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E – PSB Audience Impact

PSB Report 2010 – Information pack8th July 2010

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ContentsPage

• Background 2• Overview of PSB television 6• PSB Purpose 1 – informing our understanding of the world 18• PSB Purpose 2 – stimulating knowledge and learning 27• PSB Purpose 3 – reflecting UK cultural identity 30• PSB Purpose 4 – representing diversity and alternative view points 39• PSB Characteristics 42• Children’s PSB 52• S4C 56• Public service text services 61• Selected non-PSB channels and PSB portfolio channels 66• Non-linear television viewing 76• Public Service Content 91• Demographic analysis 102

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Background (1)• This document reports the views of audiences in the UK and includes data on the perceived

importance of the PSB purposes and characteristics as well as the perceived delivery of these by the main PSB Channels.

• Data is collected in Ofcom’s PSB tracker:– Full years of fieldwork from 2006 to 2009 daily across four months – January, April, July and

October – Around 7,000 viewers interviewed each year by telephone; interviews were carried out by GfK

NOP.

• The survey asked (self-defined) regular viewers of each PSB channel their opinion of the delivery of PSB purposes and characteristics. Regular viewers are the focus in order to minimise hearsay and perception. Self-definition as a regular viewer (rather than a definition using the number of hours viewed on a particular channel) is used because viewers’ opinions on the channel can be driven by regular viewing of programmes regardless of how many or few hours this involves.

• The research has always measured the five main PSB channels, BBC Three, BBC. BBC News 24/BBC News was included on the PSB Tracker from April 2007 and BBC Parliament was included from July 2008, and therefore data before this time do not focus on these channels. Since July 2008 the questionnaire started to ask parents about the BBC’s digital children’s channels in relation to Children’s television in particular.

Arts, Education and Religion

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Background (2)• Based on the public service purposes presented in the Communications Act 2003, Ofcom developed a

range of PSB purposes and characteristics in its first PSB review in 2005*. The PSB channels are expected to together to fulfil the purposes and characteristics, although it is also acknowledged that each PSB channel has a specific remit.

• The PSB purposes and characteristics were put into everyday language for the PSB Tracker survey, which asked respondents to give their opinions on the PSB statements, both in terms of the importance of these and the delivery of these by the PSB Channels (see Figures E1 - E2)

• Regular viewers were asked to rate each channel on the statements using a 10-point scale. Within this report a rating of 7, 8, 9 or 10 has been taken as a positive response indicating that a viewer sees the channel/channels as delivering against this purpose/characteristic.

• Throughout this document, only statistically significant differences will be reported within the text and also highlighted on the charts. Reported differences between survey figures are significant at the 99% level to accommodate the impact of sample design and weighting. This means that there is high level of confidence that any reported differences reflect a true attitudinal or behavioural change rather than being caused by a change in sample methodology or profile. In previous reports, significance testing was performed at the 95% level so this represents a more robust approach to reporting.

• More detail on methodology can be found in Annex 1.

*http://www.ofcom.org.uk/consult/condocs/psb2/psb2/psb_phase2.pdf

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Background (3)

PSB purposes and characteristics PSB Tracker statementsPurpose 1: To inform ourselves and others and to increase our understanding of the world through news, information and analysis of current events and ideas

Its news programmes are trustworthy

Its programmes help me understand what’s going on in the world today

Its news programmes for people in (nation) provide a wide range of good quality news about (nation) (asked in the devolved nations)

Its Regional News programmes provide a wide range of good quality news about my area (asked in England)

Purpose 2: To stimulate our interest and knowledge of the arts, science, history and other topics through programmes that are accessible and can encourage informal learning

It shows interesting programmes about history, sciences or the arts

As a result of watching its programmes I’ve become more interested in particular subjects

Purpose 3: To reflect and strengthen our cultural identity through original programming at UK, national and regional level, and by occasionally bringing audiences together for shared experiences

It covers big national events well, like sports, music events or major news stories

It shows high quality Soaps or Drama made in the UK

Provides a wide range of high quality and UK-made programmes for children*

Aside from news, it provides a range of good-quality programmes about my Nation, made for people in my nation

It portrays my region well to the rest of the UK

Its entertainment and factual programmes show people from different parts of the UK

Purpose 4: To make us aware of different cultures and alternative viewpoints, through programmes that reflect the lives of other people and other communities, both within the UK and elsewhere

Its programmes show different kinds of cultures within the UK**

Its programmes offer a range of opinions on subjects and issues**

* Statements added to the PSB Tracker in 2007. ** Two statements included from Q3 2008 to provide more detail than previously collected using the single statement ‘Its programmes show different kinds of cultures and opinions within the UK’

Fig E1 PSB purposes and the PSB Tracker statements

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Background (4)

PSB purposes and characteristics PSB Tracker statements

High quality – well-funded and well-produced It shows well-made, high quality programmes

Original – new UK content rather than repeats or acquisitions

It shows enough new programmes, made in the UK

Innovative – breaking new ideas or re-inventing exciting approaches, rather than copying old ones

It shows programmes with new ideas and different approaches

Challenging – making viewers think It shows programmes that make me stop and think

Engaging – remaining accessible and attractive to viewers

It shows programmes I want to watch

Its programmes reflect the interests and concerns of people like me

Trust I trust this channel*

* Statements added to the PSB Tracker in 2007.

Fig E2 PSB characteristics and the PSB Tracker statements

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Summary: Overview of PSB television (1)• This section gives a broad overview of claimed regular viewing among the UK population and the delivery of

all the PSB purposes and characteristics, before later sections report on the delivery of each purpose and characteristic in more detail.

Key themes

• In 2009 a higher proportion of the adult population said they were regular viewers of BBC One, BBC Two, Five, BBC Three, BBC Four and BBC News in comparison to either 2006 or 2008 (See Figure E3). The proportion of the UK population claiming to be regular viewers of ITV1 has remained broadly similar over the past four years. However, significantly fewer people said they are regular viewers of Channel 4 in 2009 in comparison to 2006. Overall, a significantly higher proportion of the UK population claim to be regular viewers of any of the PSB channels outlined below compared to 2006.

• Figure E4 shows the proportion of respondents within demographic subgroups that claimed to regular viewers of each channel in 2009. Of note are the following subgroups, that are more likely to have claimed to be regular viewers of the channels:

– BBC One: • Females compared to males • Those over 45 years old compared to those younger• Respondents in England and Wales compared to those in Scotland or Northern Ireland • White respondents compared to respondents in Ethnic Minority Groups

– BBC Two: • Males compared to females• Those over 45 years old compared to those younger• Respondents in AB socio-economic groups compared to those in other socio-economic groups• Respondents in England and Wales compared to those in Scotland or Northern Ireland• White respondents compared to respondents in Ethnic Minority Groups

Overview of PSB television

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Summary: Overview of PSB television (2)(continued)– ITV1:

• Females compared to males • Those aged 35 to 64 years old compared to those aged 16 to 24 years old• Respondents in C1C2DE socio-economic groups compared to those in the AB socio-economic groups• Respondents in Northern Ireland and Wales compared to those in England or Scotland • White respondents compared to respondents in Ethnic Minority Groups

– Channel 4:* • Females compared to males • Those aged 16 to 34 years old compared to those older• Respondents in ABC1C2 socio-economic groups compared to those in DE socio-economic groups• Respondents in England, Scotland and Northern Ireland in comparison to Wales

– Five * • Females compared to males • Respondents in C1C2DE socio-economic groups compared to those in the AB socio-economic groups

– BBC Three: • Those aged 16 to 34 years old compared to those older• Respondents from Ethnic Minority Groups compared to white respondents

– BBC Four: • Males compared to females

– BBC News: • Males compared to females • Those aged 35 years old or more compared to those younger• Respondents in AB socio-economic groups compared to those in other socio-economic groups• Respondents in Scotland and Wales compared to those in Northern Ireland• Respondents in Ethnic Minority Groups compared to white respondents

*Statistical significance testing is carried out at the 99% confidence level throughout this report, Ethnic minority group respondents are not more likely to claim to be regular viewers of Channel 4 and Five compared to white respondents at the 99% level, although differences are indicated using the 95% confidence testing.


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Summary: Overview of PSB television (3)• Ratings of the perceived importance of each of the PSB purposes and characteristics remained high in 2009

and were stable over time since 2007. The only slight increases seen were an increased perception of the importance of UK originations (72% to 74%) and innovation (71% to 73%) since 2008, e.g. programmes with new ideas and different approaches (See Figures E5 – E7).

• There were no significant changes in the ratings of the delivery of the PSB channels together against each individual purpose and characteristic from 2008 to 2009 (See Figures E8 – E10). However, the longer term trends emerging in the 2009 PSB Annual report still hold true; that is a tendency for opinions about the delivery of the PSB channels to become more positive across a number of elements since the first full year of PSB Tracker data collection in 2006. In particular, there were more positive ratings for 5 out of 7 characteristics, elements of purpose 1 relating to News generally (rather than nations/regions News in particular), purpose 2 and elements of purpose 3.

• The elements notably not seeing longer term increase in positive opinion regarding their delivery by all PSB channels combined related to: – nations/regional News delivery (purpose 1) **, – elements of purpose 3 (non-news nations/regions programming**, covering national events well, high

quality UK soaps and dramas), and,– characteristics of trust and engaging through showing programmes I want to watch.

*Changes in the question design mean that data is only available for 2008 and 2009 for purpose 4 and Children’s programming research statements, therefore longer term comparisons were not possible. **Comparing 2007 with 2009, as 2006 data is not available.


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Summary: Overview of PSB television (4)

• Analysis of the longer term trends within demographic subgroup identified that where positive shifts in opinions occurred on the purposes and characteristics statements, these tended to be among respondents who were:– white rather than from ethnic minority groups– living in England rather than the devolved nations– C1C2 socio-economic grade (although some increases also seen for those in AB grades)– Females (although some increases were seen for males also)

• Increases within different age bands were less clear cut. There was only one significant increases for the characteristics within particular age bands, and increases on the purposes depend on the particular statement in question.


10Base: All respondents 7603, 7192, 6845, 6981 Source: Ofcom PSB Tracker, GfK NOP

2006

Any PSB Channel

Shows direction of significant differences from 2006/2008 to 2009, 99% level)2008

Fig E3 Proportion of UK sample that are self-claimed regular viewers


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Fig E4 Proportion of sample that are self-claimed regular viewers of each channel, within subgroups, 2009

Source: Ofcom PSB Tracker, Gfk NOP. Weighted %Base = Total sample, 2009, split by subgroup as shown

SubgroupBase

Total sample 6981 72 36 50 34 20 10 5 27 1

Male 3277 70 41 45 32 17 10 6 31 2

Female 3704 74 32 55 36 22 9 4 24 1

16-24 628 63 28 45 53 15 23 5 16 2

25-34 1296 65 27 49 40 20 14 4 21 1

35-44 1240 69 31 53 33 18 9 4 29 1

45-54 1323 75 39 52 32 23 7 6 28 1

55-64 1164 78 44 52 29 18 5 7 33 2

65+ 1306 80 48 48 27 22 4 7 34 2

AB 1565 75 42 41 36 14 10 6 33 2

C1C2 3601 71 35 51 36 20 10 4 26 1

DE 1731 72 35 53 31 23 9 6 26 1

England 3974 73 37 50 35 20 10 5 27 1

Scotland 1005 67 30 48 36 22 10 5 31 2

Wales 1001 75 41 54 24 21 10 5 31 1

N Ireland 1001 68 29 58 36 17 7 3 25 1

White 6478 73 37 50 34 19 9 5 27 1

MEG 425 63 27 43 39 23 15 4 34 2


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86

83

78

70

63

85

84

78

70

62

86

84

78

69

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Its regional news programmes provide a wide range of good quality news about my area



2009 Importance rating: 10/9/8/7 2008 Importance rating: 10/9/8/7 2007 importance rating: 10/9/8/7

•Extent to which the characteristics is important, where 10 means ‘extremely important” and 1 means “not at all important”Base = All respondents. 2007 = 5357, 2008 = 3403, 2009 = 3532

Amalgamated data: (Jan-Dec 07, Jan-Dec 08, Jan – Dec 09)No significant differences between 2007/2008 and 2009

Purpose 1

Purpose 2

Fig E5 The importance of PSB purposes 1 and 2


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79

66

58

61

62

72

66

73

78

65

56

61

62

70

66

73

78

66

56

61

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It shows high quality soaps or dramas made in the UK

It portrays my region well to the rest of the UK

Aside from news, it provides a range of good quality programmes about my region/nation, made for people in my

region/nation

It provides a wide range of high-quality and UK-made programmes for children

Its programmes show different kinds of cultures within the UK

Its programmes offer a range of opinions of subjects and issues

2009 Importance rating: 10/9/8/7 2008 Importance rating: 10/9/8/7 2007 importance rating: 10/9/8/7

•Extent to which the characteristics is important, where 10 means ‘extremely important” and 1 means “not at all important”Base = All respondents. 2007 = 5357, 2008 = 3403, 2009 = 3532

Amalgamated data: (Jan-Dec 07, Jan-Dec 08, Jan – Dec 09)No significant differences between 2007/2008 and 2009

NB. Base = 797 for children statement in 2008 (Q4 only) . Base = 1673 for P4 in 2008 (Q3-4 only).

Purpose 3

Purpose 4

Fig E6 The importance of PSB purposes 3 and 4


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Fig E7 The importance of PSB characteristics

•Extent to which the characteristics is important, where 10 means “extremely important” and 1 means “not at all important”

Base = All respondents. 2007 = 5357, 2008 = 3403, 2009 = 3532Amalgamated data: (Jan-Dec 07, Jan-Dec 08, Jan – Dec 09)

Shows direction of significant differences from 2008 to 2009, 99% level. No significant differences between 2007 and 2009)

2008


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Fig E8 The delivery of PSB purposes 1 and 2

•Extent to which the characteristic applies to the channels together, where 10 is the highest score and 1 is the lowest.

Base = All respondents who ever watch any PSB channels. All Channels Combined 2006 =937, 2007 = 7105 ,2008 = 6798, 2009 = 6947;Amalgamated data: (Dec 2006, Jan-Dec 07, Jan-Dec 08, Jan – Dec 09) Source: Ofcom PSB Tracker, GfK NOP

Shows direction of significant differences year-on-year (‘10/9/8/7’ compared 2006/2008 to 2009, 99% level)2006

Purpose 1

Purpose 2

N/a

2008


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•Extent to which the characteristic applies to the channels together, where 10 is the highest score and 1 is the lowest. Base = All respondents who ever watch any PSB channels. All Channels Combined 2006 =937, 2007 = 7105 ,2008 = 6798, 2009 = 6947;Amalgamated data: (Dec 2006, Jan-Dec 07, Jan-Dec 08, Jan–Dec 09). Data for P4 statements is from Q3/Q3 2008; Data for children’s statement from Q4 2008Source: Ofcom PSB Tracker, GfK NOP

Purpose 3 - UK

Purpose 4

Purpose 3 – nations/regions

Shows direction of significant differences year-on-year (‘10/9/8/7’ compared 2006/2008 to 2009, 99% level)2006 2008

Fig E9 The delivery of PSB purposes 3 and 4


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•Extent to which the characteristic applies to the channels together, where 10 is the highest score and 1 is the lowest.Base = All respondents who ever watch any PSB channels. All Channels Combined 2006 =937, 2007 = 7105 ,2008 = 6798, 2009 = 6947;Amalgamated data: (Dec 2006, Jan-Dec 07, Jan-Dec 08, Jan – Dec 09)Data for ‘TRUST’ added from Q407Source: Ofcom PSB Tracker, GfK NOP

Characteristics


(Statement added in Q407)

Fig E10 The delivery of PSB characteristics


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Summary: PSB Purpose 1 - informing our understanding of the world (1)• The first PSB purpose, as summarised in Ofcom’s 2004 PSB Review, is:

– To inform ourselves and others and to increase our understanding of the world through news, information and analysis of current events and ideas

• This purpose can relate to a number of genres, but the most directly relevant are News and Current Affairs. News programming is a genre which all main PSB broadcasters have a statutory duty to provide, and as such this purpose is directly applicable to all. However, this is particularly relevant to BBC One and ITV1/STV/UTV/ITV1 Wales in relation to nations and regions output. The channels that are therefore the focus of this section are the five main PSB channels, plus BBC Three, BBC Four and BBC News 24/BBC News.

• It should be noted that BBC News 24/BBC News was first included on the PSB Tracker from April 2007 - no data exist before this time for this channel.

Key themes

• BBC News continued to be rated highly by its regular viewers, both for having programmes that help me understand what’s going on in the world today and news programmes that are trustworthy. Over eight in ten of its regular viewers rate the channel highly on delivery of these (See Figures E11 – E12).

• BBC One was the only PSB channel to increase its rating on having programmes that help me understand what’s going on in the world today from 2006 to 2009, and continued to stand above the other channels in its rating in this area with 83% of its regular viewers rating the channel highly on this in 2009. BBC Two and Channel 4 saw decreases over the last four years on this measure.

Purpose 1

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Summary: PSB Purpose 1 - informing our understanding of the world (2)(continued)

• News continues to be seen as trustworthy by two-thirds or more of regular viewers of BBC News (84%), BBC One (80%), BBC Two (71%) and ITV1 (70%) in 2009. BBC One’s, ITV1’s, Five’s and BBC Three’s ratings on the trustworthiness of their news have increased significantly since 2006, while Channel 4’s ratings have improved since 2008.

• Views in the nations about the provision of nations/regions News vary (See Figures E13 – E17):

– BBC One• From 2006 to 2009, opinions of the delivery of BBC One’s nations/regions News among its regular

viewers became more positive in England, remained static in Wales and Scotland, and become less positive in Northern Ireland.

• Within the English regions, opinions became more positive for BBC regional News in the West Midlands region in particular.

– ITV1• From 2006 to 2009, opinions of the delivery of ITV1’s nations/regions News among its regular

viewers became less positive since 2006 in each devolved nation, while remaining static in England. • Within the English Regions there were less positive opinions on ITV regional News in the South East

Government Region in 2009 compared to 2006. Ratings also declined in the South West, albeit not significantly.

Purpose 1

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Base for ‘all channels combined’: All respondents who ever watch any PSB channels = 937, 7105, 6798, 6947Base for individual channels: Self-reported regular viewers of each channel (amalgamated data: Jan, Apr, Jul, Oct 06, Jan, Apr, Jul, Oct 07, Jan, Apr, Jul, Oct 08, Jan 09, Apr 09, Jul 09, Oct 09) BBC1 = 5220, 4906, 4850, 5024; BBC2 = 2420, 2360, 2334, 2555; ITV1 = 4027, 3669, 3587,3540; Channel 4 = 2746, 2473, 2339, 2327; five = 1424, 1384, 1262, 1354; BBC3 = 481, 469, 541, 625; BBC4 = 247, 284, 317, 354; BBC News = 796, 1507, 1990; BBC Parliament = 52*, 98*; *Very small base size – indicative only. Source: Ofcom PSB Tracker, GfK NOP


All PSB channels

Extent to which the channel is rated as 10/9/8/7 out of 10 in relation to the purpose/characteristic by regular viewers of each channel


Fig E11 Opinions on purpose 1 – informing our understanding of the world

Purpose 1

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Base for ‘all channels combined’: All respondents who ever watch any PSB channels = 937, 7105, 6798, 6947Base for individual channels: Self-reported regular viewers of each channel (amalgamated data: Jan, Apr, Jul, Oct 06, Jan, Apr, Jul, Oct 07, Jan, Apr, Jul, Oct 08, Jan, Apr, Jul, Oct 09) BBC1 = 5220, 4938, 4850, 5024; BBC2 = 2420, 2378, 2334, 2555; ITV1 = 4027, 3724, 3587, 3540; Channel 4 = 2746, 2524, 2339, 2327; five = 1424, 1405, 1262, 1354; BBC3 = 481, 476, 541, 625; BBC4 = 247, 287, 317, 354; BBC News = 796, 1507, 1990; BBC Parliament = 52*, 98* *Very small base size – indicative only. Source: Ofcom PSB Tracker, Gfk NOP

All PSB channels



Fig E12 Opinions on purpose 1 – News programmes are trustworthy

Purpose 1

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The Channel 3 regional licensees are referred to in the questionnaire by the most commonly used collective term, ITV1. However, Channel 3 is referred to as STV in north and central Scotland, UTV in Northern Ireland and ITV1 Wales in Wales. Base for ‘all channels combined’ = all respondents in Scotland who ever watch any PSB channels: 1022, 997, 999Base for importance: 772, 499, 478 (half sample for Q1 and Q4 of 2007 and half sample for all of 2008 and 2009) Base for individual channels: Self-reported regular viewers of each channel in Scotland BBC1 = 757, 698, 687, 680; ITV1 = 599, 534, 508, 482NB Before July 08 this statement was asked to all as ‘Its regional news programmes provide a wide range of good quality news about my area’ but was changed for greater clarity for those in the devolved nations.Source: Ofcom PSB Tracker, GfK NOP


Its news programmes for people in Scotland provide a wide range of good quality news about Scotland


Fig E13 Opinions on purpose 1 – nations News programmes in Scotland

Purpose 1

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Its news programmes for people in Wales provide a wide range of good quality news about Wales

The Channel 3 regional licensees are referred to in the questionnaire by the most commonly used collective term, ITV1. However, Channel 3 is referred to as STV in north and central Scotland, UTV in Northern Ireland and ITV1 Wales in Wales. Base for ‘all channels combined’ = all respondents in Wales who ever watch any of the nine channels : 1006, 975, 997Base for importance: 752, 488, 515 (half sample for Q1 and Q4 of 2007 and half sample for all of 2008 and 2009) Base for individual channels: Self-reported regular viewers of each channel in Wales BBC1 = 791, 744, 741, 751; ITV1 = 616, 568, 596, 533;NB Before July 08 this statement was asked to all as ‘Its regional news programmes provide a wide range of good quality news about my area’ but was changed for greater clarity for those in the devolved nations.Source: Ofcom PSB Tracker, GfK NOP


Fig E14 Opinions on purpose 1 – nations News programmes in Wales

Purpose 1

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Extent to which the channel is rated as 10/9/8/7 out of 10 in relation to the purpose/characteristic by regular viewers of each channelIts news programmes for people in Northern Ireland provide a wide range of good quality news about Northern Ireland

The Channel 3 regional licensees are referred to in the questionnaire by the most commonly used collective term, ITV1. However, Channel 3 is referred to as STV in north and central Scotland, UTV in Northern Ireland and ITV1 Wales in Wales. Base for ‘all channels combined’ = all respondents in Northern Ireland who ever watch any PSB channels : 1015, 976, 998Base for importance: 748, 483, 509 (Half sample for Q1 and Q4 2007 and half sample for all of 2008 and 2009) Base for individual channels: Self-reported regular viewers of each channel in Northern Ireland BBC1 = 703, 683, 663, 686; ITV1 = 647, 583, 542, 580. NB Before July 08 this statement was asked to all as ‘Its regional news programmes provide a wide range of good quality news about my area’ but was changed for greater clarity for those in the devolved nations.Source: Ofcom PSB Tracker, GfK NOP


Fig E15 Opinions on purpose 1 – nations News programmes in Northern Ireland

Purpose 1

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Base for ‘all channels combined’: All respondents in England who ever watch any PSB channels = 4062, 3850, 3953 Base for individual channels: Self-reported regular viewers of each channel (amalgamated data: Jan, Apr, Jul, Oct 07, Jan, Apr, Jul, Oct 08) BBC1 = 2969, 2813, 2759, 2907 ITV1 = 2165, 2039, 1941, 1945 (those in England only). Importance (split sample): 2007 half sample Q1 and Q4 (3085, ) and half sample for all of 2008 and 2009 (1933, 2030) Source: Ofcom PSB Tracker, Gfk NOP

Its regional news programmes provide a wide range of good quality news about my area (in England)Extent to which the channel is rated as 10/9/8/7 out of 10 in relation to the purpose/characteristic by regular viewers of each channel


Fig E16 Opinions on purpose 1 – regional News programmes in England

Purpose 1

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Base = Self-reported regular viewers of each channel within the English regions: 2006: North East: 160, 145; North West: 368, 321; Yorkshire and Humberside: 321, 245; East Anglia: 147, 93*; East Midlands:240,178; West Midlands:330, 244; Greater London: 437, 279; South East: 681, 447; South West: 285, 213; 2009: North East: 170, 118; North West: 378, 287; Yorkshire and Humberside: 283, 204; East Anglia: 156, 98*; East Midlands:232,163;West Midlands:324, 223; Greater London: 391, 248; South East:665, 421; South West:308, 183. Amalgamated data (Jan 09, April 09, July 09, Oct 09). NBSource: Ofcom PSB Tracker, GfK NOP

Extent to which the channel is rated as 10/9/8/7 out of 10 in relation to the purpose/characteristic by regular viewers of each channelIts regional news programmes provide a wide range of good quality news about my area

(*base size under 50, ** base size under 100)

Shows direction of significant differences year-on-year (‘10/9/8/7’ compared 2006 to 2009, 99% level)2006

Fig E17 Opinions on purpose 1 – regional News programmes within English Regions

Purpose 1

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Summary: PSB Purpose 2 - Stimulating knowledge and learning • The second PSB purpose, as summarised in Ofcom’s 2004 PSB Review, is:

– To stimulate our interest and knowledge of the arts, science, history and other topics through programmes that are accessible and can encourage informal learning

• PSB broadcasters do not have any specific quotas to achieve in relation to purpose 2, although the BBC has stated that it is keen to encourage such informal learning across its programmes and Channel 4 has a remit requirement to contribute to educational and educative programming.

Key themes

• Across the last four years, there was a relatively consistent upward trend in the number of regular viewers of nearly all PSB channels that rated highly the statement as a result of watching its programmes I’ve become more interested in particular subjects. The only channel not experiencing this increase was BBC News (See Figure E18).

• There were increased ratings among regular viewers of BBC One, Channel Four and BBC Four on having interesting programmes about history science or the arts (See Figure E19).

• Marked increases for ratings of BBC Four among regular viewers on both of these measures put this channel at the forefront of delivery of this purpose, alongside BBC Two and to a lesser extent BBC One and Channel 4.

Purpose 2

Base for ‘all channels combined’: All respondents who ever watch any PSB channels = 937, 7105, 6798, 6947 Base for individual channels: Self-reported regular viewers of each channel (amalgamated data: e.g. Jan 08, April 08, July 08, Oct 08, Jan, Apr, Jul, Oct 09) BBC1 = 5220, 4906, 4850, 5024; BBC2 = 2420, 2360, 2334, 2555; ITV1 = 4027, 3669, 3587, 3540; Channel 4 = 2746, 2473, 2339, 2327; five = 1424, 1384, 1262, 1354; BBC3 = 481, 469, 541, 625; BBC4 = 247, 284, 317, 354; BBC News = 796, 1507, 1990;Source: Ofcom PSB Tracker, GfK NOP


All PSB channels



Fig E18 Opinions on purpose 2 – stimulating learning

Purpose 2

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Base for ‘all channels combined’: All respondents who ever watch any PSB channels = 937, 7105, 6798, 6947 Base for individual channels: Self-reported regular viewers of each channel (amalgamated data: Jan, Apr, Jul, Oct 06, Jan, Apr, Jul, Oct 07, Jan, Apr, Jul, Oct 08, Jan, Apr, Jul, Oct 09) BBC1 = 5220, 4906, 4850, 5024; BBC2 = 2420, 2360, 2334, 2555; ITV1 = 4027, 3669, 3587, 3540; Channel 4 = 2746, 2473, 2339, 2327; five = 1424, 1384, 1262, 1354; BBC3 = 481, 469, 541, 625; BBC4 = 247, 284, 317, 354;Source: Ofcom PSB Tracker, GfK NOP

It shows interesting programmes about history, science or the arts

All PSB channels



Fig E19 Opinions on purpose 2 – interesting programmes

Purpose 2

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Summary: PSB Purpose 3 - reflecting UK cultural identity (1)• The third PSB purpose, as summarised in Ofcom’s 2004 PSB Review, is

- To reflect and strengthen our cultural identity through original programming at UK, national and regional level, and by occasionally bringing audiences together for shared experiences

• Within the PSB tracker, there are two elements relating to this purpose. The first relates to a UK cultural identity and ‘shared experience’. This encompasses both the reflection of particular viewpoints across the UK, and also nation-wide events and issues that are widely watched. In other words, it is both about a particular programme getting a wide airing, and also about mainstream content being widely shared and enjoyed. The other element relates to programming that is connected with particular regions or nations, either because it is created specifically for a region or nation, or because it includes or portrays people from different parts of the UK.

• Nations and regions News can be seen to straddle both purpose 3 and purpose 1. However, given its specific focus on News, this is reported as part of purpose 1, alongside data on News and Current affairs more generally (see earlier section). Children’s programming can be considered as part of purpose 3, but this has been reported as a separate section within the main body of this report (see later section).

• In this section we focus on the five main PSB channels, plus BBC Three and BBC Four, although this purpose has particular relevance for ITV1*, given its required provision of nations and regions output.

* Within the PSB Tracker, Channel 3 is more simply referred to as ITV1 for all respondents in all nations. Note: within Scotland Channel 3 is STV, within Northern Ireland Channel 3 is UTV and within Wales it is ITV1 Wales.

Purpose 3

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Summary: PSB Purpose 3 - reflecting UK cultural identity (2)Key themes

UK cultural identity• BBC One, BBC Two, ITV1 and BBC News continued to be rated highest on their coverage of big national

events by their regular viewers. Increases in ratings were seen from 2006 to 2009 for Channel 4 and BBC Four on this element, and from 2007 to 2009 for BBC News (See Figure E20).

• As in previous years, BBC One and ITV1 were rated highly by regular viewers for showing high quality Soaps or Drama made in the UK in 2009. There was also a strengthening of opinion among regular viewers of BBC Two, Channel 4 and BBC Four from 2006 to 2009 (See Figure E21).

Nations and regions• Overall in the UK, ratings for BBC One, BBC Two and ITV1 remained relatively stable over the last 3 years

on the delivery of non-news nations/regions programming (See Figure E22 to E24)

• Regular viewers of BBC One, BBC Two and Channel 4 rated the channels higher on their portrayal of the viewer’s region to the rest of the UK in 2009 than in 2006, while ITV1’s ratings on this measure decreased among its regular viewers over this time (See Figure E25).

• Both of the above aspects of the PSB purposes and characteristics were seen to be delivered well by a lower proportion in general than other elements.

• There was a significant increase in ratings for all channels for having entertainment and factual programmes that show people from different parts of the UK in 2009, compared with 2006 (See Figure E26).

Purpose 3

32

Base for ‘all channels combined’: All respondents who ever watch any PSB channels = 937, 7105, 6798, 6947 Base for individual channels: Self-reported regular viewers of each channel (amalgamated data: Jan, Apr, Jul, Oct 06, Jan, Apr, Jul, Oct 07, Jan, Apr, Jul, Oct 08, Jan, Apr, Jul, Oct 09) BBC1 = 5220, 4938, 4850, 5024; BBC2 = 2420, 2378, 2334, 2555; ITV1 = 4027, 3724, 3587, 3540; Channel 4 = 2746, 2524, 2339, 2327; five = 1424, 1405, 1262, 1354; BBC3 = 481, 476, 541, 625; BBC4 = 247, 287, 317, 354; BBC News = 796, 1507, 1990;Source: Ofcom PSB Tracker, Gfk NOP

It covers big, national events well, like sports, music events or major news stories

All PSB channels



Fig E20 Opinions on purpose 3 – covers big national events well

Purpose 3

32

Base for ‘all channels combined’: All respondents who ever watch any PSB channels = 937, 7105, 6798, 6947 Base for individual channels: Self-reported regular viewers of each channel (amalgamated data: Jan, Apr, Jul, Oct 06, Jan, Apr, Jul, Oct 07, Jan, Apr, Jul, Oct 08, Jan, Apr, Jul, Oct 09) BBC1 = 5220, 4906, 4850, 5024; BBC2 = 2420, 2360, 2334, 255; ITV1 = 4027, 3669, 3587, 3540; Channel 4 = 2746, 2473, 2339, 2327; five = 1424, 1384, 1262, 1354; BBC3 = 481, 469, 541, 625; BBC4 = 247, 284, 317, 354;Source: Ofcom PSB Tracker, GfK NOP


All PSB channels



Fig E21 Opinions on purpose 3 – shows high quality soaps or dramas made in the UK

Purpose 3

33

34

41

28

3933

42

29

4135

43

29

4134

BBC One BBC Two ITV1 All Channels Combined

2007 2008 2009

Base for ‘all channels combined’: All respondents who ever watch any PSB channels = 3536, 6798, 6947Base size for importance: 2671, 3403 (half sample for Q1 and Q4 of 2007 and half sample for all of 2008 and 2009) Base for individual channels: Self-reported regular viewers of each channel (amalgamated data: Jul, Oct 07, Jan, Apr, Jul, Oct 08, Jan, Apr, Jul, Oct 09) BBC1 = 2367, 4850, 5024 BBC2 = 1097, 2334, 2555 ITV1 = 1752, 3587, 3540 (statement added in Q307)Source: Ofcom PSB Tracker, GfK NOP

Aside from news, it provides a range of good quality programmes about my region, made for people in my regionExtent to which the channel is rated as 10/9/8/7 out of 10 in relation to the purpose/characteristic by regular viewers of each channel

Shows direction of significant differences year-on-year (‘10/9/8/7’ compared 2006/2008 to 2009, 99% level)(no significant differences)

2006 2008

Fig E22 Opinions on purpose 3 – non-News nations/regions programmes in the UK

Purpose 3

34


35

Aside from news, it provides a range of good quality programmes about my region, made for people in my region

Base = Self-reported regular viewers of each channel in each nation; UK: 5024, 2555, 3540 ; England: 2907, 1510, 1945 ; Scotland: 680, 324, 482 ; Wales: 751, 417, 533 ; NI: 686, 304, 580 Amalgamated data (Jan, Apr, Jul, Oct 09). NB 2008 is the first full year of data on this measure. Q3 and Q4 2007 onlySource: Ofcom PSB Tracker, GfK NOP

Shows direction of significant differences year-on-year (‘10/9/8/7’ compared 2007/2008 to 2009, 99% level) (none)20082007

Fig E23 Opinions on purpose 3 – non-News nations/regions programmes, by nation

Purpose 3

35

Aside from news, it provides a range of good quality programmes about my region, made for people in my region

Base = Self-reported regular viewers of each channel: North East:170, 89*,118; North West:378, 189, 287; Yorkshire and Humberside: 283, 136, 204; East Anglia: 156, 81*, 98*; East Midlands: 232, 107, 163; West Midlands: 324, 184, 223; Greater London: 391, 193, 248; South East: 665, 353, 421; South West:308, 178, 183. Amalgamated data (Jan 09, April 09, July 09, Oct 09) NB 2008 is the first full year of data on this measure. Q3 and Q4 2007 onlySource: Ofcom PSB Tracker, GfK NOP


(*base size under 50, ** base size under 100)

Shows direction of significant differences year-on-year (‘10/9/8/7’ compared 2007/2008 to 2009, 99% level) (none)20082007

Fig E24 Opinions on purpose 3 – non-News nations/regions programmes, by English region

Purpose 3

36

37

Base for ‘all channels combined’: All respondents who ever watch any PSB channels = 937, 7105, 6798, 6947 Base for individual channels: Self-reported regular viewers of each channel (amalgamated data: Jan, Apr, Jul, Oct 06, Jan, Apr, Jul, Oct 07, Jan, Apr, Jul, Oct 08, Jan, Apr, Jul, Oct 09) BBC1 = 5220, 4938, 4850, 5024; BBC2 = 2420, 2378, 2334, 2555; ITV1 = 4027, 3724, 3587, 3540; Channe 4 = 2746, 2524, 2339, 2327; five = 1424, 1405, 1262, 1354; BBC3 = 481, 476, 541, 625; BBC4 = 247, 287, 317, 354; BBC News = 533, 1507, 1990; (news added in Q307)Source: Ofcom PSB Tracker, Gfk NOP

It portrays my region / nation well to the rest of the UK

All PSB channels



Fig E25 Opinions on purpose 3 – portrayal of nation/region to rest of UK

Purpose 3

37

38

Base for ‘all channels combined’: All respondents who ever watch any PSB channels = 937, 7105, 6798, 6947 Base for individual channels: Self-reported regular viewers of each channel (amalgamated data: Jan, Apr, Jul, Oct 06, Jan, Apr, Jul, Oct 07, Jan, Apr, Jul, Oct 08, Jan, Apr, Jul, Oct 09) BBC1 = 5220, 4938, 4850, 5024; BBC2 = 2420, 2378, 2334, 2555; ITV1 = 4027, 3724, 3587, 3540; Channel 4 = 2746, 2524, 2339, 2327; five = 1424, 1405, 1262, 1354; BBC3 = 481, 476, 541, 625; BBC4 = 247, 287, 317, 354;Source: Ofcom PSB Tracker, Gfk NOP


All PSB channels



Fig E26 Opinions on purpose 3 – reflecting UK cultural identity

Purpose 3

39

Summary: PSB Purpose 4 - representing diversity and alternative view points• The fourth PSB purpose, as summarised in Ofcom’s 2004 PSB Review, is:

– To make us aware of different cultures and alternative viewpoints, through programmes that reflect the lives of other people and other communities, both within the UK and elsewhere

• Previously in the PSB Tracker, viewers rated channels on having programmes that show different kinds of cultures and opinions within the UK. However, in order to better understand viewers’ opinions on this PSB Purpose, in July 2008 this statement was replaced by two separate statements reflecting the two apsectsof diversity. The latest research statements are therefore its programmes show different kinds of cultures in the UK’ and its programmes offer a range of opinions on subjects and issues’

• This purpose is particularly linked to Channel 4’s remit, as well as that of the BBC. Respondents are likely to have thought about a range of programme types when giving their views on how PSB channels deliver this element of PSB.

Key themes

• More than half of all regular viewers of BBC News, Channel 4, BBC One and BBC Two rated these channels highly on showing different kinds of cultures in the UK in 2009.

• BBC One, BBC Two and BBC News were most likely to be rated highly by their regular viewers on offering a range of opinions on subjects and issues.

• There were no significant changes in ratings on this purpose since these statements were first measured in 2008. For demographic subgroup analysis on this purpose, see later figures in this information pack.

Purpose 4

40

Its programmes show different kinds of cultures in the UKExtent to which the purpose/characteristics applies to the channel(s), where 10 is the highest score and 1 is the lowest

All PSB channels

Base for ‘all PSB channels’: All respondents who ever watch any PSB channels, 3334, 6947 (Q3 and Q4 of 2008 only) Base for individual channels: Self-reported regular viewers of each channel (amalgamated data: Jan 08, April 08, July 08, Oct 08)BBC1 = 2418,5024 BBC2 = 1229,2555 ITV1 = 1824,3540 Channel 4 = 1138,2327 five = 603,1354 BBC3 = 267,625 BBC4 = 152,354 BBC News = 975,1990 BBC Parliament = 98*Source: Ofcom PSB Tracker, Gfk NOP No differences statistically significant 2008 - 2009

Fig E27 Opinions on purpose 4 – shows different kinds of cultures in the UK

Purpose 4

40

41

Base for ‘all PSB channels’: All respondents who ever watch any PSB channels, 3334, 6947 (Q3 and Q4 of 2008 only) Base for individual channels: Self-reported regular viewers of each channel (amalgamated data: Jan 08, April 08, July 08, Oct 08)BBC1 = 2418,5024 BBC2 = 1229,2555 ITV1 = 1824,3540 Channel 4 = 1138,2327 five = 603,1354 BBC3 = 267,625 BBC4 = 152,354 BBC News = 975,1990 BBC Parliament = 98*Source: Ofcom PSB Tracker, Gfk NOP

All PSB channels

Its programmes show a range of opinions on subjects and issuesExtent to which the purpose/characteristics applies to the channel(s), where 10 means is the highest scoreand one is the lowest

No differences statistically significant 2008 - 2009

Fig E28 Opinions on purpose 4 – range of opinions on subjects and issues

Purpose 4

41

42

Summary: PSB characteristics (1)• The PSB characteristics reported on here are:

– High quality – well funded and well produced– Original – new UK content, rather than repeats or acquisitions– Innovative – breaking new ideas or re-inventing exciting approaches, rather than copying old ones– Challenging – making viewers think– Engaging – remaining accessible and attractive to viewers

• Trust is an extra dimension reported here alongside the PSB characteristics. This was included as a statement in the 2007 PSB Tracker survey in order to monitor the extent to which people trust the main PSB channels as the digital TV environment expands and also in response to the issues surrounding phone votes within programmes on the PSB channels at that time.

• Some of the PSB characteristics apply particularly to certain channels. Innovation is a key element of Channel 4’s remit, and ITV1 and Five have a particular goal to provide quality UK productions.

Key themes

Original (See Figure E29)• Most of the channels measured showed increases in ratings for showing enough new programmes, made

in the UK in 2009 since 2006. The exceptions were Five, BBC Three and BBC News that remained static on this measure. There were no significant changes in ratings of the channels from 2008 to 2009.

• Approximately half of regular viewers of each of the PSB channels rated the channels highly on origination in 2009, with the exception of Five, where a quarter of regular viewers rated the channel highly on this.

PSB Characteristics

43

Summary: PSB characteristics (2)(continued)

High quality (See Figure E30)• Regular viewers’ ratings of the channels on showing well-made high quality programmes showed significant

increases for all individual channels since 2006, except BBC Three and BBC News.

• In 2009, around 8 in 10 regular viewers of BBC One and BBC Two rated those channels highly in terms of the quality of their programming, while just over 7 in 10 of regular viewers of BBC Four and BBC News rated the channels highly on this. Around two-thirds of Channel 4’s and ITV1’s regular viewers saw the channels as delivering well in this area. Channel Five continued to receive the smallest portion of positive ratings in terms of it having high quality programmes, with half of regular viewers scoring this highly.

Innovative (See Figure E31)• Most of the channels have seen increases on the measures of innovation since 2006.

• Two channels were rated highly by at least six in ten of their regular viewers on showing programmes with new ideas and different approaches; Channel 4 (60%) and BBC Four (62%). While at least half of the regular viewers of BBC One (51%), BBC Two (58%), and BBC Three (54%) rated the channels highly on this.

Trust (See Figure E32)• Over 7 in 10 of regular viewers of BBC One (71%), BBC Two (73%) and BBC News (73%) see the channel

as trustworthy in 2009, while around 6 in 10 say this about ITV1 (61%), Channel 4 (61%), BBC Three (59%), BBC Four (65%) and BBC Parliament (61%). Five continues to be rated lowest on this characteristic (46%).

• The level of trust in all of the PSB channels has remained similar in 2009 compared to 2007 and 2008.

PSB Characteristics

44

Summary: PSB characteristics (3)(continued)

Challenging (See Figure E33)• Around 6 in 10 of regular viewers rated BBC Two, BBC News, BBC Four, Channel 4 and BBC One highly

on the measure of challenging – shows programmes that make me stop and think. All of these channels have seen a long term positive shift in opinion among their regular viewers since 2006 (Note: BBC News was added to the research in 2007).

Engaging (See Figures E34 and E35)• In 2009, as in 2008, around 6 in 10 of regular viewers of most of the channels gave them a rating of 7-10

out of 10 in relation to having programmes they wanted to watch. Five and BBC Parliament received lower ratings from their regular viewers on this aspect, although Five has seen a significant increase since 2006.

• All channels (except BBC News which was added to the research in 2007) received more positive ratings in 2009 compared to 2006 on reflecting the interests and concerns of people like me. BBC News received the highest ratings while Five received the lowest ratings in this area.

PSB Characteristics

45

It shows enough new programmes, made in the UK

All PSB channels


Base for ‘all channels combined’: All respondents who ever watch any PSB channels = 937, 7105, 6798, 6947Base for individual channels: Self-reported regular viewers of each channel (amalgamated data: Jan, Apr, Jul, Oct 06, Jan, Apr, Jul, Oct 07, Jan, Apr, Jul, Oct 08) BBC1 = 5220, 4938, 4850,5024, BBC2 = 2420, 2378, 2334, 2555, ITV1 = 4027, 3724, 3587, 3540, Channel 4 = 2746, 2524, 2339, 2327, five = 1424, 1405, 1262, 1354, BBC3 = 481, 476, 541, 625, BBC4 = 247, 287, 317, 354, BBC News = 796, 1507, 1990, BBC Parliament = 98* Source: Ofcom PSB Tracker, Gfk NOP

Shows direction of significant differences year-on-year (‘10/9/8/7’ compared 2006 to 2009, 99% level)2006 2008

Fig E29 Opinions on characteristics – enough new programmes made in the UK

PSB Characteristics

45

46


It shows well-made, high quality programmes

All PSB channels



Fig E30 Opinions on characteristics – high quality programmes

PSB Characteristics

46

47

It shows programmes with new ideas and different approaches

All PSB channels




Fig E31 Opinions on characteristics – programmes with new ideas and different approaches

PSB Characteristics

47

48

I trust this channel

All PSB channels


Base for ‘all channels combined’: All respondents who ever watch any PSB channels = 7105, 6798, 6947Base for individual channels: Self-reported regular viewers of each channel (amalgamated data: Jan, Apr, Jul, Oct 06, Jan, Apr, Jul, Oct 07, Jan, Apr, Jul, Oct 08) BBC1 = 1215, 4850,5024, BBC2 = 595, 2334, 2555, ITV1 = 900, 3587, 3540, Channel 4 = 613, 2339, 2327, five = 337, 1262, 1354, BBC3 = 110, 541, 625, BBC4 = 70, 317, 354, BBC News = 286, 1507, 1990, BBC Parliament = 98*Statement added in Q407Source: Ofcom PSB Tracker, Gfk NOP


Fig E32 Opinions on characteristics – I trust this channel

PSB Characteristics

48

49

It shows programmes that make me stop and think

All PSB channels




Fig E33 Opinions on characteristics – programmes that make me stop and think

PSB Characteristics

49

50

It shows programmes I want to watch

All PSB channels




Fig E34 Opinions on characteristics – programmes I want to watch

PSB Characteristics

50

51

Its programmes reflect the interests and concerns of people like me

All PSB channels


Base for ‘all channels combined’: All respondents who ever watch any PSB channels = 937, 7105, 6798, 6947Base for individual channels: Self-reported regular viewers of each channel (amalgamated data: Jan, Apr, Jul, Oct 06, Jan, Apr, Jul, Oct 07, Jan, Apr, Jul, Oct 08) BBC1 = 5220, 4938, 4850,5024, BBC2 = 2420, 2378, 2334, 2555, ITV1 = 4027, 3724, 3587, 3540, Channel 4 = 2746, 2524, 2339, 2327, five = 1424, 1405, 1262, 1354, BBC3 = 481, 476, 541, 625, BBC4 = 247, 287, 317, 354, BBC News = 796, 1507, 1990Source: Ofcom PSB Tracker, Gfk NOP


Fig E35 Opinions on characteristics – programmes reflect the interests and concerns of people like me

PSB Characteristics

51

52

Summary: Children’s PSB (1)

• This section looks in detail at Children’s PSB. Children’s programming is broadcast on the five main PSB channels while dedicated children’s channels are also available from the PSB broadcasters and commercial broadcasters via digital TV.

• BBC One, BBC Two, ITV1, Channel 4, Five, CBeebies and CBBC are the focus of the analysis. Opinions on S4C’s Children’s programming is covered in the separate section on S4C. Note: CiTV, Nickelodeon and Disney channels are only included as context, as these are not PSB channels.

• In the PSB Tracker, parents/carers are asked about their opinions of Children’s programming. Before July 2008 parents or guardians of children aged under 16 were asked to rate the PSB channels, excluding CBBC and Cbeebies, on having a range of high quality and UK-made programmes for children. Parents were asked about channels that they themselves regularly viewed, to get an informed opinion.

• However, in order to improve this measurement, from July 2008 parents or guardians were asked to give opinions on CBBC and CBeebies in addition to the five main PSB channels, and parents were asked their opinions of the channels that their child regularly watched. While the former data are included in the overview sections of this report, in order to give a view over time, within this section we focus only on data from 2008.

Children’s PSB

53

Summary: Children’s PSB (2)

Key themes

• The dedicated children’s channels, CBBC and CBeebies, continued to receive high ratings on offering a wide range of high-quality and UK-made programmes for children from the parents/carers of children regularly watching these in 2009 as in 2008. In 2009 73% rated CBBC highly on this measure and 82% rated CBeebies highly (See Figure E36).

• Just under half of parents/carers of children watching BBC One rated the channel highly on offering a wide range of high-quality and UK-made programmes for children (45%). BBC Two (28%), ITV1 (33%) and Five (31%) were rated similarly to each other, with around a third rating them highly on this measure. BBC Two received lower ratings in 2009 comparison to 2008 dropping from 39% to 28% rating the channel highly on this aspect.

• In order to provide context for the findings for CBBC and CBeebies, parents were also asked about their views on CiTV, the Disney channels generally and the Nickelodeon channels as a whole (See Figure E37). Note that the non-PSB channels’ output is not necessarily UK focused. In 2009, fewer of the parents see the commercial Children’s channels as offering a wide range of high-quality and UK-made programmes for children compared to CBBC (73%) and CBeebies (82%). Around 6 in 10 rated CiTV(59%) and the Disney channels (57%) highly on this measure, while closer to half (53%) rated the Nickelodeon channels highly on this.

Children’s PSB

49

3935

20

31

71

82

59

45

2833

18

31

73

82

60

0102030405060708090

100Q3/4 2008 2009

54

It provides a wide range of high-quality and UK-made programmes for childrenExtent to which the purpose/characteristics applies to the channel(s), where 10 means is the highest score and one is the lowest. Amongst parents whose children are regular viewers of each channel

All PSB channels

Among those whose children watch at least one channel

Base for ‘all PSB channels’: All respondents whose children regularly watch at least one channel (Q4 2008 only)= 357, 1513 Base for individual channels: Those whose children are regular viewers of each channel: (July, October 08, Jan, Apr, Jul, Oct 09). CBBC = 403,837 CBeebies = 416, 829 BBC1 = 446, 937 BBC2 = 246, 540, ITV1 = 386, 882, Channel 4 = 309, 650, Five = 235, 596, Source: Ofcom PSB Tracker, Gfk NOP

Shows direction of significant differences from 2008 / 2009 (‘10/9/8/7’ compared 2008 to 2009, 99% level)

Fig E36 Parents’ opinions on PSB channels’ Children’s programming, 2008 - 2009

Children’s PSB

54

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55

7182

5750

56

7382

5953 57

0102030405060708090

100

2008 2009

Base for ‘all PSB channels’: All respondents whose children regularly watch at least one channel (Q4 2008 only) = 357, 1513 Base for individual channels: Those whose children are regular viewers of each channel: (July, October 08, Jan, Apr, Jul, Oct 09). CBBC = 403, 837, CBeebies = 416, 829, CiTV = 282, 603, Nickelodeon channels = 316, 716, Disney channels = 325, 740Source: Ofcom PSB Tracker, Gfk NOP

It provides a wide range of high-quality and UK-made programmes for childrenExtent to which the purpose/characteristics applies to the channel(s), where 10 means is the highest score and one is the lowest. Amongst parents whose children are regular viewers of each channel

No significant differences comparing 2008 and 2009

Fig E37 Parents’ opinions on PSB channels’ Children’s programming, 2008 - 2009

Children’s PSB

55



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56

Summary: S4C (1)The Welsh Authority had the statutory responsibility to provide S4C (analogue) and S4C Digidol (digital) services for viewers in Wales. However, the S4C analoge service ceased broadcasting at midnight 30 March 2010 when digital switchover process was completed in Wales.

Along with around 48 hours per week of Welsh language programmes at peak times, S4C analogue broadcasted re-scheduled and live Channel 4 programmes at other times, while S4C Digidol broadcasts around 102 hours per week of Welsh language programmes.

The Communications Act specifies that its services must include News and Current Affairs programming. There is no requirement for S4C regarding Children’s programmes , however in its 2008 Annual Report, S4C sets its own target is 140 hours of originated Children’s programmes per year. Full details of S4C’s statutory requirements, as outlined in the Communications Act, are outlined in the appendix.

S4C

• In order to provide relevant information about audience views relating to S4C programming in Welsh, the PSB Tracker has been boosted in Wales from January 2006. Opinions are based on regular viewers of Welsh language programming on either the analogue or the digital channel, rather than regular viewers of S4C as a whole. The PSB Tracker results reported here are therefore based on the Welsh boost rather than the UK-wide research.

• The PSB Tracker has asked viewers of Welsh language programming on S4C how they rate S4C on achieving the PSB purposes and characteristics, and how they rate the PSB channels together on the same measures. It should be remembered that the PSB channels together are required to deliver the range of purposes and characteristics, rather than any channel alone. However, the remit of S4C and its role in a devolved nation mean that opinions relating to purpose 1 informing our understanding of the world and purpose 3 reflecting UK cultural identity’ are particularly relevant.

57

Summary: S4C (2)Key themes

• For regular viewers of S4C Welsh language programming in 2009, the strongest PSB associations with the channel continued to be connected to purpose 1 and purpose 3 (See Figures E38 to E40), for example:– Purpose 3 – non-News: Aside from news, it provides a range of good-quality programmes about my

nation, made for people in my nation (78%)– Purpose 1 – News: Its news programmes for people in Wales provide a wide range of good quality

news about Wales (68%)– Purpose 1 – News: Its news programmes are trustworthy (68%)– Purpose 3 – Portrayal: It portrays Wales well to the rest of the UK* (68%)– Purpose 3 – UK Culture: It covers big national events well, like sports, music events or major news

stories (67%)

• Regular viewers of Welsh language programmes on S4C also tended to say that they trusted the channel (77%) and that they saw the channel as providing high quality programmes (71%).

*S4C Digital is available across the UK on digital satellite systems, and so while this statement may not seem particularly applicable to the S4C channel, nonetheless responses show that viewers of its Welsh language programmes feel this is achieved by the channel. It may also be the case that respondents simply focused their response on the first part of the statement.

S4C

83%

80%

60%

66%

70%

54%

68%

68%

46%

56%

PSB channels: 10/9/8/7 S4C: 10/9/8/7Purpose 1

Purpose 2


Its news prograrmmes are trustworthy


Extent to which the characteristic applies to the channel(s) , where 10 means ‘applies completely’ and 1 means ‘does not apply at all’

Its news programmes for people in Wales provide a wide range of good quality news about Wales


Base = Self-reported regular viewers of S4C (203); All channels combined (203) (amalgamated data: January 09, April 09, July 09, October 09)Source: PSB Tracker, GfK NOP

(not asked for Q3-4 2007)

(42% 2007)


Fig E38 Welsh language viewer opinions of delivery of PSB purposes 1 and 2, 2009

S4C

58

Extent to which the characteristic applies to the channel(s) , where 10 means ‘applies completely’ and 1 means ‘does not apply at all’Base = Self-reported regular viewers of S4C (203); All channels combined (203) (amalgamated data: January 09, April 09, July 09, October 09). Source: PSB Tracker, GfK NOP

Purpose 3 56%

83%

71%

44%

61%

70%

76%

78%

67%

45%

68%

53%

35%

55%

PSB channels: 10/9/8/7 S4C: 10/9/8/7

Aside from news, provides range of good quality progs about region/nation, made for people in region/nation



It portrays Wales well to the rest of the UK


Its programmes show different kinds of cultures within the UK

Purpose 4

Its programmes offer a range of opinions on subjects and issues

(not asked for Q1-2 2007)

Different wordingIn 2007. Not sigtested


Fig E39 Welsh language viewer opinions of delivery of PSB purposes 3 and 4, 2009

S4C

59

Extent to which the characteristic applies to the channel(s) , where 10 means ‘applies completely’ and 1 means ‘does not apply at all’Base = Self-reported regular viewers of S4C (203); All channels combined (203) (amalgamated data: January 09, April 09, July 09, October 09). Source: PSB Tracker, GfK NOP


Fig E40 Welsh language viewer opinions of delivery of PSB characteristics, 2009

70%

79%

68%

56%

66%

58%

65%

77%

71%

57%

44%

56%

41%

45%

PSB channels: 10/9/8/7 S4C: 10/9/8/7

Characteristics TRUST - I trust this channel*

QUALITY - It shows well-made, high quality programmes

ENGAGING - It shows programmes I want to watch

ORIGINAL - It shows enough new programmes, made in the UK

ENGAGING - Its programmes reflect the interests and concerns of people like me

INNOVATIVE - It shows programmes with new ideas and different approaches

CHALLENGING - It shows programmes that make me stop and think

(58% 2007)

S4C

60

61

Summary: Public service text services (1)

The public Teletext service was a designated public service broadcaster, as set out in the 2003 Communications Act. The licensee, Teletext Ltd, provided text pages behind the analogue broadcasts of ITV1, Channel 4 and the digital channel 100. The licensee also operated other digital services, such as Teletext Holidays and the services behind the digital broadcasts ITV1 and Channel 4, outside of the scope of the licence.

However, on July 16 2009, the Daily Mail & General Trust plc (DMGT) announced its intention to hand back its PSB licence and shut down both the PSB analogue and PSB Digital Terrestrial Television service. Teletext Ltd ceased to provide services in December 2009, and its licence was revoked by Ofcom in January 2010.

This document reports on data collected throughout 2009, when Teletext was still operating. The Communications Act 2003 outlined the PSB remit of the public Teletext licensee as contributing to the PSB objectives generally along with the other public service broadcasters; providing a range of high quality and diverse text material ; and completing a similar statement of programme policy (SOPP) process to the other commercial licensees, involving preparing a statement of service policy and monitoring performance in carrying out the proposals.

The public Teletext licence specified a certain amount of pages of text on genres which relate to the PSB remit and the PSB purposes and characteristics. Simplified, these requirements relate to regional News and non-News provision, and to the provision of national News. For more details on the remit of the public text services, see the appendix.

Public service text services

62

Summary: Public service text services (2)• The Ofcom PSB Tracker includes questions about claimed use of, and opinions about, Teletext on ITV,

Channel 4 and digital channel 100. Previously Teletext was asked about generally, but in July 2008 the questions were designed to gather audience views on the analogue and digital services separately*.

Key themes

• In July 2009, just under three in ten (28%) of people claimed to ever use analogue Teletext, while 25% claimed to ever use the digital Teletext services. Nine per cent claimed to use each of these services ‘regularly’** (See Figure E41).

• The most popular types of pages accessed by Teletext users on both analogue and digital services in 2009 were Weather, regional News, national News and Sports (See Figure E42).

• The types of information users claimed to access in 2009 on the digital and analogue services were similar; the most notable difference was that digital Teletext users were more likely than analogue users to say they accessed holiday information and NHS Direct.

• Opinions on both the breadth of information and the impartiality of Teletext were generally positive, with around 8 in 10 users of both the digital and the analogue services agreeing that there is a range of information available, and that the information is accurate and impartial (See Figure E43).

*Respondents were given descriptions of analogue and digital Teletext: ‘Analogue Teletext is the original text service behind only ITV1 and Channel 4, and contains text information only. This is controlled by entering page numbers or the coloured buttons on your TV remote control. Digital Teletext is the newer style service that is available through digital TV on ITV’s and Channel 4’s channels or channel 100. This also contains pictures and sometimes video content in addition to the text on each page. It can be controlled through on-screen menus as well as buttons on the remote control’.** Claimed use in the PSB Tracker appears higher than the BARB measurement of use. Respondents may be overestimating their use of Teletext and Ceefax; potentially due to confusion between services, or simply due to an overestimation of the frequency with which they access the services.


How often do you use…?

Base: All (1743) Jul 2008 and July 2009 (XXXXX) NB ‘rarely’ code added in 2009. (GFK to check bases)Source: PSB Tracker, GfK NOP

Shows direction of significant differences of those using each service regularly, year-on-year (99% level) (none)2008

Analogue Teletext Digital Teletext Ceefax BBCi Skytext

2008 2009 2008 2009 2008 2009 2008 2009 2008 2009

Fig E41 Claimed use of Teletext and other text services, 2008 - 2009

10% 9% 10% 9% 12% 11% 9% 7% 6% 4%

22% 19% 17% 17%20% 17% 17% 16%

8% 11%

68% 72% 72% 74% 68% 72% 74% 77%86% 85%

0%

20%

40%

60%

80%

100%Don't know

Never

Occasionally/rarely

Regularly


63

Which, if any, of the following types of information do you read on Teletext?

Base: Those accessing digital or analogue Teletext (337, 313) (if both used, respondent asked about service used most often) Jul y2009Source: Ofcom PSB Tracker, GfK NOP

Shows direction of significant differences among those using each service regularly, year-on-year (99% level) 2008

2008: 50%2008: 50%

Fig E42 Claimed types of information accessed on Teletext, 2009


64

Base: Those accessing digital or analogue Teletext (337, 313) (if both used, respondent asked about service used most often) Jul 2009Source: Ofcom PSB Tracker, GfK NOP

Scores for ‘Net agree’

% Rating 10/9/8/7 out of 10

Shows direction of significant differences among those using each service regularly, year-on-year (99% level) (none)2008

Fig E43 Opinions of Teletext service, 2009


65

66

Summary: Selected non-PSB channels and PSB portfolio channels (1)• This section provides data on regular viewers perceptions of selected non-PSB channels and PSB

portfolio channels and their delivery against the PSB purposes and characteristics. These data aim to provide useful context to the results relating to the PSB channels as digital TV continues to grow in the UK.

Note on the data• The themes outlined in this section should be viewed as indicative rather than conclusive, because the

PSB channels reported elsewhere in this document and the non-PSB channels/PSB digital portfolio channels reported here are not directly comparable: – most non-PSB channels broadcast specific genres of programming, whereas main 5 PSB channels

show a mixed schedule. Such specialist channels may have smaller audiences but may be more likely to have regular viewers who are particularly interested in the specific genre. It is logical, therefore, that they may have more satisfied viewers because of these viewers’ stronger affinity for the genre and because they chose to watch the specialist channel.

– self-defined regular viewers may be more likely to rate a channel highly if they pay subscription fees to watch a channel.

– although we are measuring channels against the purposes and characteristics, channels other than the main PSB channels do not necessarily set out to deliver against these, and face additional commercial pressures.

• Also note: although some of the channels reported within this section are part of the PSB broadcasters’ families of channel, they did not have PSB remits per se in 2009 (e.g. ITV2, E4, More4).

Non-PSB channels and PSB portfolio channels

67

Summary: Selected non-PSB channels and PSB portfolio channels (2)Key themes

• Figures E44 to E51 show that Sky News, Discovery Channel and Yesterday (formerly UK TV History) tended to be rated particularly positively by their regular viewers in 2009, with the majority of viewers rating the channels highly across the majority of elements of PSB they were asked about .

• In particular Sky News and the Discovery Channel were rated particularly positively in relation to purpose 1 by regular viewers. Sky News, Discovery Channel, Yesterday and Living were also rated particularly highly on elements of purpose 2.

• Regular viewers of ITV2, More4, E4 and Sky1 in 2008 tended to rate the channels highly on particular PSB characteristics than the PSB purposes, or example:– having engaging programming and having programmes viewers want to watch, – having well-made high quality programmes, – showing programmes with new ideas and different approaches– having and being a channel that regular viewers trust


68Base = Self-reported regular viewers of Sky News (444). Amalgamated data (Apr, Oct 09) . Source: Ofcom PSB Tracker, GfK NOP .

% Rating 10/9/8/7

Purpose 1

Purpose 2

Purpose 3

Purpose 4

Characteristics

Wording changed from 2007(not sig tested)


Fig E44 Opinions on Sky News: selected PSB purposes and characteristics


68

http://news.sky.com/skynews�

69

Regular viewers

Base = Self-reported regular viewers of Discovery Channel (447) .Amalgamated data (Apr, Oct 09) . Source: Ofcom PSB Tracker, GfK NOP .

% Rating 10/9/8/7

Purpose 2

Purpose 3

Purpose 4

Characteristics

69Base = Self-reported regular viewers of Discovery Channel (447), Jan, Apr, Oct 08. NB 2007 data for October only

Purpose 1


2007: 41%

2007: 68%


2008: 83%

2008: 67%

Fig E45 Opinions on Discovery Channel: selected PSB purposes and characteristics


69

70

Base = Self-reported regular viewers of UKTV History (276) Amalgamated data (Apr, Oct 09) . Source: Ofcom PSB Tracker, GfK NOP .

% Rating 10/9/8/7

Purpose 1

Purpose 2

Purpose 3

Purpose 4

Characteristics



Fig E46 Opinions on Yesterday: selected PSB purposes and characteristics


70

http://images.google.co.uk/imgres?imgurl=http://www.broadbandtvnews.com/wp-content/uploads/2009/02/yesterday-150x106.jpg&imgrefurl=http://www.broadbandtvnews.com/2009/02/24/uktv-history-is-yesterday-from-march-2/&usg=__o3Ry687jh9McxldBY9lFeKxe8OA=&h=106&w=150&sz=3&hl=en&start=8&tbnid=pjUXwMEIRtk3JM:&tbnh=68&tbnw=96&prev=/images?q=uktv+history+yesterday&gbv=2&hl=en�

71Base = Self-reported regular viewers of Living (284), Apr, Oct 09. NB 2007 data for October only. Source: Ofcom PSB Tracker, GfK NOP .

% Rating 10/9/8/7

Purpose 2

Purpose 3

Purpose 4

Characteristics



2008: 34%

2008: 46%

2008: 64%

Fig E47 Opinions on Living: selected PSB purposes and characteristics


71

72Base = Self-reported regular viewers of ITV2 (396), Amalgamated data (Apr, Oct 09) . Source: Ofcom PSB Tracker, GfK NOP .

% Rating 10/9/8/7

Purpose 2

Purpose 3

Purpose 4

Characteristics

2007: 33%

2007: 44%

2007: 45%



Fig E48 Opinions on ITV2: selected PSB purposes and characteristics


72

73

Base = Self-reported regular viewers of E4 (483). Amalgamated data (Apr, Oct 09) . Source: Ofcom PSB Tracker, GfK NOP .

Purpose 2

Purpose 3

Purpose 4

Characteristics



Fig E49 Opinions on E4: selected PSB purposes and characteristics

% Rating 10/9/8/7


73

74

Base = Self-reported regular viewers of More 4 (279). Amalgamated data (Apr, Oct 09) . Source: Ofcom PSB Tracker, GfK NOP .

% Rating 10/9/8/7

Purpose 1

Purpose 2

Purpose 3

Purpose 4

Characteristics



Fig E50 Opinions on More 4: selected PSB purposes and characteristics


74

Base = Self-reported regular viewers of Sky One (409) Amalgamated data (Apr, Oct 09) . Source: Ofcom PSB Tracker, GfK NOP

% Rating 10/9/8/7

Purpose 2

Purpose 3

Purpose 4

Characteristics

2007: 43%

2007: 62%



2008: 45%

Fig E51 Opinions on Sky 1: selected PSB purposes and characteristics


75

76

Summary: Non-linear television (1)

• This section focuses on analysis of viewers use of non-linear television services, that is using a DVR, using on-demand through television services or online viewing of content.

• Claimed use of non-linear services in Q3/Q4 2009 is reported alongside subgroup analysis to identify any differences in opinions on delivery of PSB and the PSB purposes and characteristics, depending on viewers’ use of non-linear television*. Analysis by age is also included here as context, as use of non-linear viewing differs by age.

Key themes

• Just under one-third (62%) of respondents in the PSB tracker claimed to engage in some form of non-linear television viewing in Q3/Q4 2009 (See Figures E52 to E55):– 41% claimed to use DVRs– 30% claimed to view content online– 20% claimed to use on-demand services through their television services

• Overall, non-linear viewing is more likely to be an activity that people under the age of 44 claim to do (more than 7 in 10 say they do this) and 16-24 year olds in particular (nearly 8 in 10 say they do this). Online viewing is particularly skewed towards the younger age groups.

* Data is included in this section for overall satisfaction, and also any individual purpose or characteristic research statement where significant differences were found between the non-linear viewing subgroups.

Non-linear television

77

Summary: Non-linear television (2)• Analysis indicates that there are some elements of PSB delivery that are seen as better delivered by those who

engage in some form of non-linear viewing, but overall there is not a coherent picture of improved satisfaction with, or opinions on, PSB delivery generally for the non-linear viewers. Analysis finds that:

– There is no difference in the proportion that are very/quite satisfied with the PSB channels together between those engaging in non-linear viewing and those who do not do any form of non-linear viewing (See Figure E56) and there is no difference in the proportion of those saying that they are more satisfied by the PSB channels this year in comparison to last year between these groups (See Figure E57).

– However, those carrying out some form of non-linear viewing are less likely to claim to have become less satisfied over the last year with the main PSB channels together, compared to those that don’t do any non-linear viewing (See Figure E58). Note: Increased/decreased satisfaction with the main PSB channels is also clearly related to age, with younger viewers claiming to be more satisfied and older viewers more likely to claim increased dissatisfaction compared to a year ago (See Figures E57 and E58), while non-linear viewing is skewed towards the younger age group (See Figure E52).

– Looking at perceived delivery of the main PSB channels on individual purposes and characteristics statements (See Figures E56 to E64) indicates that:• Viewers of any form of non-linear content are more likely to give higher ratings on the delivery of high-

quality programmes by the PSB channels than those not doing this. However, they are also less likely than those who don’t do this to say that the PSB channels deliver well on nations/regions non-News. Note: this may be related to the age of the non-linear viewers and experience of/interest in these elements, rather than the use of the non-linear services per se.

• Users of on-demand services through their TV service are more likely to give higher ratings on the delivery of programmes with new ideas and different approaches

• Online viewers are more likely to say that the main PSB channels deliver original content


Claimed use Claimed use, by age

Combination of questions: “Do you use a recorder for your TV service that allows you to record programmes onto a hard drive, and pause and rewind live TV. Sky Plus, V Plus, BT Vision V-Box all have this as part of the service? Alternatively a digital recorder can be a separate set-top-box (DVR)?”, “Do you watch any programmes ‘on demand’ through your TV service? By this I mean pay-per-view programmes or using the TV catch-up services that allow you to watch some of the programmes shown in the last week. I do not mean watching programmes that you have personally recorded onto your hard-drive e.g though Sky+ or a PVR/DVR.”, “Do you ever use the internet to watch or download programmes or films?”Base = All in Q3 and Q4 09 (3490) 16-24 (320), 25-34 (647), 35-44 (607), 45-54 (648), 55+ (1263) Source: Ofcom PSB Tracker, GfK NOP.

Fig E52 Claimed use of any non-linear viewing, 2009


78

79

Qex1: “Do you use a recorder for your TV service that allows you to record programmes onto a hard drive, and pause and rewind live TV. Sky Plus, V Plus, BT Vision V-Box all have this as part of the service? Alternatively a digital recorder can be a separate set-top-box (DVR)?”Base = All in Q3 and Q4 09 (3490), 16-24 (320), 25-34 (647), 35-44 (607), 45-54 (648), 55+ (1263) Source: Ofcom PSB Tracker, GfK NOP.

Fig E53 Claimed use of DVRs, 2009



79

Qex2: “Do you watch any programmes ‘on demand’ through your TV service? By this I mean pay-per-view programmes or using the TV catch-up services that allow you to watch some of the programmes shown in the last week. I do not mean watching programmes that you have personally recorded onto your hard-drive e.g though Sky+ or a PVR/DVR.Base = All in Q3 and Q4 09 (3490) 16-24 (320), 25-34 (647), 35-44 (607), 45-54 (648), 55+ (1263) Source: Ofcom PSB Tracker, GfK NOP.

Fig E54 Claimed use of on-demand through their TV service, 2009



80

Qex3: “Do you ever use the internet to watch or download programmes or films?”Base = All in Q3 and Q4 09 (3490) 16-24 (320), 25-34 (647), 35-44 (607), 45-54 (648), 55+ (1263) Source: Ofcom PSB Tracker, GfK NOP.


Fig E55 Claimed use of online viewing, 2009


81

71% 71% 72% 72% 70%79%

69% 69% 71% 71% 71%

Any non-linear

viewing

No non linear

viewing

Use DVRs

Use TV on

demand

Use Online viewing

16-24 25-34 35-44 45-54 55+ Total sample

A B C D E

Q6d: And now, if you think about ALL THE main channels put together - in other words BBC1, BBC2, ITV1, Channel 4, (S4C), Channel 5, BBC3, BBC4, BBC News (formerly BBC News 24) and BBC Parliament - how satisfied are you that TOGETHER they provide these elements? (Quite/Very Satisfied shown)Base: All who ever watch any PSB channels, Q3 and Q4 only: Any non-linear viewing (2109), No non-linear viewing (1365), Use DVRs (1457), Use TV on demand (675), Use Online viewing (1014), Age 16-24 (316), 25-34 (642), 35-44 (603), 45-54 (647), 55+ (1261), Total (3474) Source: Ofcom PSB Tracker, GfK NOP.

Shows significant differences between categories (99% level – A/B/C/D/E/K, F/G/H/I/J/K)

F G H I J

Sig. higher than columns G,H,I,J,K

% claiming to be quite / very satisfied

K

Fig E56 Overall satisfaction with PSBs together, by use of non-linear viewing and age, 2009

By any By each type By age Overallnon-linear viewing of non-linear viewing


82

14%11% 13% 14% 15%

24%

15%11% 13%

9%13%

Any non-linear

viewing

No non linear

viewing

Use DVRs

Use TV on

demand

Use Online viewing

16-24 25-34 35-44 45-54 55+ Total

Sig. higher than J

QS1: Thinking again about these channels…, do you think you are more satisfied, less satisfied or have the same satisfaction with these as a year ago?Base: All who ever watch any PSB channels, Q3 and Q4 only: Any non-linear viewing (2109), No non-linear viewing (1365), Use DVRs (1457), Use TV on demand (675), Use Online viewing (1014), Age 16-24 (316), 25-34 (642), 35-44 (603), 45-54 (647), 55+ (1261) Total (3474) Source: Ofcom PSB Tracker, GfK NOP.

% claiming increased satisfaction compared to one year ago

A B C D E F G H I J

Sig. higher than columns G,H,I,J,K

K


Fig E57 Claimed increased satisfaction with PSBs together since last year, by use of non-linear viewing and age, 2009



83

Sig. higher than J

Sig. higher than J

17%

26%

19%15% 17%

7%12%

18%23%

30%

21%

Any non-linear

viewing

No non linear

viewing

Use DVRs

Use TV on

demand

Use Online viewing

16-24 25-34 35-44 45-54 55+ Total

A B C D E

A,C,D,E,K

% claiming they are less satisfied than one year ago

QS1: Thinking again about these channels…, do you think you are more satisfied, less satisfied or have the same satisfaction with these as a year ago?Base: All who ever watch any PSB channels, Q3 and Q4 only: Any non-linear viewing (2109), No non-linear viewing (1365), Use DVRs (1457), Use TV on demand (675), Use Online viewing (1014), Age 16-24 (316), 25-34 (642), 35-44 (603), 45-54 (647), 55+ (1261) Total (3474) Source: Ofcom PSB Tracker, GfK NOP.

F G H I J K

D,F,G

F,G,H,I,K


F,G

Sig higher than column F,G


Fig E58 Claimed decreased satisfaction with PSBs together since last year, by use of non-linear viewing and age, 2009


84

% rating PSBs highly on ‘It shows well-made, high quality programmes’ (Quality)

“Thinking about all channels combined, that is BBC1, BBC2, ITV1, Channel 4, five, BBC3, BBC4, BBC News (formerly called BBC News 24) and BBC Parliament – even if you don’t personally watch all of them, what is your general view across these main channels for the statement ‘It shows well-made, high quality programmes?”Base: All who ever watch any PSB channels, Q3 and Q4 only: Any non linear (2109), no non linear (1365), Use DVR (1457), Use TV on demand (675), Use online viewing (1014); 16-24 yrs (316), 25-34 yrs (642), 35-44 yrs (603), 45-54 yrs (647), 55+ yrs (1261) Total (3474) Source: Ofcom PSB Tracker, GfK NOP.

B

A B C D E F G H I J

G,I,J,K

K

I


Fig E59 Opinions on delivery of PSBs together on selected PSB purposes and characteristics, by use of non-linear viewing and age, 2009


63% 58% 62% 64% 63%69%

61% 62%56% 60% 61%

Any non-linear

viewing

No non linear

viewing

Use DVRs

Use TV on

demand

Use online

viewing

16-24 25-34 35-44 45-54 55+ Total


85

48% 43% 47% 51% 48% 59% 48% 46% 45% 41% 46%

Any non-linear

viewing

No non linear

viewing

Use DVRs

Use TV on

demand

Use online

viewing

16-24 25-34 35-44 45-54 55+ Total

Sig. higher than column B G,H,I,J,K J

“Thinking about all channels combined, that is BBC1, BBC2, ITV1, Channel 4, five, BBC3, BBC4, BBC News (formerly called BBC News 24) and BBC Parliament – even if you don’t personally watch all of them, what is your general view across these main channels for the statement ‘It shows programmes with new ideas and different approaches?”Base: All who ever watch any PSB channels, Q3 and Q4 only: Any non linear (2109), no non linear (1365), Use DVR (1457), Use TV on demand (675), Use online viewing (1014); 16-24 yrs (316), 25-34 yrs (642), 35-44 yrs (603), 45-54 yrs (647), 55+ yrs (1261) Total (3474)

A B C D E F G H I J K

J


J


% rating PSBs highly on ‘It shows programmes with new ideas and different approaches’ (Innovative)

Fig E60Opinions on delivery of PSBs together on selected PSB purposes and characteristics, by use of non-linear viewing and age, 2009


86

45% 40% 45% 47% 47% 63% 47% 45%36% 37% 43%

Any non-linear

viewing

No non linear

viewing

Use DVRs

Use TV on

demand

Use online

viewing

16-24 25-34 35-44 45-54 55+ Total

Sig. higher than column B

G,H,I,J,K

I,J I,J

“Thinking about all channels combined, that is BBC1, BBC2, ITV1, Channel 4, five, BBC3, BBC4, BBC News (formerly called BBC News 24) and BBC Parliament – even if you don’t personally watch all of them, what is your general view across these main channels for the statement ‘It shows enough new programmes, made in the UK?”Base: All who ever watch any PSB channels, Q3 and Q4 only: Any non linear (2109), no non linear (1365), Use DVR (1457), Use TV on demand (675), Use online viewing (1014); 16-24 yrs (316), 25-34 yrs (642), 35-44 yrs (603), 45-54 yrs (647), 55+ yrs (1261) Total (3474) . Source: Ofcom PSB Tracker, GfK NOP.


I,J




% rating PSBs highly on ‘It shows enough new programmes, made in the UK’ (Original)


87

71%

66%

70% 70%73% 75%

70% 70% 69% 68% 69%

Any non-linear

viewing

No non linear

viewing

Use DVRs

Use TV on

demand

Use online

viewing

16-24 25-34 35-44 45-54 55+ Total

“Thinking about all channels combined, that is BBC1, BBC2, ITV1, Channel 4, five, BBC3, BBC4, BBC News (formerly called BBC News 24) and BBC Parliament – even if you don’t personally watch all of them, what is your general view across these main channels for the statement ‘Its programmes help me understand what is going on in the world today?”Base: All who ever watch any PSB channels, Q3 and Q4 only: Any non linear (2109), no non linear (1365), Use DVR (1457), Use TV on demand (675), Use online viewing (1014); 16-24 yrs (316), 25-34 yrs (642), 35-44 yrs (603), 45-54 yrs (647), 55+ yrs (1261) Total (3474) Source: Ofcom PSB Tracker, GfK NOP.

Sig. higher than column B




Fig E62 Opinions on delivery of PSBs together on selected PSB purposes and characteristics, by use of non-linear viewing and age, 2009% rating PSBs highly on ‘Its programmes help me understand what is going on in the world today’ (Purpose 1)


88

Sig. higher than columns A,C,D,E

31%

38%32% 31% 29%

39%

27% 27%33%

40%34%

Any non-linear

viewing

No non linear

viewing

Use DVRs

Use TV on

demand

Use online

viewing

16-24 25-34 35-44 45-54 55+ Total

G,H G,H,I,K

“Thinking about all channels combined, that is BBC1, BBC2, ITV1, Channel 4, five, BBC3, BBC4, BBC News (formerly called BBC News 24) and BBC Parliament – even if you don’t personally watch all of them, what is your general view across these main channels for the statement ‘Aside from news, it provides a wide range of good quality news about my region/nation made for people in my region/nation?”Base: All who ever watch any PSB channels, Q3 and Q4 only: Any non linear (2109), no non linear (1365), Use DVR (1457), Use TV on demand (675), Use online viewing (1014); 16-24 yrs (316), 25-34 yrs (642), 35-44 yrs (603), 45-54 yrs (647), 55+ yrs (1261) Total (3474) . Source: Ofcom PSB Tracker, GfK NOP.


G,H




% rating PSBs highly on ‘Aside from news, it provides a wide range of good quality news about my region/nation, made for people in my region/nation’ (Purpose 1)


89

E

33%38%

34% 35% 32%

45%

30% 29% 32%39%

35%

Any non-linear

viewing

No non linear

viewing

Use DVRs

Use TV on

demand

Use online

viewing

16-24 25-34 35-44 45-54 55+ Total

G,H,I,K G,H,I,K

“Thinking about all channels combined, that is BBC1, BBC2, ITV1, Channel 4, five, BBC3, BBC4, BBC News (formerly called BBC News 24) and BBC Parliament – even if you don’t personally watch all of them, what is your general view across these main channels for the statement ‘It portrays my region/nation well to the rest of the UK?”Base: All who ever watch any PSB channels, Q3 and Q4 only: Any non linear (2109), no non linear (1365), Use DVR (1457), Use TV on demand (675), Use online viewing (1014); 16-24 yrs (316), 25-34 yrs (642), 35-44 yrs (603), 45-54 yrs (647), 55+ yrs (1261) Total (3474) . Source: Ofcom PSB Tracker, GfK NOP.


H



Fig E64 Opinions on delivery of PSBs together on selected PSB purposes and characteristics, by use of non-linear viewing and age, 2009% rating PSBs highly on ‘It portrays my region/nation well to the rest of the UK’ (Purpose 3)


90

91

Summary: Public Service Content (PSC) (1)• This section provides data on audiences opinions on public service content (PSC), or PSB online.

• The distinctions between ‘TV’ and ‘non-TV’ services have been blurring over recent years and new forms of content and methods of delivery have the potential to help deliver the purposes of public service broadcasting in new ways. The Digital Economy Act is also now in force and the majority of sections came into force in June 2010. In addition to the requirements outlined above, the Act extends Ofcom’s PSB reporting duties to include public service content online and Video-on-Demand (VoD), as well as on television and radio. It also introduces new powers for Ofcom to monitor and enforce C4C’s media content duties and report on whether the public teletext service licence remains commercially sustainable, and on the public value of continuing the service. However, the data reported here precedes the Digital Economy Act 2010 and therefore is not exhaustive in its coverage of this area.

• Prior to the Digital Economy Act, in January 2009 a module was added once a year within the PSB Tracker telephone survey designed to gain some understanding of Public Service Content (PSC) over the internet. Respondents were given a description of PSC and were asked if they used the internet for PSC. The description of PSC was “Content and websites that does one or more of the following: informs our understanding of the UK or the world, encourages our interests in and knowledge about subjects, brings us together and strengthens our UK culture or makes us aware of different opinions or different cultures. This can cover a wide range of areas like news, current affairs, arts, sports, religion, local information, hobbies and interests amongst other things.”

• Note: these questions were intentionally broad, and generally refer to ‘content’ rather than specifically focusing on viewing television programmes or audio-visual material over the internet. The questions did not explore why some people do not use PSC over the internet.

Public Service Content

92

Summary: Public Service Content (PSC) (2)

Key themes

• In January 2010, two-thirds (66%) of those who have internet access at home or at work said they used the internet for PSC, with a further 3% saying that they ‘maybe’ did this. The proportion claiming to have accessed PSC increased from 61% in January 2009 (See Figure E65).

• In both January 2009 and 2010, over three-quarters of those claiming to use or maybe use PSC online said they used it for hobbies and interests, for finding out about their local area, looking at News or Current Affairs, looking at Factual or Educational content or finding out about events. Claimed use of video on demand and use of online live radio and music has increased among this group in 2010 (See Figure E66).

• The most popular way of searching for PSC online in 2009 was through search engines (95% of those who use PSC). Seventy-seven per cent of users said they tended to use websites they already knew, while around 6 in 10 used recommendations from friends (63%) and used links or click through from other sites (60%) (See Figure E67). Most users of online PSC (83%) said that finding new, interesting or high quality PSC online was easy (See Figure E68).

• The majority of users of PSC online and UK adults more generally believed that it was important that the internet fulfilled a range of different roles relating to public service content (See Figures E69 to E72).

• Two-thirds of all those asked rated that it was important that the BBC and Channel 4 allow you to view programmes online through their websites and 79% rated it as important that the BBC and Channel 4 provide high quality, trustworthy website content (See Figure E73).


“Do you ever use the internet for anything that could be described as public service content?” Respondents were given a description of PSC as “Content and websites that does one or more of the following: informs our understanding of the UK or the world, encourages our interests in and knowledge about subjects, brings us together and strengthens our UK culture or makes us aware of different opinions or different cultures. This can cover a wide range of areas like news, current affairs, arts, sports, religion, local information, hobbies and interests amongst other things.”Base: PSB tracker January 09, January 10. All adults 16+ who have access to the internet at home or elsewhere (1412, 1418) (NB. Base was ‘work or home’ for Q1 09

Whether PSC activities are carried out online among those who use/have access to the internet

61% 66%

4%3%

34% 30%

2% 1%

Q1 2009 Q1 2010

Don't know

No

Maybe

Yes

Shows direction of significant differences from 2009 to 2010

Fig E65 Claimed use of the internet for PSC


93

Types of public service content accessed online, among those using PSC online

1%

24%

39%

41%

41%

51%

55%

76%

76%

79%

80%

87%

0%

26%

44%

59%

48%

52%

60%

77%

77%

81%

84%

87%

None of these

Children's content

Download music/podcasts

Use Video on Demand

Listen to live radio/music

Looking at sports content

Looking at Arts/music content

Finding out about events

Looking at factual/educational content

Looking at news/current affairs

Finding info about area

Hobbies/interests

2010

2009

“Still thinking about this type of PSC, which of the following, if any, do you currently use websites for?” (Respondents were give a description of PSC and prompted with the list of types of PSC). ‘watch streamed online video/TV’ removed in 2010 (39% in 2009)Base: PSB tracker January 09, January 10. All adults 16+ All who use/may use the internet for public service content (972), (937) Q1 2009/10


Fig E66 Types of PSC used


94

95%

77%

63%

60%

48%

39%

30%

2%

94%

72%

63%

61%

42%

49%

30%

4%

Search Engines

Tend to use websites I already know

Recommendations from friends/others

Links or click through from other websites

TV and radio broadcaster information

Published information in magazines, books, newspapers or leaflets

Advertising

Other/don't know

2010

2009

How PSC is found online, amongst those using PSC online

“How do you tend to find new, interesting or high quality PSC on the web?” (prompted)Base: PSB tracker. All who use the internet to access public service content (934, 969) Q1 2009, Q1 2010


Fig E67 Method of discovery of PSC


95

Ease of discovering PSC online, among those using PSC online

37%

47%

9%6%

1% 1%

37%

46%

11%5%

1%

-10%

0%

10%

20%

30%

40%

50%

60%

Very easy Quite easy Neither easy nor difficult

Quite difficult Very difficult Don't know

2009

2010

“In your experience, how easy is it to find new, interesting or high quality PSC online?”Base: PSB tracker January 09, January 10. All who use the internet to access public service content (934, 969) Q1 2009, Q1 2010

In 2010:- 83% found it easy (very/quite)- 5% found it difficult (very/quite)

Fig E68 Ease of discoverability of PSC


96

84%

90%

91%

84%

89%

91%

2010

2009

Agreement with statements on quality of PSC, amongst those using PSC online

The internet is a good source of high-quality PSC

The internet is a good source of new PSC

There is enough PSC available on the internet

‘Thinking again about this PSC, to what extent do you agree or disagree with the following statements?”Base: PSB tracker. All who use the internet to access public service content (934, 969) Q1 2009, Q2 2010


Fig E69 Perceptions of PSC


97

79%

78%

78%

76%

76%

72%

86%

84%

85%

81%

82%

79%

89%

89%

90%

86%

86%

83%

Helps me to learn and find out about subjects

Has public service content -easy to find

Helps me understand what is going on

Has Public service content that’s reliable - you can trust

Provides trustworthy news

Reflects different opinions and perspectives on issues

All

Those with internet at home

Those who use internet for Public Service Content

“How important do you think it is that the internet does each of the following?”Base: PSB tracker January 09, January 10. All (1747, 1701); Those with internet at home (1354, 1337); Those who use internet for public service content (934, 969)

Importance of delivery by the internet- rating 7/8/9/10 out of 10


Fig E70 Opinions on the importance of PSC (1)


98

73%

67%

64%

67%

69%

78%

71%

67%

74%

75%

80%

73%

67%

78%

80%

Provides interesting content about history, sciences arts and other topics

Provides wide range of good quality info about my area for people in my

area (exc news)

Provides wide range of high quality/UK made content for teenagers

Has enough UK generated content/sites targeted at UK

Reflects different kinds of cultures

All





Importance of delivery by the internet- rating 7/8/9/10 out of 10Fig E71 Opinions on the importance of PSC (2)


99

66%

63%

67%

72%

72%

66%

72%

77%

75%

65%

74%

81%

Makes me more interested in particular subjects

Provides wide range of high quality/UK made content for

children

Provides good quality news about my area

Has content clearly identifiable as Public service content

All





Importance of delivery by the internet- rating 7/8/9/10 out of 10Fig E72 Opinions on the importance of PSC (3)


100

88%

72%

85%

71%

79%

65%

All

All with internet at home

All who use internet for public service content

Importance of statements relating to BBC and Channel 4’s website content - rating 7/8/9/10 out of 10

Importance that BBC and Channel 4 provide high quality, trustworthy website

content

Importance that BBC and Channel 4 allow you to view programmes

online through their websites

‘The BBC and Channel 4 have websites - www.bbc.co.uk and channel4.com. Thinking about these specifically, how important is it that the BBC and Channel 4 provide websites with high quality content that you can trust?’ ‘The BBC and Channel 4 also allow you to view programmes online through their website (BBC iPlayer, 4 on demand), how important is it that they provide these services?

Base: PSB tracker January 10. All (1701), All with internet at home (1337), All who use internet for Public Service Content (969)

Fig E73Opinions on the importance of BBC’s and Channel 4’s online content


101

http://www.bbc.co.uk/�

102

Summary: Demographic analysis• The data included in this section shows the profile of individuals who were regular viewers and rated the

individual channels highly on this element of PSB delivery. This analysis allows us to make comparisons between channels, to identify which channels gained a higher proportion of those rating the channel highly falling in different demographic groups. For example, Figure E74 shows that of the regular viewers who rate BBC One highly on ‘Its programmes help me understand what’s going on in the world today’ 47% were male and 53% were female. A significantly higher proportion of those who rated BBC One highly on this were female than seen for BBC Two (44%), BBC Four (37%), BBC News (45%) and BBC Parliament (31%). Note: the actual proportion of the general population who rated the channels highly differs by channel and is not taken into account in this analysis.

Key themes

• The broad picture shown by this analysis in 2009 is that:– Those who positively rated ITV1 and Five, and to a lesser extent BBC One and Channel 4, were more

likely to be female than those who rated the other channels highly.– Those who rated BBC Two, BBC News, BBC Four and BBC Parliament, highly were more likely to be

male than those who rated other channels highly.– Those who rated Channel 4, and BBC Three highly were more likely to be aged 16 – 34 than those

rating other channels highly.– Those who rated BBC One, BBC Two, Channel 4 and BBC News highly tended to be more likely to be

in the AB socio demographic groups than those rating other channels highly.– Among those rating the channels highly, BBC Three, BBC News, Channel 4 and to lesser extent Five,

were sometimes more likely to have a higher proportion of people from ethnic minority groups than some other channels e.g. BBC One, BBC Two and ITV1.

• For more detail, see Figures E74 – E93.

Demographic analysis

103

Base = Those claiming to be regular viewers and rating the particular channel as 7/8/9/10 out of 10 on the research statement (2009)Source: Ofcom PSB Tracker, Gfk NOP. Weighted %. *MEG = minority ethnic groups

a b c d e f g h iTotal 4178 1681 2323 1251 462 212 171 1753 67

Male 47%c 56%acde 41% 49%c 43% 48% 63%acde 55%acde 69%acdeFemale 53%bghi 44% 59%abdghi 51%bghi 57%bghi 52% 37% 45% 31%

16-34 26%bh 21% 28%bh 40%abcegh 29%b 48%abceghi 25% 23% 21%35-54 35% 33% 38%bd 33% 33% 34% 34% 36% 26%55+ 39%cdf 46%acdef 34%df 27% 38%df 18% 41%df 41%cdf 53%cdf

AB 19%ce 23%ce 14% 23%ce 12% 18% 19% 22%ce 27%eC1C2 49% 48% 52% 55%abehi 46% 50% 44% 47% 34%DE 32%d 30%d 34%d 22% 42%abcdh 33%d 37%d 31%d 39%d

England 84% 85% 82% 84% 82% 82% 87% 81% 76%Scotland 8% 7% 9% 10% 10% 10% 7% 10%b 17%Wales 5%d 6%d 6%d 3% 6% 5% 5% 6%d 5%Northern Ireland 3% 2% 4% 3% 3% 3% 1% 3% 3%

White 95%dfh 95%defhi 95%dfh 91% 91% 89% 94% 92% 87%MEG* 5% 4% 5% 9%abc 9%b 11%abc 6% 8%abc 13%b

= significant difference (higher) vs. 2 or more channelsLetters (for example a,b,c .) refer to the channel/column in the table which the rating is significantly different from.

Fig E74 Profile of regular viewers that rate the channels highly on ‘Its programmes help me understand what’s going on in the world today’ (Purpose 1)


103

104


a b c d e f g h iTotal 3986 1849 2500 1439 572 305 192 1654 67

Male 46% 56%acde 43% 49%c 43% 48% 60%ace 54%ace 65%ceFemale 54%bgh 44% 57%bdghi 51%b 57%bghi 52% 40% 46% 35%

16-34 28%bh 23% 29%bh 41%abcegh 29%bh 52%abcdeghi 23% 22% 26%35-54 35% 34% 37% 34% 37% 32% 39% 37% 24%55+ 37%df 44%acdef 34%df 25%f 34%df 16% 37%df 41%cdf 50%df

AB 20%ce 23%ace 15% 22%ce 14% 18% 23% 22%ce 24%C1C2 49% 48% 52%g 53%gh 48% 56%g 40% 47% 40%DE 31%d 28% 33%bd 25% 38%abdfh 26% 37%d 31%d 36%

England 84% 84% 82% 83% 80% 81% 85% 82% 80%Scotland 8% 7% 9% 10% 11% 10% 8% 10% 13%Wales 5% 6%d 6%d 3% 6% 6% 5% 6% 5%Northern Ireland 3% 2% 4% 3% 3% 2% 2% 3% 3%

White 94% 96%dfhi 95%fh 93% 93% 90% 94% 92% 87%MEG* 6% 4% 5% 7%b 7% 10%bc 6% 8%bc 13%b


Fig E75 Profile of regular viewers that rate the channels highly on ‘Its news programmes are trustworthy’ (Purpose 1)


104

105


a cTotal 3371 2117

Male 46%c 40%Female 54% 60%a

16-34 25% 28%35-54 35% 37%55+ 40%c 35%

AB 19%c 13%C1C2 49% 51%DE 32% 36%

England 85% 83%Scotland 7% 8%Wales 5% 5%Northern Ireland 3% 4%

White 95% 95%MEG* 5% 5%


Fig E76 Profile of regular viewers that rate the channels highly on ‘Its regional news programmes provide a wide range of good quality news about my area’ (Purpose 1)


105

106


a b c d e f gTotal 2968 2000 1066 1198 400 225 258

Male 47% 55%acd 44% 48% 47% 49% 59%acdFemale 53%bg 45% 56%bg 52%bg 53% 51% 41%

16-34 25% 21% 22% 39%abceg 22% 40%abceg 21%35-54 35% 35% 37% 33% 39% 39% 36%55+ 40%df 44%df 41%df 28% 39%df 21% 43%df

AB 20%c 23%ce 13% 22%ce 14% 22%c 21%cC1C2 50% 49% 51% 55%bg 48% 60%bg 42%DE 30%df 28%f 36%abdf 24% 37%bdf 19% 38%bdf

England 84% 85% 81% 85% 82% 79% 86%Scotland 8% 8% 8% 9% 11% 12% 8%Wales 5% 6%d 7%d 3% 5% 6% 5%Northern Ireland 3% 2% 3% 3% 3% 2% 1%

White 94% 96%de 94% 93% 92% 92% 95%MEG* 6% 4% 6% 7%b 8%b 8% 5%


Fig E77 Profile of regular viewers that rate the channels highly on ‘It shows interesting programmes about history, science or the arts’ (Purpose 2)


106

107


a b c d e f g hTotal 2869 1529 1634 1205 502 281 220 1228

Male 46%c 54%acde 38% 44% 41% 46% 58%acde 53%acdeFemale 54%bgh 46% 62%abgh 56%bgh 59%bgh 54% 42% 47%

16-34 28%bh 23% 28%bh 44%abcegh 32%bh 51%abcegh 23% 22%35-54 34% 34% 36% 32% 36% 33% 35% 35%55+ 38%df 43%acdef 36%df 24% 32%df 16% 41%df 43%acdef

AB 18%ce 22%ace 12% 20%ce 12% 18% 20%c 20%ceC1C2 50% 49% 51% 54%gh 46% 54%g 40% 46%DE 33%d 30% 37%abd 27% 42%abdf 28% 40%d 35%d

England 84% 85% 82% 83% 81% 81% 85% 81%Scotland 8% 7% 9% 10% 11% 10% 9% 11%Wales 5% 6% 6% 4% 6% 6% 5% 6%Northern Ireland 3% 2% 3% 3% 3% 3% 2% 3%

White 94%f 96%defh 93%f 91% 90% 87% 94% 91%MEG* 6% 4% 7% 9%b 10%b 13%abc 6% 9%b


Fig E78 Profile of regular viewers that rate the channel shighly on ‘As a result of watching its programmes I've become more interested in particular subjects’ (Purpose 2)


107

108


a b c d e f g hTotal 3987 1642 2339 1113 425 213 129 1467

Male 46% 54%acde 43% 44% 39% 47% 60%acde 54%acdeFemale 54%bgh 46% 57%bgh 56%bgh 61%bgh 53% 40% 46%

16-34 27%b 21% 30%bh 43%abcegh 30%b 57%abcdegh 28% 23%35-54 35% 33% 36%f 31% 32% 25% 34% 37%f55+ 38%df 46%acdfh 34%df 25% 38%df 18% 38%f 40%cdf

AB 19%ce 21%ce 14% 19%ce 12% 13% 18% 21%ceC1C2 50% 49% 51% 54%e 45% 55% 41% 49%DE 31% 30% 34%d 27% 43%abcdh 32% 41%d 30%

England 84% 85% 83% 85% 81% 83% 86% 82%Scotland 8% 7% 8% 9% 10% 9% 9% 10%Wales 5% 6%d 5% 3% 6% 6% 4% 6%Northern Ireland 3% 2% 3% 3% 3% 3% 2% 3%

White 94%dfh 95%defh 94%f 91% 91% 87% 92% 92%MEG* 6% 5% 6% 9%ab 9%b 13%abc 8% 8%ab


Fig E79 Profile of regular viewers that rate the channels highly on ‘It covers big national events well, like sports, music events or major news stories’ (Purpose 3)


108

109


a b c d e f gTotal 3174 1168 2344 1004 435 298 160

Male 42%e 53%acdef 38% 40% 33% 42% 54%acdeFemale 58%bg 47% 62%bg 60%bg 67%abg 58%b 46%

16-34 29%b 20% 30%b 50%abceg 32%b 57%abceg 23%35-54 35%d 34% 36%df 29% 34% 27% 35%55+ 35%df 46%acdef 34%df 22% 34%df 16% 42%df

AB 17%ce 21%ce 13% 18%ce 10% 16% 21%eC1C2 52%e 49% 52%e 53%e 43% 56%e 43%DE 31% 31% 35%d 29% 47%abcdf 29% 36%

England 83% 85% 82% 83% 83% 83% 83%Scotland 9% 7% 9% 10% 9% 9% 10%Wales 5% 6% 6% 4% 6% 6% 5%Northern Ireland 3% 2% 3% 3% 3% 2% 2%

White 94%def 95%def 95%def 91% 90% 87% 93%MEG* 6% 5% 5% 9%abc 10%abc 13%abc 7%


Fig E80 Profile of regular viewers that rate the channels highly on ‘It shows high quality soaps or dramas made in the UK’ (Purpose 3)


109

110


a b c d e f g hTotal 2020 836 1321 560 266 150 87 793

Male 47% 53%acde 42% 43% 40% 47% 46% 52%cdeFemale 53%b 47% 58%bh 57%bh 60%bh 53% 54% 48%

16-34 27% 24% 28% 41%abceh 28% 59%abcdegh 29% 25%35-54 32% 28% 34% 28% 30% 24% 32% 29%55+ 41%df 48%acdf 38%f 31%f 42%df 17% 39%f 46%cdf

AB 16%e 16%e 12% 15% 8% 11% 17% 16%eC1C2 49% 50% 51% 50% 46% 60% 40% 46%DE 35% 34% 37% 35% 46%abdf 29% 43% 38%

England 84% 82% 82% 84% 81% 80% 80% 82%Scotland 7% 9% 8% 9% 11% 11% 12% 9%Wales 6% 7% 6% 4% 6% 7% 6% 6%Northern Ireland 3% 2% 4% 3% 3% 3% 2% 3%

White 94%fh 94%fh 95%dfgh 90% 91% 86% 86% 90%MEG* 6% 6% 5% 10%c 9% 14%abc 14%c 10%abc


Fig E81 Profile of regular viewers that rate the channels highly on ‘It portrays my region/nation well to the rest of the UK’ (Purpose 3)


110

111


a b c d e f gTotal 3131 1451 1941 1273 470 280 159

Male 46% 53%acde 42% 44% 40% 45% 54%Female 54%b 47% 58%b 56%b 60%b 55% 46%

16-34 28%b 23% 30%b 45%abceg 35%ab 56%abcdeg 28%35-54 36% 33% 36% 33% 34% 29% 33%55+ 37%df 43%acdef 34%df 22% 31%df 14% 39%df

AB 18%ce 20%ce 13% 20%ce 12% 14% 19%C1C2 50% 50% 52%g 55%g 49% 56%g 38%DE 32%d 30% 35%d 25% 39%abd 30% 43%bd

England 84% 84% 82% 82% 81% 81% 82%Scotland 8% 8% 9% 11% 11% 10% 10%Wales 5% 6% 6% 4% 5% 6% 6%Northern Ireland 3% 3% 3% 4% 3% 3% 2%

White 94%f 95%df 95%f 92% 92% 88% 94%MEG* 6% 5% 5% 8%b 8% 12%abc 6%


Fig E82 Profile of regular viewers that rate the channels highly on ‘Its entertainment and factual programmesshow people from different parts of the UK’ (Purpose 3)


111

112


a b cTotal 2196 818 1426

Male 45%c 50%c 40%Female 55% 50% 60%ab

16-34 25% 20% 25%35-54 32% 28% 35%b55+ 43% 52%ac 40%

AB 16%c 17%c 11%C1C2 49% 49% 51%DE 35% 34% 38%

England 83% 79% 83%Scotland 8% 10% 9%Wales 6% 8%c 5%Northern Ireland 4% 3% 4%

White 95% 95% 95%MEG* 5% 5% 4%= significant difference (higher) vs. 2 or more channels

Letters (for example a,b,c .) refer to the channel/column in the table which the rating is significantly different from.

Fig E83 Profile of regular viewers that rate the channels highly on ‘Aside from news, it provides a range of good quality programmes about my region/nation, made for people in my region (Purpose 3)


112

113

Base = All claiming children they are responsible for to be regular viewers and rating the particular channel as 7/8/9/10 out of 10 on the research statement (2009). Source: Ofcom PSB Tracker, Gfk NOP. Weighted %. *MEG = minority ethnic groups

a b c d e f g h i kTotal 606 680 345 365 415 417 152 289 115 173

Male 41% 39% 32% 37% 40% 39% 32% 36% 34% 32%Female 59% 61% 68% 63% 60% 61% 68% 64% 66% 68%

16-34 40%f 54%afghi 46%fh 51%afghi 51%afghi 27% 34% 30% 30% 51%fghi35-54 59%bde 45% 54% 48% 48% 71%abcdek 64%bde 67%bcdek 69%bdek 48%55+ 1% 1% 1% 1% 1% 2% 2% 2% 1% 1%

AB 21%e 20%e 15% 14% 13% 22%e 19% 14% 14% 15%C1C2 54% 55% 50% 51% 56% 55% 65%c 57% 55% 55%DE 25% 24% 35%abfg 35%abfg 31%g 23% 16% 29%g 31% 30%

England 82% 82% 82% 78% 77% 84% 82% 81% 81% 80%Scotland 9% 9% 9% 11% 11% 7% 8% 8% 9% 12%Wales 5% 5% 5% 6% 6% 6% 6% 6% 5% 4%Northern Ireland 4% 4% 4% 5% 5% 3% 3% 5% 5% 4%

White 90% 88% 90% 86% 87% 94%de 90% 94% 91% 92%MEG* 10% 12% 10% 14%f 13%f 6% 10% 6% 9% 8%


Fig E84 Profile of regular viewers that rate the channel highly on ‘Provides a wide range of high quality and UK made programmes for children (Children’s, Purpose 3)


113

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114


a b c d e f g hTotal 2631 1346 1462 1308 431 263 170 1156

Male 48%c 57%acde 41% 47%c 41% 47% 56%ce 53%ceFemale 52%b 43% 59%abdgh 53%b 59%bgh 53% 44% 47%

16-34 31%bh 25% 29% 47%abcegh 35%bh 60%abcdegh 25% 24%35-54 36% 36% 39%f 34% 36% 28% 40% 37%55+ 33%df 39%acdef 32%df 19% 29%df 11% 35%df 38%acdef

AB 19%c 22%ce 15% 20%ce 13% 17% 21% 21%ceC1C2 50% 50% 51% 55%gh 47% 56%g 39% 46%DE 31%d 28% 34%bd 25% 40%abdf 27% 40%bd 33%d

England 84% 84% 83% 83% 81% 81% 83% 81%Scotland 8% 7% 9% 10% 11% 10% 10% 11%Wales 5% 6%d 5% 3% 5% 6% 5% 6%N. Ireland 3% 2% 3% 3% 3% 3% 2% 3%

White 93% 95%dfh 94%f 92% 92% 89% 95% 92%MEG* 7% 5% 6% 8%b 8% 11%bc 5% 8%b


Fig EX Profile of regular viewers that rate the channels highly on ‘Its programmes show different kinds of cultures within the UK’ (Purpose 4)


115


a b c d e f g h iTotal 3236 1665 1739 1339 468 247 198 1334 56

Male 46%c 55%acde 40% 47%ce 38% 45% 56%ce 53%ace 66%ceFemale 54%bh 45% 60%abdghi 53%b 62%bdghi 55% 44% 47% 34%

16-34 28%b 23% 30%bh 46%abcegh 36%abh 56%abceghi 26% 24% 27%35-54 35% 35% 35% 31% 34% 31% 34% 35% 25%55+ 37%df 42%acdef 35%df 23%f 30%df 13% 40%df 41%cdef 48%df

AB 20%ce 23%ce 14% 20%ce 13% 20% 21% 22%ce 25%C1C2 51% 50% 52% 54% 49% 55% 43% 48% 46%DE 29% 28% 34%abd 26% 38%abdfh 26% 36%d 30% 30%

England 83% 84% 82% 83% 81% 80% 83% 81% 79%Scotland 8% 8% 8% 10% 11% 10% 10% 11% 14%Wales 5% 6% 6% 4% 5% 6% 5% 6% 4%Northern Ireland 3% 2% 4% 3% 3% 3% 2% 3% 3%

White 94% 96%deh 95%deh 92% 92% 91% 94% 92% 89%MEG* 6% 4% 5% 8%bc 8%bc 9% 6% 8%bc 11%


Fig E86 Profile of regular viewers that rate the channels highly on ‘Its programmes offer a range of opinions on subjects and issues’ (Purpose 4)


115

116


a b c d e f g h iTotal 3934 2049 2361 1556 667 384 248 1459 62

Male 46%ce 55%acde 40% 44% 39% 48% 56%acde 54%acde 75%acdefhFemale 54%bghi 45% 60%abghi 56%bghi 61%abghi 52%i 44% 46%i 25%

16-34 28%bh 22% 30%bh 44%abceghi 32%bh 55%abcdeghi 22% 22% 17%35-54 36%d 35% 37%df 31% 36% 29% 37% 38%df 27%55+ 36%df 43%acdef 33%df 25%f 32%df 16% 41%df 40%cdef 56%acdef

AB 19%ce 22%ce 14% 20%ce 14% 17% 22%c 22%ce 27%C1C2 51%g 50% 52%g 54%gh 48% 57%ghi 40% 48% 35%DE 30% 28% 34%abd 27% 38%abdfh 26% 39%bdf 30% 38%

England 84% 84%h 82% 84% 81% 83% 86% 80% 75%Scotland 8% 8% 9% 10% 11% 9% 8% 11%ab 17%Wales 5% 6% 6% 4% 5% 6% 4% 6% 6%Northern Ireland 3% 2% 3% 3% 3% 2% 1% 3% 3%

White 94%df 96%defh 95%df 92% 92% 90% 95% 92% 92%MEG* 6% 4% 5% 8%abc 8%b 10%abc 5% 8%b 8%


Fig E87 Profile of regular viewers that rate the channels highly on ‘It shows well-made, high quality programmes’ (High quality)


116

117


a b c d e f g h iTotal 2497 1466 1504 1405 547 332 210 971 43

Male 45%c 55%acde 39% 46%c 39% 49% 58%acde 52%ace 70%Female 55%bgh 45% 61%abdgh 54%bg 61%bgh 51% 42% 48% 30%

16-34 30%bh 25% 31%bh 45%abcegh 33%bh 60%abcdegh 22% 23% 29%35-54 35% 36% 38% 33% 39% 30% 38% 35% 21%55+ 35%df 40%acdef 31%df 22%f 28%f 10% 40%def 41%acdef 50%

AB 17% 21%ace 14% 20%c 15% 19% 22% 19%c 21%C1C2 52%g 51% 50% 56%cgh 51% 54%g 40% 48% 41%DE 31%d 28% 36%bd 24% 34%d 27% 38%bd 33%d 37%


White 93% 95%defh 93% 92% 90% 90% 95% 91% 88%MEG* 7% 5% 7% 8%b 10%b 10%b 5% 9%b 12%


Fig E88 Profile of regular viewers that rate the channels highly on ‘It shows programmes with new ideas and different approaches’ (Innovative)


117

118


a b c d e f g h iTotal 2926 1677 1528 1447 512 264 214 1259 56

Male 44%c 54%acdef 38% 44%c 38% 41% 55%ace 52%acdef 68%acdefFemale 56%bghi 46% 62%abdghi 56%bhi 62%bghi 59%bhi 45% 48% 32%

16-34 28%b 22% 28%b 44%abcegh 33%bh 53%abceghi 24% 24% 29%35-54 35% 35% 38%i 33% 38%i 32% 36% 34% 16%55+ 37%def 43%acdef 34%df 23%f 30%f 15% 39%df 42%cdef 55%cdef

AB 18%ce 21%ce 13% 21%ce 12% 16% 20% 21%ce 21%C1C2 50%g 50%g 52%g 54%gh 47% 57%g 38% 46% 46%DE 32%d 29% 36%bd 25% 41%abdfh 28% 42%abdf 32%d 33%

England 84% 85%h 82% 83% 80% 83% 85% 81% 76%Scotland 8% 7% 8% 10% 12%b 10% 9% 10% 17%Wales 5% 6% 6% 4% 5% 5% 5% 6% 4%Northern Ireland 3% 2% 4% 3% 3% 2% 2% 3% 3%

White 94% 96%defh 94% 92% 90% 90% 94% 93% 90%MEG* 6% 4% 6% 8%b 10%b 10%b 6% 7%b 10%


Fig E89 Profile of regular viewers that rate the channels highly on ‘It shows programmes that make me stop and think’ (Challenging)


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a b c d e f g h iTotal 3111 1575 2010 1430 672 360 220 1206 49

Male 44%c 55%acde 37% 41% 39% 48%c 58%acde 54%acde 71%acdeFemale 56%bghi 45% 63%abfghi 59%bghi 61%bghi 52% 42% 46% 29%

16-34 29%bh 22% 30%bh 47%abcegh 30%bh 60%abcdeghi 23% 21% 25%35-54 35%f 34% 36%df 31% 39%df 27% 35% 36%df 18%55+ 37%df 44%acdef 34%df 23%f 32%df 13% 41%df 43%acdef 57%cdef

AB 19%ce 21%ce 12% 20%ce 13% 18% 22%ce 21%ce 25%C1C2 50% 49% 52%g 54%gh 50% 55%g 39% 46% 42%DE 32%d 30% 36%abdf 26% 37%bdf 27% 39%d 33%d 33%

England 84% 85% 82% 83% 82% 83% 86% 81% 68%Scotland 8% 8% 9% 10% 10% 9% 8% 10% 21%bWales 6% 6% 6% 4% 5% 6% 5% 6% 8%Northern Ireland 3% 2% 3% 3% 3% 2% 1% 3% 4%

White 94%f 96%defh 94%f 92% 91% 89% 94% 92% 93%MEG* 6% 4% 6% 8%b 9%b 11%abc 6% 8%b 7%


Fig E90 Profile of regular viewers that rate the channels highly on ‘It shows programmes I want to watch’ (Engaging)


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a b c d e f g hTotal 2743 1385 1624 1164 425 267 187 1222

Male 44%ce 54%acde 38% 44%ce 34% 47%ce 60%acde 53%acdeFemale 56%bgh 46% 62%abdfgh 56%bgh 66%abdfgh 53% 40% 47%

16-34 28%b 22% 30%bh 47%abcegh 32%bh 60%abcdegh 22% 23%35-54 35%d 34% 36%df 30% 35% 26% 38% 36%d55+ 38%df 44%acdef 34%df 24%f 33%df 14% 40%df 41%cdf

AB 18%c 23%ace 12% 21%c 14% 19%c 21%c 22%ceC1C2 50% 47% 51%g 54%bgh 45% 57%gh 39% 46%DE 32%d 30% 36%bdf 26% 40%abdf 24% 40%df 32%d

England 83% 84% 82% 84% 80% 82% 85% 80%Scotland 9% 8% 9% 10% 12% 9% 9% 11%Wales 6% 6%d 6%d 3% 6% 6% 5% 6%Northern Ireland 3% 2% 3% 3% 3% 2% 1% 3%

White 94%efh 96%defh 94%f 93% 90% 88% 95% 91%MEG* 6% 4% 6% 7%b 10%ab 12%abc 5% 9%ab


Fig E91 Profile of regular viewers that rate the channels highly on ‘Its programmes reflect the interests and concerns of people like me’ (Engaging)


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a b c d e f g h iTotal 2664 1405 1614 1077 342 315 183 1018 52

Male 46%c 57%acdef 40% 45% 39% 47% 60%acde 54%acde 74%acdefFemale 54%bghi 43% 60%abghi 55%bghi 61%bghi 53%bi 40% 46% 26%

16-34 32%bh 27% 35%bh 50%abcegh 33%h 62%abcdeghi 26% 23% 28%35-54 34% 35% 35% 31% 36% 29% 40% 36% 24%55+ 33%df 38%acdf 29%df 19%f 31%df 9% 33%df 41%acdef 48%df

AB 18%c 22%c 14% 20%c 14% 19% 22%c 22%c 25%C1C2 51%e 52%e 52%eh 55%egh 42% 58%egh 41% 46% 41%DE 31%d 27% 34%bdf 25% 44%abcdfh 23% 37%df 32%d 34%


White 94%f 95%dfh 95%f 92%f 91% 86% 92% 92%f 86%MEG* 6% 5% 5% 8%b 9% 14%abcdh 8% 8%b 14%


Fig E92 Profile of regular viewers that rate the channels highly on ‘It shows enough new programmes, made in the UK’ (Original)


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a b c d e f g h iTotal 3560 1865 2123 1428 608 375 227 1454 66

Male 47%c 56%acdef 41% 45% 40% 46% 55%ce 55%acdef 69%acdefFemale 53%bhi 44% 59%abghi 55%bhi 60%bghi 54%bhi 45% 45% 31%

16-34 29%bh 24% 29%bh 43%abceghi 30%h 56%abcdeghi 26% 22% 19%35-54 35% 34% 38%d 32% 37% 31% 38% 37%d 24%55+ 36%df 42%acdef 33%df 25%f 33%df 13% 36%df 40%cdef 57%acdef

AB 20%ce 23%ce 14% 20%ce 13% 20% 24%ce 23%ce 28%eC1C2 50% 49% 53%gh 54%ghi 51% 55%g 40% 47% 34%DE 31%d 28% 33%bd 26% 37%bdfh 25% 37%d 30% 38%

England 84% 84% 83% 84% 83% 82% 85% 80% 74%Scotland 8% 8% 8% 9% 10% 9% 8% 11%b 18%Wales 5% 6% 6% 4% 5% 6% 5% 6% 5%Northern Ireland 3% 2% 3% 3% 3% 3% 2% 3% 4%

White 95%fh 96%defh 95%dfh 93% 92% 91% 94% 92% 90%MEG* 5% 4% 5% 7%bc 8%b 9%abc 6% 8%abc 10%


Fig E93 Profile of regular viewers that rate the channels highly on ‘I trust this channel’ (Trust)


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