E-Business Eighth Edition Chapter 5 Business-To-Business Online Strategies.
E business Chapter 2
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e-Business Trend Spotting
Chapter 02
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Objective
In this chapter we’ll Identify 15 trends you must be aware of before going into
e-business journey.
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Major Trends
Consumer Trends Speed of Service Self Service Integrated Solutions not piecemeal products
Service / Process Trends Convergence of sales and services Ease of Use: Make service consistence & reliable Flexible fulfillment & convenient delivery Streamline your supply chain
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Major Trends
Organizationed Trends
Contract manufacturing(brand intensive not capital intensive)
Retain the core , outsource the rest: Business process outsourcing Increase process transparency and
visibility Continuous innovation & employee
retention
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Major Trends
Enterprise Technology Trends
Enterprise applications Connect the corporation Infrastructure convergence Melding of voice, data and video Multichannel integration Wireless application Leveraging legacy investments
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Consumer Trends
Increase Speed of Service Customer Count Speed Of Service Customer Hate Delays, Time is Money Why do delays occur? What does this trend means to E-business?
Empower your customer Self service changing the concept of
intermediary Configuration of Pc’s, travel and real estate
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Consumer Trends
Provide integrated solutions, not piecemeal Product sell solution Integration of products ( Microsoft Office) One stop shopping
Consumers don’t need another retailer or another electronic distribution channel; they
need integrated solutions businesses that solve their one stop problems
.
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Integrate your services and sales Customization and integration Attracting , acquire, leverage &
retaining Generating revenue through
Cross selling Up selling
Providing before and after sales service
New model should be developed in e-business to narrow down the gap between
sales and services
Service/ Process Trends
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Ease of use Make customer service consistent &
reliable Time , speed of service Friendly and easy to use services Partners and venders part of organization Sharing customer information
Companies need to adopt integrated applications that address the entire customer
relationship, rather than focusing on departmental solutions
Service/ Process Trends
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Provide Flexible Fulfillment Convenient Service Delivery
Unique product demands Home delivery and other services Delivering right products to consumers
E-commerce enabled supply chain management, implementation of
software, making time, inventory wastage minimum.
Service/ Process Trends
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Contract Manufacturing Become brand intensive not capital intensive to focus on what they can do best Focusing on new products Managing brands Building market share To diversify the risk Getting more through minimum assets Use of technology to separate marketing
from production Changing product offering consistently Keeping expenses minimum
Organizationed Trends
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Learn to out source You can not be good at everything Business process outsourcing
Outsourcing some of processes of business BPO helps to save money and reduces cost
The complexity of operations , regulations & deregulation of market, the steady\rapid change in market, constant growth
are the conditions that require core competency in too many functional area.
Organizationed Trends
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Increase Process Visibility Its means customer has access to Order status Product information Pricing Availability
As UPS provides each and every second information to its customers.
Its important in business to business commerce.
Organizationed Trends
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Employee retention
A key element of organization is
employee
Exceptional incentives
High commissions
Employee empowerment
Innovation depends upon employee
Organizationed Trends
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Organizationed Trends
Employee retention trends
Better incentives and compensation
Earned advancement
Better motivation
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Enterprise Technology trends
Enterprise application help the companies connect different systems , provide greater access to information and more closely link employees, partners and customers..
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Meld Voice, data and video
The race to improve last-mile bandwidth.
The race to provide quality of services.
The race to provide integrated services.
The race to dominate the customer home contact point.
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Multichannel Integration: Look at the big pictures
Multichannel integration is critical because customers expect consistent service.
Multichannel service integration is not a technical issue; its a management issue.
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Wireless Application enters the mainstream
Cost of wireless usage, will increase the efficiency
True potential of wireless applications lies in the enterprise application marketplace.
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What is common to all these trends?
Innovation Internet
Three common threads Effectiveness Efficiency Integration
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Thanks...