E business planning in the healthcare industry steve muylle

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© Vlerick Business School

HEALTHCARE MANAGEMENT DAY – E-BUSINESS

PROF DR STEVE MUYLLE JUNE 3 2013

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QUANT JUNKIES

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SOCIAL


Source: Forbes.com, Feb 9, 2012.

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THE INTERNET OF THINGS



“From an IT perspective, healthcare is at least 15 to 20 years behind the rest of the world. It’s amazing to me that Wal-Mart can tell you where one T-shirt is in one of its factories at any point, but we don’t even know if a patient had an MRI or a CAT scan, a test that costs $1,000-plus, in the past few months. That’s how far behind our IT systems are.”

Dr. Ralph de la Torre

CEO Steward Health Care System

Former chief of cardiac surgery

at Harvard’s Beth Israel Deaconess Medical Centre

August 13, 2012, Fortune Magazine

Prof Dr Steve Muylle 6

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PLAN

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PLANNING PROCESS FOR E-BUSINESS INITIATIVES

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(1) Identify possible

initiatives

(2) Analyse functional

scope

(3) Analyse sustainability of benefits

(4) Prioritise initiatives

Prof Dr Steve Muylle


1. IDENTIFICATION

Value enhancement and lower costs


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© Vlerick Business School 11

Web

Seller Buyer

Buyer

Buyer Seller

Seller

Web Buyer

Buyer

Buyer

Seller Web Buyer

Seller

Seller

Seller

Many to One (e.g., SAP)

One to Many (e.g., Amazon)

Many to Many (e.g., eBay)

Two-sided Markets (e.g., LinkedIn)

1. IDENTIFICATION



2. FUNCTIONAL SCOPE


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2. SEARCH



2. SEARCH AND AUTHENTICATION

14 Prof Dr Steve Muylle (Sources: Basu & Muylle 2009)

Closed Open

Low

High

Reach

Signal-to-Noise

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2. AUTHENTICATION AND CONFIGURATION



2. COLLABORATION


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2. COLLABORATION



2. COLLABORATION


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2. COLLABORATION



2. COLLABORATION


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2. COLLABORATION



2. INTEGRATION AND BUSINESS INTELLIGENCE


Source: Tom Claes, Business Unit Manager Pharma, Corilus ([email protected])

http://images.google.com/url?sa=i&rct=j&q=healthpresence&source=images&cd=&cad=rja&docid=DAWMIkbz2PIfJM&tbnid=oilfCZ7-y7mpZM:&ved=0CAUQjRw&url=http://www.marketwire.com/press-release/cisco-telemedicine-pilot-program-demonstrates-new-way-deliver-health-services-across-nasdaq-csco-1217081.htm&ei=O3SbUaGhK4WEOLCigbgI&bvm=bv.46751780,d.ZWU&psig=AFQjCNEKkUxTYCVtdOk0SrTHrTCAhX1F4A&ust=1369228695562138

http://images.google.com/url?sa=i&rct=j&q=healthpresence&source=images&cd=&cad=rja&docid=ASgGe8CFLsboEM&tbnid=dt0-2IwCunR_cM:&ved=0CAUQjRw&url=http://health2.tistory.com/84&ei=GnWbUcu-IITfPYHQgcgP&bvm=bv.46751780,d.ZWU&psig=AFQjCNEKkUxTYCVtdOk0SrTHrTCAhX1F4A&ust=1369228695562138

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2. FUNCTIONAL SCOPE

(Source: Basu & Muylle 2011) 23 Prof Dr Steve Muylle


3. GENERAL BENEFITS IN HEALTHCARE

Improve quality of care

Provide operational savings

Fight counterfeit

Faster Sharing of information

Searchable health information databases

Enhanced care delivery capabilities

Improved health outcomes

Market differentiation

Control of the customer relationship

Dramatic cost decreases

Improved customer service levels

Reduced non-value-added work

Increased visibility

Improving healthcare delivery

New product offerings

Other…


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3. HOW TO MAKE BENEFITS SUSTAINABLE?

Positive network externalities

Proprietary database

Proprietary knowledge base

Proprietary hardware / software

Personalization

Exclusive partnerships


© Vlerick Business School 26 Prof Dr Steve Muylle

3. HOW TO MAKE BENEFITS SUSTAINABLE?

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4. PRIORITIZATION

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COST

VALUE

Unattractive

Worth Building

Worth Exploring


WORKSHOP

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WORKSHOP

Plan e-business initiatives for one of the following stakeholders:

Hospital

Nursing Home

Biopharmaceutical company

Medical devices company

Healthcare Practitioners



CONCLUSION

30 © Prof Dr Steve Muylle

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SELECTED REFERENCES

Basu A. & Muylle S. 2013. Digital Strategy at Merck Sharp & Dohme. Case Study. In progress.

Basu A. & Muylle S. 2011. Assessing and enhancing e-business processes. Electronic Commerce Research & Applications 10(4) 437-499.

Basu A. & Muylle S. 2007. How to plan e-business initiatives in established companies. MIT Sloan Management Review 49(1) 28-36 (Lead article).

Muylle S. & Basu A. 2008. Online support for business processes by electronic intermediaries. Decision Support Systems. 45 (4) : 845 -857.

Standaert, W., Muylle S. & Basu A. 2013. Assessing the Effectiveness of Telepresence for Business Meetings, IEEE Computer Society Proceedings, 46th Hawaii International Conference on System Sciences, DOI 10.1109/HICSS.2013.105, pp. 549-558.



THANK YOU!

Steve Muylle

PhD, Professor & Partner

Vlerick Business School

Contact me:

[email protected]

Connect on:

www.linkedin.com/in/stevemuylle

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E business planning in the healthcare industry steve muylle

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