E-Business – Technology and Networks

Teodora Bakardjieva Prof. Dr., Varna Free University

Varna Free University

What is E-business?

E-business (electronic business) is the conducting of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners.

The processes and tools that allow an organization to use Internet-based technologies and infrastructure, both internally and externally, to conduct day to day business process operations.

Stands for electronic business and refers to any kind of sales, services, purchasing or commerce on the Internet.

A new-tech jargon word used more for marketing than for technical description. Most commonly it broadly refers to conducting business over the Internet (email and web) by communicating and perhaps transacting (buying and selling) with customers, suppliers, and business partners.

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What is E-business?

e-businessUsing internet technologies to

transform key business processes

Web Universal Access Standards

IT Data Applications Core business processes Reliability, security

and availablitiye-business = Web + I/T

E-business types:

CONSUMERS

C2C

BUSINESS

B2B

ADMINISTRATION

C2A

B2C

B2A

What is Consumers to

Consumers (C2C) ?

Abbreviation for consumer-to-consumer commerce; that is, commerce with no middle business people The most notable examples are Web-based auction and classified as sites. Most large venues for such models (for example, eBay and Classifieds2000) are quickly permeated by consumers who participate so actively and regularly that they become small businesses for them.

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C2C stands for consumer to consumer electronic commerce. The Internet has facilitated new types of C2C although it is important to note that this kind of commerce -- in the form of barter, yard sales, flea markets, swap meets, and the like -- has existed since time immemorial. Notably, most of the highly successful C2C examples using the Internet actually use some type of corporate intermediary and are thus not strictly "pure play" examples of C2C.

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What is Business to

Business (B2B) ?

B2B stands for "business-to-business," as in businesses doing business with other businesses. The term is most commonly used in connection with e-commerce and advertising, when you are targeting businesses as opposed to consumers.

Business-to-business electronic commerce (B2B) typically takes the form of automated processes between trading partners and is performed in much higher volumes than business-to-consumer (B2C) applications.

On the Internet, B2B (business-to-business), is the exchange of products, services, or information between businesses. B2B is e-commerce between businesses. B2B Communication using XML over HTTP B2B - the basics

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What is Business to

Consumers (B2C) ?

Refers to businesses selling products or services to end-user consumers.

B2B stands for transaction activities involving two business entities (business-to-business transaction). B2C stands for transaction activities involving a business and a consumer (business-to-consumer transaction).

Electronic commerce comprises commercial transactions, involving both organisations and individuals. From the technical point of view e-commerce is the processing and transmission of digitised data. E-commerce decreases the distance between producers and consumers. Consumers can make their purchase without entering a traditional shop.

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What is Business to

Administration (B2A) ?

[Short for business-to-administration, also known as e-government. B2A is the idea that government agencies and businesses can use central Web sites to conduct business and interact with each other more efficiently than they usually can off the Web. FindLaw is an example of a site offering B2A services -- a single place to locate court documents, tax forms and filings for many different local, state and federal government organizations

E-business category

[ E-banks

[ E-trade

[ E-consulting

[ E-engineer

[ E-learning

[ E-mail

[ E-marketing

[ E-transactions

An example for e-bank

An example for e-trade

An example for e-consulting

An example for e-engineering

An example for e-learning

An example for e-mail

An example for e-marketing

HARDWARE SOFTWARE

INTERNET ACCESS,

SERVICES, E-payment,

CERTIFICATES, ADVERTISEMENT

E-business infrastructure

Virtual Markets

mediators

Needed, measure price offer

goods, services,

deadline and circumstances

buyers

buyers

buyers

seller

seller

seller

Goods A

Goods B

ordersfinished orders

Virtual connections to other markets

The path of the deal

buyers

buyers

buyers

seller

seller

seller

WE

B S

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VE

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Merchant Storefront

WE

B S

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VE

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Merchant Storefront

How safe are e-Business financial transactions?

New security technology like 128-bit SSL encryption ensures the safety and privacy of both you and your customers, and is built into the latest e-Business software tools. Your security and privacy is a top priority with all e-Business providers.

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INTERNET

WE

B S

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VE

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Merchant Storefront

VIRTUAL POS

PAYMENTGATEWAY

AcquiringBANK

Credit CardNetwork

SSLConsumer

Secure VPN

Can my business benefit from e-Business?

[ Reduce administrative and operating costs

[ Reduce inventory costs

[ Reduce the cost of procurement

[ Improve customer service and satisfaction

[ Streamline procurement procedures

[ Increase communication efficiency and interaction with employees, vendors, customers and strategic partners

[ Increase revenues and profit margins

Thank You !

E-Business – Technology and Networks

Business in aChanging World

McGraw-Hill/Irwin Copyright © 2009 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter 4Managing Information Technology & E-business

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4-25

Reesycakes.com -- Bargaining online

Thanks to the Internet, haggling has never been easier, especially in the area of online apparel sales.

Technology – Impact on Our Lives

Information technology– processes and applications that create new methods to solve problems, perform tasks, and manage communication.

The Impact of Technology

Technology – the application of knowledge, including the processes and procedures to solve problems, perform tasks, and create new methods to obtain desired outcomes

Information Technology (IT) is changing traditional products. AFE Cosmetics and Skincare provides customized cosmetics and skin care products.

Technology is the driving force in advancing economic systems and the quality of life.

Technology – Impact on Our Lives

Technology – Impact on Our Lives

•Improved global access•Faster productivity growth•Improved efficiency•Reduced costs

Technology has improved business effectiveness and reach

Managing Information

Data – numerical or verbal descriptions related to statistics or other items that have not been analyzed or summarized

Data, knowledge, & information

Managing Information

Knowledge – an understanding of data gained through study or experience.

Data, knowledge, & Information

Managing Information

Information – meaningful and useful interpretation of data and knowledge that can be used in making decisions.

Data, knowledge, & Information

Management Information Systems

Management information system (MIS) – used for organizing and transmitting data into information that can be used for decision making.

Information is a major business resource. It is an asset to be developed and distributed to managers.

Management Information Systems

The Vit Watch information system enhances management at Scheid Vineyards

Management Information Systems

•Breaks down time and location barriers•Global information access•Anytime, anywhere with wireless

Management Information System (MIS)

Management Information Systems

MIS & Data Collection

• Collect data• Store data• Update data• Process and present information

Management Information Systems

Database -- A collection of data stored in one place and accessible throughout the network.

The Internet

Internet – Global information system than links many computer networks together.

The Internet

World Wide Web – a collection of interconnected Web sites or pages of text, graphics, audio, and video within the Internet.

The Internet

Intranet– a network of computers similar to the Internet that is available only to people inside an organization.

The Internet

Extranet– a network of computers that permits selected companies and other organizations to access the same information and may allow collaboration and communication about the information.

History of Information Technology

Wireless Technologies

• PDA’s• Smartphones• Digital devices• Apple iPhone• Wi-Fi Networks• WiMax• VOIP• RFID• GPS• MMS

E-Business

E-Business – carrying out the goals of business through utilization of the internet.

E-business has the same goal as traditional business.

E-Business

• Business-to-Business (B2B)• Business-to-Consumer (B2C)• Consumer-to-Consumer (C2C)

E-business models

E-Business

B2B– use of the Internet for transactions and communications between organizations.

• Cisco Systems• Ford Motor Company• General Motors• IBM• Procter & Gamble

Business-to-Business (B2B)

E-Business

B2C– delivery of products and services directly to individual consumers through the Internet (e-tailers).

• Dell Computer• MapQuest• Travelocity.com• Expedia• RetailMeNot.com

Business-to-Consumer (B2C)

E-Business

C2C– market in which consumers market goods and services to each other through the Internet.

• eBay• Zshops at Amazon.com

Consumer-to-Consumer (C2C)

E-BusinessE-Commerce

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Customer Relationship Management

• CRM – focuses on using information about customers to crate strategies that develop and sustain desirable long-term customer relationships.

CRM

Customer Relationship Management

• Developing long-term customer relationships• Building satisfying relationships• Provide the best product solution for customers

CRM

Legal and Social Issues

• Privacy• Consumer tracking via Internet purchases• Data gathering via “cookies”• Federal Trade Commission (FTC)• TRUSTe • Better Business Bureau Online

Privacy, identity theft, & intellectual property

Legal and Social Issues

• Spam – unsolicited commercial e-mail. racking via Internet purchases• Data gathering via “cookies”• Federal Trade Commission (FTC)• TRUSTe • Better Business Bureau Online

Privacy, identity theft, & intellectual property

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Privacy Laws

affecting commerce

Legal and Social Issues

How Spam Volume Has Changed

Legal and Social Issues

Spam Volume by Country

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Legal and Social Issues

• Identity Theft – criminals obtain personal information allowing them to impersonate others in order to use their credit to obtain financial accounts and make purchases. • 258,427 cases reported in 2007

Privacy, identity theft, & intellectual property

Legal and Social Issues

Intellectual Property & Copyrights– protecting rights to property including:

• Songs• Movies• Books• Software• Ideas, creative materials• American Society for Industrial Security (ASIS)

Privacy, identity theft, & intellectual property