Dylan Edgar Renaissance LondonDylan Edgar, Renaissance London: Our Online Audiences, who are they...
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Our online audiences: Who are they and what do they want? Dylan Edgar
Transcript of Dylan Edgar Renaissance LondonDylan Edgar, Renaissance London: Our Online Audiences, who are they...
Our online audiences:Who are they and what do they want?
Dylan Edgar
Web statistics
What information do we collect? How do we collect it? How do we use it? Can we all take the same approach to
recording this information? If so, how can the Hub make use of it?
Online audience research
Who are the Hub’s online audiences? What do they want from us? Are they getting what they want? If not, why not? What’s the link between online use and
physical use of the Hub?
0 20 40
Other (please specify)
Prefer not to say
Teacher looking formaterials or events
Looking for something forme/my family/friends to do
Browsing for fun
Researching a specifictopic
Following up on a visit tothe museum
Using it to plan a visit
%
Why are you on the site?
0 15 30 45
Other
More opportunities to buy things online
More things for people unable to visit the museum
More entertaining things to do online - games, etc
More opportunities for me to comment or upload my owncontent
More videos
More details on events, exhibitions
More information about how to physically accesscollections in the museum store
More detailed information about collections in store
More detailed information on the museum's objects
More information on what the galleries are like
%
What else would you like to see?
0 10 20 30 40 50 60 70
Other
N Ireland
Wales
Scotland
North West
North East
Yorkshire
West Midlands
East Midlands
South West
East
South East (not London)
London
Visitor surveys
Online questionnaires
%
Where do you live?
“Other” means:
0 10 20 30 40 50 60 70 80
Geffrye
Horniman
LTM
MoL
Female
Male
Visitor surveys
0 10 20 30 40 50 60 70 80
Geffrye
Horniman
LTM
MoL
Female
Male
Online questionnaires
Gender
0% 10% 20% 30% 40% 50% 60%
Horniman
Geffrye
LTMus
MOL
MiD
Totally met
Met to a certain extent
Not met
Were your expectations met?
