Course: E-business in TourismTutor: Mrs. Vrana VasilikiProject : Destination WebsitesSemester B’ 2014-2015 Developed by : Zilianakis Charalambos Vakalis Achilleas

PURPOSE OF THE PROJECT

The purpose of this project is to record all the information provided by

five different destination websites and then compare their

characteristics in quantitative terms.

PRESENTATION OF THE 5 DESTINATION WEBSITES

http://www.turismoroma.it/http://www.tourism.milan.it/http://www.visitflorence.com/http://www.visit-venice-italy.com/http://www.visitpalermo.it/

A BRIEF LOOK IN THE WEBSITES

www.turismoroma.it

www.tourism.milan.it

www.visit-venice-italy.com www.visitpalermo.it

www.visitflorence.com

CATEGORIES AND THEIR CHARACTERISTICS The study of the five websites resulted in the following categories of characteristics embedded in each one, which are presented below :

ITINERARIES Not to be missed Theme Routes Time Routes Guided Routes Suggested

TRAVEL INFO Weather Info for the

Disabled How to get there Transportations Getting about

town

ACTIVITIES Gastronomy Performance

Venues The Sea Shopping Night Life Surroundings Children Gondolas Sports

WEBSITE FEATURES

Media Gallery Photos Videos Search Engine Maps Route

Calculation News Feed

CONTACT Contact

Information About Us Contact Form Newsletter

BOOKING OFFERS

ACCOMODATION Guest Houses Agritourism Hotels Bed & Breakfast Camping Religious Institutes Hostels Villas House-Boats

ABOUT Districts Downloadable Guides General Info CUSTOMER CARE

ATTRACTIONS Churches Monuments Museums Park &

Gardens Cultural

Venues Libraries Architecture Piazzas Universities

EVENTS Music Theater & Cinema Sport Conferences Honeymoon Fashion & Design Carnival & Fairs Business Trips

QUANTITATIVE DATA ANALYSISProportions of each category

CATEGORIES turismoroma.it tourism.milan.it visitflorence.comvisit-venice-italy.com

visitpalermo.it

ITINERARIES 100% 40% 100% 60% 40%

ABOUT 100% 100% 75% 75% 100%

TRAVEL INFO 100% 100% 80% 80% 80%

ACTIVITIES 88% 55% 44% 55% 66%

ATTRACTIONS 55% 66% 77% 70% 55%

BOOKING OFFERS 100% 100% 0% 0% 100%

ACCOMODATION 80% 70% 50% 30% 70%

EVENTS 75% 75% 25% 50% 25%

WEBSITE FEATURES 100% 50% 66% 34% 50%

CUSTOMER CARE 100% 0% 100% 100% 0%

CONTACT INFORMATION 100% 100% 100% 0% 100%

IN TOTAL 90% 69% 65% 51% 62%

The turismoroma site as it can be seen , is the most comprehensive web site of all.It has full coverage in the fields of Itineraries, about city, travel info, booking offers ,website features ,customer care and contact information. The only deficient category is the one informs about city’s attractions .

CATEGORIES turismoroma.itITINERARIES 100%

ABOUT 100%TRAVEL INFO 100%ACTIVITIES 88%

ATTRACTIONS 55%BOOKING OFFERS 100%ACCOMODATION 80%

EVENTS 75%WEBSITE FEATURES 100%

CUSTOMER CARE 100%CONTACT INFORMATION 100%

IN TOTAL 90%

turismoroma.it

CATEGORIES tourism.milan.itITINERARIES 40%

ABOUT 100%TRAVEL INFO 100%ACTIVITIES 55%

ATTRACTIONS 66%BOOKING OFFERS 100%ACCOMODATION 70%

EVENTS 75%WEBSITE FEATURES 50%

CUSTOMER CARE 0%CONTACT INFORMATION 100%

IN TOTAL 69%

Milan’s destination website (tourism.milan.it) based on the research, gives complete information on topics of : travel info ,about city, booking offers and contact information. However it offers no customer care and also the information given about the available itineraries is poor in comparison with the other websites .

tourism.milan.it

The visitflorence destination website provides full information as far as it concerns the Itineraries, customer care and contacts , while it lacks on the fields of booking offers and events information.

CATEGORIES visitflorence.comITINERARIES 100%

ABOUT 75%TRAVEL INFO 80%ACTIVITIES 44%

ATTRACTIONS 77%BOOKING OFFERS 0%ACCOMODATION 50%

EVENTS 25%WEBSITE FEATURES 66%

CUSTOMER CARE 100%CONTACT INFORMATION 100%

IN TOTAL 65%

visitflorence.com

visit-venice-italy.comCATEGORIES visit-venice-italy.comITINERARIES 60%

ABOUT 75%TRAVEL INFO 80%ACTIVITIES 55%

ATTRACTIONS 70%BOOKING OFFERS 0%ACCOMODATION 30%

EVENTS 50%WEBSITE FEATURES 34%

CUSTOMER CARE 100%CONTACT INFORMATION 0%

IN TOTAL 51%

The visit-venice-Italy.com regarding to the table is the poorest destination website in many fields. The categories of Customer Care and Travel info are the most complete amongst the others however there are no contact information ,no booking offers and very low accommodation suggestions.

Palermo’s destination website (visitpalermo.it) exceeds in the fields of booking offers ,info about city and contact info. The website though has poor data according to customer care and events .

CATEGORIES visitpalermo.itITINERARIES 40%

ABOUT 100%TRAVEL INFO 80%ACTIVITIES 66%

ATTRACTIONS 55%BOOKING OFFERS 100%ACCOMODATION 70%

EVENTS 25%WEBSITE FEATURES 50%

CUSTOMER CARE 0%CONTACT INFORMATION 100%

IN TOTAL 62%

visitpalermo.it

CONCLUSIONS

Regarding to the above information the destination website of Rome (turismoroma.it) is undoubtedly the most complete one of the five and provides rich content to its visitors. It can become even greater with some additions in the events and attractions sections of the site .

Next with slightly differences in total come Milan’s (tourism.milan.it) , Florence’s (visitflorence.com) and Palermo’s (visitpalermo.it) which can be characterized as sites full of content, adequate to inform their visitors with basic issues however with a few upgrades, in different sectors each one, can become even better and more productive .They have to focus on upgrading the customer care options mostly.

Amongst the 5 destination websites ,Venice’s (visit-venice-italy.com) is the poorest, as it lacks in many fields and includes almost the half data of the total that a complete destination website should. Thus it needs major improvements in order to become more user-friendly and to provide better services .Their developers should focus on adding more website features , booking offers and give their visitors the ability to contact with them.

THANK YOU