Dynapick dynamically delivers varied content from a single...
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2013, Oct. 2 Aquabit Spirals Inc. "Dynapick" dynamically delivers varied content from a single NFC tag coupled with tablets and digital signage Aquabit Spirals Inc. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Tomohiro Hagiwara), working on application and system development for smartphones and tablets, has a product called "Dynapick" which uses a tablet or monitor device in conjunction with NFC (Near Field Communication) to deliver varied content from a single NFC tag. Development Background At the Smartphone and Mobile Expo 2013 held at Tokyo Big Sight on May 8th-10th, Aquabit Spirals Inc. demonstrated “iPad with NFC”, being delivered dynamically varied content on an iPad from a single static NFC tag. Although that was only with an iPad, by reflecting on feedback, we developed and took to market Dynapick as a general-purpose system can be used with tablets and digital signage. Much more commercialization is now possible. Cases of Omni Channel which leverage NFC tags to deliver content has increased across the world, but usually only a single content is possible in a single NFC tags. For example, to deliver 5 coupons requires 5 tags. On the other hand, we could find “dynamic tag” can be rewritten memory area dynamically, however it still required dedicated hardware and highly cost. So only a few cases of development and deployment using dynamic tag could be find in the market. 2013 Aquabit Spirals Inc.
Transcript of Dynapick dynamically delivers varied content from a single...
2013, Oct. 2 Aquabit Spirals Inc.
!"Dynapick" dynamically delivers varied content from a single NFC tag
coupled with tablets and digital signage !
Aquabit Spirals Inc. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Tomohiro Hagiwara), working on application and system development for smartphones and tablets, has a product called "Dynapick" which uses a tablet or monitor device in conjunction with NFC (Near Field Communication) to deliver varied content from a single NFC tag. !!!Development Background !At the Smartphone and Mobile Expo 2013 held at Tokyo Big Sight on May 8th-10th, Aquabit Spirals Inc. demonstrated “iPad with NFC”, being delivered dynamically varied content on an iPad from a single static NFC tag. Although that was only with an iPad, by reflecting on feedback, we developed and took to market Dynapick as a general-purpose system can be used with tablets and digital signage. Much more commercialization is now possible. !Cases of Omni Channel which leverage NFC tags to deliver content has increased across the world, but usually only a single content is possible in a single NFC tags. For example, to deliver 5 coupons requires 5 tags. !On the other hand, we could find “dynamic tag” can be rewritten memory area dynamically, however it still required dedicated hardware and highly cost. So only a few cases of development and deployment using dynamic tag could be find in the market. !!!!
2013 Aquabit Spirals Inc.
!Features of Dynapick !Aquabit Spirals Inc. developed Dynapick as a way to deliver content from a single static NFC tag, that can be in concert with content displayed on a tablet or monitor. With this feature, for example, 5 types of store information in combination could be displayed on digital signage at the same time, allowing coupons and such for each to be delivered via a single NFC tag. !Typically, Dynapick requires only a general seal-shaped static tag, but not any special hardware like a dynamic tag system. And also cables, power cords, or physical connections to information display terminals are unnecessary, so it can be placed anywhere. Further still, the information display terminal itself doesn't require NFC technology. iPhone, iPad, digital signage, tablets without NFC, Mac or Windows machines, TV, and large monitors can be linked. !Dynapick was announced at Tokyo Big Sight Sept. 25th-27th in the NFC themed corner of the "15th AutoID & Communication Expo". !!Dynapick Use Cases !■ large monitors in stores can deliver linked content with displayed various information or videos to NFC-enabled phones
■ any content selected on a tablet or digital signage can be delivered to NFC- enabled phones directly
■ selected information on an iPhone (contacts, URLs, images, videos) can be delivered to NFC-enabled phones directly ! !!!!!!!!!
2013 Aquabit Spirals Inc.
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An Example in Combination with a Large Tablet Taping the Front Panel by NFC Enabled Mobile Phone
Content Displayed or Selected on the Tablet Can be Obtained Dynamically
"iPad with NFC" Displayed at the 3rd Smartphone & Mobile Expo 2013 May !2013 Aquabit Spirals Inc.
!!NFC Penetration !In the summer of 2013 Android smartphones released by each carrier were all 11 models from docomo, all 4 models from au, and 2 of 6 from Softbank. Proliferation of NFC tags and NFC enabled smartphones is expected to accelerate in the future. !Aquabit Spirals Inc. is providing new experiences and value to living by transforming O2O2O (offline to online to offline, living space → Internet → over- the-counter) marketing with smartphone support and "Connected Life". !!!Aquabit Spirals Inc. Company Name: Aquabit Spirals Inc. Headquarters: 1-2-36-104 Higashi-Gotanda, Shinagawa-ku, Tokyo 108-0074 Established: March 31, 2009 President & CEO: Tomohiro Hagiwara URL: http://spirals.co.jp !Contact Information for this News Aquabit Spirals Representatives: Tomohiro Hagiwara, George Yayama, Matthew Dumas TEL.: +81-3-6450-3758 FAX: +81-3-6450-3759 Email: [email protected] !※ Dynapick is a trademark of Aquabit Spirals Inc. ※ Other company names and product service names mentioned in this press release are registered trademarks or trademarks of their respective owners.
2013 Aquabit Spirals Inc.
