DX Leaders Webinar: Narrative leadership
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Transcript of DX Leaders Webinar: Narrative leadership
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Narrative power for leaders.
Siobhan FaganE D I T O R I A L M A N A G E R A T C M S W I R E
M O D E R A T O R
Deb LavoyC E O O F N A R R A T I V E B U I L D E R S
P R E S E N T E R
In t roduct ions: What ’s DX Leaders?
Presentat ion by Deb Lavoy
Discuss ion + L ive Q&A (you! )Submi t your quest ions !
1 0 - 1 5 M I N S
5 M I N S
5 - 1 0 M I N S
> U s e t h e Q & A mo d u l e a t t h e b o t t o m l e f t o f t h e b r o w s e r> T h e c o l o r f u l w i d g e t s a t t h e b o t t o m o f y o u r b r o w s e r h a v e a d d i t i o n a l r e s o u r c e s , i n c l u d i n g a n y t e c h n i c a l O N 2 4 s u p p o r t .
A narrative is a system of beliefs that effect how you interpret the meaning of things.
GREAT BRANDS DO THIS
STORY VS NARRATIVE
NARRATIVE
STORY
A POWERFUL NARRATIVE WILL TELL A THOUSAND STORIES.
A market story. A customer story, An employee story. An investor story. A partnership story. A product roadmap story. A customer service story. A packaging story. A crisis response story. A launch story. A community story. The next story.
If you BUILD A NARRATIVE.And GET PEOPLE TO ADOPT IT, they can tell their own stories.
SO HOW CAN YOU IMPROVE YOUR NARRATIVE?
We make it measurable.
ANATOMY OF A NARRATIVE
FIVE CRITERIA ONE : PRESENTATION TWO : CLARITY THREE : RESONANCEFOUR : SHARE-ABILITYFIVE : ORGANIZATION
TRY THISon your website.
NARRATIVE STRENGTH SCORECARD
Going?Email, tweet or message meFor a quick NSA
November 14-16 | Chicago, IL
CMSWire ’s DX Summit 2016 conference br ings together the d ig i ta l leaders , analysts ,
technologis ts and pract i t ioners focused on the evolv ing f ie ld of d ig i ta l customer exper ience.
Jo in us at th is premier event for act ionable ins ights , creat ive network ing and the chance to br ing our communi ty
face- to- face.
L e a r n m o r e a t w w w. d x s u m m i t . c o m
November 14-16 | Chicago, IL
> DX Platforms: Acquisi t ion & Maturi ty
> MarTech Strategies & Architectures
> Data, Insights & Action
> Leadership, Vision & Culture
We want to hear from you!
Use the Q&A module at the bot tom lef t of the browser at any t ime to submit a quest ion
@thedxsummit
@deb_lavoy C H E C K O U T T H E R E S O U R C E S W I D G E T TO T H E R I G H T F O R MO RE I N F O .
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Th is web inar has been recorded . The on-demand v ideo w i l l be ema i led to you in a few bus iness days . We’ l l a l so have a recap
a r t i c le on the CMSWire .com homepage .
Thanks to Deb Lavoy o f Nar ra t i ve Bu i l de rs fo r the va luab le ins igh ts .
Jo in her sess ion “How Power fu l Nar ra t i ves Dr i ve Grea t DX” a t DX Summi t on Tuesday, Nov. 15 a t 2 PM.
I f you have ques t ions abou t DX Leaders o r DX Summi t , p lease emai l us a t i n fo@dxsummi t . com
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