E-Admission: To Be or Not To Be On the Cutting Edge! Chair: Mrs. Mildred Johnson, Interim Director...
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![Page 1: E-Admission: To Be or Not To Be On the Cutting Edge! Chair: Mrs. Mildred Johnson, Interim Director of Admission, Virginia Tech University Presenter: Mr.](https://reader034.fdocuments.in/reader034/viewer/2022051819/5513e1d95503466f748b54cb/html5/thumbnails/1.jpg)
E-Admission: To Be or Not To Be On the Cutting Edge!
Chair: Mrs. Mildred Johnson, Interim Director of Admission, Virginia Tech University
Presenter: Mr. Tommy Griffin, Director of Undergraduate Admissions, North Carolina State University
Presenter: Dr. Boyd Bradshaw, Vice Provost for Enrollment Management, Saint Louis University
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E-Admission
Strategic Enrollment Management
It’s More Than Just
Admissions!
Dr. Boyd Bradshaw
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Millennial Generation
• Couldn’t imagine life without a computer– Quiet Shoppers– Early Birds– Ants in the Pants
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Millennial Generation
• Preferred Media– Text Messaging– Web Based Communication– Programmed Telephone Messaging– Video Games Competition– U-Tube / Web Videos
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Choosing Your Approach
• How To:– Entice– Communicate– Convince– Support
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Entice
• Is your website easy to navigate for the common visitor? Feel? Visual? Exciting? Engaging?
• How do you utilize technology in the search process? Do you use different vehicles based on the student population you are recruiting?
• Is the university website model the admissions website? How updated is your information?
• Do you track your on-line visitors and what information they are viewing?
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Communicate
• Do you have virtual advisor on your website? Does other EM and campus units also utilize this function?
• How quickly does your admission counselors/staff respond to email? How do you define normal business hours? What is the email response time for other university units?
• Do you have a communication unit within admissions? What relationship do you have with campus-wide marketing and communication?
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Convince
• How do you utilize technology with campus tours? Visit programs? Outreach events?
• How personalized is the recruitment experience for prospective students?
• What is your communication plan prior to a deposit? After a deposit?
• What personal touch do you provide to the undecided student?
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Support
• Do you ask students what type of communication they prefer?
• Do you capture data in your CRM and use it to craft messages accordingly?
• Do you have a social network specific to your student populations?
• Is there campus collaboration between service units and academic units in using technology?
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E-Admission – SEM Style
• Engaging students through the recruitment process
• Creating an expectation before and after enrollment
• Building a bridge to successful alumni and giving
• Creating a brand promise and vision for the university
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Keys to Technology Success
• Staffing
• Campus Wide Collaboration
• Data Analysis
• Best Practices
• Literature Review
• Planning
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E-Admission
The Decision… To Be or Not To Be
on the
CUTTING EDGE!
Mr. Thomas Griffin
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Traditional Communication Channels Used In College Admissions
• Mass mailing• Phone calling• Advertising
– Print ads– Radio & TV ads– Billboards
•Face to Face
–College fairs
–School visits
–Receptions
–Campus visits
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Typical Traditional Mail Admissions Communication
• Student Search letter• Viewbook• Newsletters• Paper applications• Admission decision letters
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New technology adds new channels of communication. It does not necessarily replace old channels.
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Evaluate Technology on Three Factors
• Purpose– How does the technology help achieve our goals?
• Message– Does the technology help us tell our story?
• Connections/Social Groups– How does the technology connect people?
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Technology enhanced communication
• Websites• E-mail messages• IM/Chat• Blogs• Video• Flash animation
• Pod casts• Personal web portals• Self serve systems (FAQ)• Really Simple
Syndication (RSS)• Social networks• Virtual worlds
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Issues
• Changes in the student-counselor, student-college, counselor-college relationships
• The optimal mix of traditional and technology enhanced communication
• Managing all the technology
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Web Sites
• Admissions applications• Catalogs• Self serve systems (FAQ)
– Virtual Advising
• Virtual tours– University of Florida– University of Alabama– Virginia Tech
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Prospective Student Portals
General portalsCollege Board
My College QuickStartNorth Carolina
CFNC
University PortalsNC State UniversityEast Carolina University
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Counselor Pages and Portals
NC State UniversityWolfPAW
Mississippi State UniversityInformation for High School Counselors
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Video
NC State University
KrispyKreme Challenge
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YouTube
Did You Know – 2.0Carl Fisch
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Wikis
WolfWikis
Wikipedia entry
UC Davis
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Pod casts
Virginia Tech
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Social networking sites
• Open social networking sites– Facebook– Myspace
• Wingate University
• Closed Social networking sites• Elon University
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Blogs
MIT
University of Texas
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Interactive Experience
UNC Charlotte Experience
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Unofficial Rating Sites
RateMyProfessor
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Unofficial College Sites
The Wolf Web
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Virtual Worlds
Second Life