eMarketing&

the eBrochure

13 & 14 October 2010

Inspirational Places Mini Indaba

Computer Age

We live in the age of the computer

• No longer the age of the printed brochure

• Online marketing

• Rise of direct marketing

• Social media

• Online Travel Agents

This is where everybody is telling you to invest

And they are right, you should be

Travel Agent

But the agent is still alive

The ‘pipeline’ still provides the majority of business from overseas into the top end of

the Southern African travel market

The Pipeline

Client

Travel Agent

Tour Operator

Product

The Problems

The Economy

Change Marketing Focus

Competition

The Economy

Sadly there is not much that SmartGuide can do on its own to fix the global economy.

But we believe that by changing the way we market we can significantly increase Africa’s share of the world travel

market.

The whole of Africa constitutes only 4% of this $8 Trillion market.

Direct Marketing

The trick to the ever growing monster of direct marketing is

CONTENT

Africa suffers from a lack of quality content on the internet

What is it that this lack of information, especially the lack of accessible rich media, does:

• Difficult to visualise and plan your holiday in Africa• Lets other continents get ahead of us• Leaves us with the stigma of the “dark continent”

The “Dark Continent”

This does not just apply to direct marketing

What about the Pipeline?

Competition

So where have we marketed Africa and our products to?

We have marketed them to the Tour Operators

We are now marketing them directly to the Clients

We have never marketed them to the Travel Agents

And it is the Travel Agents who are the face of the Pipeline

Geo-locate

Input (Create & Aggregate)

SmartGuide Approach Distribution

Text and Audio

Images

Tourism Organisations(National, Regional, Local)

Map

Tour Operators

Tourism Products(Accommodation, Activities, etc)

Hotel Groups

Marketing Groups

Virtual Tours (360 pictures)

Videos

User Generated (You Tube, Flickr and Reviews)

Travel Agents

Providing a powerful platform that the industry can use to promote Africa

The Power of Mapping

e-Mapping

The latest interactive mapping technology has the power to:

• Support rich media• Shed light onto the “unknown”• Be an extremely powerful marketing platform

e-Mapping

Why is this?• Geo located information says a whole lot more• Geo located information is more relevant• Easy and logical to search and access information• Maps provide a spatial understanding in a glace• Maps are synonymous with travel and travel planning• Interactive

Africa on the Map

Cape Town

15 000

Resort Layout vs Interactive Map

Which one represents and sells the product better ?

The SmartGuide Solution

Zoom In – The Cape

Geo-Located Guides

Geo-located – relevant

Easy to create / customise

Each Icon Carries Content

Images

Videos

Audio

Flickr

Text

360s

Zoom in

Zoom In

Tour Operator Integration

Click on the Link to Map

Distribution of Map

WebsitesProvides:• Destination / Location Guide • Interactive Experience• Large library of Rich Content

WebsitesProvides:• Destination / Location Guide • Interactive Experience• Large library of Rich Content

Sales AgentsAssists with:• Providing information • Education • Empowering them to Sell• A sales tool

Sales AgentsAssists with:• Providing information • Education • Empowering them to Sell• A sales tool

Social MediaUsed in:• Blogs• Twitter• Facebook

Social MediaUsed in:• Blogs• Twitter• Facebook

EmailUses:• Insert in all correspondence• Include in Signature • Attach to Quote

EmailUses:• Insert in all correspondence• Include in Signature • Attach to Quote

THE MAP

VIRTUAL ITINERARY

Revolutionising the way

travel itineraries are presented

The Virtual Itinerary

Virtual Itinerary

Interactive Virtual Itineraries

• Represent an itinerary in an appealing manner• Provide a spatial understanding• Are interactive • Allow potential travellers in-depth research• Provide depth to an itinerary (Rich Media)• Provide confidence in recommendations• Provide confidence in the itinerary

The Virtual Itinerary

Car

Scheduled Flight

Charter Flight

The Virtual Itinerary

The Virtual Itinerary

The Virtual Itinerary

The Virtual Itinerary

Standard Popup

eBrochure

eBrochure

What is the eBrochure

An online presentation that can be used by you and more importantly others to sell your property

• Not a website

• Designed for presentations

• No contact details

• A one stop shop for all the information the pipeline wants

• Instant distribution

• Allows the pipeline to eMarket your property

• Save on brochure spend

eBrochure & the Pipeline

The Pipeline wants your content but it wants it on its terms

The eBrochure allows Tour Operators and Travel Agents to:

• Market your property

• In the computer age

• With all of your content and information

SmartGuide and the Pipeline

With the free distribution of the SmartGuide Map, Virtual Itinerary and eBrochure to 1000s of Travel Agents SmartGuide will:

• Improve their knowledge and therefore confidence to sell Africa

• Give them the tools to let Africa compete in the computer age

• Increase Africa’s share of the world travel market

Our Aim

To provide an Online Interactive Map that the industry can use

to promote and sell travel in Africa

To provide a cutting edge Interactive Virtual Itinerary

that the industry can use

to promote and sell travel in Africa

To provide content rich eBrochures that the industry can use

to promote and sell travel in Africa

Inspirational Places

The Deal

As with all properties you will have the basic listing on the Map and for use in the Virtual Itineraries for free

Unlike the others Inspirational Places members will receive the set up and use of the eBrochure for a year, for free

With the only responsibility of providing feedback

Contact Details

www.smartguide.co.za

View the Map

www.africantourismportal.com