Dylan’s E-mail

• dylan.phillips@live.com

Part 1: This changes everything

ARToolKit

Heterogeny Sucks!

Use a Platform to Cross CutI chose Layar

Symbian RIM Palm Microsoft Google Apple

[Q3 2010] [Planned] *

* iPhone GS only

So I did some cool Layar Stuff

Even got some good press

But there is no Santa..

AR View • Night Vision Sucks• Icons Too Big• Clipping• POI Density

Accelerometer, Camera and GPS == Power Hog 80 minutes

Customer Feedback:“We love the Maps!”

Writing My Own ChannelApps for me are Channels

Social Channels

B2C Channels

GovernmentChannels

Stuff I wanna know....

Getting my Channel Out ThereHow Many Licks?

Killing my Dreams...How Many Licks

1 2 3 4

But deleting a Channel is easy.

Safe Common Channelsin an uncommon world

iPhoneObjective C

AndroidJava SE

BlackberryJava ME

WindowsC#

My App My App My App My App

Browser Support for Navigator.GeoLocation ?...

SMS, MMS and Phone Services

100%

Windows Server

What I was working on in Jan 2010

WebKit Browser...86% Share

URL RequestDefault.aspx

HTTPHandlerService End Points

JavaScript, DOM, CSS Scaffold

WebKit CSS Extensions

HTML 5 FeaturesNavigator.GeoLocation

Google Maps V3

XMLHttpRequest

Http Response

Threaded RequestsBusiness Logic

Remote Logging

POI Exchange

Some Perspective

Part 2: This changes everything...Building a Business

Although, I did say this once before...

Dude, I was totally right!

It is Google’s World we just live in it.-Remember, I am a Microsoft Alumni

Google’s Secret SauceLet anyone, ask anything and provide a link to content about that thing

• Use a Cookie to de-anonymize the questioner.• Let the questioners’, questions become their profile.• Leverage the profile to target advertising.

Flanking the Elephant

Flanking Google in Real Estate

Foundational Technologies

90% of Buyers start with the InternetGoogle’s Bread and Butter

MLS

Realtor

IDX

Buyer

WebSites

MLS – 60%

Realtor.com – 46%

Broker Site – 46%

Agent Site – 46%

Other – 30%

Search Engines

I would like to buy or rent a house.

Inventory

I would like to sell or lease my inventory

The Number of Internet Resources is Overwhelming

Advertising ExpensesMLS

Realtor

IDX

WebSites

MLS – 60%

Realtor.com – 46%

Broker Site – 46%

Agent Site – 46%

Other – 30%

Search Engines

Buyer

77% of Buyers’ next step is a visitNow here is something different

WebSites

MLS

Realtor.com

Broker Site

Agent Site

Other

Search Engines

Buyer

Why do the Solutions Look the Same

BuyerBuyer

Mobile Is Different

Mobile Can See Mobile Can Move

Mobile is Mini

Our Solution

...

We Are Doing Great!

Part 3: This changes everything...Notice a Theme

Although, I did say this before...

Markerless Recognition

Technology Key Stones

• Multipurpose App Channels become immutable.

• Leverage intents to pass parameters to HTTP waypoints.

• AR Content delivered over HTTP channels

Business Lessons Learned

• If you are a Wozniak find a Jobs• Don’t do your Design Work• Don’t read TechCrunch• America is a big place. And mobile has

physical barriers to entry.

Demo Time