Dynamic College Planning

For Generation Z

Presented by….

Cyndy:

25 years of professional experience in private

practice & in public schools

Founder/President GuidedPath/MyCCA.net

Cyndy McDonald

Dynamic College Planning

Engage youth fully in college planning process

using GuidedPath

The journey can be just as important as the

outcome

Create a dynamic college list using

GuidedPath

Ensure list has balance and opportunities

AGENDA

How do you connect with the “Z” generation?

Top 5 Tips for Building a Dynamic College List

Using interactive tools in GuidedPath to connect &

build your practice

Think about the virtual

world you live in…

Your students

definitely live in a

virtual world.

How will you connect

with them?

Technology- Embraced

“Youth see technology as Plah-Doh –something they use in an utterly malleable and instinctive way. Older generations start with ‘what will this box allow me to do?’ Whereas this generation starts with ‘what do I want to do? Where can my imagination take me?’

Technology enables young people to sense the world and make sense of the world. It is this deep relationship with technology that is shaping their attitudes towards community and truth and allowing them to re-imagine justice for a new era.”

The Truth about Youth | McCann Worldgroup | May 2011

Social Media

“Generation Z students are versatile in

their use of social media and use

different platforms for different

purposes….

…[Adults] need to be mindful about what

platforms to use, how to use them, and

where they enter the virtual space of

generation Z.

Twitter, facebook, snapchat, #hashtags, instagram…

Generation Z Goes to College | Corey Seemiller & Meghan Grace | Jossey-Bass 2016

What is Generation Z’s

communication preferences?

Select top 3 communication methods students prefer to use:

Email

Text messaging

Face-Face

Instant Messaging (from a computer)

Social Media

Phone calls

Video Chats

Least Preferred

Emails•Take too long to communicate

•Too much time between responses

•Too formal

•Reserved for adults/co-workers

“Students

associate emails

with adults.”

Phone Calls•Takes too long

•Too formal

•Not face-face benefit

“65% of students in study

reported “disliking or only

somewhat liking making

voice phone calls.”

Generation Z Goes to College | Corey Seemiller & Meghan Grace | Jossey-Bass 2016

Most Preferred

Texting

•Send instantly

•Send frequently

•Send from anywhere

•Instant response

Face-Face

•Personal

•Valuable

•Connect better

•Understand non-verbal messages

“83% …prefer face-face

communication…It allows

them to connect better and

read the other person.

“ 1 in 3 …students report

sending over 3k messages per

month, or roughly 100

messages/day.”

Generation Z Goes to College | Corey Seemiller & Meghan Grace | Jossey-Bass 2016

Communication Platforms & Preferences

Communication Expectation

24-7

Timely

Quickly

Easily

GuidedPath offers these communication channels-

use them to connect to your students.

Generation Z Goes to College | Corey Seemiller & Meghan Grace | Jossey-Bass 2016

GuidedPath Mobile!

▶ Purely Mobile – not just mobile responsive

▶ Message your students!

GuidedPath Mobile!

Connecting to Gen Z

Focus on College Process

Learn about thyself

•Surveys

•Test scores & test prep

•Prioritize

Search & Compare

•GuidedSearchusing results from surveys

•Review College Profiles

•Use FISKE Guide

•Use college videos

Build College List

•Balance with CSQ’s (Competitive Student Quotient Gauges)

• Include SOCIAL experience from profiles

•Determine BEST fit schools for academic, social, financial & emotional health

Create a Plan

•Decide on Application TYPE

•Organize milestones

•Start on college essays

• Identify KEY milestones

•Communicate with push notifications & TEXTS

Execute a Plan

•Manage college application process

•Set appointments

•Set assignments

•View progress

•Add in Decisions

•Use Calendar

Top 5 Tips for Creating Dynamic College Lists

1. Learn about Thyself

Surveys

• Find My Spark

• College Affordability

• College Match

• Custom Surveys

Coming soon• Learning Styles Survey

Students LOVE doing self

surveys. Connect with them

using ONLINE surveys

1. Learn about Thyself

Test Registrations

• Create testing schedule

• Set up PUSH Notifications by

TEXT

• Alert to Missing Scores

• Use test scores in Search

Test Scores• Enter test scores

• My Score Comparisons

• My Chances

2. Search & Compare

Perform GuidedSearch

using results from the

surveys

Review college profiles

Use FISKE college guide

Use college Videos

3. Build College List

Balance with My Chances, based on test scores Include social experience from profiles Use Net Price Estimates Determine BEST fit schools for academic, social, financial & emotional

health

4. Create a Plan

Decide on application TYPE

• Early Action, Early Decision, REASC, etc.

• Admission dates included

• Organize milestones

• Start on college essays

• Identify KEY milestones

• Communicate with push notifications & TEXTS

HEART

Of

Guided

Path

5. Execute A Plan

Execute A Plan

-Manage college application process

-Set appointments

-Set assignments

-View progress

- Add decisions

- Use calendar

Take a paper process and make it interactive by making it online

Empower students to participate in the process

Authenticate the process by inviting students to be actively involved

Make the process more fluid because it can change with the flick of a mouse

College Planning with Gen Z

Utilize technology as their 5th Sense!

• Col lege search & compar isons

• Persona l i ty /Career Assessments

• TEXT/emai l

• Bus iness management too ls

• Col lege Affordab i l i ty

• Essay quest ions & suppor t

• Test Prep

How many online tools do you use

for college planning ?

GuidedPath

has it all in

ONE

place

•Be current /cut t ing edge

•Market your pract ice

•Stay organized

•Be professional

•Put your students on t rack for admissions

success

•Connect wi th busy students & parents

•Expand your serv ices

As an online tool, GuidedPath.net helps you

connect using technology…

Cyndy McDonaldcyndy@guidedpath .ne t

Supportsuppor t@gu idedpa th .ne t

Contact