E-Books at the School of Government: Research, Development & Pilot Project Results

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E-Books at the School of Government

• Potentially transformative technology / new kinds of reading experiences (Horizon Report, 2010/2011,)

• 21% of American adults have read an e-book in the past year (Pew Internet 2012).

• 40% of American adults own a specialized device for e-book reading (USA Today/Bookish poll, 2013).

Stefanie Panke & Katrina Hunt

What does this mean for the School?

Katrina Hunt

Leslie Watkins

Dan Soileau

Alex Hess

Georgia Allen

Sandy Hall

Stefanie Panke

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E-Books Group• Members represent

application development, instructional design, publications and library.

• Accumulate research and expertise on e-books

• Pool information and facilitate cross-division collaboration

• Define interfaces between publications and IT

• Report to/ inform advisory group

• Explore new service through pilot project

Katrina Hunt

Tom Thornburg

Georgia Allen

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Advisory Group• Members represent

management team, IT, publications and business operations

• Business interests of the School

• Business processes and contracting for e-book stores

• Potential impact on faculty work

• Operational, strategic considerations

ToddNicolet

Brad Volk

SusanWilliam

s

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E-books are documents specifically designed for mobile e-readers. These readers can be either devices (e.g., Kindle, Nook, Sony Reader, Kobo E-Reader) or applications (e.g., iBooks, FB Reader, Google Play) that allow for display on tablets (iPad, Android, Surface) and smartphones.

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• Scope (library in your pocket)

• Full-text search• Hyperlinks • Navigation

• Table of Contents• Digital Indices• Glossary• Footnotes

• Bookmarks, highlighting and annotation

• Ability to share notes /highlights via email and social media

• Multimedia elements and interactive features (quizzes)

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Functionality of apps and e-readers

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The E-Book Triangle1. Devices:

Tablets: iPad, Surface, Android, iPad mini, iPodSmartphones: iPhone, AndroidReaders: Kindle, Kindle Fire, Nook, Nook HD, Kobo, Sony

2. Formats: ePub2/3, mobi, KF8, iBook

3. Distributors: Amazon, iTunes, GooglePlay, Barnes & Noble, Kobo

FormatsD

evic

esDistributors

iBook

MOBI / KF8

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E-Book Pilot• Explore changes for

authoring, editing and layout.

• Define tools, processes and efficient workflows for production.

• Establish routines and timelines for preview, proofing, testing.

• Explore new channels for distribution and delivery.

Will we reach new audiences?

E-Book

Pilot

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Recruitment and Selection Law for Local Government Officials• Published for print and e-

readers: Kindle version (mobi), iPad, Nook, etc. (epub)

• Manuscript layout in Adobe InDesign (standard publications division software)

• Direct export to formats mobi and epub (Adobe core features, Kindle Plugin)

• Additional editing in Sigil• Testing on multiple

devices• For sale in iTunes, Amazon

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• iTunes Store: E-Book Sales Account

• Price-cap at $39.99• Cut: 30%• Application and review process• Tax ID and banking information• Necessary software: iTunes

Producer

• Amazon Store: Kindle Direct Publishing Program

• Cut is 30% for books between $2.99 and $9.99 and 65% for books outside this price range

• No application and review process

• Tax ID and banking information• Recommended software: Kindle

Previewer

Amazon Store

iTunes Store


Production Workflow• Lean production

process: Additional IT effort approx.40 hrs/ publications 10 hrs

• Fluid pagination: Either disband cross-references and indexes or resolve into hyperlinks

• No back cover: marketing information as part of the book or store preview

• Repositioning of marginal notes, images, textboxes

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Sales Experiences• E-Book sales generally

low• All sales through

School-wide online bookstore

• Most sales as epub

Lessons Learned • Know-how, technical

skills and efficient production routines

• Sales constraints, cuts and restrictions for leading e-book stores iTunes, Amazon

• Customers access e-book via School’s bookstore

• No technical problems / complaints with e-books purchase and download through School’s bookstore

• No ‘e-book frenzy’ among our client group11 of 1210-28-13


Take Away Message• The technology is

available – we can do it!• Be mindful when

choosing this approach.• Consider the impact on

revenue structure and production costs.

• Consult and discuss your e-options with Katrina before you start writing!

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Interested?Contact Publications Division by [email protected]

Pew Internet Reading Habits Survey (2012)• 21% of American adults

report that they have read an e-book in the past year.

• 29% of Americans adults own either a tablet or an e-book reader.

• Respondents prefer e-books when they want speedy access and portability.

USA Today / Bookish Poll (2013)• 40% own tablet or e-reader• 41% report reading more

since getting the deviceAAP (2012)• E-books represent 18% of

overall publishing revenues (AAP, 2012)

AppendixiBook App, iPod touch

• ‘The typical electronic reader could conceivably hold the entire sum of textbooks and readings for the entirety of one’s academic experience’ (Horizon Report, 2010)

• ‘What makes electronic books a potentially transformative technology is the new kinds of reading experiences that they make possible’ (Horizon Report, 2011)

• ‘As e-book technologies evolve, they will offer new ways of interacting with massively shared, adaptive and dynamic books’ (Innovative Pedagogy Report, 2012)

• Digital literacies / digital scholarship: Culture shift towards online research and open publishing (Innovative Pedagogy Report, 2013)

Technology Trend Reports, 2010-2013 Appendix

E-Books at the School of Government: Research, Development & Pilot Project Results

Education

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