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DYM Case study
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eyemaginetech.com http://www.eyemaginetech.com/blog/how-one-carefully-created-ebook-generated-over-350-leads How One Carefully Created eBook Generated Over 350 Leads < Previous Post Next Post > Posted by Reggie Paquette Find me on: LinkedIn | Posted: Jul 31, 2015 2:51:00 PM | Category: Inbound Marketing Simply put, your customers are looking for solutions to their problems. We use free eBooks to help customers take a step towards reaching a solution to a problem they are dying to solve - well, not literally dying for, but you know what I mean. eBooks continually prove to be one of the best ways to convert visitors into leads. Download Youth Ministry (DYM) is an online education website for churches and pastors to get fun and educational games and activities for use in their youth ministry services. To convert their visitors into contacts we developed... you guessed it, an eBook, titled "55 Ways to Be More Effective with Teenagers" to be their largest buyer persona's ultimate guide to solving their biggest problem - engaging teenagers effectively during their services. We coordinated the topic, format, and length while they provided the content. After a few revisions, we sent the content to our design team who put it all together.
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Transcript of DYM Case study
eyemaginetech.com http://www.eyemaginetech.com/blog/how-one-carefully-created-ebook-generated-over-350-leads
How One Carefully Created eBook Generated Over 350 Leads
< Previous PostNext Post >
Posted by Reggie Paquette
Find me on:LinkedIn | Posted: Jul 31, 2015 2:51:00 PM | Category: Inbound Marketing
Simply put, your customers are looking for solutions to their problems.
We use free eBooks to help customers take a step towards reaching a solution to a problem they are dying to solve -well, not literally dying for, but you know what I mean.
eBooks continually prove to be one of the best ways to convert visitors into leads.
Download Youth Ministry (DYM) is an online education website for churches and pastors to get fun and educationalgames and activities for use in their youth ministry services.
To convert their visitors into contacts we developed... you guessed it, an eBook, titled "55 Ways to Be More Effectivewith Teenagers" to be their largest buyer persona's ultimate guide to solving their biggest problem - engagingteenagers effectively during their services.
We coordinated the topic, format, and length while they provided the content.
After a few revisions, we sent the content to our design team who put it all together.
Here are a few pages out of the eBook so you can get an idea of what it all looks like:
Some highlights:
Emphasis on original design that's fun to digest
Major sections have unique illustrations to break upblocks of text
Font choice that compliments the brand that's fun andeasy to read
Ends with a call to action to become a DYM member
The eBook has been a huge hit with their audience.
The 48-page eBook has been downloadedalmost 1,300 times with a submission rateof 63% and a new contacts rate of 17%.
This eBook generated a total of 349 new leads so far and it's still growing everymonth.
Not only have we seen a great response from the download numbers, but DYM has also received great feedback onthe eBook from their social media channels and email.
And since this content is evergreen content, DYM can continue to market it to new traffic with great success formonths and even years to come.
