E-Business Monitor introduction
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Transcript of E-Business Monitor introduction
![Page 1: E-Business Monitor introduction](https://reader033.fdocuments.in/reader033/viewer/2022060110/555e7ca1d8b42abd468b4801/html5/thumbnails/1.jpg)
Welcome to the E-Business Monitor
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E-Business Monitor offers a global benchmark to analyze and improve E-Business strategy, organization maturity & performance
Three simple steps to start improving performance!
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E-Business Monitor delivers actionable insights to digital marketing professionals worldwide
We focus on three areas to find out where you can improve your business results
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Starting point is registering
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After logging in, you will start at your personal dashboard
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This is offers your main navigation
You can access:
» My survey: access to the four key sections of the E-Business Monitor
» My report: access to your E-Business Monitor scores
» My benchmark: access to custom benchmarking
» My Company: available to professional & enterprise members
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And gives an overview of your progress in the 4 main sections of the E-Business Monitor
1
2
3
4
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Each questions progress is indicated by a color
Grey = not started
Green = completed
Yellow = started but not yet complete
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Before you continue you must complete the questions in ‘About You’
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After this, you can start answering the 3 sections of the E-Business Monitor in any order you like
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You can always go back, continue or choose to return to the dashboard
Completing the E-Business Monitor will only take 35-40 minutes
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Each of the 3 sections has it’s own specific scoring format
Readiness scores on 5 levels of maturity
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Each of the sections has it’s own specific scoring format
Enablers scores on 10 levels of net promoter score
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Each of the sections has it’s own specific scoring format
Performance indicators are % scores
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Where needed, additional information is available, to make sure we compare apples to apples
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After completion of a section , your results will become available in your ‘My Report’ tab
Starting point is the E-Business Monitor Index
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The ‘E-Business Monitor Index’ allows you to compare your organization to the global average, your sector and your department results
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And classifies your organization on the four levels of the E-Business Monitor Index
» Innovators: the top 75-100% of participant scores
» Professionals: the 50-75% of participant scores.
» Learners: the 25-50% of participant scores.
» Starters: the low 25% of participant scores.
The E-Business Monitor Index is the running average of all participants. Your classification changes with each participant!
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‘Readiness’ offers a deep dive in key areas of organization maturity
Each of the readiness topics is detailed in: focus, process and integration
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‘Readiness’ and offers an overview of your organizations maturity level
Giving you an indication of where to start looking for improvements
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‘Enablers’ allows you to deep dive in key drivers & inhibitors of E-Business
Giving you an indication of where to start looking for improvements
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‘Enablers’ and offers an overview of drivers and inhibitors for E-Business performance
What a good E-Business Net Promoter Score is depends on organization and sector
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‘My benchmark’ tab allows you to create standard benchmarks for key performance indicators…
You can make selections based on key criteria. Only KPI’s you answered will be presented » Advanced custom
benchmarking is available to Premium members
» This offers the ability to create peer groups (minimum of 6 companies) and bennchmark against these
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‘My benchmark’ offers detailed insights on how you compare on the selected performance indicators …
» 100% percentile means your score is the highest compared to your selected benchmark (nobody scored higher)
» 0% means your score is the lowest compared to your selected benchmark (nobody scored lower)
Your score is compared to the average of the benchmark you selected
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Key performance indicators available in the E-Business Monitor
Financial perspective:
» % online turnover
» % of online orders
» % online contribution
to overall profitability
» % costs per lead
» % costs per order
» % online order value
» % average items
ordered online
» % online profitability
Customer perspective:
» % of registered
customers (on sales &
service websites)
» % customer
satisfaction online
» % of leads generated
online
» % average online
lifetime value
» % service
transactions online
» % retention of online
compared to offline (+
or – %)
» % turnover from new
E-Business initiatives
Organization
perspective:
» % on-time delivery of
online orders
» % of issues with
online orders
» % returns of online
orders
» % of online
campaigns delivered
on budget
» % of campaigns
delivered in time
» % online projects
delivered on budget
» % online projects
delivered in time
» % process time
savings through
online self service
Learning perspective:
» % new employees
attracted through
online channels
» % employee retention
in online team roles
» % internal
commitment
(employee
satisfaction with E-
Business)
» % channel
effectiveness
» % process
improvement
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Key performance indicators available in the E-Business Monitor
Channel contribution:
» % turnover owned stores
» % turnover other stores
» % turnover contact center
» % direct sales (account management)
» % catalogue / direct mail
» % indirect (partner / dealer channels)
» % door-to-door
» % other channels
» % online orders in customer facing webshops
» % of online orders through customers E-
Procurement portals / webshops / back-office
systems
Budget:
» Total E-Business budget
» Strategy, planning & external consultancy budget
» Web marketing & campaigns (including ad
campaigns, search engine marketing, email
campaigning, etc.) budget
» Content management budget
» Running E-Business channel(s) (including site
development, etc.) budget
» Research & benchmarking budget
» Staffing (internal) budget
» Social media initiatives budget
» Innovation (E-Business related) budget
» Mobile initiatives budget
» Training & education (E-Business team + staff)
budget
» Channel platform development (only business
component) budget
» Web analytics & eCRM budget
» ICT budget external (incl. external staff) budget
» ICT budget internal (incl. internal staff) budget
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Start benchmarking and improving your E-Business performance now ….
» We are an independent organization
» We offer a stand-alone online platform (no consultants involved)
» We offer direct reporting and benchmarking
» We offer a continuous benchmark, tracking progress over time!
» Your data is your data and your data alone!
» We deliver valuable & actionable insights!
» We are exclusively aimed at client-side (brand) executives, managers and specialists!
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www.e-business-monitor.org/register
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E-BUSINESS MONITOR Our mission is to help advance the industry by providing a global, independent and comprehensive standard in E-Business strategy, organization maturity and performance benchmarking. E-Business Monitor| www.e-business-monitor.org | [email protected] | twitter: @ebusmonitor
ABOUT US