What Makes a Successful TweetUp?

What you need to do before, during, and after to maximize the success of your event.

JoselinMane.com @JoselinMane

Who I am… and why I know what makes a TweetUp great.

Joselin Mane CEO LITBeL Consulting

Co- Founder @BostonTweetup

• tweetup (coined 2007 Scott Monty – Ford)• n. A real world meeting between two or more

people who know each other through the online Twitter service.

• n. A live event which has been promoted primarily on Twitter.

What is a TweetUp?

• Connect w/new Passionate people Before, During & After Tweetup

• The More Social / Personal the better the Business (Know, Like & Trust)

Personal & Business Benefit of Tweetups

What’s the Real Difference of a Tweetup?

Hashtag

Hashtag Benefit?Before•Location (change / update)•Who’s going•What’s being offered

Tools•Twitter•Eventbrite /twtvite/meetup•Email•Twapperkeeper.com

During•Who did you meet?•What was won•What is being discuss

Tools•Twitter•VisualTweets•Phone (smart or other)•Camera (mobile/digital/video)•Geo Apps (Foursquare, SCVNGR, Whrrl, etc)

After •Follow up •Who went•Event summary

Tools•Twitter•TweepML•Blog•Facebook•Flickr•Paper.li

Easy to Collect / Organize Content

Photo SecretsBefore - Promo•Previous events / Stock events ie Vibe• What’s being offered•Sponsors

Tools•Eventbrite /twtvite/meetup/ facebook•Email

During - Realtime•Who did you meet?•What was won•What is being discuss

Tools•Twitter•Phone (TwicPic / TweetPhoto)

After – Community / SEO •Follow up •Who went•Event summary

Tools•Twitter•Blog•Facebook•Flickr•Paper.li

A good Hash Tag.. eg. #roofup (a TweetUp on a roof deck)

(#brontosaurus just wont convey what you are really trying to communicate)

Step # 1Before the event

Pre-Planning, Planning and promoting

Choose a good location for your

event

(250 people in an Irish Bar in Southie just won’t work, no

matter how much you want it to)

Yes Gents/Gentets Size Matter’s

Theme, WiFi, Parking, Kid Friendly, Food, Security

Others?

Promote!!Twitter is great but don’t forget EventBrite, Facebook, linkedIn, MySpace, your blog, and everywhere else your audience spends time.

Line up a event photographer/

Videographer (even if its you)

(If a tree falls in a forest and there are no photographs or video, can you really be sure that it happened?)

Step # 2During the event

Hosting and Communicating

During Event Tools / Tips

•Greeter•Nametags•Signs (location / hashtag / sponsors / etc•Tables (giveaways / registration / etc•A/V Sound system (Speaker / Music / Hashtag)•Food (Handouts / Table / custom menu / etc)•Schedule (early / peak / closing)•Parking (validation / meters / garage)•Activities (SCVNGR / Foursquare / ice breaker / intros )•Photos (candid / canned) •Networking (Meet & intro Technique)

Photo SecretsBefore - Promo•Previous events / Stock events ie Vibe• What’s being offered•Sponsors

Tools•Eventbrite /twtvite/meetup/ facebook•Email

During - Realtime•Who did you meet?•What was won•What is being discuss

Tools•Twitter•Phone (TwicPic / TweetPhoto)

After – Community / SEO •Follow up •Who went•Event summary

Tools•Twitter•Blog•Facebook•Flickr•Paper.li

Monitor the feeling and atmosphere(encourage fun and socializing if its not organic)

In Person and online

Provide name tags (encourage twitter handle)(Have photographer capture nametags…

Eg. twitter id because you know you won’t remember them all)

Give out prizes and/ or Giveaways(People LOVE free stuff, but it’s not a requirement for a successful TweetUp)

Great example of a TweetUp host

• Self Promote (in a unique, unobtrusive way)

• Be fun and social

Step # 3After the event

Thanking, Documenting, and Measuring

Measuring Success

Now its the time to:Post Pictures on Flicker (or venue of choice)

(people love pictures, especially of themselves)

Follow up with everyone via Twitterremember to look at the pics (nametags) if you forgot twitter handles

Create a blog summary post, a podcast, or anything else to let people know how much fun it was so that if they couldn’t

make it, they will come next time.(or just rub in their faces how much fun you had and that they should have been there)

Questions?Now

Or later…@JoselinMane /@BostonTweetUp info@BostonTweetUp.com