelle OlsenPaul OlsenShandy OlsenScott OlsenDavid OlsenRachel OlsenThomas OlsenBrian OlsenBruce OlsenAmber OlsenKristin Olsen
E-Business: Vision and Strategy
Portal capacities
• Transactions• Planning• Performance assessment• Marketing
E-Business: Vision and Strategy
Implementing portals and at the
University
The virtual university and process redesign
E-Business: Vision and Strategy
• Vertical integration versus cross-departmental
• Hierarchical and silo structures of university service units versus enterprise-wide solutions
The challenges
E-Business: Vision and Strategy
• Administrative solutions versus self-service
• Producer-centric versus customer-centric culture
• Specialists versus generalists
The challenges
E-Business: Vision and Strategy
Auto Transaction Auto Transaction Auto Transaction Auto Transaction
Self Help Self Help Self Help Self Help
Generalist Generalist Generalist Generalist
Specialist Specialist Specialist Specialist
Old ProcessOld Process New ProcessNew Process
E-Business: Vision and Strategy
The challenges (Net Ready). Are we at risk?
• Efficiency– How efficient is the relationship between
the university and a student?
• Digitizability– How digitizable is the product or service we
provide?
• Customizable – How customizable is the product or service
we provide?
E-Business: Vision and Strategy
Are we at risk? (cont.)• Fragmentation
– How fragmented is the market in which we operate?
• Attitudinal readiness– How ready are students to accept new ways of
learning and doing business with the university?
• Velocity– How critical is the need for speed in the
delivery of the product or service we provide?
E-Business: Vision and Strategy
• Convenience (integrated services/one-stop)
• Efficiency/cost reduction• Information-based products are
scalable• Customized and personalized services
for producers and customers• More choice
The benefits
E-Business: Vision and Strategy
How do we get there?
• The Enterprise Portal must be a shared resource instead of a private domain owned by one group
• Develop easy navigation systems • Enterprise portal framework that
supports user customization
E-Business: Vision and Strategy
How do we get there?
• Content management systems to create content, and tag it for extraction into portal channels
• Side doors into other enterprise applications creating channels that let a user go directly to a service
• Integration with E-commerce systems
E-Business: Vision and Strategy
How do we get there?
• Authentication architecture that allows for single sign-on to web applications
• Web-based e-mail readers that inter-operate with the portal
• Web-based online course systems that inter-operate with the portal
E-Business: Vision and Strategy
Assets
•MyOneStop - A first generation portal framework with some self-service HR and student applications
•X.500 directory - all users have an account, and e-mail address, and a password
•X.500 central authentication hub - leverages the ubiquitous X.500 accounts for single sign-on authentication for web applications
E-Business: Vision and Strategy
Assets
•FormsNirvana - Online document approvals and integrated with X.500 authentication
•TechMart - B2B and B2C online store with integration to FormsNirvana for purchase orders and X.500 central authentication
•WebCT - online course framework with a teaching-centric portal in WebCT 3
E-Business: Vision and Strategy
Assets
•EGMS - online grant proposal preparation integrated with X.500 central authentication and FormsNirvana
•WebMail Classic and WebMail Pro - web-based POP and IMAP e-mail client software. Integrated with Bento for preferences and X.500 for mail
E-Business: Vision and Strategy
Infrastructure needs
• IKnowU: a University "friends and family" analog to the X.500 directory for non-University people who visit the site
•Standards-based channel interfaces into the portal: SOAP (Simple Object Access Protocol) for rich interactions between the portal and the channel provider
E-Business: Vision and Strategy
Infrastructure needs
•Bento: a user-preferences storage system that is independent of applications and language-independent
- Applications speak to Bento via a HTTPS protocol with a simple syntax or an (under development) SOAP (Simple Object Access Protocol) XML interface
- Bento is an architectural requirement for building scalable systems, since it allows multiple application servers to have access to a common user preference cache
E-Business: Vision and Strategy
Infrastructure needs
•Second generation portal framework with the following features:
- More user control over the look and feel and subscription to channels in the portal
- Channels that can render in small, medium, and large format based on user preference
E-Business: Vision and Strategy
Infrastructure needs
•Second generation portal framework with the following features:
- Channels that can tell the user meta-information such as who prepared the information, when it was updated last, where to send comments
- User preferences for look and feel that are carried across applications so that moving from a channel in the portal to an application or site that provided the channel is a seamless experience
E-Business: Vision and Strategy
Rich, full-featured, easy-to-use,multimedia, interactiveinformation services
Personalized viewstailored to relationships
and authorizations;full range of easy-to-use personalization
and navigation features andpublication/subscription
services
Universal, integrated, distributed,auditable authorization andauthorization management
services
Conceptual Framework for University Information Services
Accurate identification of individuals;appropriate level of identification
depending on task
Interaction for all throughWeb Portals
Anytime, anywhere, anyhow;fast, reliable, recoverable, secure
networking and computing services
Auxillaries, colleges, new for-profit& not-for profit entities
Innovation and Market Forces
Vision
E-Business: Vision and Strategy
Measures and outcomes
• The percentage of clients using self service functions:– 80% of all admission applications done
electronically– 97% of all purchases done electronically– 75 % of all university services can be
provided through one-stop Web-enabled centers
E-Business: Vision and Strategy
Measures and outcomes (cont.)
• Customer satisfaction surveys reflect highly satisfied, successful customers
• More processes integrated and online